Get all the inside secrets and tools you need to help you develop your intuitive and leadership skills so you are on the path to the highest level of success with ease. 

In this inspiring episode, Jennifer sits down with branding expert Lori Osborn to explore how authenticity, clarity, and confidence shape a powerful personal brand.  Together, they dive into what it really means to show up as the authority—from crafting a message that connects emotionally to building a brand that truly speaks for you.

In this episode you will learn:

• Build a Brand That Speaks for You
• Lead with EMotion, Support and Logic
• Define and Show Up as the Authority

About Lori:

Lori Osborne, known as The Authority Amplifier, is the founder of BizBolster Web Solutions and creator of The Authority Blueprint and The Authority Platform. With over 25 years in technology and nearly a decade in brand strategy, she helps Thought Leaders and Influencers transform scattered branding into powerful online platforms that build trust, attract ideal clients, and position them as the go-to authority in their field.

Connect:

bizbolster.com

aocauthordirectory.com

theauthoralley.com

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Are you ready to tiptoe into your intuition and tap into your soul’s message? Let’s talk 

Listen in as Jennifer Takagi, founder of Takagi Consulting, Certified High Performance Coach, 5X time Amazon.Com Best Selling-Author, Certified Soul Care Coach, Certified Jack Canfield Success Principle Trainer, Certified Professional Behavioral Analyst and Facilitator of the DISC Behavioral Profiles, Certified Change Style Indicator Facilitator, Law of Attraction Practitioner, and Certified Coaching Specialist - leadership entrepreneur, speaker and trainer, shares the lessons she’s learned along the way.  Each episode is designed to give you the tools, ideas, and inspiration to lead with integrity. Humor is a big part of Jennifer’s life, so expect a few puns and possibly some sarcasm.  Tune in for a motivational guest, a story or tips to take you even closer to that success you’ve been coveting.  Please share the episodes that inspired you the most and be sure to leave a comment.  

Official Website: http://www.jennifertakagi.com

Instagram: https://www.instagram.com/jennifertakagi/

Facebook: facebook.com/takagiconsulting

I look forward to connecting with you soon,

Jennifer Takagi

Speaker, Trainer, Author, Energy Healer

PS: We would love to hear from you! For questions, coaching, or to book interviews, please email my team at Jennifer@takagiconsulting.com

Welcome to Destin for success. I'm your

host, Jennifer Takagi, and I'm so excitable because it is pot

of Palooza Day, and I get to meet or re meet or find new

people on this day several times a year. And I'm so excited I

have Lori Osborne with me right now, and Lori and I are going to

talk about showing up as an authority that you need to be.

And I struggle with this, because I can be really

authoritative when I do show up. It's a showing up part that I

skip out on sometimes. So I'm really excited about this. Lori,

like, tell me a little bit more about yourself and how you

became

an authority on this. Oh, well, thank you.

Jennifer, it is such a pleasure to be here. You know, I started

doing this. I've been in technology for my entire career,

but I started building websites and looking at branding about 10

years ago, very short story as the result of being diagnosed

with a benign brain tumor that is part of my carotid artery and

led to surgeries that left me half blind and chronic

headaches. So basically, I say that story because it stopped me

and made me look at what I could do for the rest of my life. And

it was when I discovered that I really am good at what I do, and

I love building websites I had never done it before. And when I

started, I went, Oh my gosh, why have I not been doing this my

entire career? And the thing I always tell people is, the way I

know this is what I'm supposed to be doing, is when I build a

website, I never have a headache.

Oh my gosh. And it's so funny. I said this last

week with a group of friends I used to work with, and then I

said it earlier today, and that someone said, Why do Are you

sorry that you didn't do this sooner. And I was like, No, I

wouldn't have the great stories that I have. And it's like, man,

you get every time you work on a website, you get confirmation

you're in the right place because you don't have a

headache. Like, that's amazing.

It is because, I mean, honestly, I live with a

lot of pain the rest of the time, and I just I get so much

joy out of extracting someone's brand and who they're targeting

and then building something that truly represents them, that

speaks to their ideal audience. And I get to be creative and

analytical and technical, and I get to use all my talents to

draw out and and hopefully change someone's entire

perspective online, like that's my goal.

