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Hello and welcome back to the Collaborators Unite podcast.
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Chuck Anderson here, I am your host.
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And this is the show where we serve big impact experts.
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And that's you if you are on a mission to make a big positive impact in the world with the
work that you do.
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And you could be, the impact can look a lot of different ways.
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It could be that you want to make that big impact in the lives of your clients.
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You want to make a big impact in your community.
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Could be even a world changing idea.
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And whenever we talk to our audience, we know that that's what really drives you is that
you want to be impactful with the work that you do while also being profitable.
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And so to that end, I like to bring on guests that can help you make a bigger impact and
be more profitable.
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And today's guest is uh definitely someone who can help you.
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So today I have Louis Smart here with me and he specializes in helping you to do more in
less
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time.
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And if you can do more with less time, you can certainly have more time to make a bigger
impact.
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So there's lots of ways that Louie can help.
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He's got some great content and I'm very excited to have him on the show.
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Louie, welcome.
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Thank you very much Chuck, I really, really appreciate this opportunity.
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I feel honoured.
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mean, all the other guests that you've had, I feel honoured to be interviewed by you.
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So thank you very much.
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Well, uh and I'm really excited to hear uh more of your story and to share your story with
our audience because just in the couple of conversations that we've had so far, I can see
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that not only do you help people on their journey to make a big impact, but you're making
a big impact yourself and have done as a serial entrepreneur and all of the things that
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you've done and certainly the work that you're doing now.
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um So let's get in total of that.
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think, Louie, a great place to start is let's tell people your story.
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you know, you've had quite an entrepreneurial journey that's led you to this point right
now.
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Tell everybody briefly about you and what led you to the work that you're doing right now.
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Awesome.
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Well.
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I I think it started with selling mice at school.
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We got some mice and we used to sell mice to other kids at school.
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I think that's where the whole journey began.
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But I remember at 30, I'd just sold a business for five million.
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I did a business with my brother and we just sold it for five million.
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And I remember sitting in the bank, in those big, big boardroom tables, and they the money
counter there, going grrrr
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oh the businesses that I'd had before you know and I've done some that did really well and
I did some that didn't do well but one of them that stood out was when I was 25 so five
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years earlier I had a plumbing business I had 10 plumbers and you know when you're 25
you're bulletproof hey you're bulletproof nothing can possibly go wrong went to go and
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sell the business approached a broker and said hey I want to sell this business you know
imagining I could retire and the broker said Louis who does your accounting
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I said well I do that and he said who does quality control?
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I do that who hires people?
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Well I do it and it was one of those I do it I do it type things and he said to me Louis
your business is worth nothing because I have to find another Louis who knows how to do
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plumbing knows how to do accounting knows how to do HR
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And that was a devastating blow to me as a business owner because now I realized that my
business had no value because my whole business revolved around me.
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In any case, I'd sold this business at 30, you know, moved to Australia, did a couple of
different things, and then I started a business in safety, safety guys, so safety people
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in the rail in Australia, and grew that business over eight years to turning over 35
million, 450 staff, because by now I'd really learned how to delegate everything.
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And the...
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I got to there when I was turning over the 35 million and I didn't feel happy.
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know the money was coming in, there was money, was accolades, was all those things but I
internally didn't feel happy and so I felt that maybe I felt like I was broken to be
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honest that's what the feeling was.
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Something must be broken with me because I should be ecstatic.
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I've reached this level of where I want to be.
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And so then I went on a quest to find out what was wrong.
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And so I studied NLP.
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I didn't want to just go to somebody and get them to do a process on me.
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I actually wanted to study the study how they did it, learn everything about it.
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And so I became an NLP, you know, the Neurolinguistic Programmer.
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I became an NLP Master Practitioner.
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I became a Hypnotherapist.
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I became a Timeline Therapist.
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I became a, you know, I did all these different modalities.
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Really, really.
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I'd always been interested in the mind.
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but really really focused on the mindset why I wasn't happy and one of the amazing things
that came out of that was along the way I realized that there's so many
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incredible people out there who've got brilliant ideas and they they really are out to
help everybody in the world but they don't have the business side behind them you know so
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a lot of them are running them they're a health you know they're running as a health coach
but they're actually using the eating into their savings or they've got a job and then
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they're doing the coaching business as a sideline so a lot of the small businesses
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They've just really got a job.
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They haven't really got themselves a business where they can step away from it.
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And so then I was like, well, how do I help those people?
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How do I help those people to be able to step away from a business?
