In the context of email marketing strategy, Inte Q takes a deep dive into customer engagement and the meaningfulness of clicks. With this approach, we take a step back and examine the factors driving customer action, and the overarching goals of the business. Jason Sisley, EVP of Strategy at Inte Q and former President of Den Aviary, shares insights he has gained from more than 20 years of email marketing experience.
Advancing Your Email Strategy
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