Hey, friend. I'm pulling an amazing episode from the archives with over 440 episodes here on the Proof to Product podcast.
There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in.
Today's episode is a look back at a solo episode about how to increase your product profit margins. This episode is important now more than ever with inflation and rising prices of practically every good out there.
I will walk you through everything that you need to know about profit margins from a micro-level. As a business owner, you'll want to observe the profit margins for many reasons but it can be especially important when it comes to knowing what sells, what should be discontinued and to help fuel your strategic decision-making.
You can view full show notes and more at https://www.prooftoproduct.com/podcast-episodes/4-ways-to-increase-your-product-profit-margins-with-katie-hunt
113.113 | Why you can't rely solely on social media for sales with Nicole Walters, The Monetized Life
00:29:28
112.112 | Scaling a Subscription Based Business with Samantha Barnes of Raddish
00:33:38
111.111 | Realizing You Don't Want an Empire with Kiwi Schloffel, Craft Boner
00:42:50
5 tips when applying for scholarships with Katie Hunt
00:05:32
110.110 | Business partnerships with Minna Khounlo-Sithep & Jacqueline Snyder, The Product Boss
00:34:21
109.109 | Discontinuing an entire product line & starting over with Alicia Heater, Slightly Stationery
00:26:57
108.108 | Shifting our definition of success with Ginger Lyons, Buffalo Girls Salvage
00:34:25
107.107 | The long game of licensing & surface pattern design with Jeanetta Gonzales
00:32:01
106.106 | Product diversification and scaling wholesale with Alex Gagne of Chez Gagne
00:34:52
bonusHow I swapped my Instagram handles with Katie Hunt
00:06:26
105.105 | Digital marketing strategies for product businesses with Allie Morris Nute, Verb House Creative
00:26:06
104.104 | Turning a hobby business into a thriving retail shop with Audrey Woollen, Urbanic
00:31:01
103.103 | Marketing our Rebrand with Katie Hunt, Proof to Product
00:21:13
102.102 | Logistics of Our Rebrand with Katie Hunt, Proof to Product
00:26:37
101.101 | Why I Rebranded to Proof to Product with Katie Hunt
00:21:13
bonusKatie Hunt | Spring Break + Big News Coming!
00:01:34
100.100 | Special Edition | Proof to Product's 100th Episode
00:15:56
99.099 | Emily Asher, Emily Rose Ink on shifting her focus to custom wedding work and creating a better client experience
00:29:34
98.098 | Lindsey Morando, Hello Bar on how to simplify your marketing
00:25:00
97.097 | Ilana Griffo on pivoting, hiring a licensing agent and rethinking failure
00:30:15
96.096 | Julie Richardson, Unblushing on rebranding to a new name and fresh look
00:27:33
95.095 | Customer engagement with Amy Tan, Amy Tangerine
00:49:34
94.094 | Emily Marks, Carina Paper Co on why discomfort can lead to personal growth & how she strategic plans for her business.
00:30:59
93.093 | Mary Phan, Very Mary Inspired on fears, pivots and growth through 10 years in business
00:48:08
92.092 | Paul Jarvis, Company of One on creating a minimalist business and knowing your "enough"
00:38:09
Special Edition | NSS / NY Now 2019 - Part 2
00:25:42
Special Edition | NSS / NY Now 2019 - Part 1
00:33:14
91.091 | Viola Sutanto, Maika Goods on building a team, time blocking and simplicity in business
00:34:41
90.090 | Bigger doesn't mean better with Rachael Hetzel, Pistachio Press and Briana Feola, Brainstorm (Part 2)
00:33:38
89.089 | Freedom versus stability with Rachael Hetzel, Pistachio Press and Briana Feola, Brainstorm (Part 1)
00:29:22
88.088 | Zoe Scharf, Greetabl on email sequences, sales funnels and Facebook ads
00:37:50
87.087 | Leadership vs management skills with Natasha Case, Coolhaus (Part 2)
00:32:13
86.086 | Launching with a minimum viable product with Natasha Case, Coolhaus (Part 1)
00:24:48
85.085 | Katie Hunt on the three seasons of business
00:16:40
bonusFrom Katie Hunt | 6 things I wish for you as we finish 2018
00:04:10
84.084 | Intro to licensing art with Jennifer Morgan, A Fresh Bunch
00:41:32
83.083 | Danni Hong, oh hello friend on exhibiting at craft shows, owning a brick & mortar store and her journey of scaling up & down to make her business fit her life
00:34:32
82.082 | Hiring a team with Sarah Parrott Bianculli, Parrott Design (Part 2)
00:28:06
81.081 | Discontinuing products with Sarah Parrott Bianculli, Parrott Design (Part 1)
00:27:17
80.080 | Christina Stembel, Farmgirl Flowers on how she has built a $23M business with $49k of her personal savings.
