Artwork for podcast Business-First Creatives
SEO vs SSO: Why Your Online Presence Needs BOTH with Erin Ollila
Episode 18021st November 2024 • Business-First Creatives • Colie James
00:00:00 00:45:57

Share Episode

Shownotes

Most entrepreneurs know about the power of Search Engine Optimization (SEO) and Social Media Optimization (SMO), but are you considering the role that Social Search Optimization (SSO) plays in your overall visibility online? In today's episode, Erin Ollila joins us to explore the benefits of optimizing for search across all platforms, along with the critical role social media plays in search queries. Listen in as she provides practical insights into optimizing social media profiles for enhanced visibility and a competitive edge. 

Today’s episode is brought to you by my Content Organization Hub! If you are drowning in a sea of post its trying to keep track of all your content ideas or maybe you're struggling to remember what you posted on which platform and when, I totally get it.

That's why I created the content organization hub for air table for just 9. You can finally put an end to content chaos. Imagine having all your marketing content in one central location. Easily linked, perfectly organized, and ready to go whenever you are. Grab the Content Organization Hub and get 10% off with code PODCAST!

BUY NOW >>

Mentioned in this Episode:

Andrea Jones of Mindful Marketing Podcast

Episode 161: Maximize Your Business with AI: Top Tools & Tips with Dawn Richardson

Metricool

SEO Case Study Copywriting & Tracking Metrics w/Erin Ollila (The Basic B Podcast)


Listen to Erin in these Episodes:

Episode 74: That Time Erin Ollila Interviewed Me on My Own Podcast

Episode 79: Getting Started with SEO | Simple SEO Series with Erin Ollila (Part 1)


