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Hello, everybody, and welcome back. This is Chuck Anderson with the
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Creative Collaboration Show, and this is the show where we talk to
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entrepreneurs and business owners who are on a journey
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to get their products,
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their service, whatever it is that they are selling
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out to the world and make a big impact. And most of the people
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that we serve are, have world changing ideas,
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big visions of how they want to improve people's lives.
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Now as we encounter this journey of being
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entrepreneurs, there's gonna be challenges along the
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way. One of those challenges is managing projects,
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managing tasks, managing team, managing employees.
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And today's expert guest is
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an an expert in that and, not only
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helps people with, their project management and their product
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launches, she actually helps us with ours as well. So today,
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my guest is Elisa Boogaerts. She is a launch planner
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and strategist, helps coach, strategize, plan,
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and execute programs and launches in a
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structured and organized way so that you can
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focus on scaling your business. She has a
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combined 17 years experience in project
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management and coaching, and she uses that to
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help you launch. And like I said, she helps that,
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helps us with our team management and our launches as well. So,
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Elisa, welcome to the show. Hey, Chuck. Thanks for having me. I'm super
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excited with that. We, like, got to do this. Yeah. It's like tech.
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Together, and it was like, can I be on your podcast too? I'm like, I
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can't believe you haven't been on the show already. Usually, that happens
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within the first couple of months of getting to know someone. You and I have
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known each other for, which is almost a couple years now.
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So it's about time. It's about time. So Yeah. It's perfect.
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So welcome. And, and so I think a
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a great place to start, we're gonna dive into, everything
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we wanna talk about project management and team management and
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and staying organized and launching and all of those things.
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How did it come to be that you find yourself
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in this role of being an expert in working,
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working with companies to help them with their projects? And so what what's
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your origin story? How did it come to be that you're doing this now?
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Well, like you said, I have many years experience in it. So in
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my corporate career, I kind of, like, could've fell into project management. I had a
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really good manager who was like, I think you'd be good at that. And it
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turns out I really am good at it. And then about 4 years
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ago, I launched my own coaching business and started doing
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my own launches, and I'm working in that. And so it was just
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sort of, I was keeping them very much separate. And
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then I quit my corporate job in 2023,
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and, my business coach at the time was like, what are you doing with
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those skills? You know, we kinda had this idea, and I talked to a few
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different people, and they're like, those types of skills are really needed in
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the coaching industry because there's so many people that just wanna
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coach or or don't necessarily have those business skills. Or even if they do have
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the business skills, actually implementing it and planning and getting it
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done, you know, getting it out there is is it's sort of
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a gap that I've seen in so many programs that I've been in because I'm
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such a doer, such a, like, a get it done kinda person. And so, like,
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I would execute on things and implement them, and some people maybe even a year
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later still hadn't done it. And so I was like, oh, that's like could
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be something that I could help people with because I had, you know, my own
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experience of coaching and, these skills. So sort of
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just kinda came to life in that way and been like, okay. Well, how can
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I help people? And we sort of brainstormed and just kinda
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started working working with people, more word-of-mouth. And then,
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it took me a little while though because in my mind, I was
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like, no. That's my corporate job. I don't wanna I don't
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wanna bring that into my business. Right? Because,
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like, to me, it was like coaching is such this wonderful, beautiful thing, and
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I love working with coaches. I love being in this industry. And to
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me, the corporate environment was kind of toxic and difficult.
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You know? And I was like, oh. So, like, I kind of merged the 2.
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You know, I thought that project management, those 2 were were kind of the same
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thing. And so I it took me a little while to kinda change my mindset
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of it, and then I started to get really excited about it. And, yeah, I've
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been working with people ever since. You know, it's funny. I've heard
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that part of the story so many times where we resist
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bringing what we're good at, in the corporate world
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into our businesses. And, look, you know,
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funnily enough, I I did the same thing. Right? And it's like
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and I think part of that is that, you know, we're we're moving away from
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something we're dissatisfied for you know, in and
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moving towards something that brings us much, much more
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joy. And that idea of combining the 2 is like,
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no. I don't want that to infiltrate this because now that's not
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gonna have joy. And so
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so that's great. And, obviously but then, you know, that realization
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of, look, you know, I'm skilled where I'm skilled, and my
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zone of genius is this, and that's what people really
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need for me. That's how I ended up focusing on the
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affiliate, marketing and affiliate management side of things
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because, again, that's what I was doing so much of when I was,
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when I was a marketing director. So, you know,
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we're kind of experienced similar
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things there in terms of honing in on on that zone. What was the
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turning point for you? Like, you know, so becoming a coach,
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you're trying to leave your corporate job. What was the the turning point or
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the trigger, that that really said, you know what?
