Welcome to Elevate Daily, the podcast for those ready to elevate their life one intentional day at a time. I'm your host, Alexia Usgard, here to give you a permission slip to unapologetically savor the beauty and richness of life. Join me as we explore modern rituals, self-leadership, the Gene Keys, and the art of elevating your health, wealth, love, and leadership. It's time to elevate. Let's dive in.
Hello, hello, and welcome back to Elevate Daily. I'm Alexa Usgaard, and I am so enthused as always to have you here. And I am just going to say it. I have seen that the greatest transformations don't come from advice. They come from witnessing someone truly embody what's possible. And I can very confidently say that Brene Brown, Dr. Brene Brown, hasn't just done it for millions.
She's done it for me too. And so I'm really excited that we today get to decode her particular Gene Keys. Her particular energetic blueprint to really honor this world-class woman who's a researcher, an academic, a lecturer, a woman who has also brought not just her academia to the table, but who has really honored the power of bringing her vulnerability.
The embodiment of what she talks about, her own lived experience and wisdom, and to do it in a way that has really touched the hearts of so many. And so as we go into today's conversation, one thing I wanna name is as I do these decoding episodes, I'm not doing them so we put different celebrities and public figures and thought leaders on a pedestal. I'm doing it from a place of deep curiosity. When we look at world-class women who are leading at the highest levels of influence, cultural impact, stewardship of wealth, and stewarding missions that we know have a significant ripple effect, it gets me really curious to go, how are they living out their unique blueprint? Because I know that if they're leading at that level, they have to have their design working in their favor. They definitely are working more in flow with their gifts, because it's only when we really shine our gifts that our magnetism can be as bright and as expansive and as influential as these women are leading.
And so if you haven't already checked out, I've had also some other episodes like this one that I'll go through today of Beyonce, of Taylor Swift, of Oprah. So if you want to check those out, they're in the show notes. And in general, what I always love to give as an invitation is as we go into this episode, you may be someone who actually has one of Dr. Brene Brown's Gene Keys in your particular blueprint. And if you do, it becomes extra juicy because as I share hers, you can really feel in yourself the ways you play out that particular pattern, that particular gift, all of those pieces. She can really be a permission slip in that particular way of activating your greatest gifts for you to embody on a deeper level. But let's say you don't have any of her particular Gene Keys. I guarantee that you have at least one person in your life who you're close to who does. And so whether that's your partner, whether that's a friend, a family member, a team member, a client, like there's someone in your life who does. So as you listen, I invite you to get curious. I invite you to get curious and notice how these dynamics play out in your life. If there's anyone in your life who you feel, yep, I feel like this definitely shows some resonance with some of the shadow dynamics they're experiencing, but also some of the gifts that you see them naturally embody.
And so it's really not about us all wanting to be like Dr. Brene Brown. The invitation is how can we see her as a permission slip to even be more aligned with who we uniquely are, seeing that the more we bring out our truth and are aligned with our unique energetic design, the more we can have the impact, the influence, and create the life that really nourishes us on the deepest level.
And so the...structure of this episode is I will be going through my 4Ms method that I share in my signature experience, Illuminate. And so we'll focus on your 4Ms, your mission code, money code, meaning code, and magnetism code. And of course, in this episode, I will be bringing it through the lens of Dr. Brene Brown in her particular unique anatomical blueprint. And then you'll see with every Gene Key I share, there's three frequencies to every Gene Key.
There's your shadow frequency, so that's the frequency of what could lead you to sabotage yourself, play small, get stuck, dim yourself. Then there's the gift frequency, which is what you are most here to naturally embody and what you're most naturally here to shine in. And then there's your city frequency, Siddhi, which is your superpower. When you fully just embody yourself on the truest level, this is your frequency of mastery.
So now without further ado, let's dive on into Dr. Brene Brown's mission code. So your mission code is the code in your blueprint that offers lot of insight into what you're here to do, what you're here to contribute, what you're here to be known for. In other words, if you have a personal brand, this is what you're most here to shine in and to activate in other people.
