Loading Episode...
The Business of Blueberries - U.S. Highbush Blueberry Council EPISODE 31, 21st January 2021
Coordinated Effort to Improve Blueberry Genetics
00:00:00 00:39:34

Coordinated Effort to Improve Blueberry Genetics

The Vaccinium Coordinated Agricultural Project (VacCAP) is a massive undertaking to identify the ideal blueberry in terms of consumer preferences, shelf life and mechanical harvestability. With over $25 million invested from federal funds, participating institutions and its stakeholders, VacCAP has massive positive implications for the future of blueberry breeding. 

Hosts Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), and Rod Cook, industry veteran and the chair of the Blueberry Technology and Innovation Committee, are joined by Massimo Iorizzo, Ph.D., associate professor in the North Carolina State University Department of Horticultural Science; Jim Hancock, Ph.D., professor emeritus at Michigan State University and recent recipient of the NABC Duke Galletta Award; and Patricio Munoz, Ph.D., assistant professor in the Horticultural Sciences Department in the University of Florida.

Register for the Town Hall: https://mailchi.mp/ushbc.org/townhall 

Visit the VacCap website at : vacciniumcap.org/

“At the end of this project, we’ll have an accurate concept of what consumers really like in a blueberry and we will have developed tools to accurately assess that fruit quality. ” - Jim Hancock, Ph.D.

“We want to understand the relation between the quality and the willingness to buy … the question is, does quality play a role in a consumer paying more for certain blueberry types?”  - Massimo Iorizzo, Ph.D.

“Imagine that you have a new disease … we cannot take 10 or 15 years to develop a new variety, to develop something resistant to the disease. Our growers need a faster response from the breeders. For this project, we hope to develop the resources and the tools to actually make that happen, to be able to react faster than we have been doing it. ”  - Patricio Munoz, Ph.D.

Topics covered include: 

  • Overview of the VacCAP Specialty Crop Research Initiative.
  • What VacCAP hopes to accomplish for blueberry breeding.
  • Current status of the initiative. 
  • How researchers are creating the genome of the ideal blueberry. 

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout North and South America. In this episode, you’ll hear from Juan Soria Morales in Mexico, Andres Armstrong in Chile, and Luis Vegas in Peru. This was recorded on Jan. 20, 2021. 

More Episodes
31. Coordinated Effort to Improve Blueberry Genetics
00:39:34
30. Market Opportunities in India
00:33:55
29. Creating Value in Blueberry Genetics with Cort Brazelton
00:29:54
28. Seven Episodes to Binge on Before 2021
00:27:44
27. Artificial Intelligence with Mark DeSantis and Dennis Rak
00:31:20
26. Breeding Southern Highbush Varieties With Paul Lyrene, Ph.D.
00:32:41
25. Substrates with Pablo Segovia and Jordan Pratt
00:37:03
24. Frozen Blueberry Markets with John Shelford and Kimberlee Chambers
00:35:41
23. Blueberry Assessments with Adam Winland
00:22:04
22. Counter-Seasonal Collaboration with Andres Armstrong
00:33:25
21. Promoting Blueberries with Jeff Malensky
00:31:51
20. Top 10 Moments from the Virtual Conference and Expo
00:31:47
19. Optical Sorting Technology
00:41:05
18. Blueberry Health Research with Dr. Eric Rimm
00:31:49
17. Inspiring Possibilities: Virtual Conference Reflections with Jenni Sparks
00:26:24
16. A Vision for Blueberries with Denny Doyle
00:27:32
15. The Birthplace of Blueberries with Denny Doyle
00:24:02
14. The Evolution of the Blueberry Industry with Mark Hurst
00:24:26
13. The Robots Have Arrived
00:36:13
12. Health Research with Dave Brazelton
00:32:42
11. Driving Global Demand with Alicia Adler
00:36:24
bonus [Bonus Episode] 20th Anniversary Reflections
00:10:42
10. Drones: Helpful or Hype?
00:36:26
9. Building a Blueberry Culture that Delights Customers with Tom Avinelis
00:36:35
8. USHBC and NABC: What’s the Difference?
00:40:52
7. Mechanical Harvesting Technology
00:36:59
6. A Preview of Peru
00:32:56
5. Innovation and Technology in the Blueberry Industry
00:33:10
4. What’s Next for Blueberries - Part Two with Soren Bjorn of Driscoll’s
00:33:53
3. What’s Next for Blueberries with Soren Bjorn of Driscoll’s
00:31:38
2. The Power of Market Information
00:42:51
1. What to Expect from the Business of Blueberries
00:32:40
trailer Introducing: The Business of Blueberries
00:00:37