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I'm denying myself here. I really need to do that. Was it the conversation with
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the coach, or was there more to it like that, that really
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got you on that path? Yeah. I think there was it was that kind of,
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like, planted the seed, you know, and I sort of, like, had thought about it.
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And then, what I realized was that
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I love I love coaching. And and through getting my because I have, like, 4
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coaching certifications. And and I noticed
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that being a coach and coaching actually kinda gave me
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some anxiety and some stress a little about it. I think it was like I
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I didn't relax into it enough to use my my
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intuition with coaching, and it was always just like, I need to, like, provide
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transformation. I gotta answer the questions right. You know, it's, like, specific way you ask
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questions, and then it was all like and I had this really sort of perfectionism
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good girl kind of mentality around it, and it kinda stressed me out. And so
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I think in in thinking about that and being like, actually, well,
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project management and and planning and organizing and strategizing,
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all that kind of stuff, that I find easy, and it kinda just
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flows. And I know that many people don't find that easy. You know? And then
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that's where I sort of thought about that. And especially after I had quit corporate,
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you know, I had more time to really kinda think about what I wanted and
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what I was doing. And I think that's kind of the realization that I had.
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I was like, oh, you know, I I I think I fell in
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love with coaching, but not me coaching.
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Mhmm. You know? So I think that was kind of, like, the final moment, the
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difference. I was like, oh, you know, maybe that's not meant for me to be
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a coach, but being in this industry and working with coaches is
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where the happy place is. Mhmm. What
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are some of the what are some of the things that you
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notice coaches struggling with or
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or, you know, coming to you and asking you
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questions about, in their business that, you know,
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they they know nothing about or they're struggling with, but this this
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is something that, you know, you're perceived as an expert at this. But what are
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you hearing from them? Like, what do they need help with?
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I'm hearing a lot that I don't know where to get started,
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that there's so much stuff to do, and it's so
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intimidating. This amount of things that needs to get done, especially if you're, like
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is it say, is your first group coaching program? Like, a lot of coaches, if
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they go from 1, a lot of coaches start at 1 on 1, and then
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they move into sort of group and starting to do launches, or they wanna
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even I help people with, like, launching podcasts or books, but I I focus mainly
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on programs. And, and so there's just like,
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there's like, I don't even know where to start, and therefore then they don't. You
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know? Or or this kind of, like, lost on where like, what those steps are
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and and how to even, yeah, just get started because then you can just kinda
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follow things step by step. But they feel like they sort of flounder
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a little bit, and then they get and then they get stuck in, you know,
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just really wanting to coach or in creation mode, which creation mode is great, but
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then you also need to get it out there. Right? You need to do the
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email marketing and then promoting and the, you know, all the things to to make
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it happen. So I think that's sort of the number one thing that I hear
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a lot is that, like, they just don't even know where to start. And it's
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just this giant puzzle, but all the pieces are
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separate, and they have no can't figure out how to get all those little pieces
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to fit to get their program out into the world. You know,
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sometimes when we have designed projects
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and then you start to get into the details of those projects, well, we need
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to do this, and we need to do that, and all of these things. And
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when you start to think of the project as a whole, it
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can actually be a little overwhelming and
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can sometimes lead to that that that
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thought process of, I don't know where to start or do we do this
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and, you know, how long is it really gonna take? And,
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I think it really takes someone who has the the experience
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of of doing that kind of planning
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and that the estimation of time because for that
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that solo person who's out there, unless they've
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managed projects before, you're just guessing at everything. Right? And so
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Yeah. Yeah. What are some of the mistakes that
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you find that they're making that's kinda leading to this overwhelm or the
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confusion or maybe even being stuck at the the starting line with
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some of their projects? Well, I
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think that one of the things is that they don't give themselves the time to
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actually sit down and think it through. And because that's something that I because I
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I sort of love doing. I love the planning. So, like, when I when I
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launched my own podcast, like, and I did that. I was like, you know, I
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just sort of, like, dive in. I was doing things, and I was like, wait
