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The #1 Marketing Strategy for 2024
10th November 2023 • Breakthrough Marketing Secrets • Roy Furr
00:00:00 00:17:32

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

The marketing environment has shifted again, going into 2024…

What has worked for the last few years is NOT working nearly as well as it did before.

And if you don’t adapt to this new reality, new economy, and new marketplace…

Your marketing and your business will likely struggle.

The good news is there’s one foundational principle that will be the lynchpin of your success…

And with it, one key strategy to focus on to thrive.

It’s all revealed in today’s episode…

The #1 Marketing Strategy for 2024

Yours for bigger breakthroughs,

Roy Furr

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The #1 Marketing Strategy for 2024
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00:11:52
You have 5 seconds to get my attention... [copywriting HOOKS]
00:19:25
Multiple Streams of Income [powerful tip]
00:18:17
Google Slap strikes again! [SEO & the August 2022 "Helpful Content Update"]
00:13:53
How to Sell Coaching Services [+ grow your email list]
00:51:30
Writing More Personality-er Marketing Copy with Justin Blackman
00:51:30
Stupid Spammers [Can you believe he did this?]
00:10:29
Project Planning for Freelancers
00:07:56
"Sophisticated" Marketing Campaigns [More Sales, Bigger Fees]
00:17:16
Email Copywriting Transitions [Email Marketing & Storytelling]
00:13:13
Superstar graphic designer Lori Haller shares design secrets to boost response
00:56:27
Perry Marshall's 5 Power Disqualifiers [from 80/20 Sales and Marketing]
00:15:57
Positioning yourself as a copywriter (earn a high income)
00:12:29
The Clayton Makepeace Dimensionalized Benefits Technique
00:22:22
Cool Sales Tool Helps You Guide Prospects to Buying Decision [Impact Filter from Dan Sullivan]
00:17:11
The DARK SIDE Emotion that Motivates High Achievers
00:17:53
The Moneymaking Power of Processes & Systems
00:17:56
Copywriting Challenge: Writing emails for a niche I don't know
00:15:06
#1 Email Marketing Tip To Increase Sales [3+ case studies]
00:16:01
How to make $5k+ per month as a new copywriter?
00:21:54
Overcoming Objections in Marketing: The 2 biggest sales killers!
00:18:55
How to Become a Copywriter in 7 Steps
00:21:35
Copywriting: Formatting Docs to Send to Clients
00:22:32
#1 Secret to Profitable Sales Funnels
00:13:26
How to get & keep better clients [freelance copywriting]
00:12:50
5,000 YouTube Subscribers! … and YOU get a free Gift!
00:03:43
Staying on top of your projects [Copywriter-Entrepreneurs & Freelancers]
00:14:58
Facebook Group Marketing... In someone else's group?
00:16:14
Step #1 to getting rich [simple, but not easy]
00:15:58
Keep your CLIENT PIPELINE full? Do this one thing!
00:12:38
Nightmare Copywriting Clients [getting paid]
00:14:36
What copywriting clients really want...
00:11:51
Freelancing: Making enough money to "make the leap" [5 steps]
00:09:23
Marketing Messaging: 5 Elements to ALWAYS Include
00:18:01
No Logo Necessary (launching your copywriting business)
00:12:47
Email Marketing is DYING?!?! [Social Media is the new King?]
00:17:46
Escaping Your Comfort Zone [How to be Confident]
00:16:38
A simplified process for getting customers [marketing]
00:28:45
Daily Productivity for Copywriter-Entrepreneurs
00:19:21
The 3 Client-Getting Questions [freelancers, copywriters, coaches, client businesses]
00:15:40
AIDA Copywriting Framework: Does it still work?
00:11:24
Common mistake keeps you playing small [how to set goals]
00:12:54
5 Tips for Writing Better Sales Copy, Faster
00:11:30
STOP "Getting Ready" to Launch Your Business [Confront FEAR, Gain Confidence]
00:12:43
