168. Matrix Group International, Inc. Staff on Turbocharging with AI, Storytelling, and Personalization
Episode 168 •
8th January 2026 • Associations Thrive • Joanna Pineda
00:00:00
00:27:34
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168.
168. Matrix Group International, Inc. Staff on Turbocharging with AI, Storytelling, and Personalization
167.
167. Hank Dearden, ED of ForestPlanet, on Planting Trees, Community Impact, and Scalable Environmental Models
166.
166. Richard Roberson, President & CEO of the Mississippi Hospital Association, on the Changing Healthcare Landscape, Members Working Together, and Telling the Hospital Story
165.
165. Alissa McKinney, ED of Above + Beyond Cancer, on Survivorship, Transformational Journeys, and Building Community
164.
164. Rebecca Achurch, Gretchen Steenstra, Jill Treby, and Joanna Pineda talk about Championing Women and AWTC Advance 2025
163.
163. Addy Kujawa, CEO of AAOE, on Going Independent, the Entrepreneurial Operating System, and a Culture of Innovation
162.
162. Eric Rossen, ED of NASP, on School Psychologist Shortages, Advocacy, and a Culture of Empowerment
161.
161. Nathan Victoria, ED of SPA, on Clinical Personality Assessments, International Partnerships, and Being Filipino-American
160.
160. David Murillo, CEO of Compass Management Solutions and ED of WCA, on Private Equity, Rebranding an Association, and Creating Superior Experiences
159.
159. Bart Watson, President & CEO of the Brewers Association, on the Mature Craft Beer Market, Consumer Education, and Supporting Small Brewers Amid Tariff Pressures
157.
157. Sharon Eubank, ED of the Latter-day Saints Charities, on Doing Small Things with Great Love, Local Action, and Global Impact
156.
156. Josie Hernandez, ED of Casting Society, on the Oscars, Onboarding and Professionalizing an Association, and Imposter Syndrome
155.
155. Larry Paska, ED of ACTFL, on Advocacy, Standards, Assessments that Fund the Mission, and AI as a Classroom Ally
154.
154. Howie Berman, ED of National PTA, on Volunteerism, Advocacy, and Belonging in School Communities
153.
153. Steve Pacheco, President and CEO of AAF, on Inspiring the Next Generation, Advocacy, and Staying Ahead of Industry Trends
152.
152. Pete Sepp, President, National Taxpayers Union, on Taxpayer Rights, IRS Reform, and Building Cross-Partisan Alliances
151.
151. Matrix Group International, Inc. Staff on the Mood of the Association Community, Lessons Learned from Recent Projects, and CEO Transitions
150.
150. Lindsay Currie, Executive Officer of CUR, on Strategic Planning, Board Coaching, and Broadening Participation
149.
149. Kyung Yoon, President & CEO of KACF, on Disrupting Philanthropy, Funding Grassroots Solutions, and Building Economic Security
148.
148. Rob Wenger, CEO of Higher Logic, on Online Communities, AI, and Associations as the Future of Knowledge Creation
147.
147. Alan DeYoung, CEO of WEMSA, on Free EMS Education, Advocacy, and In Person Membership Visits
146.
146. Dr. Celia Zamora, ED of ACAPT, on Member Engagement, Global Expansion, and Building a New Vision
145.
145. Mike Moss, President of SCUP, on Integrated Planning, Member-Led Learning, and Strategic Transformation
144.
144. Alfonzo Alexander, President & CEO of The PhD Project, on Representation in Academia, Compliance Challenges, and Expanding Programming
143.
143. Joanna Pineda, Dave Coriale and KiKi L’Italien Talk About Grief, Trust, Community and Technology
142.
142. Tori Miller Liu, President & CEO of AIIM, on AI's Impact on Information Management, Rebuilding an Association, and the Future of Content Discovery
141.
141. Edgar Palacios, Founder & CEO of LEC, on Latino Educator Representation, Community Building, and Advocacy
140.
140. Linda Akutagawa, President & CEO of LEAP, on Leadership Training Within a Cultural Context, Learning Cohorts, and Celebrations
139.
139. Preet Bassi, CEO of CPSE, on Fire Department Accreditation, Igniting Volunteerism, and Innovation Through Evidence-Based Practices
138.