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a second. What is the whole flow here? And to actually sit down and be
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like, okay. Like, as a a podcast guest, what do I need? What are the
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steps? You know? And as a host, what things do I need, and what do
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I need to do to get it out? You know? And so I'd like to
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really, like, go through that kinda I don't know if you would call it, like,
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a story map or process flow to really think it through. And I think a
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lot of people just sort of dive in and kind of just like, oh, let's
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just do whatever it's done. It kind of becomes a bit chaotic because they don't
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really know what they're doing. And then, also, like you said, like,
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we we don't know what we don't know, and things
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can often take much longer than you think they're gonna take. And so
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then so things get delayed. And, so I think that you've
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actually sit down and think it through. Like, I like to use this
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example as, you know, you think, oh, I wanna do a webinar. So
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I gotta, like, you know, I'm gonna do 2 do a webinar. Yeah. I can
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throw that together. Right? But then you think about all the little tiny things that
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need to happen. Right? There's so many little steps that you think you could throw
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together in a couple of days, but, actually, it might take you a week or
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2 because you gotta do all the landing pages and all the emails and the
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reminders and the marketing and promoting and, like, you know, there's so much more to
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it. And so and I think that, yeah, people just don't sit down
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to actually think through all the steps and be like, woah. Actually, maybe
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maybe it's gonna take me a little bit longer than I think it might.
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Yeah. You know, planning a webinar and setting a date is
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the easy part, And then there's all of the if you wanna do it
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properly, like you said, with the marketing it properly and
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sending the emails and, you know, the big part where
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people struggle a lot and and especially in our world is the
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follow-up, not just doing the event, but following up with
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everybody after the event and, really making sure
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that all of that happens because that's that's where the money comes from.
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It's not just, oh, I'm gonna do a webinar on Thursday. Right?
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And I caught myself numerous times because I've done
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hundreds of webinars, and I still think, oh, yeah. I can just do
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one Thursday. I've done hundreds of webinars. No problem. But then when you
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realize, what I really meant is I wanted to do one on
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Thursday properly. And Right. You know, that that does
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take some planning. And so what's your
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so what do you, suggest like, first of all, who
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like, give us some examples of some of the types of
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businesses or coaches or, business owners who are
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coming to you and, you know, coming to you for help.
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Like, what's their situate you mentioned, their coaching
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and their books and other things. Like, you know, just so we
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can get a better sense of, like, you know, who you
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serve and who you help. You know,
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who's coming to you for help? Yeah. I I get
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2 types of coaches that come to me for help. So one is kind of,
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yeah, the newer coaches say in their first, you know, 1
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to 3 to 5 years of business where, yeah, they're looking to launch. Maybe they've
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done some launches before, but it hasn't gone as well, and so they really wanna
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have more success with it. And so they come to me for that because kind
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of, like, yeah, newer to them, and I teach them that process and
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that systems. And then other coaches that come to me are more
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established coaches who, you know, are maybe
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making 6 figures, multi 6 figures, and they need either a
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project manager to come in and help them with the launch, or they
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kind of didn't. And this is actually a mistake that I find that people make
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is that they don't set up their systems early.
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So if you're starting out as a coach, you wanna create systems so that
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things flow. And so as you scale, they're already in place. And so
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I find some maybe more established coaches where they grew fast, and then they're
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like, oh, we are scrambling with everything all the time. Like,
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every launch is just this chaotic running around, like
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and, and so they're like, can you come in and help us streamline
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things, put in processes, and, like, tell everybody what they need to be doing when
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they need to be doing it so we can actually because they they could get
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it out. Right? I mean, anybody can especially if they have the established coaches and
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they have the resources, yes, they can launch. But was it good? Was it stressful?
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Was it, like, like, what was the state of your team, and is everybody burnt
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out afterwards? You know? So kinda working with them to, yeah, to
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really start a stream like that and make it more of a repeatable process
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that they can do over and over and and improve on.
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Mhmm. Yeah. And I think that, you
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know, certainly with some of the coaches that we've worked with, the
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systems are kind of an afterthought of that.