I love that you get to be creative and very

technical, very strategic, very analytical, because sometimes

people think those two don't go together, but they do. It's like

peanut butter and jelly. Yeah, you gotta have it's a both and

not an either or. Yes, I've had websites done by very creative

people, and none of the tech worked. And I had stuff done by

very techy people, and it was just kind of okay, pretty but

guess what? The tech didn't work. So having both and is

critical. And wait, did we meet on the marketers cruise?

I think we did. That's it. I think that is where

we met. Yes, I was trying to put it together too. Yes. Are you

going? Are you going to the next one? I am, are you? Yes, let's

have, yes. Let's do,

let's do, Lori, we're having cocktails. Oh, my

God, awesome. So, um, branding and and your website. So I have

a couple, you know, personal experiences with both and 1000s

and 1000s of dollars. So I heard one time, I just want your take

on this, because I don't know what I believe. And I'm not the

only one about this. When it comes to your brand, you don't

just like map out what you want your brand to be. How you show

up determines what your brand is. Thoughts on that statement,

let me kind of define brand a little bit to

answer that. Please, first your as entrepreneurs, we are our

brand. I mean, if you own a business, you're the face of it.

You are the brand. And to me, it's your brand is what people

say about you when you're not in the room, good or bad, I love

that. To me, my brand revolves around authenticity and.

Integrity, and if I, if I'm doing what I'm supposed to be

doing, that is what people are going to pick up and what's

going to show up. And that's, that's a feeling, because people

buy from emotion and justify with logic. That's straight from

Simon Sinek. And start with your why. So, you know, when I

started learning about branding, I really thought it was just

colors and fonts, because as a web developer, that's where I

have to start, you know, I start with a logo, and I Okay, I'm

going to go from here and go colors and fonts. And that's,

you know, that's what matters. But it's, it's not just that

your brand is everything about you, how you come across, how

you speak, your tone of voice, and it's your ideal client,

because it's who you're speaking to and how you're speaking to

your ideal client. And the people that really don't

understand their brand or don't come across with a strong brand,

are the ones that are trying to sell to everyone, and when you

try to sell to everyone, you sell to no one. So part of what

I do when I'm helping people clarify their brand is we spent

a lot of time. He disappeared. Jennifer, I'm

still here. I'm having my book when I

help people with their brand, we spend a lot of

time on really understanding who their ideal client is, and I

really push people to dig deep on this. Because again, if I

build a website that's trying to speak to everybody out there,

it's not going to be effective, because it's not going to speak

to speak to the people you really, really want to attract,

right?

I love I'm still here. You just can't see

me. Thank God. Most of this will be audio anyway, um, and I love

that, and it's kind of like we hear, you know, friends of ours

say, you know, I was born with an outside voice, not an inside

voice. And that's probably me. Like, yeah, I've always been

loud. I've never not been loud. Like, we can't, I can't be

quiet. So that's kind of who I am. So, right, very interesting

that you would say that, and that kind of goes along a little

bit with the question I asked of, oh, look, I'm back. Um, like

your brand is who you are when you're an entrepreneur and and I

believe it evolves and it grows. And mine has evolved and grown.