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Because, you know, I have a theory that all of us go into business for one of three
reasons.
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We either went into business, we want to actually have more time with our family and our
friends.
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You know, we work nine to five with our boss and we take work home and we think, I'll have
more time if I start my own business.
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Or we go into it because we go, you know, I'm going to grow this business and I'm going to
sell it one day.
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Or we grow into it if we, know, bigger picture and we want to leave something for the kids
or leave something for the grandkids.
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So leave a legacy.
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And the one thing that all three of those have in common is that you're not in the
picture.
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You know?
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So in all of those scenarios, you're not in the picture.
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But most of us that have businesses get so involved in the picture.
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that we can't extricate ourselves out of the picture to have more time with our family or
extricate ourselves out to sell it or to put somebody else into grow a legacy.
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And so it became a mission to try and teach people how do they delegate, how can they
delegate more and what tasks should they delegate.
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So that's a really important one um as to what kind of stuff they should delegate.
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You know, I think one of the things that, uh that we experience early on, especially, you
know, earlier stage entrepreneurs is that they're doing it all themselves.
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And, you know, there's only so much you can do all by yourself.
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And uh we even hear them call themselves solopreneurs.
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And I hate the term solopreneur now, because I know that
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you know, anything significant that you can achieve, you do it together, you do it by
collaborating with other people.
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That's why we do this, should call the show Collaborators Unite, because we want people
to, we wanna connect the dots.
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We want people to learn how to go beyond themselves.
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uh but there's, they sort of, they reach that limit.
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um What are you noticing from the people that you're working with or the people that are
coming to you?
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for guidance or help, what are you hearing from them?
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What are some of the constraints?
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What are some of the challenges that they're describing to you in terms of where they're
at?
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You know, I think that there's a couple of main ones, but one of the main ones is
something that we don't even know is running in the back end of our programming.
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You know, you know the saying, if you want it done correctly, do it yourself.
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That's it.
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Nobody's going to do it as good as you can.
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And so we have all this training as children.
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where people are trying to force us to be independent, which is great, but they're going,
you've gotta do it yourself, you've gotta do it yourself.
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If you wanna do it properly, you need to do it yourself.
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And that doesn't serve you at all in the business world.
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In the business world, that definitely does not serve you.
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There are some things that you have to do yourself, but by and large, you need to work out
what stuff can you do, and what stuff can you get somebody else to do.
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Now.
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A super simple calculation that I have is if you work for a boss you're probably working
kind of 40 hours a week.
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Okay and you probably work you know 50 out of the 52 weeks a year because you've got to
have some holiday.
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So that if you times the 40 hours a week by 50 weeks that will give you a figure of 2000.
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So now then I would say to people well how much do you want to And let's say somebody
wants to earn 200,000.
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It's pretty simple.
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We take the 200,000 and divide it by the 2,000.
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Okay, and that gives you a figure of a hundred dollars an hour.
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Now you've got a benchmark of what you need to be earning every hour.
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And I know that we shouldn't be, you we should be selling outcomes and we should be doing
that, but we still have to work on what's the hourly rate that we actually are, you know,
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what's our return on investment for the hourly rate.
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So if we've got this figure of $100 an hour, and now we're doing, you know, editing a
video, for example, which is an $8 an hour job, or, you know, we're reaching out to people
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on Facebook, $8 an hour job, we're doing all these $8 an hour jobs that we could get AI,
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a virtual assistant to do that figure just has to come down you can't you can't expect to
earn $100 an hour if you're doing an eight hour at our job but if you're appearing on
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podcasts
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you know going to sales meetings, you're running summits, know creating new lead magnets,
you're generating books, you're doing all that sort of thing.
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Those are higher value tasks so that figure has to go up.
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So it's a really easy calculation.
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Work out what this figure is.
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know for some people they might only want to a hundred thousand dollars for the next year.
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You know and so it's fifty dollars an hour.
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And what I would normally get people to do is I'd say just get a posted note.
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and write there is this worth $100 or is this worth $50 or whatever that figure is and put
it somewhere super visible and then while you're working just look at it and say man I'm
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doing this stuff would I pay somebody $100 an hour to do this and you'll find that a lot
of the tasks that you're doing you were saying I wouldn't I wouldn't pay somebody $100 an
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hour and so you know if that is the case then
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You shouldn't be doing that task.
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You should be delegating that task to somebody else.
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sorry, and then AI has come along and AI has completely changed the face of the way we're
doing it again.
