Women with ADHD in business face burnout, shame, and a loud inner critic—this episode talks about what actually helps.
Running a business with ADHD can feel like a constant cycle of excitement, burnout, self-doubt, and starting over—especially for women who were diagnosed later in life.
In this episode, we talk honestly about ADHD, entrepreneurship, and the inner critic that tells so many women they’re “not doing enough” or “not good enough.” Nicole shares what it’s really like to build a creative business with an ADHD brain, why traditional systems often fail, and how community, curiosity, and process-focused routines can make things feel more sustainable.
We talk about:
- Why ADHD entrepreneurs struggle with consistency and burnout
- The inner critic, shame spirals, and feeling “behind” in business
- Why asking for help feels so hard—and why it matters
- ADHD, masking, and learning to work with your brain instead of against it
- Creativity, curiosity, and hyperfocus as business strengths
- Letting go of perfection, judgment, and instant gratification
- Building flexible routines that support growth without burnout
This conversation is for women with ADHD who run businesses, creatives who feel scattered or overwhelmed, and anyone trying to build something meaningful without losing themselves in the process.
Learn more about Nicole and Soul's Core Studio:
www.soulscorestudio.com
IG: @soulscorestudio
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ADHD Alchemy Lab Kit:
- Catch the spiral early. Redirect it.
- "Facts over feelings" audit.
- Build one little ritual that's about process, not outcome.
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The ADHD Alchemy Podcast is where bright, sensitive women finally stop masking and start thriving—with clarity, confidence, and shameless potential.
We’re sharing real stories that help us turn friction into flow, liability into leverage, and resistance into rhythm. If your brain feels like a thousand tabs are open and five radio stations are playing at once, you’re in the right place!
I’m Jessica Covington and I’ve always had a slightly different way of doing things, including ADHD. In my work, we leverage the body-mind connection to harness the beautiful potential you’ve always known is there but haven’t been able to use. My guests and I are here to help you quiet the shame, trust yourself again, and create a life that feels calm, focused, and fully yours.
These are the stories of women like us: the ones who think differently; who’ve tried every damn system, planner, and app but nothing sticks; who’ve spent years and all their energy trying to seem "normal"; and who are finally ready to see ADHD without shame, guilt, or apology.
Stick with us here to remember you are NOT a failure, you’re not alone in the chaos, and you are certainly not deficient or disordered.
Apply to be a guest and share your own story here.
Learn more at fit-ology.com.
Join the conversation – it’s in our own little space away from algorithms, and it’s free!
Co-work with us in Focus Labs – Tuesdays at 1pm eastern. Free and open to any Fancy Brain (but we need your registration to attend).
Grab your copy of “Distracted to Done”
Help yourself to the “Move Your Body - Move Your Mind Map”
Learn more about ADHD Alchemy Coaching (private and group pathways are open now)
On the socials (sporadically!):
Facebook Page
Fancy Brains Facebook Group
Jessica on LinkedIn
Instagram
Blog on Medium
Music credit goes to my son, TAZZFANTO, who composed and produced this song just for us.
This podcast is for educational and entertainment purposes; always check with your healthcare provider before making changes to diet, exercise and mental health care. This episode may contain affiliate links and mentions; we are grateful for your support.
