This week on the Stock Show Sisters podcast, co-host Ricky interviews Amy Cowan, executive director of the Hereford Youth Foundation of America and director of youth activities for the American Hereford Association, about her nearly 28-year career and the value of staying with one organization. Cowan shares her northwest Iowa farm upbringing, SDSU degrees in ag journalism and animal science, a key internship with the American Shorthorn Association, and mentors who helped her grow from magazine communications to editor, marketing, and ultimately youth and foundation leadership. They discuss how junior associations and HYFA support youth through scholarships ($230,000 awarded last year), education programs like the Fed Steer Shootout, and leadership events, plus advice on planning, details, being present in-office early in careers, avoiding phone distraction, taking initiative, and adopting a “do it now” mindset.

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