Gmail's snooze functionality gets you clients?
00:14:34
Do You Need Wannabe Clients? (secret to getting your first clients)
00:15:58
Split-testing Amazon Book & Product Descriptions
00:17:05
A Conversation with Henry Bingaman, A-List Financial Copywriter
01:06:59
💀 RIP Inbox [POWERFUL email marketing strategy]
00:15:58
My Summer Schedule [Copywriter: A Day in the Life]
00:13:38
No More [Marketing] Secrets
00:17:06
Copywriting Royalties: The Nuts & Bolts!
00:23:54
Strategic Thinking in a Time of Crisis [replay]
01:07:22
Copywriting Tip: Use the LEGO method for powerful Big Ideas
00:15:00
Your STYLE is costing you sales! [A-List Copywriter Secret]
00:15:09
Copywriters Make More Money: DO THIS for your reader
00:11:38
World's Best FREE Sales Training
00:26:22
Emotional Reasons Why We Buy [+Dan Kennedy's 5 Emotions]
00:14:07
Why I Hate (Most) Marketing Certifications
00:13:11
My son got schooled by a chess master in NYC [copywriter podcast]
00:10:00
How to Respond to Trolls [Chihuahua breeding and a GIF of me twerking]
00:22:03
5+1 ways to answer the pricing question [freelance writers]
00:18:20
Forget Productivity → Be EFFECTIVE Instead!
01:02:46
Why many copywriters don’t get hired [and how you can]
00:12:41
How to Succeed in Marketing Without Being an Expert
00:14:09
Everybody wants THESE CLIENTS (direct response copywriting)
00:34:59
Has Roy resigned? [The Great Resignation isn’t what you think…]
00:21:20
Leverage MOMENTUM in Marketing
00:16:14
Trust your gut, get rich?!
00:19:03
3-Pillar Profit Maximization Strategy [marketing]
00:24:19
Have Fun, Make Money [marketing & entrepreneurship]
00:10:28
NEW MEDIA = MORE PROFITS [Direct Response Marketing]
00:27:46
Simple CURE to Freelance Feast or Famine?
00:10:22
Here's where your biggest paydays will come from [marketing & sales]
00:11:03
Your Sales Funnel Secret Weapon
00:12:29
What to do when things don't go your way [Amor Fati]
00:09:51
Get clients that pay copywriter royalties [freelance copywriting]
00:13:55
Goldfish Attention Span MYTH… BUSTED! [Here's the TRUTH!]
00:13:09
Ticks & Leeches [RANT RE unethical coaching programs]
00:16:52
Sales follow-up — true story [high-ticket selling]
00:11:10
ClickFunnels Sucks! … Here's why I use it anyways
00:16:48
How to Write a Sales Letter, Start to Finish [12-step process]
00:19:08
#1 Lifehack for Max Productivity with Taylor Jacobson of Focusmate
00:47:42
Client-Getting: Avoid these "going nowhere" leads and prospects
00:16:03
Copywriter vs. Content Writer: Differences + what's right for you?
00:19:53
You have 3 seconds to get my attention... [digital marketing]
00:14:04
Copywriting as a Side Hustle? [to pay off debt]
00:14:28
Why Positive Thinking Doesn't Work?
00:19:49
Hourly rate for copywriters? [how to charge for copywriting services]
00:13:58
How to Find DIRECT RESPONSE Companies [copywriting clients]
00:34:59
This skill makes you a better LOVER... And MARKETER!
00:30:35
5 Tips to Write in Your Client's Voice — for Copywriters
00:19:33
How to Overcome RESISTANCE as a (Copy)Writer [The War of Art by Steven Pressfield]
00:13:12
Copywriters who do THIS succeed faster
00:12:14
How To Be A Copywriter If You Don't Write Good [rant warning!]
00:20:10
Want to get rich? Learn to steward money [8 tips]
00:32:38
Will AI KILL Copywriting? [copywriting tools & software]
00:28:00
The Death of Cold Email Lead Generation?
00:13:40
How Do Freelance Copywriters Get Paid?
00:15:25
Freedom Through Copywriting [appreciation!]
00:13:41
What Makes A Self-Made Millionaire, According to Science
00:22:12
Dealing with Toxic Clients [Freelance Copywriting]
00:25:20
Become a Copywriter [the Identity Shift]
00:18:34
Copywriting Royalties & The Results Economy
00:11:59
Predict Who Will Buy: Cold Traffic Audiences, Keywords, & Purchase Intent
