If you’ve been in private practice for any length of time, you’ve probably heard about the “summer slump.”

For some therapists, it’s very real. For others, not so much. But either way, this season tends to bring a shift—and if you’re not prepared for it, it can feel unsettling fast.

In this first part of a two-part series, Anna walks you through how to approach slower seasons with clarity instead of panic—and most importantly, what you can actually do to stay in control of your practice.

Here’s what you’ll learn in this episode:

1️⃣ Why focusing on conversion before visibility is key during slower seasons

2️⃣ How to evaluate your time, energy, and budget to choose the right marketing strategies

3️⃣ The four types of networking relationships that can lead to meaningful referrals

4️⃣ How to approach seasonal slowdowns without panic or overworking

Resources & Links Mentioned:

• Episode 56: Networking As An Introvert: How to Do It…And Do It Well
• https://walkerstrategyco.com/show-notes/56
• Episode 64: Referrals Dried Up. She Niched Down. Here's What Happened: Taylor's Story
• https://walkerstrategyco.com/show-notes/64
• Episode 61: Is PsychToday Still Worth It in 2026?: My Honest Take
• https://walkerstrategyco.com/show-notes/61

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey, hey.

2

Welcome back to Marketing Therapy,

episode 69 today kicks off a little

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mini two-part series where we're talking

about preparing for the summer slump.

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Now the summer slump is catchy.

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First of all, I love some alliteration.

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And a fairly real and

recurring phenomenon.

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It is not universal.

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You'll hear from people I've never

experienced a summer slump or

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the summer is my busiest season,

and for that I am so grateful.

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I think that's fantastic.

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But we do know culturally.

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In this industry that there tends

to be a slowdown in the summer,

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and I think it's common enough

that it's worth talking about.

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And you know what?

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Even if you don't have a summer

slump, what we're gonna talk about

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is still gonna be helpful for you.

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But the fact is that when things slow

down, especially if you are in the

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first couple years of your practice, if

it's your first summer or your second,

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it can be incredibly anxiety inducing.

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And one of the first things I'm

gonna suggest, I mean these next.

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Two episodes are going to be very

tactical and strategy forward, and

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you're gonna leave with things to do.

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But I just wanna remind you,

hey, there are ups and downs,

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there are ebbs and flows.

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This is normal.

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Seasonality is okay.

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It doesn't necessarily

indicate something is wrong.

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Okay?

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So in case you need that reminder

now, or to come back to in June

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or July, remember that, but.

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It's normal.

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It's normal to have the thoughts.

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What if the clients never bounce back?

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Right?

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What if I lose whatever momentum I

have felt leading up to this year?

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And here we are in a time of economic

uncertainty and lots of changes

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in our world and in our industry.

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And so those fears and those thoughts

are even more understandable.

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But we know that the antidote to

fear isn't hair on fire panicking.

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We know it's not burning it

all down and working at Costco.

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We know it's figuring

out what to do, right?

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It's about getting our heads clear.

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It's about being honest with ourselves.

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It's about getting our mind right, and

then it's about taking action accordingly.

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And so that's what these two

episodes are gonna be about.

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This one is where I wanna look

at what levers are available

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to you because you know what?

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There are things you can do.

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And that's the best feeling

when you're in the middle of

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a season that feels uncertain.

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When things slow down,

there are things you can do.

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This is not out of your control.

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You can remain in the driver's seat of

your practice if you know what to do.

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And so today is about looking at

what levers are available to you

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to pull during the summer slump,

or any slowdown, quite frankly.

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And then next week's episode

is gonna be more about auditing

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where you're at and helping you

determine where you need to be.

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Focusing your energy.

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So there are really two things

you need to be looking at as we

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get started with this episode.

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In order to quote unquote get ahead

of the summer slump or at least get

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your mind right and one of them, quite

frankly, therapists get backwards a lot.

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So we're gonna make sure

we're clear on that.

