Social media isn’t the problem.

How we use it is.

In this episode, I unpack a paradox I see every day: good people using social media in ways that strip out their humanity. Automation, mass DMs, shallow tactics — all in the name of “marketing.”

But here’s the truth: you don’t have to do social media.

And if you are doing it, you should do it on purpose.

We talk about:

1. Why vision and mission must drive your marketing (not fear or trends)
2. Why social media is a tool — not a Swiss Army knife for everything
3. How strategy, not hustle, separates impact from mediocrity
4. Why investing in people beats investing in programs
5. How to stay human in a world moving fast toward AI and automation

If you want your marketing to deliver results and deepen your humanity — this conversation is for you.

Be human. Be intentional. Be strategic.

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