In this video, I address the challenge of choosing the best type of content to create—video, audio, or text—and reveal a strategy to use all formats in a specific order.
Learn how to balance audience preferences, business needs, and your personal enjoyment.
Discover systems to repurpose your content and boost your discoverability across platforms.
📬 Get a weekly audience & revenue growth strategy from my agency and clients, delivered to your inbox (5-min read, 100% free). Trusted by 7,347 creators, coaches, and solopreneurs!
https://betheexpert.ai/join-bte
Mentioned in this episode:
Join the Build Your Expert Business Facebook Group!
Hey did you know that there's a private Facebook group for this podcast? Inside the group I've also unlocked one of our most important programs all about how to build and scale your expert business. Whether its online courses, memberships, coaching, masterminds, or anything in between the Build Your Expert Business podcast and Facebook group are all about helping you accelerate your results. I'd like to personally invite you to join us in the group. Just head over to expertbusiness.com/fbgroup
Transcripts
Speaker:
Which is the best type of content to create?
Speaker:
Video, audio, or text?
Speaker:
The answer is all of them, but in a very specific order.
Speaker:
Hi, I'm David Ziembicki, and you're about to learn how to grow from
Speaker:
struggling solopreneur to successful virtual CEO of your own expert business.
Speaker:
Your knowledge and skills can change lives and make the world a better place.
Speaker:
Are you ready to hit the accelerator to scale your results and impact?
Speaker:
Then it's time to build your expert business.
Speaker:
The right order is different for each creator.
Speaker:
With content, there are competing priorities.
Speaker:
What your audience needs, what your business needs, and what you need.
Speaker:
You'll have audience members that prefer video, or audio, or written.
Speaker:
Your business and content needs to be discovered, and some platforms
Speaker:
like podcasts or blogs have zero inherent discoverability.
Speaker:
You may love podcasting, but hate writing.
Speaker:
We know that consistency is key to content creation and marketing, so
Speaker:
how do we juggle all three priorities?
Speaker:
First, create your original content in the format you enjoy most.
Speaker:
This is the biggest key to consistency, enjoying your original format.
Speaker:
Love writing?
Speaker:
Then write.
Speaker:
Love video?
Speaker:
Create video.
Speaker:
The most important step is getting your expertise out of your head
Speaker:
and into a piece of content.
Speaker:
Second, implement systems to convert your original content into the other formats.
Speaker:
If you wrote a long form article, turn it into a script for a video,
Speaker:
an audio podcast and record it.
Speaker:
If you created a video first, turn that into audio and text.
Speaker:
Third, repurpose your long form content into shorter form assets and highlights.
Speaker:
Create assets to be published on all social media platforms
Speaker:
for greater discoverability.
Speaker:
The end result?
Speaker:
You create in the format you enjoy, making it more consistent.
Speaker:
That content is turned into the formats that you need, and those
Speaker:
formats are also published on the platforms with organic discoverability.
Speaker:
So here's how to take action.
Speaker:
Pick the format that you love the most and create with that.
Speaker:
Next, implement systems to turn your primary format into the other formats.
Speaker:
And third, repurpose all the formats into clips to use on social
Speaker:
platforms with high discoverability.
Speaker:
If you want help doing that, check the link below this video.