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And then like I said, we're gonna

get into looking at what all

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of these levers actually are.

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Now, before we get into this, I

want to remind you that maybe a

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slowdown is permission to slow down.

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A slower season is not always

a problem to solve, okay?

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Now you need to maintain your income.

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You need to make sure that your

caseload is at a reliable level.

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I get all of those things, but sometimes.

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Sometimes it's just a chance to slow down.

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Sometimes it's just a chance to rest.

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And so depending on where you find

yourself in your practice, I want to

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remind you that an open slot on your

calendar might actually be a gift to you.

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It could be a gift to

invest in your marketing.

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It could just be a gift to rest.

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And so remember that rest and

reflection and continuing education.

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All of these things are productive.

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They feed your practice, they feed

your long-term sustainability.

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They feed your wellness as a clinician.

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So if rest is the right lever for

you this summer, that's a plan too.

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Okay?

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Name it and claim it.

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Now, it's not always a

problem to solve, okay?

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So just remember that and maybe

you're in a place where you need

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to maintain or build income.

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Cool.

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There's a framework.

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We're gonna talk about that, but

maybe, maybe it is just an invitation

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to slow down to enjoy that.

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Knowing that it'll pick back up again.

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It always does.

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Right?

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So with that caveat, now let's get

into the two things you need to be

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looking at and the order of them.

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Okay.

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So when things slow down in, in a

clinician's practice, whether it's

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in the summer or another season, most

therapists jump straight to visibility.

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And you know what?

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I'm glad for that.

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I'm glad that therapists are

thinking about, okay, how do

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I get my name out there more?

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What do I need to be doing?

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What more can I be doing?

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Like there are lots of healthy

things about that thought, but.

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They often think, well, now I need more

content, or Now I need more outreach,

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or more presence, or more whatever.

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And like I said, that instinct isn't

wrong, but it's the second thing that

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you need to be looking at, not the first.

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Okay.

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So the two levers here, when we're

thinking about what to do during a

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slow season, what to do to improve

your marketing, our conversion,

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and then traffic in that order.

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We have to be able to convert if

we can meaningfully send traffic.

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So conversion has to come

first when inquiries slow down

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because they will at some point.

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You have to be able to make

the most of every single one.

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Okay, so for the purposes of

this example, let's just think

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about visitors to your website.

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If due to the summer season, there's

going to be less traffic to your website.

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Because people are on vacation,

they have priorities elsewhere.

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Their attention is just not on therapy.

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I want you to be able to

capitalize as much as possible

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on the traffic you are getting.

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If you can't do that, if it requires

massive numbers in order for you to even

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get a handful of inquiries, then we are

missing out on that conversion piece.

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More traffic just means

more people leaving.

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My stomach turns at the

thought of that for you.

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Okay.

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So conversion matters first so that

whoever does come to your website,

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and that is not to say of course,

that every single person landing on

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your website is an ideal fit client.

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No way, Jose, but.

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I want you to be able to capitalize

on whoever is on your website

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confidently to know, okay, if my

traffic slows down, my website is

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still set up to do what it needs to do.

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That's why conversion matters so much.

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Then traffic comes, okay?

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Once you know that that conversion engine,

as we call it, is solid, then you focus

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on getting more people to it, then you

know, okay, I have an engine that if I

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fuel it with my traffic, it will turn.

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It's so critical that you think about it

in this order because I see therapists

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get it backwards all the time, and it's

one of the most common and frustrating

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mistakes they make because they put in

all of this effort into social media

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or networking with very little return

because the engine isn't turning,

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they're not really going anywhere.

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You've heard me talk before about

the metaphor of a leaky bucket.

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If you do not have the conversion

piece in place, if you do not have a

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solid client conversion engine, then.

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You going out there and spinning

your wheels, networking, posting

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on social media, blogging,

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even printing business cards, is like

pouring water into a leaky bucket.

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So you're spending all of this energy.