00:51:22
Katie Hunt talking about tradeshows on Creative Biz Rebellion
00:37:11
Katie Hunt talking all things wholesale on Creative Biz Rebellion
00:48:40
79.079 | Alison Prince on how she leverages influencers to sell her products and why testing your product is the most important thing you can do in e-commerce.
00:44:57
78.078 | Taylor Elliott, Taylor Elliott Designs on working with a fulfillment house and sales reps
00:30:02
77.077 | Tanya Wheeless, Happy Grace on why she never wanted to be an entrepreneur and the value of investing in professional development
00:45:19
76.076 | Kaye Putnam on building a strong brand and how she has created an independent location business.
00:30:25
75.075 | Shelley Seguinot, I'm Inkpressed on shifting selling wholesale to licensing her art.
00:32:56
74.074 | Elle Drouin, Styled Stock Society on using stock photography to streamline social media and why our products & services need to solve a problem
00:34:02
Special Edition | Reaching Wholesale Buyers
00:19:54
Special Edition | In the Trade Show Trenches
00:20:56
Special Edition | Product Development Strategies
00:20:01
72.072 | Danielle Spurge, The Merriweather Council on Etsy strategies and why its a good platform for young companies.
00:38:58
71.071 | Amber Rae on strategies for combating worry, fear and anxiety while infusing more wonder and creativity into our days
00:30:04
bonusKatie Hunt | Getting clear on what you need before you hire
00:07:45
70.070 | Lillian Farag on licensing, collaborations and the growing pains of being an entrepreneur.
00:30:48
From the Archives | Briana & Jason of Brainstorm on infusing personal interests into your creative work, using a strong brand to attract the right clients and why your business should always be in some state of transition.
00:44:43
From the Archives | Heather Haynie & Dani Antol, Rock Paper Scissors on running a brick & mortar shop, dividing responsibilities and how they've overcome personal and business challenges together
00:40:37
From the Archives | Erin Ozer, Knot & Bow on her humble beginnings, manufacturing challenges and the benefits of strategically and slowly adding members to your team
00:37:35
From The Archives | Kristen Ley, Thimblepress on hiring from within, fostering a team environment, partnerships & collaborations and how she fell into business backwards.
00:46:06
69.069 | Johnny & Joanna Galbraith, Letterfolk on reinventing the letter board market, thoughts on copy cats and how they leverage social media to nurture their customers and share their company story.
00:35:36
68.068 | Kate Woodrow, Present Perfect on how to find a literary agent and pitch your book to publishers
00:32:46
67.067 | Don Hejny, Nerdwax on managing risk, running a debt free business and why success can sometimes lead to failure
00:47:16
66.066 | Brittney Lynn on PR strategies, building a brand story and how to gain visibility for your brand
00:32:47
bonusKatie Hunt | Identifying your core values
00:05:24
65.065 | Caroline Vásquez, Paloma's Nest on staying true to your brand story and why it is important to know who your customer is.