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Oh, no. I need this. Right? Maybe I should have had
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this already. And, and and so systems being
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created out of this, you know, this necessity of just
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the phase of business they're in. What's your
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advice for the coach who, you know, to to take a more
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proactive approach? Because, you know,
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versus reactive where they're creating these systems
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of out of, out of this necessity or out out of
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some issue that's been created. Right. Right. Yeah. It's
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to to get it started early. And I think one of the first things that
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I suggest is, like, having a
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filing system in place so you know where things are so you can find them
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easily. Because, like, so much stuff we can
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spend so much time searching for things and
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searching and searching. And then if you can't find it, you gotta recreate it. And
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then that takes more time and more money, and and it's just sort
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of can be really frustrating. And so I think that's, like, something that's super basic
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and simple is, like, have a filing process, have folders, have the name, like,
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have a structure. And then as you do scale, you can teach people what that
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system is, like, where things go so that you can just, like, oh, yeah. I
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know exactly where that is. I'll find it. I did have one of my clients
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said that he was doing a launch, and,
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the contractor that they had in their previous launch,
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wasn't with them anymore, but did everything on their personal
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Google Drive, whatever email. And so it wasn't in a central
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place for the whole team to get access to it. So when that person left,
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they lost access to it. So they literally lost their intellectual property.
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And so the team spent a lot of time searching for
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everything. Where is all this stuff? Or could, you know, did I receive that email
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that I could dig through and try and copy and paste it or, you know,
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the swipe copy or what have you? And, and then they ended up
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having to recreate everything, and then they did put it in a proper, like, place
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where everybody could access it. But he estimates because
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that took so much time and therefore they weren't spending that
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time on other things, you know, that they could have been doing for the launch,
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he estimates he lost about $50 Wow. In that
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launch. Yeah. You know, and it's huge. And even possible.
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00:17:24
Yeah. Yeah. And even if you're not that established coach and you're just starting out,
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00:17:27
like, think of all your time. Your time is valuable. So, yeah,
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00:17:31
$50 is is like, woah. That's a lot. Yeah. Let's get those
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00:17:35
systems set up. It it seems like some coaches even think
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00:17:38
that, what you're talking about with project planning and
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00:17:42
even having systems and procedures and things like
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00:17:45
that are not for them at the stage of business
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00:17:49
they're in, but it's in that future stage with,
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00:17:53
well, I don't have any employees at or I don't have any contractors
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00:17:56
working for me. It's just me. So why do I need all of
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00:18:00
that? Right. Yeah. Exactly. People don't really think about that
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00:18:04
future or I'll just you know? I had one person to call them and said,
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00:18:07
oh, yeah. Well, I'll just scramble. That's my plan. And I was like, okay. Well,
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00:18:10
do you know? Just to raise that risk of, like, the scramble, you know, can
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00:18:14
can cause delays of things or things to get missed or fall through the cracks
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00:18:18
or what have you. And so, yeah, I just
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00:18:21
think that because, you know, I'd like to believe that we're all going
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00:18:25
to grow and scale. And so even that solopreneur will
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00:18:29
eventually have even if it's just a VA. Right? Have things in a
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00:18:32
place where your VA can access it, and, you know, and you can even put
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00:18:36
some security around that as well so they can only access that one thing.
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00:18:40
And because we will. We will grow and scale. And so set it up
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00:18:44
now so that you because then you won't even have to worry about it later.
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00:18:47
It won't be a thing. It'll just flow. You know? And then, of course, you're
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00:18:51
gonna adapt it and change it as you scale, and maybe people come in have
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00:18:54
different ideas, but you'll have that foundation. I really think it's part of the
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00:18:57
foundation of a business that not many people think about. Yeah. And
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00:19:01
that's something that you were able to help us with as well because the
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00:19:05
reality of we had a new product that we needed to
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00:19:09
deliver, and we had some things documented. But it
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00:19:12
when it came to really training the team members to do
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00:19:16
that work properly, we definitely found some some
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00:19:20
holes, some, you know, misunderstandings that they
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00:19:24
had, and some tweaking that we had to do in that system.
