Artwork for podcast Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers
#44: A Behind-the-Scenes Look at Jenn's 2023 Evergreen Launch with Jenn Zellers
Episode 44 • 7th February 2026 • Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers • Dr. Ayebanoa Sapphire Benwari
00:00:00 00:35:47

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Tired of the social media hamster wheel? In this episode, Dr. Sapphire sits down with Jenn, a sustainable marketing strategist and the force behind the Visibility Ecosystem. Jenn pulls back the curtain on a 20-day launch campaign that had record-breaking open rates but nearly zero sales—and the one critical shift in email strategy that changed everything for her 2025 launches.

From the proactive power of podcast tours to the high-intensity influx of virtual summits, you’ll learn how to build a visibility ecosystem that grows your brand while you sleep.

Inside the Episode

  1. Sustainable Marketing Defined: Why keeping up with algorithms is unsustainable and how to turn speaking engagements into marketing assets.
  2. Podcasts vs. Summits: Jenn breaks down why she starts clients with a proactive podcast tour for evergreen growth before moving into the "one fell swoop" influx of a summit.
  3. The Launch Post-Mortem: A behind-the-scenes look at Jenn's 2023 "Evergreen Summit" launch—why 40% open rates didn't equal dollar signs.
  4. The "How-To" Pitfall: Why giving away your "special sauce" in free emails convinces your audience they don't need to buy your course.
  5. Mindset vs. Instruction: How to pivot your email copy from "how to do it" to "why it matters," creating a belief shift that drives sales.

Guest Resources

  1. Freebie: Interview Questions Generator — Come prepared for any podcast guest spot.
  2. Connect with Jenn: Follow her on Threads (@VisibilityEcosystem) for sustainable growth tips.
  3. Website: Visibility Ecosystem — Learn how to land 20-30 podcast guest opportunities.

Episode Timeline

  1. [02:00] Using collaborations to grow your list without social media.
  2. [03:00] Choosing between podcast tours and virtual summits.
  3. [07:05] Pre-launch essentials and the reality of "cold" launches.
  4. [10:01] Email frequency: When does "too many" actually work?.
  5. [10:51] Tracking metrics: Why open rates can be "unreliable" benchmarks.
  6. [18:56] The Danger Zone: Oversharing intellectual property in your marketing.
  7. [26:57] Short vs. Long launches: Finding the "runway" that fits your lifestyle.
  8. [28:50] Seasonal vs. Evergreen: Building a 365-day lead generation machine.

Freebie: Send These Emails to Build Trust

Send these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.

👉 Download the 12 emails here.

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