Connect with Erin

Website: erinollila.com

Podcast: erinollila.com/podcast

Instagram: instagram.com/erinollila

LinkedIn: linkedin.com/in/erinollila

Facebook: facebook.com/erinollilacreative

TikTok: tiktok.com/@erinollila_

Links

Chapters

Video

More from YouTube

More Episodes
180. SEO vs SSO: Why Your Online Presence Needs BOTH with Erin Ollila
00:45:57
179. How to Create Systems for Your Worst Days in Business with Sandra Henderson
00:50:55
178. Effective Marketing for Photographers with Sabrina Gebhardt [Marketing with Intention]
00:38:32
177. Leveraging AI for Content Creation & Advertising Strategy with Hattie Dunstan [Marketing with Intention]
00:37:59
176. Hiring a Unicorn Marketing Assistant without Regret with Emily Reagan [Marketing with Intention]
00:54:49
175. How to Repurpose Your Content with Intention with Felly Day [Marketing with Intention]
00:38:53
174. The Power of In-Person Marketing with Angie McPherson [Marketing with Intention]
00:37:53
173. Generating Revenue in Your Business through Affiliate Marketing with Candice Coppola [Marketing with Intention]
00:48:57
172. Market Your Business Weekly with Email with Dama Jue [Marketing with Intention]
00:46:25
171. Building a Steady Stream of Potential Customers through SEO and Pinterest with Kara Duncan [Marketing with Intention Series]
00:39:22
170. Crafting an Intentional Marketing Plan with Tayler Cusick-Hollman [Marketing with Intention Series]
00:51:17
169. Storytelling Trends You Should Implement Today with Akua Konadu
00:35:37
167. New School Year - New Possibilities
00:03:38
166. Simplifying Systems for Creatives Using Airtable from Copywriter on Call
00:37:55
165. How to Write Emails Your Clients Love Reading from Big Fun Content
00:30:04
164. Discover the Magic of Organizing with Airtable | Annemie Tonken
00:50:43
163. How to Socially Sell on Instagram: the Magic of ManyChat Automations with Dayna Schaaf
00:48:38
162. Making the Switch from Quickbooks to Xero for Small Business Owners with Madison Brown
00:39:54
161. Maximize Your Business with AI: Top Tools & Tips with Dawn Richardson
00:34:54
160. Crafting Compelling Copy in Your Marketing with Sara Gillis
00:36:32
159. Embracing Workflows & Automations in Your CRM: HoneyBook Case Study with Brittany Herzberg
00:41:51
158. Scaling Your 1-to-1 Service into a Digital Product with Angela Tan
00:28:23
157. Optimizing Your Program Promise for Measurable Results with Ashley Pendergraft
00:36:27
156. Celebrating 2 Years of Business-First Creatives with Sabrina Gebhardt and Annemie Tonken
00:50:44
155. Creating Customized, Yet Automated Systems for Your Inquiry Responses with Megan Grove
00:25:59
154. CRM Blueprint Case Study with Katharine Calderwood
00:46:23
153. Expanding Your Business through Virtual Summits with KP & Jessie of Inkpot
00:43:28
152. Community Memberships: Leveraging Free and Paid Tiers for Lasting Impact with Katelyn Dekle
00:38:54
151. Where Parenting Meets Your Business with Daniel Moyer
01:02:57
150. Knowing What Your Business Needs Based on the Stage of Business You're In with Jessica Dornieden
00:49:10
149. Grow Your Business by Hosting a Summit with Jenny Suneson
00:41:37
148. Leverage Someone Else's Audience for Your Marketing with Amy Dangerfield
00:33:49
147. How Jess Built Her Business on Hawaiian Vacations with Jess Fernandez
00:39:43
146. Getting the Most Conversions through Paid Advertising with Olivia Lawson
00:39:45
145. Sensory Storytelling that Connects with Your Audience with Zafira Rajan
00:40:14
144. Building Intentional Habits with Jess Joswick
00:39:40
143. Borrowing Audiences by Pitching Yourself as a Podcast Guest with Christina Lenkowski
00:46:16
142. Gaining Photography Clients through Silent Auctions and Free Services with Rebecca Hunnicutt
00:40:44
141. Full-Time Processes for Part-Time Photographers with Lydia Fine
00:48:55
140. Creating a Cohesive Client Experience in Your CRM that Converts with Ashley Tindall
00:48:44
139. What Will Help You Create and Launch a Better Course with Mara Kucirek
00:42:15
138. Generating Monthly Recurring Revenue with a Membership (Beyond Services: Expanding Your Offer Suite) with Liz Wilcox
00:39:05
137. Insights on Diversifying Income Streams in Your Photography Business (Beyond Services: Expanding Your Offer Suite) with Maddie Peschong
00:46:11
136. Building a Successful Offer Suite for Multiple Audiences (Beyond Services: Expanding Your Offer Suite) with Elizabeth McCravy