138. Chris Mohr, President of SIIA, on Data Ecosystems, Policy Advocacy, and Driving Member Engagement
137.
137. Special Episode with Lindsay Currie, Adam Levy, and Tara Puckey, Talking About Sustaining Mental and Physical Health as a Chief Staff Exec
136.
136. Drew Holmgreen, President & CEO of PPAI, on Leading with Joy, Elevating an Industry, and Reimagining Branded Merch
135.
135. Debra Wilson, President of NAIS, on Reinventing the Conference, Reimagining Office Space, and Rebranding the Association
134.
134. Jena Stack, ED of SIO, on Interventional Oncology as the Fourth Pillar of Cancer Care, Running Clinical Trials, and Explosive Growth
133.
133. Trevor Mitchell, President & CEO of IAVM, on Membership Growth, Engagement, and the Future of Live Events
132.
132. Amy Lestition Burke, CEO of SWANA, on Prioritizing Safety, Rebuilding Trust, and Launching a New Event
130.
130. Jennifer Briggs, EVP & CEO of TxA, on Change Management, Advocacy, and Elevating the Profession
129.
129. Rob Abbott, CEO of ISPOR, on Expanding Healthcare Access, Health Economics, and Shaping Policy
127.
127. Eloisa Perard, President & CEO of Gracelight Community Health, on Disaster Relief, Comprehensive Care, and Community Partnerships
126.
126. Debbie Witchey, President and CEO of ABHW, on Mental Health Parity, Data Sharing, and Being a Thought Leader
125.
125. Larry Graham, Former President, National Confectioners Association, on the Definition of Candy, Tradeshow Success, and Advocacy
124.
124. Sven Bossu, CEO of AIPC, on The Future of Global Events, Certification, and Sustainable Events
123.
123. Catherine De Orio, ED of the Foundation for Culinary Arts, on the Yes Chef! Culinary Camp and The Importance of Vocational Training
122.
122. Silvia Quevedo, ED of Lamaze International, on Six Healthy Birth Practices, Certification, and Rethinking Membership Categories
119.
119. Special Episode with Dave C, Kiki, Joanna, Ben and Dave W Talking About What’s Got Us Worked Up
118.
118. Blanca Campos, CEO of CBHA, on Mental Health Stigma, Funding Advocacy, and Executive Mentorship
117.
117. Tip Tucker Kendall, ED of NGMA, on Managing Growth, Strategic Board Oversight, and CEO Exhaustion
116.
116. Laurie Kulikosky, CEO of CHADD, on ADHD Awareness, Supporting Neurodivergent Employees, and The Path to Executive Leadership
115.
115. Alison Heron, CEO of ACLP, on Helping Children Cope With Illness, a Personal Board of Directors, and Member Burnout
114.
114. Kenny Mendez, President & CEO of AAFA, on Fly Fishing, Asthma Capitals, and his Filipino Heritage
113.
113. Kate Fryer, CEO of the Endocrine Society, on Intentional Decision Making, Calculated Risks, and Non-Dues Revenue
112.
112. Lisa Fitch, Director of the AACD Charitable Foundation, on Restoring the Smiles of Survivors of Domestic and Sexual Violence
111.
111. Jay Karen, CEO of NGCOA, on The Growth and Future of Golf, Bold Communication, and Governance
110.
110. Eduardo Arabu, CEO at NHCC, on Convening Leaders, the Latino Executive Accelerator, and Hispanic Heritage Month
109.
109. Josie Hernandez, President of Association Latinos, on its Conexiones Event, the Workforce Trends Survey, and Hispanic Heritage Month
107.
107. Shawn Kaminski, Executive Director of DirectWomen, on Board Diversity, Leadership Transition, and International Expansion
106.
106. Jeff De Cagna, EA at Foresight First LLC, on Association Boards and their Duty of Foresight
104.
104. Rebecca Achurch, CEO of Achurch Consulting, on the Top Three Things Associations Need to Prepare Themselves for the Future
103.
103. Mike Copps, President & CEO of ALDA, on Member-Driven Growth, Executive Engagement, and Strategic Conference Planning
102.