00:17:55
How to Succeed in Marketing Without Being an Expert
00:14:09
STOP this Cold Email Mistake!
00:17:28
My Secret Affirmations & Manifestations [Entrepreneur Identity | Success | Productivity]
00:23:02
EASY Trick to Land Your NEXT Copywriting Project
00:11:18
My #1 lesson from the late, great Joe Sugarman
00:13:06
Getting clients is not as hard as you think
00:09:07
18 Behaviors Copywriting Clients LOVE From You!
00:33:46
The #1 most powerful buying motivation? [Sales Psychology, Influence, & Persuasion]
00:12:07
Marketing FAIL from my favorite music-making software [Huge lesson on LTV—Customer Lifetime Value]
00:22:10
STEP 1: Break the rules, STEP 2: Profit [Direct Response Marketing & How to Beat the Control]
00:15:57
How to Create Irresistible Offers [#1 question to ask]
00:23:36
Education-Based Marketing that Generates Sales
00:18:54
This makes it easy to get clients
00:12:24
16 Dominant Emotions from Clayton Makepeace [copywriting & selling]
00:15:02
Make Your Marketing An Event [and make more sales!]
00:17:13
Why Copywriting Templates FAIL
00:10:00
When you don't have much experience as a copywriter yet... [positioning & getting clients]
00:14:03
Becoming Superbold with Fred Joyal [self-confidence, boldness, social skills]
00:55:13
The Hardest Puzzle in Marketing [solve this, get rich]
00:12:57
Wanna hit the Entrepreneurial Jackpot?
00:20:56
Do this #1 THING to BUILD YOUR BUSINESS ONLINE
00:19:28
How to be a great email copywriter? [7+1 tips]
00:21:20
#1 way to close more deals on consultative sales calls
00:08:53
Better Offer = Bigger Profits [Marketing]
00:14:40
Using Testimonials in Marketing [includes example]
00:13:01
Copywriting X-Factor: Novice vs. Pro vs. Entrepreneurs
00:13:15
Which copywriting skills are most useful?
00:14:02
Copywriting Tip #583: Make Your Writing Invisible
00:15:51
$25,000 for the Formula For Success in an Envelope
00:10:26
Copywriters Wanted
00:19:16
DO THIS ONE THING to get your first copywriting client
00:09:43
New to copywriting? An idea for getting clients...
00:10:52
Descriptive vs. Prescriptive Productivity
00:14:06
This Attitude Gets You Hired [How I got my first copywriting job]
00:12:09
What’s your client onboarding process? [copywriters]
00:19:14
It's Supposed To Be HARD [Business & Career Motivation]
00:26:13
I can't MAKE YOU a SUCCESSFUL COPYWRITER [c'mon people!]
00:17:40
TOP 10 MARKETING LESSONS from Max Martin, Today's #1 Musical Hit-Maker
00:24:04
This Simple Exercise Makes You A Better Copywriter
00:20:57
Do you SHOW UP, CONSISTENTLY? [Success Habits for Productivity and Achievement]
00:19:09
Facebook Advertising in 2022 [The TRUTH behind Facebook's stock CRASH?]
00:29:43
How to Begin Testing Ads (and know what works)
00:24:46
When CRAZY-GOOD things happen [SYNCHRONICITY in your business and career]
00:15:40
Pig-Headed Discipline & Determination [Lesson from Chet Holmes]
00:11:48
Your Customer's Two Journeys [emotional copywriting]
00:11:08
Finding Your Buyers [#1 paid traffic secret?]
00:31:21
Don't give up! [starting your business]
00:14:21
How to be a successful entrepreneur [embracing risk]
00:12:12
Who else HATES headline templates for copywriting?
00:13:09
Powerful Copywriting Secret: Rewrite Your Customer's Story
00:15:19
The MOST VALUABLE COPYWRITING skill?
00:11:00
Should I GUARANTEE RESULTS as a COPYWRITER? [+ copywriting pricing strategy]
00:20:08
Pay Yourself First [The Richest Man in Babylon]
00:09:42
Client-getting advice: Don't be stupid.
00:09:25
4 Questions to Overcome any Business Challenge [inspired by Dale Carnegie]
00:15:09
🚀 5-Step Funnel Launch Process
00:17:03
Get 1 or 2 GREAT copywriting clients
00:20:46
5 FREE Sources of WEBSITE TRAFFIC that CONVERTS
00:25:32
3 Cs of ONLINE ADS that GET CLICKS
00:13:03