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delegation almost seems like an old fashioned concept.
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I'm going to delegate this to a human.
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But actually it's more relevant now than it's ever been.
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because we can now delegate stuff to AI.
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You know, and if we're not delegating to AI, we're literally falling behind at a
phenomenal rate.
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m And uh I find that what happens with any new technology, there's so much AI out there.
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You you want to edit a video, there's massive amounts of different programs that you can
edit a video with.
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What we do is we actually provide you with a virtual assistant and then that virtual
assistant actually has the skills to operate the AI so that they can actually do it for
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you.
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You know, so that you don't have to so that you don't have to learn how to do that.
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You've actually got a human and you can say this is what I want to delegate.
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This is what I want to accomplish and they can actually get it done for you.
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You know, I think you just touched on something really important that I think is another
uh factor that causes us to be so short on time is learning things that we really
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shouldn't learn how to do.
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for example, one of the things that I spent way too much time on last year, I had gotten
this idea that I was going to employ YouTube.
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as part of our marketing strategy.
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And I'm already skilled with video.
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We already had our video editing in place, but just learning how to upload, write the
content, set the tags, uh create thumbnails, all of those things.
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Just the learning of that was probably a week's worth of time when you add it all up,
probably a full-time week.
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that I spent just learning it and then after that doing it.
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Now today, fast forward today, we have AI that does all the posting and everything for us.
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So it's really just nothing.
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But, you know, did I have to do that?
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Did I have to spend that time?
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And what was the cost of spending that?
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So yeah, what are your thoughts on that?
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Look I was very fortunate when I was younger, I was starting out in business.
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actually, know, obviously I was a bit cocky and I spoke to, I had this really lovely
mentor and I said to him, man all my staff are bloomin' idiots, hey I can't get anybody to
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do what I'm doing.
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I can't get them to do it as good as what I do.
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And he said to me, Louis you know, don't ever think that one person is gonna do anything
as good as what you do.
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He said, you prepare to work for minimum wage.
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till all hours of the night because you setting up you've got a dream and you setting up
this business and no other humans gonna do that no other humans got that drive because
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it's not their business it's not their dream it's not their thing but he did say to me do
you think you could find somebody that could do 60 % of what you do and I was like yeah 60
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% I mean you know anybody could do 60 % of what I do and so he said okay so what you do is
you you get the first person
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and they do 60%.
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And now you're accomplishing 160 % of what you used to do.
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So already it's an improvement.
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Now you get the second person and now you're covering 220 % of what you were able to
accomplish and so forth and so forth and so forth.
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And I think that's a mistake that a lot of people make.
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They expect somebody to come into their business and be them.
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which is never ever gonna happen.
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It's a completely ridiculous dream to have.
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VAs will work amazing and some of them will do 80 or 90 % of what you do.
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But nobody's gonna do 100 % exactly like what you do.
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So it's been...
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It's being realistic about what you can get done from them.
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And even with AI, AI can do phenomenal stuff.
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I'll give you an example of one thing we do with AI.
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We comment on, Facebook posts, for example.
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And we go into a Facebook post.
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I create a GPT and on the GPT I say, hey I want you to comment on this Facebook post and
then I give it some information about me, about what I do and I say I want you to read the
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post.
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First of all I want you to acknowledge the person that wrote the post, you know, and any
valid points that they brought out and if relevant I'd like you to then give them, you
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know, kind of mention what I do but only if relevant.
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Okay, you know, if they can, if we can weave that in.
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And then...
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um
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I say look do it in the tone of Ryan Reynolds because you know I really like I like his
kind of style he'll take you over here and then suddenly you'll be on a whole different
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place and then we put the post in there and gives a comment and we look at it and we say
yeah look it's too long it's too short whatever it might be and then we adjust the prompt
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we adjust the prompt until we get it right once we've got it right we can literally just
copy Facebook posts and put them in there and give us a comment
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And now I can hand that over to my VA.
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And now my VA can copy post, put them in there, get a comment, put a comment back onto
Facebook or LinkedIn or wherever.
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And I know that that comment's going to sound like me.
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Because we've all had those VAs where, you know, you, they type something and you go, what
are you saying?
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You know, because to them, maybe, you know, one thing that the Filipinos struggle with is
he and she.
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They really struggle with he and she.
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em and you know lots of their cultural things are different so by using check by using a
GPT or you know one of those four we can really get very clear precise comments and it's
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really quick to do
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Yeah, and you know, as someone who has hired people to do exactly what you just described
before, and you just described the challenge, right?
