In Season 2 of the 'Storytelling for Social Impact' podcast, we delve into impactful storytelling techniques to drive social change.
This episode features an insightful conversation with Howard Lake, a pioneer in the fundraising space with a career spanning over 40 years. We discuss the role of emotion in impactful storytelling, the balance between professional and emotional communication, and the evolving landscape of digital and AI tools in the nonprofit sector.
Howard shares his experiences from pioneering digital fundraising to exploring AI's potential in today’s social impact initiatives, emphasising the importance of alignment, curiosity, and authentic narratives.
00:00 Introduction to Season Two
01:26 Meet Howard Lake: A Fundraising Pioneer
03:51 Howard's Early Career and Innovations
10:41 The Role of Emotion in Fundraising
16:22 Challenges and Changes in the Charity Sector
20:41 The Importance of Board Buy-In
26:31 Memorable Campaigns that stood out
28:07 The Power of 'Save Everyone'
28:41 Human Cost and Unexpected Stories
29:18 Making Others the Hero
31:02 The Importance of Storytelling in Charities
31:46 External Support and Fresh Perspectives
37:43 Challenges and Mental Health in Fundraising
47:56 The Role of AI in Fundraising
55:35 Final Thoughts and Takeaways
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