102. Dr. Hudson Garrett and Karen Niven of the Association of Healthcare Value Analysis Professionals (AHVAP) on Innovation, Membership Recruitment, and Succession Planning
101.
101. James Thorne, CEO of Vehicle for Good Inc., on Non-Traditional Fundraising and Working with Influencers
100.
100. Special Episode with Dave C, Kiki, Joanna, Ben and Dave W Talking About Market Fit, the Future of Associations, and the Looming Membership Cliff
99.
99. David Chavern, President & CEO of the Consumer Brands Association (CBA), on Storytelling and How the Trade Association Business Has Changed
98.
98. Dr. Hudson Garrett, ED & EVP of the Association of Healthcare Value Analysis Professionals (AHVAP), on Industry Partnerships and Microcredentials
96.
96. Special Episode with Jose Segarra, Rick Burt and Don Dea on the Importance of the Association Workforce Trends Survey
95.
95. Jennifer Abril, President & CEO of The Society of Chemical Manufacturers & Affiliates (SOCMA), on B2B Networking, Nuanced Advocacy, and Membership Being a Business Imperative
94.
94. Patrick Smith, Founder & ED of Soil Upside, on Regenerative Farming, Climate Smart Practices, and Transforming Agriculture
93.
93. Devin Jopp, CEO of the Association for Professionals in Infection Control and Epidemiology (APIC), on Leadership, Innovation, and Transforming Healthcare
92.
92. Wendy-Jo Toyama, CEO of the American Academy of Hospice and Palliative Care (AAHPM), on AI in healthcare, AANHPI Heritage Month, and finding your voice.
91.
91. Sue Ann Hong-Whitaker, President & CEO of the Center for Asian Pacific American Women (CAPAW), on ending Sexism, Racism, and All Other -isms.
90.
90. Vince Talucci, CEO of the International Association of Chiefs of Police (IACP), on The Future of Policing, AI, and Community Policing
89.
89. Joanna Pineda, CEO of Matrix Group, on 25 Years in Business, Being a Troublemaker, Reinvention, and AI
88.
88. Amith Nagarajan, Chairman of Blue Cypress, on the Association Market, AI, Innovation and Culture
87.
87. Deborah McKinnon, Executive Director of The American College of Trust and Estate Counsel (ACTEC), on Member Involvement, Institutes, and Education
86.
86. Michael DiFrisco, Executive Director American Academy of Cosmetic Dentistry (AACD), on Accreditation, Retiring Members, and
84.
84. Howard Pearl, CEO of Charitable Rides and Services (CARS) On Fundraising, Staff Enlightenment, and Why He Fell in Love with CARS
83.
83. Matthew Hughes, CEO of the World Affairs Councils of America (WACA) on Why World Affairs Should Matter to all Americans
82.
82. James Thomas, Exec Director of the American Society of Home Inspectors (ASHI) on Association Decision-Making, Certification and Education
81.
81. Laura Caputo, Executive Director of the Romance Writers of America (RWA) on DEI Controversies and Rebuilding Trust
80.
80. Meredith Gibson, CEO, Association for Women in Science (AWIS), on DEI and What's Really Changing Hearts and Minds
79.
79. William Arnone, CEO, National Academy of Social Insurance, on the Value of Social Insurance and Why Need to Understand It and Protect It
78.
78. Jose Segarra, Executive Director of the Association of College and University Auditors (ACUA) on Nurturing Community and Focusing on Diversity to Create a Thriving Culture
77.
77. Pam Donahoo, CEO of America's Mortgage Banking Attorneys (USFN), on Supporting Members During the Pandemic, and Supporting the Next Generation of Members and Leaders
76.
76. Corey Rosenbusch, President and CEO of The Fertilizer Institute (TFI), on Geopolitical Turmoil, Staff Culture and Association Mergers
75.
75. Adam Levy, Executive Director of the American Cleft Palate Craniofacial Association (ACPA) on Servant Leadership, Advocacy and Reinventing Meetings
74.
74. Dave Coriale, Kiki L'Italien, Joanna Pineda, Ben Muscolino and Dave Will Talking About Association Podcasts, Entrepreneurship and Reinvention
71.
71. Loretta DeLuca, CEO & Owner, DelCor Technology Solutions, Inc., on Staff Culture, Growth, and Keeping An Ear to the Ground
70.
