If you’re running a seven or eight-figure business and your calendar still looks like a game of Whac-A-Mole, it’s time to think bigger—and smarter. In this episode, host Jessica Marx sits down with April Beach, business strategist and licensing expert, to unpack how to turn your intellectual property into scalable, high-revenue assets.

April reveals the exact process her clients use to close five- and six-figure licensing deals with hospitals, universities, and global organizations—without launching more offers or burning out their teams. You’ll discover how to monetize your frameworks, trainings, and courses through licensing models that grow recurring revenue, expand brand visibility, and free you from the constant cycle of creation.

You’ll learn how to:

• Identify what content or programs in your business are licensable assets.
• Understand the three levels of licensing—from simple content fillers to full “business-in-a-box” programs
• Protect your intellectual property with the right trademark and copyright strategies.
• Follow April’s 7-step licensing roadmap—from strategy and pricing to repeatable sales and delivery systems
• Use licensing to build wealth and influence while creating more freedom in your schedule.

Licensing isn’t just about scaling your business—it’s about reclaiming your time and creating an ecosystem that works for you. 

If you’re ready to scale beyond launches and build a business that works for you—not the other way around—listen now and start turning your expertise into recurring revenue.

Mini-timeline

• 00:00–01:34 — The concept of licensing as a scalable, brand-safe revenue stream
• 02:18–05:45 — April’s journey from overwhelmed entrepreneur to licensing pioneer.
• 07:28–10:33 — The three levels of licensable content: fillers, puzzle pieces, and complete programs
• 10:33–13:41 — Real-world examples of how licensing creates recurring revenue and long-term brand equity.
• 22:25–24:04 — April’s 7-step licensing framework—from strategy to scalable delivery systems
• 24:43–26:09 — Conducting an “asset inventory” to uncover hidden value in your existing IP.
• 26:09–28:30 — How to expand one product across multiple industries to multiply your reach.
• 31:45–33:25 — White labeling vs. branded licensing—choosing what aligns with your brand visibility goals.
• 33:25–34:30 — The mindset of scalable simplicity: why licensing creates freedom, not complexity.

Resources

• Download the 2026 Business Planner at millionsweremade.com
• Follow @MillionsWereMade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with April Beach:

Website: https://www.sweetlifeco.com/

Instagram: @aprilbeachlicensing

LinkedIn: https://www.linkedin.com/in/aprilbeach/ 

The Licensing Unlocked Starter Guide: https://sweetlifecompany.com/licensing_101