00:36:58
bonusKatie Hunt | When to say yes, and when to say no.
00:07:39
64.064 | Rosie O'Neill, Sugarfina on creating boundaries, scaling and infusing your core values in hiring.
00:35:21
bonusKatie Hunt | Your products aren't for everyone. And, that's ok.
00:04:28
63.063 | Mary Bruno, Bruno Press on growth through hard work, managing critics and knowing our ideal customer
00:42:56
bonusKatie Hunt | Search Engine Optimization vs Conversion Rate Optimization
00:05:08
62.062 | Brice McBeth, Reap Marketing on how his digital marketing agency built a company that sold salon chairs and optimized its e-commerce conversions by over 950%.
00:42:29
bonusKatie Hunt | How to create a wholesale resource page
00:04:18
61.061 | Rhonda Warren, Color Box Design & Letterpress on how word of mouth referrals make up almost 70% of her business, why she'll never give up custom work and how she knew it was time to hire a team.
00:33:00
bonusKatie Hunt | Choose your manufacturing partners wisely
00:07:43
60.060 | Ronnie Williams, DeFrance Printing on ways to save money on printing costs, common mistakes people make in their file set-up, and why its important to build relationships with your manufacturing partners.
00:35:15
59.059 | Suann Song, Appointed on launching a brand through Kickstarter, the process for redesigning her website and why fresh products are at the core of a successful product based business
00:37:34
bonusSpecial Edition | 2018 National Stationery Show Recap - Part 3
00:17:22
bonusSpecial Edition | 2018 National Stationery Show Recap - Part 2
00:16:16
bonusSpecial Edition | 2018 National Stationery Show Recap - Part 1
00:20:22
58.058 | Chelsea Sonksen, Boss Ladies Magazine on layering in new products and services, working towards a freedom business model and why making a good first impression is so important.
00:28:14
57.057 | Christine Miller, Bundle Design on turning her hobby into a business, lessons learned from the National Stationery Show and how exhibiting at NSS opened the door to working with Paper Source
00:31:17
56.056 | Kelly Parker Smith, Hello World Paper Co. on prioritizing profitable projects, setting boundaries to protect our time and three strategies for enhancing your Etsy shop
00:37:25
55.055 | Lisa Sarmento, Tiramisu Paperie on 'entrepreneurial gardening', fast paced growth and what she skimped and splurged on at her first wholesale trade show
00:38:04
54.054 | Jessica McSweeney, Little Well Paper Co. on shifting from a service based business to a product based business and why relationships are critical in business
00:35:37
53.053 | Megan Auman on product photography and leveraging Pinterest for sales
00:40:33
bonusKatie Hunt, TSBC on why she needed to refocus her priorities and how she did it
00:11:49
52.052 | Lichia Liu, Gotamago on pursuing her passion, building a team and creating systems and why she thinks it is important to jump before you feel ready
00:31:39
51.051 | Kim Burks, Ramona & Ruth on changing her business name, growing her wholesale program and how reps have enhanced her business
00:28:11
50.050 | Zoe Scharf, Greetabl on chasing wholesale, identifying core customers and how angel investing fueled their business growth
00:51:11
49.049 | Emily Thompson, Being Boss on why being boss requires vision and hustle, the importance of setting boundaries and being open to saying yes to the right opportunities
00:42:55
48.048 | Laura Hooper Leader & Alyssa Bobbett, Laura Hooper Calligraphy on diversifying income, pricing custom projects and engaging with their 318k instagram followers
00:50:26
47.047 | Autumn Witt Boyd on understanding, protecting and enforcing your copyright and trademark rights
00:36:41
46.046 | Richele Silva, Richie Designs on leveraging past work experiences and the benefits of growing our businesses slow and steadily
00:28:24
bonusKatie Hunt | 3 things I learned from selling girl scout cookies
00:06:43