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00:19:27
And it probably took a few weeks until that actually got
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00:19:31
dialed in to the point where now I'm probably not
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00:19:35
even in needed in those in in those because the the checklist
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00:19:39
is there and the procedures are there and people know what they're supposed to
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00:19:42
do. And now it's just kind of like, you
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00:19:46
know, did the boxes get ticked? Do you know, did did these things get
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00:19:49
done? And that that opens you know, I find
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00:19:53
that that opens me up for more. It's like, okay. Well, what other
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00:19:57
things can I add to this process? Right? And and and
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00:20:00
that's kinda, like, where we're at right now. So,
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00:20:04
really helpful. Yeah. Yeah. Go ahead. That,
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00:20:08
yeah, that it's something that I learned when I was in that corporate
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00:20:12
world was to like, I I even noticed that they as we start
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00:20:15
talking about something and someone's teaching you something, that I always
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00:20:19
take very explicit notes for myself because sometimes we can learn
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00:20:23
so much or someone's showing you something. Oh, you're like, oh, yeah. Yeah. Yeah. I
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00:20:25
can figure that out. And then 2 weeks later, you can't
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00:20:29
even remember the beginning point. You know? Like, you maybe remember some of the
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00:20:33
steps or something like that. And so that's something that I do when I work
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00:20:35
with people when I start hearing like, oh, click this, click that. I just, like,
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00:20:39
start typing the notes out so that we can have it, you know,
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00:20:42
to for someone to reference just in case they may or may not forget. And
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00:20:46
I think that that's super handy. Because sometimes we need that that super
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00:20:50
detailed you know? Because there can be one click that you miss,
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00:20:54
and then, you know, it's it's wrong or something doesn't happen properly. And
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00:20:57
so yeah. So sometimes you can you can get really super
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00:21:01
detailed in all of it. Yeah. Which which
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00:21:04
you know, some people's brains are wired for those details
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00:21:08
and some people's are not. There are some
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00:21:12
that are more visionary and creative
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00:21:15
and, others that are more analytical and can
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00:21:19
really figure out all of the details and others that are
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00:21:23
just like, okay. Whatever. Just let's get it done. And, you
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00:21:27
know, you know, if you're trying to fly the space shuttle, right, like, you
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00:21:31
know, it's not like, oh, let's just build 1 and go. Like, it's
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00:21:34
not exactly how it how it works. And, but you
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00:21:38
do need to know, like, what are the steps. And, you know, some people
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00:21:42
enjoy that and and some people don't. But it's the lack
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00:21:45
of detail, I think, that leads to so much procrastination in people.
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00:21:50
I tell the people in my my group coaching program all all the time, and
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00:21:53
I get asked, well, what do I do when I'm procrastinating? And I say, well,
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00:21:57
what are you unclear about? Right? Like Yeah. And
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00:22:00
because, usually, it
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00:22:04
it leads back to some sort of unclarity
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00:22:08
and then an underlying fear
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00:22:12
of what if I do the wrong thing? What if I do this wrong?
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00:22:16
Do I have this right? All of that. And I think that's a sign,
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00:22:20
like, if you find yourself in in your business
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00:22:24
not executing an ideas, I think that's a sign that you need
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00:22:28
Elisa's help or the help of a project planner to help you with the
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00:22:32
details and, and and keep things
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00:22:36
moving forward. Right? Because you're you're great at helping us, with
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00:22:40
the details and also making sure that the team,
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00:22:44
you know, sticks to those details because it can be a little overwhelming. And
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00:22:47
so so anything you wanna add
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00:22:51
to that? Because I think that is something certainly that that,
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00:22:55
you know, coaches and business owners of really
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00:22:59
any kind, will experience from time to time.
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00:23:02
Yeah. I think it's I think you're right. I think even with
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00:23:06
myself, you know, sometimes I'll in even in a day, like, okay.
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00:23:10
What are my goals for today? What do I need to do for today? Or,
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00:23:12
like, what are those sort of, like, tasks of today that I need to do?
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00:23:16
And, you know, and I'll I'll make a list for myself. But I feel like
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00:23:19
if I don't have that, sometimes I'll just be, like,
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00:23:23
floundering a little bit. You know? Like, or I'll have, like, an extra 30 minutes.