So your mission code reveals your truest brand essence. It reveals how you are uniquely here to create, to lead, to contribute, and what you're here to be known for. So for Dr. Brittany Brown, her mission code is Gene Key 14, which moves from the shadow of compromise to the gift of competence to the city of bounteousness. So the way that the shadow of compromise can really play out is it's the ways in which you can abandon your truth in order to be liked, in order to be more palatable, in order for others and different dynamics outside of yourselves to feel more accepted.
So for Brene Brown, the way in which she could have gotten trapped by this Gene Key and the shadow dynamic inside of her blueprint is that she could have been the type, you know, she's a lecturer, she's an academic, she could have really compromised and just thought like, okay, my only path to true success, what I'm here to do is I meant to just solely focus on this academic path forward. She could have looked around at all the other people at the university that she worked with and be like, okay, this is how everyone else is doing it. This is what I must do. She could have gotten caught in the dynamic of just letting her body of work be seen in peer reviewed articles. And she could have ultimately missed out on really going for creating the entire personal brand that she's created, stepping on that TEDx stage and having the influence that she truly has had. And where we can see that she actually has stepped up and stepped into her gift frequency of competence is you can see the way that she's honored both her researcher academic, the rigor of that intellectual side that she walks with and the way she has married that into her honoring other skills she has in terms of speaking, storytelling, going and creating impact in a variety of different ways by making her research more public, finding different ways she can influence a wider audience and a wider community. And so when we think about her stepping on that stage that then became one of the greatest TED talks of all time, like one of the most watched talks.
That was a moment that you can see she really had to honor her gift of competence. She had to trust herself so much. And we can feel that she did it her unique way. I'll just say transparently, it's so interesting because as I shared in the opener, when you connect with someone who has a Gene Key in your particular blueprint and who's really living out their gift, they can really become such a massive activator on your path. And I can say for myself, Brene Brown, when I look back at my journey, she truly has been one of the biggest catalysts in terms of me fully showing up for following my unique path. So when I was still back in my Silicon Valley days, I will never forget, I was going through a lot. I had just gone through a big grief experience and I'll never forget the first moment that I watched her Ted Talk, The Power of Vulnerability. I remember crying so deeply because it touched such a deep place because it felt like she was really honoring her truth.
She was honoring, she was both bringing the academia of it and she was bringing her own lived experience. She was being vulnerable and just even how she did that entire talk. And it touched me so deeply. And then I remember then reading also her book, Daring Greatly, one of her really powerful books. And it just activated this part of me that was realizing I was compromising and realizing that there was a whole other path in front of me that I wanted to go into and I wanted to tap into, but I wasn't even touching the surface on it.
And so when you look at her as an example, right, in her mission, by her embodying competence, by her trusting her unique way, her unique path, her unique way of sharing her body of work, not only has she had such a ripple effect on so many people's lives because her work itself is just such a catalyst for so many, it's like you look at me as an example where by her embodying competence, she became a mirror for me to activate and get curious about my own competence on a deeper level, whether I knew it consciously or unconsciously at that time when she first activated me. And so can we see like she's really gone out there and create an entire movement. She's opened up conversations on the mainstream on a topic of vulnerability and shame, which otherwise let's be real, are not topics that people are the first to want to talk about, right? Like those are the topics that a lot of us feel like, okay, that's like the part of ourselves we like keep behind the scenes.
You know, and just to see how she also, for me, I remember seeing how her owning her competency and marrying those two parts of herself really, and when I say two parts, I say like the academic, the intellectual and the vulnerable, the wise, the honest, the just like, this is me energy. Can we see how she's paved a lot of paths forward for so many leaders to trust that those two parts of themselves, those two parts of their competency can also be valued and can make an impact.
And so then her city of bounteousness really is all about her honoring that the more you tap into your competency, the more you tap into the abundance and overflow that's always available to you. When you operate from a lens of knowing you always have something to bring to the table, bounty is just naturally the frequency you give off, right? If you think about it, if there's a part of you that you just know has such an impact on the lives of others and how you show up in the world.
If you know that when you really honor that gift for what it brings, the value it brings, that there is just this awareness that there's always going to be ways in which you can serve. There can always be ways in which you can make an impact. knowing that because if you are someone of service and making an impact, naturally the circulation of resource always maneuvers and moves and can keep overflowing and coming back to you and therefore supporting others and the whole circulation is really powerful for everyone involved. And that's the city. It's to know the bounteousness that's truly available for everybody when they fully honor their competence and they value themselves and they believe in themselves so deeply. Okay, and then let's move on to her money code. So your money code gives you clear awareness on how you're most naturally here to attract, circulate, and steward wealth.