You DON’T need a NICHE! [copywriting]
00:22:32
The world's most PROFITABLE & DANGEROUS mental shortcut [Elon Musk]
00:23:00
Client-getting strategy for copywriters [is this okay?]
00:20:31
Let me sell you a magic pill [copywriting & marketing shortcuts]
00:15:14
NLP: The 6 Pillars of Success
00:17:51
Is "Small Work" the true secret to big success?
00:20:33
Why New Habits FAIL [Nir Eyal "Habit Trap" reaction]
00:15:48
How I attract money [is this unethical?]
00:25:28
Accomplish Your Biggest Goals This Year [with Peter Shallard of Commit Action]
01:02:46
[Top 5 of 2021] And my #1 most-watched video of 2021 was…
00:07:28
[Top 5 of 2021] 7 Dimensions of an Irresistible Offer
00:20:03
[Top 5 of 2021] Message-Market Match: The Golden Key
00:25:50
[Top 5 of 2021] Learn Email Copywriting
00:06:40
[Top 5 of 2021] Scientific Advertising by Claude Hopkins
00:11:54
Love, Not Fear [contribution and entrepreneurship]
00:09:48
"Success wants me!" [say this to yourself every day]
00:12:21
3 activities to grow your business [what great direct response entrepreneurs do]
00:13:10
Why I’m not afraid of AI copywriters [demo]
00:12:37
Stealth Ecommerce Funnel Strategy [direct response + ecommerce = profits!]
00:10:39
Self-publish a book, make millions (with Chandler Bolt)
00:40:34
All winners share THIS mindset [calculated risk]
00:13:29
Beyond Freelance Copywriting [it’s time to think bigger]
00:16:48
Famous swipe file sales letter DEBUNKED!
00:16:28
3 steps to build your email list [email marketing]
00:20:36
Thud Factor [irresistible offer secret from Dan Kennedy]
00:14:43
The Great Resignation isn't what you think...
00:21:20
Become the Diamond in the Rough [get copywriting clients]
00:12:41
Plan the Work, Work the Plan, Win!
00:17:52
Direct Marketing for Non-Direct Response Businesses
00:17:19
Chris Wright on the Fast Track to A-List Copywriter Status
01:02:18
Creating funnels that scale with the Eugene Schwartz Market Awareness model
00:19:16
Why you NEED to feel good [entrepreneur success secret]
00:20:11
The only two human stories [from Brendan Burchard]
00:09:34
The #1 way to validate your business idea
00:15:21
365 Days of Thanksgiving
00:10:15
Learning from failure [marketing lesson]
00:12:58
How to write copy that converts [for lead generation or...]
00:18:27
BAD customer experience with Lowe's [lesson for entrepreneurs]
00:17:38
You have what it takes!
00:23:39
Are you ready to be an exceptional copywriter?
00:22:41
4 Copywriting Tips for Clean, Clear, & Compelling Copy
00:29:20
This is how you do a joint venture marketing deal
00:17:59
Apologize Less
00:24:16
Giving 110% is TOXIC — dirty truth about productivity
00:19:03
Cold Email & DM FAIL — and how to get it right!
00:13:06
"One and done" sales? How to keep marketing & build a relationship...
00:17:48
The Ultimate Marketing Engine [John Jantsch interview]
00:39:52
Are you overthinking your own success?
00:14:49
Micro-Conversion Rate Optimization
00:18:10
Did you buy into this copywriting myth?
00:20:20
Emotional Buying Triggers [increase sales & conversions]
00:14:31
Hook Points, 1 Million Followers, & The Science of Going Viral [Brendan Kane interview]
00:48:38
How do you justify high fees? [raise your prices]
00:20:26
The "Waiting List" Phenomenon [sell more services]
00:20:39
Thank Goodness for Royalties! [copywriting]
00:12:08
5 Big Tips for Content Marketing Creators
00:19:13
Why do so many copywriters NOT make six figures per year?
00:09:41
When you try to find a high-paying copywriting client...
00:18:11
3 Tools for Reprogramming Your Subconscious Mind
00:15:25
You Are Good Enough [subconscious mind training]
00:14:06
Get Your Marketing Emails Delivered [this is how]
00:12:18
How To Get Rich With Just $1
00:10:17