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00:23:26
I'm like, oh, great. I got 30 minutes to do something, and then I'll end
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00:23:29
up clicking on stuff and kinda not doing anything. Maybe read an email, you know,
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00:23:32
where if I, like, had that list or I knew that task that I needed
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00:23:35
to do with that, you know, that was, like, kinda specific. I could be like,
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00:23:39
okay. I'm actually, I have 30 minutes. I can get that done right now. And
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00:23:42
so I find that that really helps, and that's kinda what that plan checklist does
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00:23:45
is, like, all those little things and be like, okay. Well, what could I what
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00:23:48
could I do right now? So I find that that kinda helps with the
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00:23:52
procrastination or at least, like, what I consider myself doing is that floundering
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00:23:56
around just like, what? And then if someone's like, oh, man. I just, like, wasted
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00:24:00
half an hour. I didn't even do anything. I'm not even sure if I read
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00:24:03
that email or you know, just like and so I feel like it felt can
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00:24:06
really help you be more efficient. And, yeah. And in
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00:24:10
terms of procrastination I mean, I love what you said about that that
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00:24:14
it's you know, what is that underlying fear? There's something going on. And
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00:24:18
then we all get it. Like, even me is you know? Because we all have
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00:24:21
different types of fears, and, like, one simple thing that I have is,
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00:24:25
with writing emails, sometimes I never know what to put in the subject line. And
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00:24:28
then that's where I get stuck, and I'm like, oh, I'll get back to the
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00:24:30
email, like, some other time. You know? And it's just the subject line that catches
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00:24:33
me out. I'm like, why do I, like, put so much emphasis on that? But
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00:24:36
I don't know. Maybe I learned that somewhere that, like, that has to be the
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00:24:39
most important thing and to get people to open your email. And, and so then
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00:24:42
that's where I sort of procrastinate. But that is like you're really like, well, what
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00:24:46
is the problem? What is the missing piece? Okay. Maybe I'll go grab that
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00:24:49
document that has 50 different subject lines that I could look at to help me
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00:24:53
out. You know? Yeah. So, yeah, we all procrastinate on something. And so,
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00:24:57
yeah, maybe that's it. Just find the tools that can help you get
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00:25:00
through it, and remember that you exist. Tools are nice, but
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00:25:04
I think, where we've made our biggest gains
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00:25:08
in the last couple years is collaborating with others. Right?
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00:25:12
And so, you know, AI is nice.
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00:25:15
ChatGPT is nice. It it, you know, it helps with a lot of,
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00:25:19
lot of things. And, look, if I have unclarity, I can ask it to give
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00:25:23
me a checklist, and it gives me a checklist. Whether
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00:25:27
or not that checklist is right or not, who knows? Did it
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00:25:31
make stuff up? And then and then also,
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00:25:35
I think there's one other level. Because having the checklist is one
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00:25:38
thing, but then having the
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00:25:42
motivation is is one way of putting it, but just now
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00:25:46
executing on it. Right? Yeah. And I think anytime where it's
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00:25:50
just me, it's easy to take
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00:25:54
my time with it or, you know, put it off. But, you know,
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00:25:57
when it's the team, you know, and the team's meeting every Monday
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00:26:01
morning, you, you know, you have to you have to have
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00:26:05
things done. And, you know, even that
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00:26:08
part, that necessity or that responsibility
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00:26:12
has been great in moving projects forward. And I know for a
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00:26:16
fact that there are projects that we have done
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00:26:19
together that would not have gotten done if it wasn't for
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00:26:23
that and and that structure. So so the tools are nice, but
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00:26:27
I think having that that accountability to another human is
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00:26:31
is is a is a big part of it. Yeah. I totally agree. And it's
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00:26:34
like yeah. Especially with your in that team, that collaboration, you sort of know the
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00:26:38
other person's relying on you doing that or you need to get something by a
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00:26:41
certain time. And that's something I also like to talk about, like, to identify. We
Speaker:
00:26:45
call them dependencies in the project management world. And it's like, okay. So
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00:26:49
you have to do this so that this person can do this. This person can't
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00:26:52
do this until you can do this, or this can't happen until this happens. And
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00:26:55
so just kind of making that clear so then people know that
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00:26:59
there is that. Like, oh, now I have this responsibility. If I don't do this,
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00:27:01
then the knock on effect could be huge. And so sometimes it's just
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00:27:05
making people aware of that. Right? Like, this is what this is the
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00:27:09
risk if we don't do this because this is dependent on this other thing.
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00:27:13
Yeah. So sort of a different way of thinking that I like to
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00:27:17
So for anyone listening in now who is struggling with this,
Speaker:
00:27:21
and you need a next step, great next step would be
Speaker:
00:27:25
to download Elisa's, launch planning
Speaker:
00:27:28
blueprint. You wanna tell them a little bit more about that? Yeah.