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Pouring the water, finding the water,

pouring it, and then the bucket,

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your website can't even hold it.

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That's what we're trying to fix here.

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So, like I said, in the next episode

of this little mini series, we're

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gonna talk about how to diagnose

that, is this a traffic issue?

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But just first and foremost, remember

conversion first, traffic second,

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conversion first, traffic second.

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If conversion is not solid.

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Then more traffic is just gonna

hurt because you're gonna work

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really, really hard for it and

then not see the return you need.

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Okay?

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So just remember that now as we think

about the summer ahead, or any slower

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season before you pick a strategy,

just because someone mentioned it

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in a Facebook group or you saw it

on Instagram, or this colleague you

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know is doing it before you do that.

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It's really important that you get

honest about three things, okay?

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Get honest about the

time you have available.

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Get honest about the energy you have

to dedicate and get honest about

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the budget that's available to you.

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These are separate things, and you

might have time, but be depleted

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energy wise or have no budget.

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That's gonna change which marketing

strategy makes sense for you.

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Okay?

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So just because that.

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$10,000 Mastermind program

teaches you how to do Google Ads.

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Doesn't mean Google Ads is a

good fit for you if you have no

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budget or no time to implement.

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Do you see what I mean?

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Just because someone says to

do something does not mean it's

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gonna match your bandwidth, your

time, your energy, your budget.

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So we have to know what we're working

with in order to make meaningful decisions

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about the levers available to you.

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Okay, so time, how many hours

per week can you realistically.

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Give realistically, sustainably,

consistently over time.

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Now, summer might shift

that profile for you.

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Maybe you have less time because

your kids are home from school.

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This was my first year with having

a child in school, and so I'm

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about to have a summer break with

a child in a way I never have.

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I'll fortunately still have some childcare

and that kind of thing, but I can

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empathize with parents in a way I never

have because my kid is about to be home.

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That takes up your time, right?

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So maybe your time is less in the summer.

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Maybe when you're honest about it,

your time is more because you might

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have an open client slot or two.

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So remember, the season that you're

in, might impact your bandwidth.

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But like I said, that first one is time.

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Then energy.

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What kind of tasks can

you actually sustain?

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What can you actually do consistently?

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You're gonna hear me use

that word consistently a lot.

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These next two episodes, I'm talking

about creating content, right?

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That could be on social media, that

could be blogging, relationship building.

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How much energy do you have to

be put in a Zoom coffee chat

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on a calendar, or reaching out

to someone in your local area?

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The behind the scenes setup of

some of these marketing strategies.

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Again, if we use Google Ads as an example.

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So yeah, you need to have some budget

available to pay for the ads and

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likely to pay someone to run those

ads and or the time and energy to

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learn how to do that well yourself.

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So that's the cost here.

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We need to be keeping all

three of these things in mind.

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And then of course,

budget, just straight up.

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Is money an option?

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This season, or we need some

low zero cost things, right?

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So get honest about this and

then let that drive your decision

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making about what you do next about

these levers that we're gonna talk

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about, these levers that you pull.

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This is not about, again, what

sounds impressive or what's

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flashy, or what your friend did.

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It's what actually makes sense for you.

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'cause that focus, that ability

to do it well over time.

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Matters way more than the

effectiveness of the strategy, the

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popularity of the strategy, whether

or not your friends are doing it.

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Okay, so let's now get into our levers,

and you might roll your eyes at me,

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but the first one we gotta do, we

have to talk about networking here.

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We just cannot talk about being effective

in this industry, in this market,

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especially in the private pay space.

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If we're not talking about networking

, it's why it has just been a through

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line of so much of what we've been

talking about here on marketing

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therapy in the last six months or so.

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Networking is, hello, a non-negotiable,

regardless of your bandwidth,

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and I don't have a lot of time.

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I don't have a lot of energy.

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Okay.

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Then what you do have we need

to put towards networking first?

