Listen to the latest episode of Storytelling For Business

Is it enough to tell your story or should you be embodying your story?

Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling.

The pair discuss the power of emotion in storytelling and the importance of getting the basics right - and by basics Stacia means standing and breathing!

Stacia emphasises the difference between a mission statement and a story, and highlights the three most important stories a business can tell: the story of origin, the purpose story, and the client's story.

Key Takeaways

Connect with your body and emotions to make a greater impact with your storytelling.
A story needs a character, an event, and a transformation.
The three most important stories a business can tell are the story of origin, the purpose story, and the client's story.
Use metaphors to tell stories with numbers and data.

Guest Information

STACIA KEOGH - Embodied Speaking & Story Coach

Email story@staciakeogh.co.uk

Website: https://staciakeogh.co.uk

PODCAST: FINDING MY VOICE GIVE IT A LISTEN!

Resources and people Stacia mentions:

Tony Robbins: https://www.tonyrobbins.com/biography/

Seth Godin: https://www.sethgodin.com

Seth Godin, “Purple Cow: Transform your Business by Being Remarkable” https://amzn.eu/d/90DIxYq

Phil Knight: https://en.wikipedia.org/wiki/Phil_Knight

Phil Knight, “Shoe Dog: A Memoir by the Creator of NIKE” https://amzn.eu/d/a6tavfK

Daniel H Pink: https://www.danpink.com/