Speaker:
00:27:32
So if you're not sure sort of where to start with planning your
Speaker:
00:27:36
launch, you know, and you really want help with that side of it, so you
Speaker:
00:27:39
can just do kind of like we were talking today. Right? Like, a little bit
Speaker:
00:27:42
less stress, and you kind of, like, know where to start and what to focus
Speaker:
00:27:45
on. I think that's really part of, like, what to focus on. You can download
Speaker:
00:27:48
this free guides. Yeah. It's called launch planning blueprint, and
Speaker:
00:27:52
it's got, teaches you, like, ways to plan. It
Speaker:
00:27:56
gives you the high level things of what to plan as well for a
Speaker:
00:27:59
launch, and it talks about goals as well for your launch because each
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00:28:03
launch gonna gonna have a different goal depending where you are in your business.
Speaker:
00:28:07
And also has, an event tracker in it, which is super
Speaker:
00:28:11
handy for looking at your conversion rates. Right? So say you have a
Speaker:
00:28:15
webinar and you notice that, you know, like, a 100 people click
Speaker:
00:28:18
on the page, but only 5 people actually opted into the webinar. And you're like,
Speaker:
00:28:22
oh, that conversion is really low, that percentage. Right? 5%. What could
Speaker:
00:28:26
I do to what tweaks could I make to improve that? And then that can
Speaker:
00:28:30
increase, you know, more people coming to your webinars. You can just make little tweaks.
Speaker:
00:28:33
So I find it really happy to, to calculate so it calculates your
Speaker:
00:28:37
conversions, and then you can track them to, make improvements to be even more
Speaker:
00:28:41
successful. Oh, amazing. Well, if you'd like to get a
Speaker:
00:28:44
copy of Elisa's launch planning blueprint and you're
Speaker:
00:28:48
watching this on video, just look right beneath this video. All her links are
Speaker:
00:28:52
there. And if you're listening to this on podcast, just, click
Speaker:
00:28:55
into the, player, whether you're on Spotify
Speaker:
00:28:59
or Apple Podcasts or wherever you are. Just click in there.
Speaker:
00:29:03
All of her links there as well.
Speaker:
00:29:07
Elisa, this has been amazing. We've we've covered a lot of
Speaker:
00:29:11
ground, but also kind of only scratched the surface as well. And so I do
Speaker:
00:29:15
highly encourage people to reach out to you, if
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00:29:18
they, need some help, and we've got your contact
Speaker:
00:29:22
info in the show notes there as well so people can easily,
Speaker:
00:29:25
find you. Now before I let you go, I have, I
Speaker:
00:29:29
have one question I wanna ask, and I ask this of all my guests just
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00:29:32
because, you know, building a business, I mean, it does have strategy
Speaker:
00:29:36
and tactics and tools and all the things that we
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00:29:40
typically talk about. But so much of it
Speaker:
00:29:44
is about growing and developing ourselves as well. A big part
Speaker:
00:29:47
of my journey in the last almost 30 years of of of
Speaker:
00:29:51
business has been what I've learned from books.
Speaker:
00:29:55
And so I've certainly got my favorites. I wanted to ask you what
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00:29:58
you what your favorite is and if you had a must read book
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00:30:02
recommendation for our audience. One of my favorite books,
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00:30:06
and I think it's sort of towards the beginning of my personal growth journey,
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00:30:10
was a woman written by Gretchen Rubin. She all talks
Speaker:
00:30:13
about happiness, and it's called the four tendencies. And it's
Speaker:
00:30:17
about that she believes that there's 4 tendencies in the way that we
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00:30:20
respond to expectations. And I find it really
Speaker:
00:30:24
handy, to learn about them and then so you can
Speaker:
00:30:28
identify it in people so you know how to work with other people,
Speaker:
00:30:31
especially in terms of collaborations. And if you start to build a team,
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00:30:36
what tendency they have towards expectations so then you can change
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00:30:39
your approach with how you work with them or how you ask them for things
Speaker:
00:30:43
or, you know, sort of setting guidelines of how you work together. I found it
Speaker:
00:30:46
really interesting. And then I also noticed in myself too. I was like, oh, that's
Speaker:
00:30:49
so, like, in terms of getting myself to do things, if I have certain
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00:30:52
expectations, I know I need to, like, deal with myself even in a different
Speaker:
00:30:56
way. Yeah. Super awesome book, I really like. That's fascinating.
