Rachel interviews Ranch House Designs colleague Carole Arriaga on the Stock Show Sisters podcast about her 15-year journey from licensed veterinary technician to self-taught web designer and the team’s go-to Shopify expert. Carole describes her busy routine as a working mom, 4-H leader, and mentor, emphasizing handwritten to-do lists, preparation, and learning to say no to protect family time. She discusses evolving web technology, common client gaps when starting Shopify, and why businesses shouldn’t rely solely on social media due to outages or hacks. Carol outlines the wide range of products clients sell online—especially agriculture items like beef, semen, and embryos—covering complexities like shipping, subscriptions, apps, and syncing with brick-and-mortar inventory. She also shares her interest in teaching through speaking engagements, expectations around AI and compliance, and her sourdough baking and weekly raw milk routine.

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