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Fortunately, it's pretty

low budget usually.

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However, the format of your networking

that is yours, you get to pick.

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You've heard me say that before.

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We have an entire episode on

networking as an introvert.

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That we will link in the show

notes, but you gotta market

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how you market is up to you.

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Most therapists think of

marketing as one thing.

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I don't know what comes to

mind for you that might be.

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Cold calling a doctor's office that

might be sending a weird Instagram

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DM to a therapist, like, I don't

know what it looks like for you, but

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many therapists have this like one

idea about what networking is for us.

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It can look so many different

ways, and we really think about

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it in four different categories.

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With most people, kind of tapping

into only one or two and leaving

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some opportunity on the table.

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So this is worth thinking about our,

the four categories of networking.

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These four networking levers you can

consider pulling in this upcoming season.

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So the first is same niche therapist.

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So that might be someone who is in

the same niche as you, but has a

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different modality or perhaps is at

capacity has a different fee structure.

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This can sometimes be misconstrued

as competition but they really

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are very, very natural referral

partners because the fit is obvious.

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Maybe someone sees a different age range

or prefers to work a different way.

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Even availability can be a factor here.

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Like this is just a really, really direct

referral opportunity that does not have

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to look like you trying to poach clients.

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Same for adjacent niche therapists.

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If you recently caught our interview

here on the podcast with Taylor Williams,

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she talked about how powerful adjacent

niche therapists have been for her

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in filling her full fee caseload.

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There has long sort of been this

underlying connotation that maybe you're

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trying to poach someone's clients,

but actually there's a lot of value

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in connecting with people who see

your client, but maybe not directly.

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So they see couples, you see

individuals, they see moms.

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You see children.

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So related, but very low

competition with high alignment.

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Adjacent niche therapists are

hugely untapped for many clinicians.

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The next step are

complimentary professionals.

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So this is where we group anyone

that isn't a therapist, that also

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sees your client professionally.

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So this could be a ob,

a lactation consultant.

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This could be a school

counselor, a pediatrician.

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These are kind of the stereotypical

traditional networking contacts,

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private schools I've heard of.

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Great.

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A success that folks have had,

especially as we get to the end of

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the summer and into the school season.

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But anyway, complimentary professionals.

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Who else sees your ideal client

professionally that you could speak to?

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And then finally, this one I see hugely

untapped, and that is the other full fee

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wellness kind of ecosystem out there.

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So these are providers whose

clients are already saying yes

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to investing in themselves.

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I've talked about this recently, but

this could be something like a functional

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medicine doctor, a chiropractor, an

acupuncturist, a yoga instructor,

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a dietician, a massage therapist.

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Who else is seeing clients who value

their wellness, who are likely paying

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out of pocket, and who could be a

really, really natural referral source

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and who probably has never networked

with another therapist before, right?

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It's not like an OB that probably has

a laundry list of potential therapists

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they could refer to, but instead, maybe

they've never talked to a therapist

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about their ability to cross refer.

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So that full fee wellness ecosystem

is another group that I see a lot of

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clinicians potentially missing out on

that you could consider leaning into.

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Summer is a fantastic time to

be building these relationships.

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Other therapists might be slow,

they might be open to connection.

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I just met a therapist at

church last week actually.

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She mentioned that she was a clinician,

so I was of course curious in asking

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her about her practice and she mentioned

that she's in person a few times a

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week, mostly just to be in community

because it can be so isolating sometimes.

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Solo practice can be incredibly isolating.

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So if nothing else, go make some

connections to get out of your own head.

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Right?

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To be in community with other clinicians

and open up space for genuine connection

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and potential symbiotic relationships

with other professionals, whether

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those are therapists or otherwise.

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And remember, networking is a volume game.

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You're gonna reach out to

people you never hear from.

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You're gonna reach out to

people you don't click with.

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That's okay.

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We're looking for a handful of really

meaningful relationships that you

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can foster and cultivate over time.