So for Dr. Brené Brown, her money code is Gene Key 15, which moves from the shadow of dullness to the gift of magnetism to the city of fluorescence. And so the shadow of dullness is this dynamic of emptiness. It's numbness. It's where you can get so caught up being afraid of your own ordinariness that you actually almost get stuck in the ordinariness. It's in a fear of really allowing the aliveness of who you are to pulse through you freely, to express all that you are. And so for Dr. Brene Brown, where she could have gotten stuck in this is if she had just tried to be one expression of herself. If she had tried to minimize who she fully is, if she had kept herself thinking that this was this one box of how she could see herself as an academic, as a researcher.
And likely that would have led her just down these patterns of just constant repetition and just doing the same thing on repeat and then finding herself safe, like in a container of just how much she gets paid by her salary for the university she was working at. You know, she would have limited her potentiality of wealth, of resources in so many ways.
Whereas we can see that she really tapped into her gift of magnetism and the ways in which it has created many channels of wealth that come towards her, right? It's you can see that she has tapped into really bridging this gap between, again, the academic research and her very ordinary, relatable stories that she shares. Like one of the things I just love is when I hear her express her, even when I remember reading the first book of hers, Daring Greatly, that I read, that her stories helped me feel seen in my own moments of vulnerability, even though I hadn't experienced that exact story she was naming, because it was just so human and so relatable and so, quote, ordinary, it made me feel so seen. And so this is what's so beautiful is you can see that the more that she's honored her unique way of being, the more she's tapped into allowing herself to follow her aliveness and to follow the different channels and how she wants to express and share her body of work.
That she's gotten so many different revenue streams that have come her way, whether it's through her books, whether it's through her speaking gigs, whether it's through, you know, mean, Netflix specials she's now been on. And like, there's just so many different ways. We've seen her do corporate. She does a lot of like corporate leadership programming and and different projects like that. Like she's really opened up so many ways that she can steward wealth for herself, for her movement and beyond. And so a lot of that frequency comes from her not shying away from being the most magnetic version of herself. this magnetic, this magnetism gift frequency is truly all about following that vital creative spark within that makes you so, then you look at the city of fluorescence, that makes you just this bright, expressive light that naturally lights the creative lights behind other people too. And we can see that, right?
Again, I've named, she's…she's created more than just a brand. She's created in so many ways, so many conversations. She's created such a movement for so many others to really allow themselves to get curious about their own vulnerability, to navigate their own experience of shame in a way that lets them feel like they can be human in the experience and that they can be less hard on themselves, I feel like in the experience too.
And so then let's move into her meaning code. The meaning code gives indication of what is the frequency you're most here to embody to find deepest sense of fulfillment, enjoyment, and satisfaction on your journey of life. And so for Dr. Brene Brown, her meaning code is Gene Key 30, which moves from the shadow of desire to the gift of lightness to the city of rapture. So the shadow dynamic of desire is that way in which egoic desire can lead you into this dynamic of always feeling like there's external validation to be found, proving yourself, like this constant dynamic of thinking things need to happen faster, that they need to be done a certain way. And this way in which things can actually in many ways end up feeling heavy because there's a way in which you're being hard on yourself because you think until that, quote, desire is satisfied, nothing is enough. Nothing is as beautiful as it can be. And so where this really could have gotten Dr. Brene Brown stuck is that I'm sure on her journey, there's been so many moments where she could have followed different paths of success that could have really been activated from this desire that could have made her look good in a certain way, that could have really enhanced her reputation, that could have given her certain levels of wealth. But actually, if she was honest with herself, would have made her feel heavy. She wouldn't have enjoyed the experience. She would have felt like she was just doing it because it seems like what would make her quote successful or give her some level of status, power, wealth, you name it.
Whereas where we can really see this energy in her living out her gift frequency of lightness is her body of research, like we talked about, shame and vulnerability could be a very heavy topic. But I can feel in her that likely she met within herself this knowing that while we can talk about the deep topics, the difficult topics, the messy topics, the dark topics, at the same time, we can bring lightness to it. We can bring a sense of humor. We can laugh at ourselves. We don't have to be so critical and such a perfectionist about everything.