My company name has changed. My logo has changed. I've kept the

basic brand colors of purple, teal and gold, because I like

those colors, and it kind of has fit well. So yeah, that's really

important on the website piece I think I was given. I'm going to

go with not the greatest advice ever when I became an

entrepreneur with you have to have a website like, let's start

with the website when I really wasn't sure what I was going to

offer, how it's going to show up, and it made it really

difficult. And I think that's why 1000s of dollars were spent

trying to create a website that did what I wanted it to do, and

then highlighted me the way I wanted to. And I started my

entrepreneurial career doing mostly leadership development

training, which I still do, and speaking at conferences on

leadership and that all like folds in together, but someone

said, your website is for credibility. And my husband, one

day said, how many hits you get on your website a day? And I was

like, Gee, I don't even know. I don't know how to find that out,

so I don't have a clue. And I said, I don't even know that

anybody goes to my website. And I was speaking in a conference,

and a gentleman started asking me questions. And I was like,

how? How do you know these questions to ask me? And he

goes, Oh, I found it all on your website. I just wanted to know

more. And I was like, Oh my gosh, one person went to my

website, but now I do get a little more traffic. Yeah, it

becomes a lot. So if you were going to speak to a new

entrepreneur, they're just trying to find their way and get

started. Do you have any suggestions on, like, what they

could look for or to do for a website or the purpose of it,

because, again, I just thought mine was for credibility, like

it's for credibility. You go on there and yeah, I have a

website, I have a business, and you can contact me.

So I'm going to start there. Yes, I agree that

you have to have a website. Do. For that purpose, because when

someone is looking looking at you as a business, they they

need that. Need to Know You really are a business. You

really are. You so you are, but it's worthless if it doesn't, if

you don't know who you are, and you don't know who you're

selling to, and you don't know your own brand. So where I

suggest someone starts is at the very, very beginning, which is,

who am I? Who do I want to sell to? What problems am I going to

solve? Of theirs, and why? Why am I doing what I'm doing?

Because that's the start of the brand. And where I start with

people is I start with my authority blueprint, which is

exactly that we spend an hour and a half drilling down those

things and when they say, which I often hear, but I don't want

to niche down, because if I niche down, then all these other

people aren't going to know about me, and I'm not going to

attract all these other people. And I promise you, I am speaking

from experience. I've been doing this work for 10 years, and it

took me until two years ago to finally bite the bullet and go

think these people are onto something I probably need to

niche down. And what I realized that everyone had already taught

me but I ignored, is when you niche down, you attract those

people, you become the authority in that specific area to that

specific audience, which means you can charge more and you are

an expert in that area. Additionally, if you have

referral partners, you're still going to get other people that

may not be your niche audience. You know, for example, I work

very closely with our local chamber. I live in a very small

community. They refer me, anybody that walks in the

chamber and says anything about a website, and that may not be

thought leaders, which is who I primarily support. I just built

a website for a medical marijuana company that they're

doing concierge service, Doctor services come to your home to

get you your medical marijuana card. That's not necessarily a

thought leader, but it's a local person that found me through the

chamber that, of course, I'm not going to say no, I can't help

you, but your website needs to be very specific, and it needs

in like the above the fold, like in the first few seconds, needs

to be so clear that your ideal client goes, Oh my gosh. They

get it. They get me. They know what's wrong. They know my

problems, and they can solve them, and I like them. You know,

there's something that aligns. It's, it's your it's your why,

or your passion, or it's, you know, there's something that

connects, that's, that's the point. The point of the website

is to start the know, like and trust and start the

relationship, and then the rest of it is where we continue and

get to the sales the website is not actually to fill out a sales

form. Well,

this the whole idea of know who you want to

serve and get really specific on that. I have a friend, and I

can't remember if this is just before the pandemic and the

shutdown or in the early days of it, but she's a physical

therapist, and she decided to niche into tennis elbow. And she

is the tennis elbow expert, and she started doing physical

therapy online with her patients, and she still does

that like she is the tennis elbow queen. You can look her

up, Emma green, she's in the LA area. I love it focus, but I'm

really confident. If I went to her and say, hey, my knee hurts,

she could tell me some things to do, right, to help with my knee,

right? I had lunch with an amazing woman last night, Beth

Davis. She is well known for human design that like, that's

how I've heard of Beth, and she's in Oklahoma City now, so

it was super cool that she's, like, actually here, and we went

to lunch. But she knows someone who focuses completely on

addressing thyroid issues in women. That's it, thyroid

issues. And I will say we're going to have to have cocktails

and talk about this in much more detail, but my problem has been

niching down. Because, you know, I can help everybody, right? And

I need to get that. I mean, you know what lights me up, what

sets me on fire? Because that's who you want to work with, are

the people that light you up and set you on fire. So I love that.