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They're never gonna be as good as you, but also, if you're hiring someone from a different
culture, let's say, there's gonna be those little cultural differences.
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And I think what you're saying is now, with the AI, they're not the ones writing the
content, but they're more the operators of...
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of the system.
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And so it's still freeing up my time, but also it has solved the problem of why maybe I
had previously attempted this and it's worth trying again because times are different,
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especially if any of your previous attempts have been later than let's say the last two
years, right?
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Cause in the last two years alone, we have made a quantum leap in what's possible.
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What are you noticing in terms of like what's possible now that maybe if you dial the
clock back two years ago wasn't possible then that you're that are really moving the
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needle for some of your clients in terms of their efficiency, their productivity, maybe
their ability to focus on the $100 an hour tasks and get rid of the $8 an hour task.
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Because I get the mentality.
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mean, the whole do it yourself thing, I was programmed with that too.
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ah And it was quite a process to let go.
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What are the people who are getting the biggest gains through that you're noticing, what
are they doing and what's working for them?
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Well, I'll tell you a funny story that I did.
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I was doing a presentation for a solar company.
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And I thought, you know what, instead of going into the solar company and just showing
them what they can do, I'm going to show them what I can do in an hour to be a competitor
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to the solar company.
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OK.
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So I went in, I sat down.
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I came up with the top 10 fears, frustrations, dreams and desires of the solar company in
Sydney.
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The average person who buying solar in Sydney.
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I came up with 20 hooks.
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came up with 20 Facebook posts.
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I came up with 20 LinkedIn posts.
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I came up with metaphors and stories that explained solar.
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So I'll give you an example.
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One of them was like, would you buy a house if you had a mortgage rate of 300, a variable
mortgage rate of 300?
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and the answer is well you definitely wouldn't because I mean that's ridiculous and yet we
buy electricity and I mean it's going up every day we know that you know in the next 10
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years electricity is probably going to be 300 % more than what it costs now and so it had
a little whole lot of little stories like that in it and I created a jingle I created a
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checklist which was m you know
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map it was 20 or 30 things that you to know if your solar is right for you okay um and it
had you know it had a head like a checklist you know do you have trees overhang in your
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house etc etc and we generated that as a lead magnet I went on to AppSuno and I created
songs so I created jingles for the company and I did this all in about an hour and 20
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minutes and at the end of it the solar guy said to me
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This was the most impactful presentation he'd ever seen.
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But he also said it was the most scary presentation he'd ever seen.
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Because he could see how I knew nothing about Solr.
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But I could massively compete with him in Solr on socials with only an hour's worth of
work.
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And so think that's where we come into.
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We come to a point now where there's, you know, anybody can create content.
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we can create massive amounts of content and not rubbish content, we can create really
good content.
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know, oh, there was a video, that whole thing had a video, I created a video, you know, of
a family, the family and why they got their solar.
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And the industry's changing, you know, so.
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Back in the day, think people used to create an, if you created an ebook, you can create
an ebook and sell it for $5 and you could become a millionaire.
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Because people just thought, wow, an ebook and they'd buy it.
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Now, you create a proper book, it'd be one for free.
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They go, there's so many books, I can't even read them.
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They want it for free.
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So it's the same with the content that's coming out now.
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There's so much content.
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There's such a glut of content coming onto the market that your content's really got to be
on point.
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you've got to really, you know, you've really got to work out what's working and then
actually, you know, create your content around that.
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um And don't try and create your content on your own, you know, definitely use one of the,
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color lens you know you know use something like gbt or copilot or one of them to to
actually help you to create the content because otherwise you're getting left behind and
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and it's a it's a scary world because i think we're to go through a whole flow personally
i think we're going to go through we've noticed that we do really polished videos because
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i've got five graphic designers and we do we do videos and the videos are really polished
they take
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all the um's and ah's, put in the captions, there's b-roll running in the back and then I
just do raw ones where it's just me doing something stupid.
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and I get heaps more views on the raw ones where I'm just me and there's no captions or
anything, which in theory shouldn't work.
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But people are almost getting overloaded with like amazing content.
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So now they're almost looking for like that human connection.
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They're looking for that content that's real, you know?
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I'm in South Africa now, my parents watch TV and they're on YouTube.
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And I mean, you're watching it and it alternates between
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AI and real love, you know, but it's so, it's so, um it's such a subtle change.