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So we gotta talk about networking.

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Like I said, if all you've got is a little

time and a little energy, I'm going to

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suggest you invest it here before the

other levers we're gonna talk about.

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Okay?

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Next up directories.

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We did a recent podcast episode

that we will also link in the

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show notes about psych today.

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Yes, you should still be on psych today

for reasons maybe you aren't aware of.

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Directories are still meaningful.

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In addition to PsychToday , we

see clinicians experiencing

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most of their success right now

on very niche specific ones.

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I worked with a clinician

a handful of weeks ago who

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works with food allergy moms.

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There's actually a directory for

food allergy counselors out there.

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Amazing.

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Faith-based directories,

niche specific, direct.

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Modality specific directories

demographic specific directories.

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So while there are some other

general ones, you know, we know of

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good therapy and therapy den mental

health match, which are worth a shot.

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In addition to psych today, we suggest

considering any niche specific directories

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you could be investing in, but making

sure those are pulling their weight.

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As I talked about in that psych today,

episodes directories are one of the only

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things you can almost set and forget.

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Like optimize it, do it.

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Well, maybe drop in and change a

comma to a period now and then.

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But like this is one of the only

available strategies to you that

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are essentially on autopilot.

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So making sure that you are making

use of those in a meaningful way.

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We also know that these days

your directory profiles are

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enhancing your AI authority.

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And so even if you're not getting

direct referrals through them,

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chances are for a low fee, they're

still doing something for you.

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So make sure that you're

making use of that.

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It's just some really low hanging

fruit marketing wise that you could

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absolutely use a few hours this

summer to make sure are whipped

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into shape if they're not already.

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Alright, let's talk about the

other levers available to you.

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And this is where I recommend really

thinking about your bandwidth, thinking

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about your time, your energy, your

money, because like I said, Google Ads

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very different than Instagram, where

you're gonna have to be creating a lot.

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I'm gonna walk through a handful

of the most popular strategies that

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I'm seeing out there right now.

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Please know the suggestion here

is not that these are all for you

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or that you dabble in all of them.

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But instead that you pick one to two

that match your honest bandwidth, right?

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Your ability to do this over time, not

your aspirational bandwidth, not the

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clinician you hope to be, but instead

the clinician you are right now.

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Okay?

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Be honest with yourself here.

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So first and foremost, S-E-O-S-E-O is

still a very meaningful, viable strategy.

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It is a long term play.

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So this is a strategy for therapists

who are interested in playing a long

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game, who don't necessarily need clients

tomorrow, but want to set up kind of a

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larger infrastructure for their marketing.

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This is gonna take moderate time

and energy at the very least, and

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it's going to include things like

creating content, blog posts.

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Location pages, additional specialty or

method pages and then some additional

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strategies when it comes to AI

optimization, Google business profile

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that you can also be leveraging.

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So results here are going to be slow.

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We are talking months, not weeks

here, but they do compound.

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And every action that you take

in this ecosystem of SEO and ai.

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Can absolutely build upon one another.

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I have to mention here in this SEO section

that Google business profile matters

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more now than it absolutely ever has.

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I mean, Google business profile matters

more now than it did in February, like.

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It matters.

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If you are an in-person clinician and

you do not have a well optimized Google

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business profile, go do that right now.

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Please don't wait till

the summer, go do that.

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But that is factoring into SEO

and AI right now in ways we

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honestly didn't even really expect.

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If you are online only, you may not be

able to leverage Google Business profile.

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I don't know that that necessarily means

you need to go out and get a physical

396

address in an office just for this reason.

397

But do recognize that if you are in

person, the potential for this strategy

398

and the power it has when it comes to

your findability is greater than ever.

399

So please make sure, especially if

this is a strategy you decide to really

400

lean into that you are maximizing that.

401

In particular, now, as you can tell,

SE o's not gonna be a good fit if time

402

and energy are limited unless you have

budget to just go hire someone for this.

