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#68 – The 2026 Founder Forecast: Lessons from Jasmine Star, Amy Porterfield, Shannon Matson, Keri Ford & Autumn Witt Boyd
Episode 68 • 10th December 2025 • Millions Were Made • Jessica Marx
00:00:00 00:30:41

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In this special episode, Jessica Marx brings together standout insights from five industry leaders — Jasmine Star, Amy Porterfield, Shannon Matson, Keri Ford and Autumn Witt Boyd — to deliver a comprehensive, high-level conversation on what today’s multi-million-dollar founders must master to stay relevant, profitable, and positioned for long-term success in 2025 and beyond.

Across content strategy, marketing performance, leadership psychology, IP protection, and team development, this episode cuts through noise and gets straight to the strategic truths high-growth businesses need to hear.

Inside this episode, you’ll learn:

  • How to use trends strategically without diluting your brand — and what “contextualizing content” actually means for business growth (with Jasmine Star).
  • Why a funnel that isn’t converting is rarely a traffic problem — and how to rebuild trust and customer readiness at every stage (with Shannon Matson).
  • How your stress patterns influence your leadership capacity — and the somatic strategies elite founders use to scale sustainably (with Keri Ford).
  • The IP gaps most founders overlook — and how to safeguard your brand, content, and proprietary processes before scaling or exiting (with Autumn Witt Boyd).
  • What it truly takes to step into the CEO role — and why building a leadership team is the turning point for companies moving from seven to eight figures (with Amy Porterfield).

If you’re committed to optimizing your systems, elevating your leadership, strengthening your legal foundation, and creating content that actually converts — this episode is a strategic roadmap for your next evolution.


Mini-timeline

  •  01:11— Jasmine Star: How to use trends strategically without copying and how to create contextualized, original content.
  • 07:06— Shannon Matson: Why funnels fail, the three types of trust required for conversions, and how to rebuild the customer journey.
  • 14:13 — Keri Ford: Leadership archetypes, stress responses, and how somatic strategies help founders scale without burnout.
  • 18:02 — Autumn Witt Boyd: The biggest legal mistakes founders make and how to protect trademarks, copyrights, and proprietary processes.
  • 24:11 / 24:41— Amy Porterfield: Moving from operator to CEO, building a leadership team, and forecasting for long-term growth.
  • 29:45— Jessica’s closing insight for founders ready to elevate into their next level.



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Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made


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