So. At with, with for our audience. Do you have anything

coming up? Any workshops, any freebies, anything like, to get

them more connected with you. Lori, because, of course, I want

to promote you as much as possible on this podcast. Also.

Thank you. Thank you. I don't have anything

coming up yet. I'm in the process of figuring some really

cool things out, but in the meantime, I will give you the

link to share. I have a self assessment that I encourage

everyone to take. It is five questions. It'll take you about

two minutes, and it's really to help you look at how your brand

is coming across in all areas, not just your website, but just

in general. And is it hurting you, or is it helping you? And

it's a total self assessment with a score at the end to just

get an idea of and you'll see, when you're going through it,

you'll go, oh, I Oh, maybe I should be doing that. Maybe I

should be doing that. And then sign up for a clarity. Call with

me. Let let me look at it. Let's talk about it. And I promise

you, I will give you at least three things you can do

immediately, and don't have to pay me a dime. And then if you

decide that you want me to help you, of course, I'm happy to do

that as well.

I love it. So I'm going to I'm gonna say my my

big takeaways from our time together is, if you're an

entrepreneur, you are your brand. So I want to throw out

there, you have to decide how you want to show up to the

world. And side note, I went to school in Monterey, Mexico this

summer, right after high school, like three weeks after I

graduated, I went to school for the summer in Mexico to learn

Spanish. Super awesome experience. But our leader said

you might be the only American that that person you met has

ever come across, and how you act, how you treat them, is

going to be their impressions of the entire United States. So you

have to decide, what do you want the whole country to appear

others

with no pressure, no pressure. Just

graduated high school, no pressure. But it

didn't take a half a minute to see how some of the other

college student, gals were acting on campus for me to go,

Ooh, I don't want to be known as that girl. So your brand is kind

of the same way somebody sees you and then and then, that's

who you are. My other takeaway is, yes, your website is

critical, but it needs to reflect you, who you want to

serve, and what those problems are, and that you can address

them. And probably one of the the biggest things is niche down

as specifically and teeny tiny as you can possibly get, and

everybody that needs you will find you absolutely,

absolutely, and when your brand is strong, you

will naturally attract the people that align with you. And

guess what, you won't attract everyone. I mean, I'm like, I'm

like, you Jennifer, I'm loud and proud, and not everybody likes

that. Not everybody likes my bright colors. You know, I've

actually had people tell me they don't like my bright colors.

Well, that's okay. You're not my ideal client. And guess what,

even though I'm colorful, that doesn't mean your website is

going to look like my website, your website's going to look

like your website should look so, yeah, attract those that are

going to love you and run with it.

I taught a class for the great state of

Oklahoma, and it was a two day class of stepping into your

supervisory position. And I got there the second morning, and

it's hard to do day two of standing all day, when you're

used to sitting behind a camera on your butt all day, like and I

go, I mean, you know, you bring your own energy, right? You're

your own energy source. And I walked in, I was like, Good

morning. Are we ready? And this one woman looked at me, and she

is, you're just too perky for me. And I'm like, Great, I'll

take it. I don't think that was the reaction that she expected,

but, yeah, I'm not everybody's cup of tea. I don't know why,

but I mean, that is the reality, and you know, we're going to

attract the people that we want to work with and need to work

with. So thank you for sharing. I'm so excited to have gotten

this time. By the way, Lori and I weren't supposed to play

together today, but it worked out perfectly that we

apparently we were supposed to play together

today, right? Someone else had something in mind for us, which

I love. And by the way, I know we only have a minute left, but

I grew up in Norman, Oklahoma.

There you go. I went to the University, the

University of University of Oklahoma. Boomer Sooner. I had a

Boomer Sooner, baby. We're gonna have a good season this year.

Okay, thank you for being here. I truly appreciate it. And. It.

Final thoughts for the audience,

take the time to find your passion and your

purpose. Don't keep doing what you hate. If you hate it, just

take the time. Don't wait for a brain tumor. Go find your

purpose and passion, because it literally is life changing when

you live in your passion.

I'm Jennifer Takagi with destin for success,

and I look forward to connecting with you soon. Bye.