70. Marcie Finney, Executive Director, Cleveland Cord Blood Center (CCBC), on Doing Good Work and Creating a Great Place to Work
69.
69. Blane Ruschak, President of The PhD Project, On Attracting Black, Hispanic and Native Americans to the World of Business Through Professors
68.
68. Khanh Vu, CEO, Society of Asian Scientists and Engineers (SASE), on Helping Members Develop Cultural Agility and Leadership Skills
67.
67. Julie Kresge, Executive Director, Erie County Bar Association (ECBA) on Doing Good and Implementing a New Strategic Plan
66.
66. Jimmy Williams, Jr., General President of the International Union of Painters and Allied Trades (IUPAT) on Equity, Inclusion and Membership Growth
65.
65. Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA), on Seeing Opportunities in Disruption
64.
64. Amy Melnick, Executive Director of the National Coalition for Hospice and Palliative Care, on the Power of Coalitions
63.
63. Bonnie Ricci, Executive Director of the International Council Advancing Independent School Accreditation (ICAISA), on the Value of Accreditation
62.
62. Jeffery Beckham, CEO of Chicago Scholars, on Helping First-Generation College Students Achieve Their Dreams
60.
60. Rich Yep, Interim CEO of SWANA, on what it takes to be a great association CEO, and the value of the CAE designation
59.
59. Josie Hernandez, Board President of Association Latinos, on Celebrating and Promoting Members
58.
58. Darian Rodriguez Heyman, CEO of Helping People Help, on What It Really Takes to Fundraise Well
57.
57. Melanie Gottlieb, Executive Director, American Association of Collegiate Registrars & Admissions Officers (AACRAO) on Birthing a Profession and Their Most Inclusive Strategic Planning Process Yet
56.
56. Joanna Fawzy Doran, CEO of Triage Cancer, on Helping Cancer Patients Navigate Their Legal Rights
55.
55. Kelli Baxter, Executive Director of the American Translators Association (ATA) on How AI is Disrupting and Transforming Their Profession
54.
54. John Tramontana, CEO of the Michigan Veterinary Medical Association (MVMA), on Listening to His Members and the Changing Demographics of Veterinarians
53.
53. Lisa Salberg, Founder and CEO of the Hypertrophic Cardiomyopathy Association (HCMA), on Her Most Important Member Benefit and Self-Care for Founders
52.
52. Chuck Ingoglia, CEO of the National Council for Mental Wellbeing, on Mental Health First Aid and the new 988 Hotline
51.
51. Todd Hauptli, CEO of the American Association of Airport Executives (AAAE), on Generating Significant Non-Dues Revenue and Aligning Staff Around a Shared Vision
50.
50. Lowell Aplebaum, CEO of Vista Cova, on How Governance Powers an Organization and His Phoenix Philosophy When It Comes to Committees
49.
49. Carly Boos, Executive Director of the CLL Society (Chronic Lymphocytic Leukemia), on Aligning All Activities with Your Strategic Plan
48.
48. Dr. Annise Mabry, Executive Director of the Dr. Annise Mabry Foundation, on Working with Law Enforcement to Prevent Another Ferguson
47.
47. Bob Thomas, President & CEO of the Concrete Masonry & Hardscapes Association (CMHA), on Merging Two Associations and the New Concrete Masonry Checkoff Program
46.
46. Eve Lee, Executive Director of the American Orthotic and Prosthetic Association (AOPA), on the value of partnerships for amplifying messages and getting feedback from the field
45.
45. Allison Grealis, Founder & President of the Women in Manufacturing Association (WIM), on why WIM was founded, expanding in the US and globally, and what's really working to help women move up in their careers
44.
44. Johnnie White, CEO of ASA, on Expanding Membership, Promoting Public Awareness and Hybrid Meetings
43.
43. Tracie Hall, Executive Director of the American Library Association (ALA), on Navigating Political Debates and Putting on a Great Annual Conference
42.
42. Jennifer Poff, Executive Director of the North State Building Industry Association Foundation, on How to Work with Community Organizations to Recruit Talent
41.