45.045 | Caroline Hull, Caroline Creates on pivoting, taking breaks in business and how our past experiences shape who we are today
00:43:07
44.044 | Heather Haynie & Dani Antol, Rock Paper Scissors on running a brick & mortar shop, dividing responsibilities and how they've overcome personal and business challenges together
00:39:48
43.043 | Renee Griffith, HeartSwell Co on changing her business name, finding a voice within your brand and why she scraped her product line and started anew
00:35:16
42.042 | Beth Penn, Bneato Bar on misconceptions around clutter, tips for tidying and the benefits of decluttering your home and business life
00:28:17
41.041 | Melanie Karlins, Grey Moggie on retail craft markets, overcoming creative blocks and redefining success for different seasons in life
00:34:36
40.040 | Rebekah Tennis, Wild Ink Press on responsiveness, reliability and how she pitches wholesale buyers
00:33:27
39.039 | Nicole Block, The Nic Studio & Tyles on how her life inspires her work, benefits of getting a workspace outside of her home and challenges she faced when creating a new product category
00:39:41
From the Archives | Katie Wilson, The Good Twin on trendsetting, sticking to your core values and the importance of slow sustainable growth
00:45:07
From the Archives | Tonya Dalton, inkWELL Press on systems, automations and prioritizing your home and business life
00:40:51
From the Archives | Jen Gotch, Ban.do on building and leveraging a strong brand, the importance of self-reflection at all phases of business and how she built Ban.do into the lifestyle brand it is today
00:45:30
From the Archives | Kimberley Yurkiewicz, Crow & Canary on sales reps, why you need a printed catalog for wholesale and the importance of giving back
37.037 | Sarah Edmonds and Tammy Lawrence, Banquet Atelier & Workshop on taking risks with new products, letting passion steer business decisions and why this Canadian company exhibits at U.S. based wholesale shows
00:36:10
36.036 | Cara Underwood, Underwood Letterpress on outsourcing manufacturing, building relationships and living life with no regrets
00:35:01
35.035 | Gia Graham, Betsywhite Stationery on Pinterest, faking it until you make it and why she chose to discontinue her wholesale line
00:32:42
34.034 | Adam Smith, Life is Funny Press on pursuing entrepreneurship, juggling family & business and why it's important to not force yourself into creative work that doesn't feel right.
00:30:11
33.033 | Samantha Barsky, Noteify on sourcing new manufacturing partners, leveraging passive income streams, and starting small when branching into new products
00:35:57
32.032 | Jeanette Champion-Fanning, Sweet Perversion on gaining momentum in business, running a debt-free company and owning our mistakes
00:51:44
31.031 | Heather Lins, Heather Lins Home on licensing opportunities, pitching the press and how being busy doesn't always equate to being productive
00:51:36
bonusKatie Hunt, TSBC on camaraderie not competition
00:05:20
30.030 | Kyle Durrie, Power and Light Press on tradeshows, transitions and how she raised $80,000 for Planned Parenthood
00:42:29
29.029 | Sean McCabe, SeanWes on getting unstuck in your business, the power of masterminds and overlapping a day job and a side hustle.
00:33:08
28.028 | Mary Beth Storjohann, Workable Wealth on money misconceptions, financial accountability and why you need to know your numbers
00:44:03
26.026 | Tonya Dalton, inkWELL Press on systems, automations and prioritizing your home and business life.
00:40:01
25.025 | Debbie Lee, Penelope's Press on prioritizing, saying no and not letting comparison deter her from slow growth.
00:32:40
24.024 | Adina Segal, Bunny Bear Press on accountability, shifting focus, doing one thing well
00:32:35
23.023 | Jon Acuff on misconceptions around productivity and goal setting, how to set yourself up for success and why it's ok to let yourself be bad at certain things!
