Artwork for podcast Brand2Brand: The Marketing Show
LEGO vs IKEA: Leveraging Product Systems for Systemized Storytelling
Episode 12 • 12th November 2025 • Brand2Brand: The Marketing Show • Brand2Brand.co
00:00:00 00:19:43

Share Episode

Shownotes

By inviting customers to experiment, build, and co-create alongside them, LEGO and IKEA have transformed their modular product systems into engines for creativity and loyalty.

In this episode, Tom and Veronica explore how both brands are translating their product systems into storytelling systems. Because in the end, you’re not just marketing a product—you’re marketing the entire experience of using it too.

🎧 For full episode resources and references, visit stirlingbrandworks.com.

Follow

Links

Chapters

Video

More from YouTube

More Episodes
12. LEGO vs IKEA: Leveraging Product Systems for Systemized Storytelling
00:19:43
11. Intuit vs Aerie: The New Rules of AI and Audience Loyalty
00:20:55
10. bonus Happy Hour with Ted Schlueter: How Differentiated Brand Storytelling Lifts Exit Value
00:37:37
9. HomeGoods vs BILT: Why Long-form Storytelling Still Wins in a Short-form World
00:19:43
8. American Eagle vs. Dove: Great Jeans Sparked Buzz, Real Beauty Built a Brand
00:19:21
7. Apple vs. Nike: How Confidence Builds (and Breaks) Cultural Relevance
00:20:01
6. bonus Happy Hour with Julie Sullivan: The Power of Customer-Led Storytelling
00:34:52
5. Keurig Dr. Pepper vs. PepsiCo: Hiring Creative Talent (Should You Go In-House or Agency?)
00:19:29
4. Heinz vs Graza: Bottling the Brand
00:19:05
3. State Farm vs. Tide: The New Age of Product Placement
00:19:16
2. Pringles & Little Caesars vs. Oatly & Nespresso: The Power of Partnerships
00:22:48
1. bonus Bonus Episode: Beyond the Big Game
00:23:36
1. bonus Happy Hour with Barb Reilly
00:35:45
20. bonus Bonus Episode: Season Three Highlight Reel
00:25:24
19. Liberty Mutual vs. Pepsi: Marketing In-House or Agency
00:20:43
18. GEICO vs. Progressive: How Marketing Made Insurance Fun
00:19:14
17. Polaroid vs. Converse: Selling With Nostalgia
00:16:58
16. L.L. Bean vs. Stanley: Heritage Brand Adaptation for Modern Audiences
00:19:32
15. Fortnite vs. PRIME: Building Brand Loyalty with the Youths
00:20:35
14. Yeti vs. Red Bull: Marketing a Lifestyle
00:20:09
13. LIVE EPISODE: How to Leverage AI in Any Business
00:40:44
12. Tabasco vs. Truff: Branding That Burns So Good
00:19:34
11. Liquid Death vs. LaCroix: How Marketing Made Water Cool
00:20:07
10. Bud Light vs. Target: The Challenges of “Woke” Marketing Moves
00:20:03
9. bonus Bonus Episode: Keeping Your Audience Tuned In with Kira Lew
00:26:13
8. Campbell’s vs. Cadillac: Brand Evolution to Reach Younger Audiences
00:19:35
7. H2O.ai vs. Observe.ai: What The AI Race To Market Means
00:20:12
6. ChatGPT vs. Midjourney: How AI is Shifting Business
00:20:14
5. Philip Morris vs. Ben & Jerry’s: Are CSR & ESG Initiatives BS?
00:19:20
4. TOMS vs. Allbirds: Stepping Into Marketing With a Cause
00:19:30
3. Tennessee vs. New Hampshire: Marketing for Economic Development & Tourism
00:18:37
2. Samuel Adams vs. M&M’s: The Power of Campaigns
00:19:23
1. Disney vs. Starbucks: Loyalty Starts with Leadership
00:19:45
20. bonus Bonus Episode: Season Two Highlight Reel
00:25:46
19. Jasper vs. Sanas: Is AI Coming for Our Jobs?
00:20:18
18. National Geographic vs. Spatial: Traversing the Metaverse
00:19:13
17. Costco vs. Bed Bath & Beyond: What's in a Brand Name?
00:20:06
16. Pixar vs. The Daily Show: How Psychological Safety Drives Results
00:20:07
15. Shopify vs. Robinhood: Protecting Your Brand Through Layoffs
00:20:32
14. Salesforce vs. Hilton: Brands Winning the Hiring Game
00:19:28
13. Duolingo vs. The Washington Post: Mastering TikTok for Audience Engagement
00:19:41
12. Wing vs. Skydio: The Not So Distant Drone Future
00:19:37
11. bonus Bonus Episode: So You Want to Launch a Podcast?
00:21:36
10. GE vs JetBlue: Your Mission Statement is B.S.
00:20:56
9. SpaceX vs. Amazon: The Private Space Race
00:19:36
8. Casamigos vs. Willie's Reserve: Celebrity Brand Equity
00:17:30
7. bonus Bonus Episode: Cannabis Marketing with Jesse Channon
00:31:35
6. Uniswap vs. Compound: WTF is Web3?
00:19:44
5. Coinbase vs. FTX: Will The Crypto Bubble Burst?
00:19:41
4. GM vs. Frito-Lay: Brands Bring Their A-Game To The Big Game
00:19:03
3. Carhartt vs. Levi's: Reaching Gen Z
00:18:28
2. BMW vs. John Deere: The Search for The Next Big Thing
00:19:26
1. Noom vs. Peloton: Fitness Tech Revolution
00:23:07
20. bonus Bonus Episode: Season One Highlight Reel
00:29:35
19. Meta vs. Decentraland: The Fight to Rule the Metaverse
00:19:29
18. OnlyFans vs. TikTok: Find Your Channel
00:23:49
17. The Jenners vs. The Pauls: Influencer Marketing Strategy
00:21:37
16. bonus Bonus Episode: Key Ingredients of Success with Stacy Madison
00:29:20
15. White Claw vs. Truly: Activating a New Market
00:22:28
14. Coca-Cola vs. Charmin: WTF is an NFT?
00:21:58
13. AMC vs. GameStop: Meme Driven Market Change
00:19:51
12. Subway vs. McDonald's: Think Like A Franchise
00:19:08
11. Theranos vs. Fyre Festival: Vision Over Delivery
00:21:07
10. Airbnb vs. Uber: Downfall of Millennial Company Subsidization
00:20:09
9. Bitcoin vs. Ethereum: Opportunity in the Anarchy
00:20:16
8. bonus Bonus Episode: Cryptocurrency, To Invest or Not Invest?
00:38:06
7. Ford vs. Tesla: Disruption in the Market
00:19:59
6. Netflix vs. Google: Your Culture is Showing
00:23:42
5. Ocean Spray vs. Twisted Tea: Lessons We Learn When Brands Go Viral
00:18:35
4. Panera vs. Chipotle: Don’t Let COVID Kill Your Experience
00:24:07
3. Patagonia vs. Urban Outfitters: Your Brand Integrity Matters
00:16:12
2. Hinge vs. Tinder: The Power of a Tagline for Your Brand
00:19:18
1. Tom Brady vs. Conor McGregor: The Importance of Personal Brands
00:18:00
trailer Welcome to Brand2Brand
00:00:40