41. The Rev. David Madison, Executive Director of the National Association of Episcopal Schools, on Creating Sticky Member Benefits, and Helping Member Schools with Governance and Episcopal Identity
40.
40. Jane Plitt, President of The National Center of Women's Innovations (NCWI), on the Founders of GPS, Frequency Hopping and Duct Tape
39.
39. Cynthia Young, Executive Director of the American Art Therapy Association (AATA), on Why Art is Good for Everyone and Professionalizing an Organization
37.
37. Antonio Tijerino, CEO of the Hispanic Heritage Foundation, On Why It's Important to Be Naive and Impatient When Serving Your Constituents
36.
36. Wendy-Jo Toyama, CEO of the American Academy of Hospice and Palliative Medicine (AAHPM), on Her Values and the Organization's Four Innovations
35.
35. Trevor Mitchell, Executive Director of American Mensa, on Why the Smartest People in the World Need a Community
34.
34. Jeff Shields, President & CEO of the National Business Officers Association (NBOA), on Being a Native Digital Association
33.
33. Dr. Ahmad Nooristani, Founder of the SLO Noor Foundation, on Creating a Medical Home for the Uninsured in San Luis Obispo and Santa Barbara
32.
32. Dan Berger, CEO of the National Association of Federally-Insured Credit Unions (NAFCU), on How to Stay Focused on Your Association's Mission
31.
31. Bailey McMurray, Executive Director of the Illinois College of Emergency Physicians (ICEP) on How to Revamp Member Benefits and Make Membership Everyone's Job
30.
30. Larry Hoffer, Executive Director, American Institute of Architecture Students (AIAS), on the Member Benefit He's Most Proud of
29.
29. Wade Koehler, Executive Director, FCSI The Americas Division, on Creating Amazing Events and How His Podcast Became a Member Benefit
27.
27. Sharon Kneebone, Interim Executive Director of AAPM, on Their Innovation Challenge and New Member Types
25.
25. Aaron Alejandro, Executive Director of the Texas FFA on Compelling Stories That Drive Donations
24.
24. Gretchen Steenstra, Chair and President of AWTC, on Creating a Thriving Association with an All-Volunteer Staff
21.
21. Dave Jackson, Executive Officer at ASPET, on Open Access for Journals and a New Advocacy Function
20.
20. Rhea Steele, Chief of Staff and VP of Strategy & Governance at SNA, on DEI Recruiting That Works
19.
19. Associations Thrive - Tori Miller Liu, President and CEO of AIIM, on New CEO's Listening Tour
17.
17. Associations Thrive - Tim Brink, CEO of MCAA, on Creating Community Among Members and Partner Associations
16.
16. Associations Thrive - Rick DellaRatta, Founder of Jazz for Peace on His Funraising Model That Drives Awareness
15.
15. Associations Thrive - Rick Grimm, CEO of NIGP, on a Talent Council That Recruits Volunteers Leaders All Year Long
14.
14. Associations Thrive - Christina Lewellen, Executive Director of ATLIS, on How Governance Powers Her Association
13.
13. Associations Thrive - Vince Talucci, CEO of the IACP, on Going Global and Redefining Membership Eligibility
12.
12. Associations Thrive - Sue Cunningham, President & CEO of CASE, on Their Career Journey Framework
11.
11. Associations Thrive - Aaron Hilger, CEO or SMACNA, on Creating Intentional Culture with Remote Staff
9.
9. Associations Thrive - Mike Bober, President & CEO of the Pet Advocacy Network, on a Successful Rebrand
8.
8. Associations Thrive - Alan DeYoung, Executive Director of WEMSA, on Creating a Nationally-Accredited Training Program
7.
7. Associations Thrive - Anton Ruesing, Executive Director of FTI, on Bringing Contractors and Training Directors Together
6.
6. Associations Thrive - Todd Stafford, Executive Director of ETA, on the Value of Apprenticeships Today
5.
5. Associations Thrive - Tracey Moorhead, CEO of AAPACN, on Research that Shows the ROI of Certification
4.
4. Associations Thrive - Matt Baehr, Executive Director of BMI, on Creating a Conference for an Adjacent Audience
3.
3. Associations Thrive - Lindsay Currie, Executive Officer of CUR, on Foresight Thinking and CUR's Opportunity Fund