00:32:46
bonusKatie Hunt, TSBC on gratitude, thanking your mentors & a heartfelt thank you to our TSBC speakers
00:04:00
22.022 | Emma James & Bailey Rivera, Antiquaria on pivoting in business, prioritizing personal happiness, and working with a business partner
00:42:09
21.021 | Stephanie Clarke, Dahlia Press on transitioning from a side hustle, working with reps and her system for outsourcing product packaging
00:31:07
bonusKatie Hunt, Tradeshow Bootcamp on hosting live events.
00:06:54
20.020 | Julie Richardson, Julie Ann Art on building community with customers, dealing with copy cats and why she's focused on creating products with purpose
00:31:09
19.019 | Victoria Venturi, Paper Epiphanies on marketing to multiple sales channels, building relationships with press and the importance of honing your brand voice and messaging
00:35:26
bonusKatie Hunt, TSBC on the benefit of mastermind groups
00:05:11
18.018 | Bryn Chernoff, Paperfinger on transitioning from your day job into your business full time, finding your unique voice and refueling with business retreats
00:47:46
17.017 | Rosanna Kvernmo, Iron Curtain Press on her experience as both a wholesaler & a store owner, product development and finding your unique voice.
00:35:48
16.016 | Shayna Norwood, Steel Petal Press on balancing a wholesale business and retail storefront and how to pitch your products to retailers.
00:33:04
15.015 | Allison Brennan & Jessica Tree, The Social Type on their inspiration for creating new products, how they split responsibilities as business partners and the importance of slow, but steady growth in their business.
00:30:04
14.014 | Heather Harris, Copper Bottom Design on how to know if you're ready for overseas manufacturing, how the whole process works, and common errors people make when they're creating day planners.
00:35:05
13.013 | Jen Gotch, Ban.do on building and leveraging a strong brand, the importance of self-reflection at all phases of business and how she built Ban.do into the lifestyle brand it is today.
00:44:43
12.012 | Tara Gentile, CoCommercial on overcoming mindset obstacles, proactive decision making in business and how to align yourselves with partners that elevate your brand.
00:49:37
11.011 | Rachael Hetzel, Pistachio Press on the mindset shifts, juggling business and babies and why its important to give back to our industry.
00:36:33
10.010 | Erin Ozer, Knot & Bow on her humble beginnings, manufacturing challenges and the benefits of strategically and slowly adding members to your team
00:36:49
9.009 | Kimberley Yurkiewicz, Crow & Canary on sales reps, why you need a printed catalog for wholesale and the importance of giving back.
00:40:53
8.008 | Briana & Jason of Brainstorm on infusing personal interests into creative work, using a strong brand to attract the right clients and why your business should always be in some state of transition.
00:43:59
7.007 | Meg Sutton, Belle & Union Co., on research & development of new products, working with sales reps, goal setting and why it is important to remember that running a business is a marathon, not a sprint.
00:36:12
bonusNSS Part 2 | Interviews with Parrott Design, Iron Curtain Press, Lana's Shop, Julie Ann Art, Reyn Paper Co., Banquet Workshop
00:28:30
bonusNSS Part 1 | Interviews with Dahlia Press, The Good Twin, Fugu Fugu Press, Meeschmosh, Friendly Fire Paper and Sugar Paper
00:23:57
6.006 | Katie Wilson, The Good Twin on trendsetting, sticking to your core values and the importance of slow sustainable growth.
00:44:20
5.005 | Sara McNally, Constellation & Co. on juggling a manufacturing business and retail shop, utilizing interns and falling in love with letterpress
00:41:24
4.004 | Kristen Ley, Thimblepress on hiring from within, fostering a team environment, partnerships & collaborations and how she fell into business backwards.
00:45:22
3.003 | Lindsay Henry, Inklings Paperie on client experience, slow growth and self care
00:25:50
2.002 | Sam Kramer, Near Modern Disaster on releasing new products, working with sales reps and treating your business like a business.
00:42:06
1.001 | Jen Pham Corbett & Lisa Towns, Farewell Paperie on product development, business partnerships, hiring and taking risks.