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you know that is very difficult for us to tell what's actually happening and I had a
client other day and she said Icelandic airways, Iceland airways whatever they had this
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problem because you know when they show you they show you the picture of a glacier and a
picture of all the different scenery people just going there's such beautiful AI pictures
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it's such beautiful AI it's such beautiful AI and so they had a problem because people
were just going well that's AI
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And so they flew in a whole lot of influencers who were saying that it's AI.
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They flew them in to actually come and say, oh, wow.
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The little, you know, she said there was a puffins, little puffins.
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And she said, they actually go, wow, these aren't little robot birds.
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These are actually real things.
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You know, and so they had all these influences going around and going, whoa, this is
actually what a glacier looks like.
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This is what their view actually looks like.
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And, know, and I can't remember what the slogan was, but it was something like, you know,
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Icelandic air takes you to a place where everything looks like it's AI, but in real life.
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And I think we're getting to that point.
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We're getting to that point where people are a bit tired of things being perfect.
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Because as humans, we're not completely perfect.
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So I think it's that finding that right balance between what are humans doing and what is
the AI doing, but then, and then having those two things to work together to ultimately be
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more productive and profitable and make that bigger impact.
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um And, you know, look, this has all been great.
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And before we run out of time, I want to make sure we do a couple of things.
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Number one is take a couple of minutes to tell everybody about what your company does,
because you have a very unique solution.
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that I think that people could really benefit from.
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And then also, where do people start?
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Do you have a freebie or a gift or something that you want people to connect with?
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And whatever you mention here, we'll put the links right beneath this video so that they
can connect with you.
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But let's start with your service first, because when you first told me, I was like, wow.
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I had to even ask maybe even a second time.
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I'm like, am I hearing what I'm hearing right now?
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So tell everybody a little about that.
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So, um
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I want to bring the corporate stuff and make it available to smaller businesses.
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so me personally, I've got 14 of my own virtual assistants.
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I've got five graphic designers.
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I've got go high level people, IT people, social media people, et cetera.
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And so I've come up with a program where people can buy 40 hours of time.
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They buy a bank of 40 hours and then they can say, hey, I need an IT person to help me to
set up my Zoom or to help me change some photos on my website or to get my funnel.
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all sorted or you know just want to change my Facebook banner and I want it to be nice or
I know I want I want to streamlined presentations or templates and that service how it
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works is you've got three months to use it and you can tap into the IT person the social
media person the graphics design you can tap into you know the go high level person you
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can tap into any one of those so it's an amazing starter kit for anybody wanting to get
help because you can get
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get help in every aspect of your business.
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And all of my team are full time and they work for me.
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They work full time for me.
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So you know that you're getting the same people and you're getting the same people that
I'm using.
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So that's, and I'll put the link in that.
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We just call that a casual service.
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um I then have another program.
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and this program is for somebody who wants to get started.
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So if you really want to get started and you want some content, I have a program where I
can help you create six months worth of content in one hour.
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um And what we do is I sit down with you and I really nail down who is your avatar?
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Who are you trying to who are you trying to help and what's your product that you're
helping them with?
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um And then what we do is we work out what are the fears frustrations dreams and desires
of that ideal client and What this does is it takes what you've given it and it also it
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also takes you know Everything that it knows about that avatar
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and you'll see that it has a whole lot of blind spots that you may not have even thought
of that it will highlight and show you.
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And then we take those and we actually go, we create some hooks.
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the hooks are, there's a whole lot of things, know, if we're creating a post, we know that
the hook is one of the most important things.
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We've got three seconds to capture somebody's attention and we've got to stop the scroll
within three seconds.
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So we use stuff like FOMO, Curiosity,
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um you know a whole lot of these other ways to actually create those hooks and once we've
got those then we create 20 stories or metaphors that explain your product you know so
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I'll give you a really quick example um you know if you if you really want to be strong in
business you need to delegate to a team you need to have a team around you to be strong in
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business
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or I can tell you a story, you know, there was an old man and he was on his deathbed and
he had three sons and they were running his farm and they were always fighting and so he
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said to them, I want you each to go outside and get me two sticks.
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So they went outside and got two sticks, got them to come in, said, okay, break the first
stick, they'll all break the stick, no problem.
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Then he said, get some rope, tie the other three sticks together and then he said to the
youngest, break it and he couldn't and the oldest, they couldn't break it.
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And the moral was that if you guys just work on your own, people can easily be able to
break you.
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But if you combine your efforts and you work as a team, people won't be able to break you.
