Storytelling For Social Impact 2 EP2: Beyond AI: Navigating the Future of Work and Storytelling with Nico Ceballos Jones
In this episode of the 'Storytelling for Social Impact' podcast, our host Ravinol Chambers welcomes Nico Jones, founder of Story Captain, to discuss the significance of storytelling in driving social change particularly in a post AI world with a focus on SDG 8 - Decent Work & Economic Growth.
They explore the importance of identifying and naming core stories, the future of work in an AI-driven world, and the role of storytelling in navigating societal shifts.
Nico shares practical tips on how individuals and organisations can harness the power of stories to inspire, influence, and create meaningful change.
Tune in to learn about the strategic use of storytelling cards, the evolving landscape of employment with emerging technologies, and the essential elements that make a story impactful.
00:00 Introduction to Storytelling for Social Impact
00:36 Meet Our Special Guest: Nico Jones
01:02 Nico's Journey and Passion for Storytelling
02:39 The Power of Naming Your Story
03:05 Exploring Sustainable Development Goals
03:23 Future of Work and AI
03:53 Icebreaker: Nico's Relationship with Weather
04:57 Seasons in Business and Personal Growth
06:43 Navigating Global Concerns and Personal Impact
08:55 Defining and Understanding Stories
11:42 Fear vs. Inspiration in Storytelling
12:21 The Pull of the Parallel Timeline
17:09 Creating Core Stories and Their Impact
28:36 The Philosophy of 'No Spoon'
28:51 Nike's 'Just Do It' Campaign: A Deeper Look
30:32 The Evolution of Big Brands
31:18 Decent Work and Economic Growth: SDG 8
32:27 AI and the Future of Work
37:01 The Role of Stories in Shaping the Future
40:09 The Value of Human Experience in a Tech-Driven World
44:37 Navigating the AI Revolution
54:15 The Power of Storytelling in Overcoming Challenges
59:50 Conclusion and Final Thoughts
Nico Ceballos Jones Nico has been helping businesses tell their stories for 20 years. Back in the day, that meant animated videos packed with flying cars, spaceships, and robots.
One day he realised: the real magic wasn’t in the fancy visuals. It was in the unique expertise and insights fizzing around in the business owners’ heads.
So he started looking at how the most effective entrepreneurs and changemakers got out there and communicated that magic with ease; building belief in their businesses and organisations, while others struggled endlessly.
He has developed a free scorecard which you can access on StoryCaptain.co.uk as your first step towards unlocking the storytelling revelations he has uncovered so you can begin to use them to make your own epic visions a reality. Nico 's Website