And when I think about, I remember there's one of her talks that's gone, like one of her specific videos that has been shared most, I can even just say in my family, is the blame Steve video. And it's just this example, like just the story she shares is one of those moments where she brings a lightness to something that otherwise is quite a common like conflict or dynamic or pattern that plays out in a lot of couples and relationship dynamics. And I just find like the way in which she's able to bring a topic that otherwise you could feel a lot of shame to admit you navigate or feel lot of vulnerability and acknowledging with people you love that like, yeah, we do that sometimes, or sometimes I'm blaming my version of Steve, or you know, she brings this way because she's making fun of herself in a way, she's laughing at the ways in which she sees herself live out her experience. It's like through her own lightness, you can feel that she allows for that conversation, that ability for anyone who receives her content to also feel that.
But I named, because this is her meaning code, she's likely realized on her journey how important it is for her not to just share her body of research in a heavy way because if she was to do it that way, it would really ruin the joy in her experiencing it. I think that's why also her gift and her way of doing and sharing this research is so impactful is because we can feel the naturalness in her being light about it. It's not cause she's trying or she's contriving being playful or silly or just light about some of these topics, it's like just so naturally in her to see the lightness, to hold the lightness, to see that way in which she doesn't have to carry it from like a super serious way of being. She doesn't have to be some version of herself to be taken seriously.
And then rapture is that energy of just being so driven by a bigger divine mission experience that it's less about you trying to prove yourself, trying to… prove who you're supposed to be and more because you see that there's a bigger mission, there's a bigger message that's here to channel through you, that you allow yourself to surrender to the joy in sharing that message as a channel. And when we look at her, if I think about again the impact, the ripple effect she's had in all of her different streams and channels in which she shares, you can see that she likely, I mean, she's even been vulnerable about some of her own insecurities. I mean, some of the hate she's dealt with online, some of just the ways people have been cruel to her in terms of judging her physical appearance and different dynamics.
I can imagine that she's really had to tap into this bigger connection to her message, the importance of what she's here to share. So that way it could help her move through where she could get kind of caught in just always trying to protect herself as Brene Brown, as feeling safe, as feeling seen, as feeling validated, but that she's had to really honor the bigger mission, knowing that, yes, sometimes she's gonna feel like the ick and the hurt on the journey, but that her mission moves her more than any of those little moments could keep her. Like that's more significant, that's more powerful than her being held back by any of the ways that human insecurity, nervousness could actually have been something that could have kept her from fully being as visible as she is.
And so then lastly, we're gonna move into her magnetism code. Your magnetism code gives us awareness of how you are most naturally here to influence. What is the frequency you're here to embody to attract your most aligned relationships, opportunities, and experiences? So Dr. Brene Brown's magnetism code is Gene Key 35, which moves from the shadow of hunger to the gift of adventure, to the city of boundlessness. So the shadow of hunger is that dynamic where you can feel fueled by a hungry ghost is how I think of it. It's that energy where you're always trying to satisfy an egoic need, some part of yourself that feels like if you just accomplish this next thing, if you just do this next thing, then you'll finally feel like enough, you'll finally feel validated, you'll finally feel like you've proven yourself. And this really could have held Dr. Brene Brown back because she could have been really guided by other people on exactly how she could be the most successful reputable version of herself.
And she could have found herself only speaking to one particular type of audience and one particular type of community because that would have been like potentially what other people told her to do. So it's really this dynamic where she could have been hungry for status. She could have tried to diminish her pace. She could have found herself not operating from her unique way, but actually almost just clicking easy buttons to just get more success, to get more influence, to make a bigger impact. But likely what she really had to meet inside of herself is her gift of adventure. So she's the most magnetic expression of herself when she expresses herself from that adventurous way where she, I think the way I really see her living it out is that I feel like she's someone who embodies this dynamic of she's not afraid to speak to a wide audience of people. Her work is so relatable to both those who are corporate CEO executives, those who like myself got touched by her first, by her first, that Ted Talk she did where I was what at the time I was, you know, fresh out of college. Had, you know, I was working with my second job ever in Silicon Valley. Like I was in a completely different part of my life, you know? And I think she just consistently allows herself to creatively express herself in different mediums, to express different ways of how she wants to tell her stories, most likely.
