Shownotes
If you’ve ever sat down to plan a blog post or podcast episode and ended up staring at your list of ideas, wondering where to start, this episode is for you. I’m breaking down the long-form content strategy every mom in business needs — the same one I teach inside The Social Media Detox Club — so you can stop overthinking what to create and start publishing content that actually supports your business goals.
You’ll learn how to plan your content around your offers and map out topics for every stage of the customer journey. Because long-form content isn’t just about visibility — it can be leveraged to nurture and convert your warmest leads.
In this episode, you will learn:
- Why long-form content is essential for staying visible and generating leads without social media
- How to choose which topics to start with (and stop picking them at random)
- The three stages of the customer journey and how your content should guide people through each
- The key difference between publishing content that converts vs. content that just fills space
Resources Mentioned in Today's Episode:
Ways I Can Serve You:
Recommended Podcast + Business Tools:
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