The Woman Before the Win
Becoming Her Before the Results Arrive
You don’t become her at the win.
You become her long before the win ever arrives.
In this solo episode of She Wears the Pants, Ashley Deland takes you into the most misunderstood, and most critical phase of leadership: the becoming.
Not the applause.
Not the breakthrough.
Not the moment the evidence finally shows up.
But the quiet, unglamorous, unseen middle where identity is forged long before results arrive.
Before confidence comes proof.
Before validation comes discipline.
Before outcomes come identity.
If you’re a high-growth woman who feels like she’s doing everything “right” but hasn’t yet seen the external confirmation - this conversation will anchor you into the truth that changes everything:
You are not behind. You are being built.
In this episode, Ashley shares how to:
- Understand why becoming matters more than arriving — and why the win cannot shape you if the woman isn’t built first
- Recognize the identity work happening in the silent seasons when nothing seems to be moving externally
- Identify the difference between desire-led action and identity-led leadership
- Release the pressure to rush the process, bypass the middle, or perform confidence before it’s embodied
- Strengthen the private standards, discipline, and self-leadership that create sustainable success
- Anchor into the future identity that makes the win inevitable — and sustainable
Ashley also speaks candidly about the loneliness, uncertainty, and internal recalibration required when you’re evolving faster than your life can keep up and why those seasons are not a detour, but the assignment.
By the end of this episode, you’ll walk away with a deeper trust in who you’re becoming, renewed commitment to your process, and clarity around the identity that must be built before the results can safely arrive.
Continue the Work with Ashley
Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power.
→ https://ashleydeland.com/inquire
Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth.
→ https://ashleydeland.com/inquire
Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram.
→ https://www.instagram.com/ashleydeland/
She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.
Mentioned in this episode:
Private Advisory - Jan 2026
Apply: www.ashleydeland.com