The "5 Little Wins" Technique to Accomplish Big Things [Productivity Tip]
00:14:58
Make Money Every Day [Neville Goddard Technique, The Wish Fulfilled]
00:28:52
What Makes a Perfect Copywriting Client? [Clayton Makepeace list]
00:20:26
Marketing Campaign Success: Maximize Your Odds [from Dan Kennedy, Gary Bencivenga, Perry Marshall]
00:19:10
How to Build a Million-Dollar Business [it's simple math]
00:11:50
6 Steps to Grow Any Business [based on 12 Months to $1 Million by Ryan Daniel Moran]
00:11:02
The EBA Method for Getting Clients [+ why cold emails & DMs don't work]
00:24:43
Watch this if you are trying to “figure it out”
00:10:49
Become a better copywriter by doing these 3 things consistently
00:17:41
Best way to get started as a copywriter?
00:07:44
5 Stages of the Copywriter-Entrepreneur Journey
00:28:13
Email marketing: How often should you email your list?
00:09:46
How to get your marketing emails opened and read
00:12:14
Daily Marketing Emails: How to keep them consistently engaging
00:11:20
The Ultimate Email Copywriting Template
00:15:05
3 Ways to Spend Your Time [for Ultra-Productivity]
00:25:34
The Most Liberating Decision [Take Control of Your Life!]
00:23:09
You Are A Marketing Hero
00:11:10
What every BRAND advertiser should know about DIRECT RESPONSE [and vice versa]
00:29:52
The Power of Publishing Daily
00:19:22
$20,000+ sales call on Zoom (how to do it)
00:15:50
The PATH Method for High-Converting Websites & Marketing Funnels
00:09:51
Why your freelance copywriter website isn't getting clients [and how to fix it]
00:11:59
How to write copy that sells [simple framework]
00:59:32
Memorize Names, Quotes, Speeches, and Business Tips [with Anthony Metivier]
00:59:32
Constantly Create Profit Breakthroughs [weird tip]
00:18:18
High-Ticket Funnels & The Two-Call Close
00:16:37
Try this BIG source of freelance clients...
00:19:34
You don't need a marketing gimmick [positioning]
00:19:34
Social Response Copywriting [for Facebook Advertising]
00:13:33
STAR WARS & Story Selling [Marketing & Copywriting]
00:12:56
#1 Factor Behind Every Entrepreneurial Success
00:15:30
Dead Marketers Don't Lie!
00:14:11
Best way to pick a freelance niche? [copywriters & other client biz]
00:15:06
Death, Cage Fighting, and Personal Brand Storytelling [ft. Hasani X, Launch My Story]
01:01:52
#1 Market Research Strategy [Tim Ferriss, Dan Kennedy, Roy Furr]
00:15:07
The 3-Second Rule [from Hook Point by Brendan Kane]
00:09:38
If you want to be GREAT at marketing, then you need this framework
00:10:54
One powerful way to get freelance clients [case studies]
00:20:23
The 2 main reasons you still struggle to get clients
00:24:32
Big Dan Kennedy Expert Positioning Tip
00:10:56
Enter the conversation in your prospect's head [Robert Collier & Roy Furr]
00:20:14
Warning: DO NOT hand-copy ads from famous copywriters!
00:20:20
I need your help!
00:02:18
How to Improve Your Marketing Copy in 1 Hour or Less
00:10:31
Jeff Walker's 4-Part "Sideways Sales Letter" Framework [From his NEW Launch Book & Product Launch Formula]
00:24:20
Marketing Testing: A hugely-valuable lesson...
00:14:01
Why email list building is every SMART marketer’s #1 goal...
00:12:58
"What should I charge for my copywriting services?"
00:09:02
Minimum Viable Funnel for launching any direct response offer
00:09:34
3 Offer Frameworks for Any Expert Business
00:09:03
How to pick your niche in 4 questions
00:11:17
The 6-Step Instant Influence Technique
00:12:11
The #1 thing you should do when going into any niche
00:14:40
ADHD Entrepreneur? This changes everything...
00:13:07
The 2 Critical Direct Response Marketing Skills
00:09:43
The Highest-Quality Website Traffic Source
00:12:05
How to Get a Flood of Free Leads and Customers [Website Traffic Secrets]
00:13:55
Studying the A-List Copywriting Greats?
