In this re-run edition of Six-Figure Speaker Spotlight, your host, Kelley O'Hara, talks with the Expert of Market Positioning, Debbie Allen. When developing your expert brand, the way you “sell” yourself goes a long way in helping you also sell your products or services. Consistent authority building in your marketing and sales messages will allow you to position yourself as an expert in just about any industry.
Debbie's journey is a testament to the power of reinvention. She has navigated multiple career changes within the speaking business, each time positioning herself as the go-to expert in her niche. She started her speaking business with the goal of positioning herself as an expert after building and selling retail businesses. This journey has taken her to 28 countries and led her to author ten books.
To learn more about Debbie's work, click HERE and HERE.