Preface
26th November 2024
• The Thought Leaders Practice Book • Matt Church
00:00:00
00:03:31
1
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Preface
00:03:31
1.
Introduction
00:15:43
2.
Practice vs Business
00:12:01
3.
Cluster Strategy
00:13:42
4.
The Ten Year Plan
00:12:10
5.
The Power of Expertise
00:15:13
6.
Intellectual Property Snapshots
00:14:11
7.
Capture Your Genius
00:11:27
8.
Clicking with Value
00:21:25
9.
Selling Thought Leadership
00:25:27
10.
Power of Positioning
00:12:42
11.
Diversifying Delivery Modes
00:25:06
12.
Sequencing Your Channels
00:12:13
13.
Pursuit of Mastery
00:26:09
14.
The Revenue Ladder
00:07:15
15.
White Belt
00:23:25
16.
Yellow Belt
00:12:14
17.
Green Belt
00:10:36
18.
Blue Belt
00:12:13
19.
Red Belt
00:12:27
20.
Black Belt
00:09:29
21.
Beyond Black Belt
00:10:32
22.
Next Steps
00:04:45