403

It's gonna require consistency, it's

going to require patience, but it does

404

have the power to compound in big ways.

405

Okay, next up, Instagram,

it's a really common one.

406

I see people asking regularly.

407

Someone actually asked in

our Get Booked Out community,

408

just in the last week or so.

409

Like, are you getting

clients on Instagram?

410

How do you do this?

411

That sort of thing.

412

So Instagram can absolutely

work with the right strategy.

413

It's very much about building visibility

and community through regular content.

414

Okay, so that's reels.

415

That could be static posts, carousels,

education stories, whatever that might be.

416

And it requires showing up regularly,

consistently, daily, weekly, overtime.

417

One of the challenges of Instagram is

that you are marketing to the entire

418

world and you can only see clients in

a very small part of that world, right?

419

And so that is one kind of limitation

here, that as your audience grows,

420

your ability to serve them is only

gonna grow as much as people that

421

are in your area of licensure.

422

I have heard of some clinicians

experiencing great success using

423

Instagram as more of a networking tool

than a direct client contact tool.

424

And so you may find that that,

especially if you're early on in

425

your Instagram days that you're.

426

Mostly only connecting

with other therapists.

427

That might still be a

viable option for you.

428

We talked about how important networking

is, but Instagram is gonna be for

429

the therapist whose ideal client.

430

Definitely skews a little younger.

431

Right.

432

If we're looking at teens,

twenties, thirties, Instagram

433

is gonna be really key.

434

And who are comfortable showing

up consistently, probably

435

with their face to the camera.

436

If that sounds absolutely

cringe-worthy to you, then don't do it.

437

That's totally fine.

438

But this is going to require

probably the most ongoing energy

439

than any strategy in this list, at

least on a daily and weekly basis.

440

So I recommend not starting

Instagram or at least banking

441

on it if you can't sustain it.

442

Because an abandoned account

is gonna work against you more

443

than it's gonna work for you.

444

So make sure this is something you

really feel comfortable investing in,

445

and maybe that means you're not posting

daily, but it does mean that you need

446

to be committing to regular content.

447

On a fairly regular basis, not gonna

be a great fit if both your time

448

and your energy are limited because

you yourself are required for this.

449

All right, next up is LinkedIn.

450

This is one of those strategies that

I think is available to clinicians.

451

I have never seen someone productize

essentially a, a LinkedIn strategy.

452

I've not seen someone really put

together, here's what's working

453

well, here's what to do on LinkedIn.

454

And full disclosure, it's

not my zone of genius.

455

I log into LinkedIn like every six months.

456

But I do think it's viable, and I

have heard from clinicians that it

457

has been, especially for professional

networking with other clinicians and

458

also networking with professionals.

459

So if you are a clinician who is perhaps

a second career therapist or someone

460

who really specializes in executives,

professionals, entrepreneurs, then

461

maybe that is a meaningful place to be.

462

Now, if you've been on LinkedIn recently,

you need to know that it is essentially

463

a content creation platform as well,

so you need to be prepared similarly

464

to how you would be on Instagram, but

in a bit of a different format to be

465

sharing your thoughts on a regular basis.

466

Essentially thought leadership.

467

So LinkedIn can be an interesting

strategy to consider for therapists

468

who are wanting those referrals

that are in the professional

469

setting or referral partners, right?

470

EAPs, hr.

471

Executive coaching, corporate wellness,

like those are some interesting things

472

that I think are kind of untapped in

the LinkedIn space because this is

473

sort of newer ground for therapists.

474

You need to be open to experimenting

and getting a little bit creative.

475

But I do think it can be powerful.

476

It will definitely be a lower time

investment than Instagram, but like I

477

said, it takes a different format and

it's reaching a different audience.

478

Alright, next up, local marketing.

479

And this is adjacent to networking because

local marketing usually means forming

480

relationships with people in your area.

