What if your diamond in the rough was lab-made? Erica Sett breaks down the differences between lab-grown and natural diamonds and the myths behind them both. Discover how consumer awareness is shaping the industry, unravel misconceptions, and get insider financial advice on making smart, pressure-free decisions. Plus, hear Erica's entrepreneurial journey from working corporate at Google to running her business crafting ethical fine jewelry.
Erica Sett founded Besette to bring true artistry back to engagement rings for modern couples. A California native with a tech background and GIA education, she blends innovation with timeless craftsmanship to create pieces as meaningful as the love they celebrate.
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In today's episode, we cover the following:
Intro (0:38)
Diamond grading and the 4 C's (4:41)
The marketing of diamonds (12:48)
Lab grown vs. natural diamond (14:16)
The ethics of natural diamonds (15:40)
People's hesitations on lab grown diamonds (19:34)
Debunking myth lab grown diamond myths (22:51)
Lab grown gemstones (31:00)
Besette's designs (33:20)
How Erica started Besette (38:28)
Advice for investing in diamonds (43:26)
Rapid fire rich girl questions (44:38)
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GUEST INFO:
You can shop Besette's gorgeous lab-grown fine jewelry by following them on Instagram @BesetteNYC on Tik Tok @EricaSett and their website at BesetteNYC.com.
The content presented in this podcast is intended to entertain, educate, inspire and support listeners in their personal and professional development and does not constitute business, financial, or legal advice. Please note that this episode may contain paid endorsements and advertisements for products and services for which individuals on the show may have a direct or indirect financial interest in products or services related to the episode.