00:15:55
Definiteness of Purpose tied to Process
00:13:16
Copywriting Secrets: What your prospects really want
00:17:17
1 thing every great copywriter must master
00:19:15
Tripwire Funnels vs. Welcome Mat Funnels
00:10:45
Getting Started as a Freelance Copywriter? The big questions...
00:14:50
Stupid Productivity Tip [I hate that this works!]
00:15:16
The Purge: Why I just Unsubscribed 23.3% of my Email List
00:09:46
5 Freedoms of Copywriting [#5 is huge!]
00:14:17
This Type of Copywriting Pays Best
00:05:58
“Will Copywriting Work For ME?!”
00:09:49
Turn Terrible First Drafts Into Powerful Copy
00:10:27
Be more persuasive now with this one tiny mindset shift
00:14:02
Marketing Metrics 101: Conversion rate and other marketing math
00:21:09
“Dumb” Copywriting: I used to HATE this
00:16:48
Copywriting Research: A New Framework
00:17:58
Sex, Hotrods, and S&M [NSFW?!]
00:09:23
Video Sales Letters: 3 things every copywriter must know
00:12:00
How to Build a Book Funnel [sales funnel]
00:20:27
True story of my failure: Success, Fear, Courage, & Confidence
00:24:55
X-Ray Vision for Effective Marketing
00:08:46
The New Method for More Powerful Copywriting
00:08:21
Do this, beat 90% of your competition...
00:12:05
Eliminate the #1 Sales Killer
00:11:05
How to Sell Your Copywriting Services [are you making this mistake?]
00:14:16
Offer Creation for Copywriters
00:19:02
You don’t have to be perfect
00:10:29
HBO Max email marketing FAIL! [this just happened to me]
00:12:01
One way to write powerful copy (even if you're a total novice copywriter)
00:14:23
Ask For Action [Essential Copywriting Skills for Beginners & Pros]
00:22:25
This One Decision Creates Consistent Copywriting Success
00:16:18
Prove Your Point [Essential Copywriting Skills for Beginners & Pros]
00:19:34
Create Logical Structure [Essential Copywriting Skills for Beginners & Pros]
00:22:10
Write in a Clear and Simple Way [Essential Copywriting Skills for Beginners & Pros]
00:25:25
Establish Buying Criteria [Essential Copywriting Skills for Beginners & Pros]
00:22:40
Essential Marketing Skills for Copywriters
00:21:34
Present Transformational Benefits [Essential Copywriting Skills for Beginners & Pros]
00:23:33
Tell a Selling Story [Essential Copywriting Skills for Beginners & Pros]
00:25:13
Communicating Emotion [Essential Copywriting Skills for Beginners & Pros]
00:14:30
Write Compelling Headlines [Essential Copywriting Skills for Beginners & Pros]
00:34:30
Speak to Current Market Awareness [Essential Copywriting Skills for Beginners & Pros]
00:21:25
Present Your Offer [Essential Copywriting Skills for Beginners & Pros]
00:23:45
Make Your Pitch [Essential Copywriting Skills for Beginners & Pros]
00:17:21
Create a Hook & Lead [Essential Copywriting Skills for Beginners & Pros]
00:19:46
4 Tips for Market Research [copywriters: get to know your customers]
00:11:35
Get Booked on Podcasts [my Podcast PR Blueprint]
00:14:36
Fastest way to get good at copywriting
00:09:22
Urgency & Scarcity in Marketing
00:15:22
3 Ways to Get Profitable Website Traffic [2 free, 2 fast]
00:19:53
Should I buy an email list? [how not to be a spammer]
00:17:24
Easy way to build your email list
00:12:48
Nice marketers finish last [mean ones rot in jail]
00:30:17
$1 Billion Marketing Lesson [best business model]
00:10:21
Email Send Time Experiment [best time to send]
00:14:42
Productivity Hack: Get Unstuck & Get Things Done
00:13:31
“$22k in 24 hours” [email copywriting]
00:10:05
The Hardest Part of Freelance Copywriting
00:08:57
Stress & Entrepreneurship
00:25:53
Eugene Schwartz Copywriting Trick [automatic instant improvement]
00:19:01
Millionaire Copywriter? 4.5 tips to make it happen
00:18:57
Expert Business Offer Stack [from Russell Brunson]
00:12:31