01:01:25
135. Creating Offers that Generate Consistent Revenue (Beyond Services: Expanding Your Offer Suite) with Brittany McBean
00:52:17
134. Overcoming Money Mindsets to Generate Wealth as an Entrepreneur (Financial Stability for Creatives Series) with Natalie Bullen
00:44:51
132. Quickbooks for Small Businesses (Financial Stability for Creatives Series) with Crystalynn Shelton
00:36:31
130. Creating Business Productivity and ROI with Your Time with Brittnie Renee
00:43:17
128. Filling Your Creative Cup with Sarah Wayte
00:35:38
126. The Powerful Pivot from Weddings to Commercial Work with Ben Davis
00:39:09
125. How to Jumpstart Your Video Visibility Plan in 2024 (Video Visibility Series)
00:20:51
124. Building Visibility with Video on Social Media (Video Visibility Series) with Natasha Pierre
00:39:35
123. 3 Videos to Create for Your Client Experience Right Now (Video Visibility Series)
00:11:31
122. Overcoming Your Mindset Blocks to Show Up on Video (Video Visibility Series) with Mariangelica Forero
00:44:37
121. 3 Mistakes You Can Easily Avoid Inside Your Client Experience
00:14:01
120. Enhancing Your VIP Experience with Intentional Proposals, Questionnaires, and Automations with Flor Blake
00:36:41
119. How to Choose a CRM for Your Photography Business
00:27:25
118. Creating an Intentional and Personalized Client Experience with Brittney Johnson
00:40:53
117. Making Data-Driven Decisions in Your Business with Ally Anderson
00:44:37
115. About that Black Friday Offer
00:05:17
114. Building an Associate Team (Building a Team Series) with Jill Smith
00:32:06
113. Communicating with Your Team: The Clickup & Airtable Combo (Building a Team Series) with Ana Natkins
00:37:59
112. Successfully Delegating to Your Team (Building a Team Series) with Selina Johnson
00:35:28
111. Choosing the Right Tech Stack for Your Team (Building a Team Series) with Brooke Scott
00:42:45
110. Creating a System for Your Team (Building a Team Series) with Liz Strong
00:40:35
109. Photographer BONUS Episode - Online Gallery Sales for Black Friday with Pic-Time
00:25:17
108. The Magic of Follow-Up Emails
00:15:29
107. How Kristyn Miller Created a Heart-Centered Photography Business
00:45:08
106. Have You Made a Plan for Black Friday?
00:15:55
105. Minimalism in Business (Self Care Series) with Makeda Newton
00:39:38
104. How Fair Play in the Home Can Benefit Your Business (Self Care Series) with Lindsay Dreyer
00:37:37
103. Recognizing and Avoiding Burnout as an Entrepreneur (Self Care Series) with Courtney Porter
00:34:18
102. The Art and Business of Birth with Lindsey Eden Bartell
00:36:44
101. What Your Website Really Needs with Kate Hejde
00:45:43
100. Episode 100 🎉🎉🎉
00:33:10
99. My Favorite 3 Tools for Content Creation and Management
00:12:17
98. Want an inside look at how I create podcast content?
00:09:52
97. Use Your Words: Crafting Compelling Content for Your Blog with Kate Wark
00:48:42
96. How to Leverage LinkedIn for Your Business with Tania Bhattacharyya
00:44:09
95. The Art and Strategy Behind Your Static Instagram 9-Grid with Deanna Seymour
00:48:36
94. Creating Your Sustainable Social Media Marketing Strategy with Andréa Jones
00:44:17
92. Active vs. Passive Marketing for Photographers with Dan Moyer
00:42:50
91. Do you have a marketing plan?
00:10:05
90. My New Gig as an Uber Driver
00:09:56
89. Striving for Work-Life-Homeschool Balance with Carly Kewley
00:36:45
87. Branding Lessons from Barbie with Marissa Garcia
00:39:40
86. Cultivating Your Brand Magic: The Power of Storytelling in Business with Annie Franceschi
00:45:18
85. The Year of Posy's Pivot with Posy Quarterman
00:43:45
84. Applying the Rule of 7 with Dayna Schaaf
00:46:55
80. SEO Best Practices for Photographers | Simple SEO Series with Melissa Arlena: Part 2
00:42:15
82. On-Page SEO | Simple SEO Series with Samantha Mabe (Bonus)
00:33:10
81. SEO through Case Studies | Simple SEO Series with Brittany Herzberg: Part 3
00:42:18
79. Getting Started with SEO | Simple SEO Series with Erin Ollila: Part 1
00:52:02
78. You have to repeat yourself over and over again
00:04:46
77. Too much visibility is exhausting
00:08:01
76. How Automated Processes Can Help Strengthen Client Relationships with Annemie Tonken
00:26:49
75. Crunching the Numbers: Why Tracking Website Traffic, Inquiries, and Booking Stats Matter
00:11:02
74. That Time Erin Ollila Interviewed ME on My Own Podcast
01:05:02
73. Creating a Cohesive Client Experience: Part 1
