Listen to the latest episode of Courage To Be Visible

What if your book isn't the product?

Many entrepreneurs dream of writing a book, imagining bestseller lists, book sales, and the credibility that comes with becoming an author.

But according to business coach, publisher, and author Katrina Sawa, most people are thinking about books all wrong.

In this eye-opening conversation, Katrina shares why the real value of a book isn't the royalties. It's what happens after someone reads it.

We talk about how books can help you build visibility, establish credibility, land speaking opportunities, attract clients, and create entirely new revenue streams. Katrina also reveals one of the biggest mistakes aspiring authors make before they even start writing.

If you've ever thought about writing a book, or you've already written one and wondered why it isn't generating business opportunities, this episode is packed with practical insights.

In This Episode

Why books rarely make money directly
How authors use books to attract high-value clients
The role of books in building visibility and credibility
Why speakers with books get more opportunities
The biggest mistakes authors make before writing
How to plan the marketing before you write the book
Compilation books versus solo books
How AI is changing the writing process
Why your book should fit into your business strategy
What makes a book profitable

About Katrina Sawa

Katrina Sawa is a sought-after business coach, international speaker, and book publisher. Through Jumpstart Publishing, she has helped more than 150 entrepreneurs become published authors and use their books to grow their businesses.