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Now, that story will stick with you more, much more than me saying you should delegate and
get a team.
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But I help people to create those.
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So I help people to create 20 of those stories.
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And then once you've got those stories, I'll show you how I give you video ideas.
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I give you video ideas for about 10,000 videos that you can actually do.
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They're really quick videos.
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And then we create Facebook posts, Instagram posts, LinkedIn posts, whichever platform
you'd like to be on.
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We also create a lead magnet.
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And so the lead magnet is something that we can actually give the clients that will make
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them actually want to come and talk to you.
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so that whole process takes about an hour, maybe an hour and 20 minutes.
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And then I do a 20 minute interview with them.
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And the 20 minute interview, I actually interview you for 20 minutes.
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And then I break that up, my team breaks it up into shorts.
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And we give that back to you to put out on your socials.
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So there's a genuine six months worth of content.
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You also get to work with me for about an hour and a half.
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Obviously I can't do too many of those because...
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So that whole program is worth about $2,200 and we're doing it for $197.
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But you'll walk away with six months worth of genuinely good content.
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And we can put the link in for that.
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Yeah, I'll make sure all the links to your stuff is right beneath this video and in the
podcast so that everyone connect with it.
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And wow, know, six months worth of content for less than $200 is just amazing.
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It sounds unbelievable, but it's not.
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I can tell you because if you've used AI at all and this combination between human and AI,
so it's not just AI generated content, it's it AI really just helps.
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augment what we already have so we can do more faster.
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So it's more believable than it sounds.
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Absolutely and remember that I'm putting my business, when I created the GPT that we're
using, I'm putting all my 30 years of business experience into the backend and I'm also
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putting in all my NLP training, my hypnotherapy, my timeline therapy, I'm putting all
those into the backend.
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So now when we're creating the stories, we're thinking about like the hero's journey, the
epiphany bridge, we're thinking about all those stories that you already see when you're
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watching TV, any movie that you watch.
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those storylines so we're using those in the stuff that we're creating for you.
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Sounds amazing.
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And then there's the team that can do all the posting and the commenting and the
engagement for you as well.
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I mean, uh such a great combination.
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uh And a great place to start if you're uh earlier stage or you're still in that
solopreneur spot, then this is a great place to start.
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uh Louis, thank you.
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And again, I've got all your links right beneath this video so that people can go and
check that out and learn more.
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And uh I appreciate you sharing your insights and you're taking the time out to share this
with us.
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And I look forward to having you uh appear on some of our other events and share more with
our audience.
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Because I think what you do uh is something that everybody needs.
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And especially if you haven't even figured out what AI systems to do.
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Just let a pro do it.
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And this is one of the most uh affordable and uh reachable programs that you uh could ever
connect with.
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So I appreciate that.
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uh So as we sign off here, Louis, any final advice or words of wisdom that you want to
leave our audience here with today?
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I think if you only take one thing away from today, take away the posted note.
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Take away the posted note.
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Work out what your time is worth.
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Work out how much you know, take whatever you want to earn.
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Divide it by 2000.
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Create a Post-it note.
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Put it on your laptop.
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It will be an eye-opener.
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I can almost guarantee you that will be a massive eye-opener for you.
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And you'll start looking at things completely differently, which is what all business
owners do.
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know, all corporates will say, you know, what's the ROI?
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What's the return on investment?
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You know, what's the return on my investment for my time for doing this?
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And so, yeah, that's probably one of the biggest.
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You know, I appreciate that, Louis, thank you.
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And you know, I will say to our audience, the sooner that you can shift your mindset to
thinking that way, uh now, it's not something you do down the road.
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The sooner you can start to do that, the bigger impact uh you will make.
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And look, I always tell people that you might be just one collaboration away from a big
breakthrough.
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I know that you desire the impact.
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I know that you desire the consistency.
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with your clients and your business.
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And you might just be one collaboration away from achieving that.
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And perhaps Louis and his company is uh that opportunity to collaborate because it's going
to be an extension of you.
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Imagine if you could become 10 times or more productive than you are right now.
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How much of a bigger impact could you make?
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Remember that there's no challenge too big to be overcome.
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uh
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And so the only way to fail is to quit.
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So what I want you to do is collaborate with someone, solve the problem and keep moving
forward.
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Cause the impact that you're meant to make is worth it.
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And I wanna see you happen.
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So keep moving forward.
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We'll see you on the next one everybody.
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Have a great day.
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Thank you so much.