Speaker:
00:31:01
2 things. 1, I've never heard of that book before, and the
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00:31:04
other thing is that sounds amazing. Like, that sounds like,
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00:31:08
definitely a must read for me and a must read for
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00:31:12
everybody because really understanding your own tendencies,
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00:31:15
understanding the tendencies of others. At some level,
Speaker:
00:31:20
I do incorporate that with the, you know, with the partnership
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00:31:23
conversations that we have and the sales conversations we have.
Speaker:
00:31:27
We do that to a point, but then understanding that as a deeper
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00:31:31
level is super, super powerful. So I'm gonna add that to
Speaker:
00:31:35
the must read list for sure. Thank you for that. That's that was amazing. She
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00:31:38
also has a quiz as well, so you can kinda see which tendency you are.
Speaker:
00:31:41
So when you read the book, you know, you can know to pay attention to
Speaker:
00:31:44
Oh, there you go. So self assessment as well, and you can kind of see,
Speaker:
00:31:48
not but you could use that with others too. You could have them take the
Speaker:
00:31:51
assessment, then you could compare that and just kinda see and
Speaker:
00:31:55
then use that in formulating your communication with that person.
Speaker:
00:31:58
Right? So there you go. Wow. Yeah. We just brainstormed,
Speaker:
00:32:03
some some great uses for that, great applications. Well, we'll put all the links to
Speaker:
00:32:07
to that book there, beneath the video and in the podcast show notes as
Speaker:
00:32:10
well. Elisa, thank you. This has been
Speaker:
00:32:14
amazing. And, and so, you
Speaker:
00:32:17
know, I hope our audience has taken away a lot
Speaker:
00:32:21
from this and and, you know, start thinking about, you know, what
Speaker:
00:32:25
your next steps are. And if you don't know what your next steps are, then
Speaker:
00:32:29
I think there's a couple of great next steps for you. One is to
Speaker:
00:32:32
download Elisa's launch
Speaker:
00:32:36
planning blueprint and also reach out to her as
Speaker:
00:32:40
well and see you know, to have a conversation. She's,
Speaker:
00:32:43
great to work with. We are super grateful to have you, in
Speaker:
00:32:47
our world. Any final advice or words of wisdom you
Speaker:
00:32:51
wanna leave our audience with before we sign off?
Speaker:
00:32:56
I would say, you know, live in the place
Speaker:
00:33:00
of good enough and just sort of start now and start taking those
Speaker:
00:33:04
first steps and get that ball rolling. Because sometimes,
Speaker:
00:33:08
you know, we can get stuck in perfectionism or having to get all these things
Speaker:
00:33:11
done. And so just, you know, good enough and just
Speaker:
00:33:14
start making those steps and start making further forward progress because
Speaker:
00:33:18
that's the only way that you're gonna really be super successful in your business. You
Speaker:
00:33:22
always gotta be moving forward. And if you know what that path kinda looks like,
Speaker:
00:33:26
then, then you'll yeah. You'll it's the road to success. So
Speaker:
00:33:30
Yeah. Nothing gets done if you're stopped for sure. Well, that's
Speaker:
00:33:33
beautiful advice to end this episode by. So, thank you.
Speaker:
00:33:38
And, to my audience, thank you. Go get Elisa's
Speaker:
00:33:41
launch planning blueprint. Reach out to Elisa, and I want you to think
Speaker:
00:33:45
about one thing that you learned in this episode today and
Speaker:
00:33:49
take action on that one thing. And it doesn't have to be perfect
Speaker:
00:33:53
action. Just take that action and get momentum.
Speaker:
00:33:56
And when you get momentum, then you can, speed up and
Speaker:
00:34:00
things will move a lot faster for you. So, in the meantime,
Speaker:
00:34:04
never ever give up on your big dream. The only fail way to fail is
Speaker:
00:34:08
to quit, so keep moving forward, everybody. This has been
Speaker:
00:34:11
the Creative Collaboration Show with Chuck Anderson. We will see you on the next
Speaker:
00:34:15
one, everybody. Thank you.