481

But essentially local marketing is

anything that is requiring you to

482

show up in your physical community.

483

In the age of ai, y'all, we are all

just looking for more connection with

484

other humans and for that reason,

I think that we're gonna see local

485

marketing be more powerful than it

used to be because we all just, you

486

know, post pandemic ai, just give me

people, just gimme community, right?

487

So local marketing is anywhere that

you're showing up in that regard.

488

So that's as simple as a flyer

and a coffee shop all the way

489

up to hosting a event or a free

workshop or whatever that might be.

490

So this is great for those clinicians

who are in person or who are

491

just really interested in forming

connection in their local community.

492

Very relationship oriented therapists are

gonna enjoy this, who enjoy that organic

493

community building, who are interested in

sharing their knowledge and fun new ways.

494

It's gonna be a slower burn, most

likely than digital strategies, although

495

I've heard of people putting on a

workshop and then like one event being

496

able to point back to it for years as

far as referrals that came from it.

497

So I guess a more accurate way to put

that is it can be hit or miss in that

498

you might do an event or engage in

something where you never see a direct

499

client who knows if it did something.

500

'cause it very well may have.

501

Or you might do something where you

hear from two clients and then they

502

refer someone else, and then three

years later you still hear from someone

503

who references back to it, you know?

504

So.

505

It is a little bit less formulaic

than some of the other strategies

506

out there, so it's good if you have

kind of moderate time and energy.

507

Very little budget is

required here for this one.

508

And then finally, Google Ads.

509

I mentioned that at the top of the

episode, but essentially Google

510

Ads are you paying to appear

at the top of Google results.

511

So before we get into all of the

organic results, you see paid ads.

512

So they're putting you at the

top when someone is searching for

513

something relevant to your services.

514

Now it is in Google's best interest

to make Google Ads seem simple.

515

Oh, just sign up here, click

these buttons, put in your

516

practice info, and off you go.

517

Google ads have a lot of nuance to them.

518

That is not to say you can't learn

to do them yourself, but it is to say

519

that if you're not doing it correctly,

this might just be a money pit for you.

520

So I share that because I do recommend

that most therapists work with another

521

professional, ideally, someone who

specializes in the therapy space in

522

particular to run their Google ads, which

does indicate additional budget or that

523

are serious about learning it themselves.

524

Do not just dive into

this strategy willy-nilly.

525

Okay, I just don't wanna see

you flush money down the toilet.

526

That said, once it's set.

527

Google ads can be really, really powerful.

528

So there is some immediacy

to this strategy, right?

529

When it's set up and optimized

that other strategies, SEO, for

530

instance, are not gonna offer, right?

531

That's the long term strategy.

532

So Google ads are really powerful

in that regard, but there's a

533

payoff literally in terms of what

you're able to put in financially.

534

So this is great because it can

generate inquiries quickly, but it

535

does need that proper management.

536

It needs optimization,

it needs monitoring.

537

It's not just a straight up DIY strategy,

so keep that in mind and then of

538

course, just skip that one entirely.

539

If budget isn't there right

now, maybe it's something

540

you can pursue down the road.

541

So those are some of the most

popular strategies that you

542

can be considering right now.

543

Again, in addition to

networking and directories,

544

if those are available to you.

545

This episode was all about looking

at the levers available to you.

546

It was all about identifying,

okay, if things slow down, when

547

things slow down, what can I do?

548

How can I remain in the

driver's seat of my business?

549

How can I take action that is in

alignment with the time, energy, and

550

budget that I have so I can maintain or

build momentum even in the summer season.

551

Next episode is gonna be about you

figuring out is this a conversion issue,

552

is this a traffic or visibility issue?

553

And what do I do next?

554

Okay, so now that you know the levers, we

can talk about how do I identify what's

555

actually happening in your practice?

556

Alright, I hope this

one was helpful for you.

557

I'll see you in part two of our series.