00:49:30
72. Creating for Yourself with Tenley Clark
00:28:27
71. Business Road Trip
01:13:00
70. Know Your Purpose with LaJune King
00:42:24
69. It's Not Just You
00:05:11
68. Navigating Motherhood and Business with Amy Sanusi
00:42:45
67. Have you had success using AI for your business?
00:07:40
66. The Role of Hiring in the Journey to Becoming a CEO with Angelica Pompy
00:39:31
65. Let's talk about audience growth
00:15:38
64. Marketing with Confidence with Fiona Margo
00:41:12
63. 1 Year and Counting
00:08:39
62. Building a Business That's Right for You with Miranda Eorio
00:41:09
61. Eliminate the overwhelm with automations
00:10:10
60. Exploring Enneagram Types with Katelyn Dekle
00:43:17
59. What do you do in a single sentence?
00:06:15
58. How to Leverage Your Speaking Engagements with Jordan Gill
00:46:56
57. Choosing the right container for you
00:08:46
56. Community Over Competition with Natasha Sewell
00:25:42
55. Should you niche down?
00:07:29
54. Educating Your Audience Using Email with Shannon Vondy
00:35:59
53. How to Survive a Slow Season
00:10:34
52. Understanding the Financial Health of Your Business with Val Duvick
00:40:02
51. The 3 Year Itch in Business
00:06:49
50. Personal Branding in Your Instagram Marketing w/ Angie McPherson
00:38:30
49. Are you confident in your prices?
00:07:46
48. Investing in Outsourcing
00:37:15
47. Creating Productive Habits in Your Business
00:06:53
46. The Cost of Disorganization w/ Ashley Shuler
00:45:31
bonus How To Decide if an Offer is Right for you
00:09:16
bonus Get Uncomfortable
00:08:39
45. Content Planning + Disneyland with Amanda Warfield
00:29:25
bonus Making Buying Decisions in Your Business
00:11:58
bonus Do You Know Your Profit Margin?
00:06:46
bonus Honeybook PSA
00:06:37
bonus Let's Write Some Emails
00:14:55
44. How to Use Emails to Make Friends with Liz Wilcox
00:39:50
43. How to Use Your Podcast as a Marketing Tool with Haylee Gaffin
00:43:58
42. Using Customer Insights to Improve Your Messaging with Melissa Harstine
00:38:21
41. Data and Marketing: The PB&J of Business Growth with Carolina Guzik
00:44:57
40. Making Decisions for YOU w/ Jill Smith
00:44:48
39. The Digital Nomad Life with Sandra of Damn Copy
00:49:46
38. Experimenting in Your Business with Maryam Salassi
00:38:04
37. Bringing In-Person Education Back with Alison Hatch
00:20:30
36. Brand Refresh with Ashlee Burke
00:26:47
35. Bookkeeping Strategies for Success with Laura Kelly
00:38:35
34. Money Mindset with Dan Moyer
00:46:52
33. Preparing for a Recession with Maddie Peschong
00:42:49
32. Top 3 Lessons I Learned from My Podcast in 2022
00:09:07
31. Creating Copy that Sounds Like You with Sara Vartanian
00:49:58
30. Why Your Website Is Your Best Business Asset with Samantha Mabe
00:41:25
29. Let's Get Social with Sarah Huguet
00:37:15
bonus BONUS: Outsourcing for the Win with Kati Douglas of Xilo Photography
00:34:22
28. Winter is Coming - Auditing Your Systems
00:09:57
27. Winter is Coming - Auditing Your Messaging
00:08:25
26. Winter is Coming - Auditing Your Offer
00:07:54
25. Sarah Potts: BTS of Hiring My VA
00:31:26
24. Let's Talk Growth Strategy with Celi Arias
00:38:33
23. 4 Workflows Every Entrepreneur Needs in Their CRM
00:16:28
22. 3 Years Later with Sabrina Roden
00:59:33
21. Crafting Copy that Converts with Rachel Greiman
00:45:18
20. CEO Marketing Mentality with Mikki Wilson
00:53:08
19. 3 Tools I Cannot Live Without in My Photography Business
00:16:06
18. 4 Tools to Book and Manage VIP Days
00:09:01
17. Working Weekend Wins with Sabrina Gebhardt
00:31:37
16. Learning without the Sales Pitch with Lisa DiGeso
00:32:09
15. Dubsado Case Study with Alison Brett
00:20:09
14. Audit Your CRM
00:10:37
13. The Dish on VIP Days
00:18:23
12. Pick Your Path with Ashley Pendergraft of Systems Over Stress
00:32:55
11. CEO Talk with Ashley Kang
00:32:47
10. The Buffer Episode
00:06:43
9. Conducting Consistent Customer Research with Nadine Nethery of CAN DO! Content
00:34:34
8. Honeybook to Dubsado: One Year Later with Mary Otanez
00:34:07
7. Webinars, Low-Ticket Offers, and What I Learned About Sales
00:11:12
6. Expanding into Education with Annemie Tonken
00:34:26
5. Avoiding Burnout with Sabrina Gebhardt
00:34:48
4. Choose Happy
00:07:49
3. How Maddie Peschong is using Dubsado in a totally new way
00:39:09
2. Pivoting in Your Business with Britney Jeanine
00:28:59
1. If you keep hearing NO, listen to this
00:13:11
trailer Welcome to the Podcast
00:01:57