There's a way in which for her to show up most magnetic, she's had to honor that she's here to follow the adventure, to follow those intuitive nudges, to probably have many moments where she could have had two crossroads. And one could have been like the seeming according to everyone else path of more success versus where she found that she actually felt more possibility, curiosity. She was more lit up by a path and the more that she would have followed those paths of adventure, the more that she would find that she would just keep attracting the most aligned experiences. I can imagine even on her podcast and in spaces where she's also the interviewer, she's probably seen where the more she comes to the table into the conversation from this energy of not trying to make, like not having to have too fixated of an angle, not trying to portray this particular person in a particular way, but really comes to the table with that curiosity, with that intrigue, with that honest energetic of let's see where we go in this conversation. The more she would find that the conversation itself would be really light and enjoyable for her.
She would likely find that the person she interviewed also had that experience of feeling so much lighter. And then likely also those episodes she put out into the public would also be received the most aligned. And so that would be a really good question. So whatever your magnetism code is, I always invite you to look at that gift frequency and get curious, to use the word of the gift frequency as a great discernment filter. So for her, for example, if she was choosing between amazing opportunities, I would say to her, “Okay, which opportunity feels like the greatest adventure”, right? Like which opportunity and let that be a discernment filter or with relationships, does this person feel like they activate adventure within you, that enthusiasm and excitement within you of possibility? And if it's a yes, then yes, that's an aligned relationship, that's an aligned experience. And if it's a no, there's a good thing to do some more contemplating on to see if it's truly supporting your highest expression in the world. And then her city of boundlessness,
It's the world of possibility that she activates that's available. And when I think about her and her body of work, I think when I think about her activating this energetic of boundlessness is that she's not only made it so we all have gotten aware of shame and this conversation around vulnerability, she's really helped us to tap into the boundlessness of what it means to be human, to see the full range of who we are and to honor the possibility that's available.
When we allow ourselves to see ourselves in these multifaceted, multi-expressive ways and not feel like there's only one way we came here to be on this planet. And so what I find is the more that you express your magnetism code, the more you activate that energy in other people and the more you also find that any experience, relationship, any dynamic you're part of, you just feel a deeper sense of ease, of natural connection, because you feel seen. Which what is more beautiful in the world than to feel seen? I feel like if there's anything we crave most, it is that. And so now that I've shared Dr. Brene Brown's four M's, can we see how she had these ways in which she could have gotten caught in her shadow pattern. She could have been very caught in her saboteur dynamics, yet we can really see the way in which she illuminates and she visibly shares.
Her gift frequencies and the massive ripple effect that it has, the way her competency can be just so seen through her brand, the way we can feel that she brings lightness and that sense of unique, very Dr. Brene Brown magnetism to space, and the way in which she really does invite us to explore really deep conversations, but from that energetic of adventure, of getting curious and having a lot of reverence for the full range of what it means to be human.
And so as I shared, I'm sharing with you Dr. Brené Brown's Gene Keys, because she is mirroring to us the power and the possibility that's available to all of us when we really are aligned with our unique blueprint. So if you would love to receive support and feel seen and feel activated and really bringing forward your unique 4Ms, your mission code, your money code, your meaning code, your magnetism code, I would love to invite you to check out my signature experience, the ILLUMINATE Experience, where we go through that. I am not here for you playing small. I am not here for us thinking that we're supposed to be like anyone else. We all came here with a very unique frequency and a very unique way. We're here to most naturally expand. We're most naturally here to be bountiful with abundance and wealth. And the way we're most naturally here to make an influence, to make an impact, to allow our ambition to also be held in a way where we also get to feel deeply present and enjoy our lives. So if that resonates, I'd love to invite you to check out my ILLUMINATE Experience and to book.
I do a few spots every month and to really enjoy that sacred time together. And as always, I just really want to take a moment as we close the space for you to take a moment to honor you, to honor, all that you walk with your powerful gifts, the divine shadows that you are dancing with, and also in your own way, finding ways to alchemize and to elevate through. And may you always know that you don't have to be alone on this journey. And until next time, I hope you continue to elevate your life one intentional day at a time. I'm sending you big heart hugs as always.
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