Do you ever wonder if you’re really an expert? If clients are paying you for your skills or seeking your advice, you already have an expertise. The real question is: how do you step into that authority and scale it beyond trading hours for dollars?

In this episode, Tara unpacks the shift from simply “doing the work” to packaging your unique approach into a proprietary framework. You’ll learn how to recognize the patterns in how you help clients, turn that into a repeatable path, and make the leap from service provider to Scalable Expert.

👉 Key takeaways:

• Why you already are an expert (even if you don’t feel like one)
• The danger of staying stuck in the hours-for-dollars trap
• How to identify your fastest path from client problem to client result
• The role of a proprietary framework in scaling your business
• What it means to truly become a Scalable Expert

⏱️ Episode Chapters

00:00 – Introduction: Why “Am I really an expert?” is the wrong question

01:10 – The truth: if people pay you, you have expertise

01:44 – The hours-for-dollars trap and burnout cycle

02:11 – Making the shift: from service provider to Scalable Expert

03:07 – Packaging your proprietary framework

04:05 – Defining the path from Point A to Point B for clients

04:49 – Story: moving from freelancer → agency owner → framework creator

05:14 – Extending impact: helping others use your methodology

06:26 – Declaring and owning your expertise

07:55 – Why scalability matters for income, impact, and freedom

08:28 – Final thoughts + next steps

📌 Resources & Next Steps: Struggling to pin down what your Scalable Expertise is? Let's hop on a quick strategy call! Schedule your FREE strategy call here!

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Hey everybody.

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Welcome to season three of the

Scalable Expert Podcast, the show for

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established expert business owners

who are maxed out on time and ready to

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find the scalable impact of their work.

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I'm your host, Tara Bryan, founder

of the scalable expert and creator

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of the Infinite Scale Method.

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If you built a business around

your expertise, but feel stuck

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in the time for Money Trap, this

podcast is your path forward.

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Each week, I'll share stories and

strategies and shifts to help you

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step into a new scalable business

model by declaring your authority,

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packaging your expert framework, and

streamlining your offers and systems

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to ultimately become a scalable expert.

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Because it's not about working

harder, it's about building smarter.

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All you need is one

signature expert framework.

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And you can deliver an infinite amount of

ways to be able to scale your business.

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Alright, let's get started.

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Hey, welcome to today's episode

of the podcast, i'm thrilled

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that you're here today.

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Hey, today I wanna talk about, one of

the things that I hear a lot about,

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when I talk about the scalable expert

is people say, well, I'm not an expert.

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Like, who am I to claim my expertise and,

and become an expert at what I'm doing?

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And here's what's interesting is,

you may not call yourself an expert,

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however, if you are a coach, a

consultant, a service provider, a

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business owner, whoever you are, right...

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you have an expertise because people

are paying you or people are seeking you

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out for what you know how to do, or your

knowledge, your framework, whatever it is

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that people are reaching out to work with

you on, that is really your expertise.

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And, what's fascinating is when you

are when you're a service provider

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and you're working hours for dollars,

a lot of times it's true, you don't,

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you're like, yeah, I'm kind of an

expert at a lot of things, right?

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Like, I, I know how to do a lot of things.

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I am known for this in my industry,

but I, I just, I don't feel comfortable

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claiming that I'm an expert.

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And so my friends, I'm gonna tell

you that if you have something that

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people want, you have an expertise.

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So your job actually is then to package

that expertise into something that goes

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beyond your time and attention, right?

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So if you're a service provider, for

example, people may hire you as a

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freelancer or a contractor, and they

want you to come in and do, do a project

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or do some work because they know that

you're gonna do a good job, right?

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Or you've told them that you're gonna

do a good job and, and you do it.

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What happens is eventually you either

get so busy that you can't handle any

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more clients and you get a little burnt

out, or you're just constantly trying

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to position yourself so that you can

get more and more projects, right?

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And so, either, either way, it's

a difficult path, to maintain.

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And I've tried, as you know,

if you've listened to my story.

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And so the sweet spot becomes when you

can say, I own my expertise, right?

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And you package your expertise into

your own proprietary methodology

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or your signature framework,

whatever you wanna call it.

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But you're going from like just doing the

work and, and billing as many hours as

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possible to saying, here's my approach.

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Here's how I go and do this work.

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And you own the methodology, you own

the experience that customer is having

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as they go through and work with you.

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So it, it changes the

dynamic of the relationship.

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It changes how you show up as an

expert and authority in the space,

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and it allows you to package

what you're doing differently.

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So instead of just clocking hours, you

are saying this is what it takes to

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do the step-by-step path or framework.

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And so that's the first transition is

that where you're able to move from just

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doing hours for dollars to packaging your

framework into something that you can

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follow as you're helping your customers,

to really looking at, okay, so how do

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you take that framework and package it

in a way that you can deliver that same

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result without the hours for dollars work.

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And that is this the moment you move

into becoming a scalable expert.

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And so that's the shift that you're

sort of making as you go through this.

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You won't ever be able to control your

time and your attention, and honestly,

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your income until you make this shift.

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And so once you make the shift into

a scalable expert, you're able to

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take your expertise, package it,

and make it into something that

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lives beyond you and your time.

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So if you are like, well, I don't

even know if I'm an expert yet, right?

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Like, so keep helping people, keep

figuring out what the path is, right?

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What is the fastest path that you

take people to go from the problem

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that they have to the result

that they're looking for, right?

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The transformation or the result.

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What is that path in between?

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That bridge, that path in between

point A and point B is where

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your proprietary framework lives.

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That's how you deliver an amazing

experience, a fast experience, a

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quality experience, whatever it is

that you promise to your customer is

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happening inside of point A to point B.

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Then you start to package that,

then you deliver it consistently.

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When we had the agency, I went from that

contracting to freelance to owning my

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proprietary methodology where I could

say with like 85% confidence, this is

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exactly how much time it's gonna take,

this is how much it's gonna cost, and this

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is exactly the process that we're gonna

go through, we were able to proactively

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manage every single step of the

process because we had that proprietary

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methodology that I had developed.

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And then the next step in that was

how do I help other people adopt

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that same methodology so that they

can also experience the same level

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of success that we have experienced?

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That's the progression.

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And you know, when I first started,

did I think I was an expert at that?

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No, absolutely not.

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I had to, had to get some experience

so that I could start testing that,

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that model, testing that methodology

that I had and then move it forward.

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So if you are not yet there where

you're like, I'm an expert and, and

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that's what I'm gonna lead with in the

industry, great, keep working on helping

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customers until you start to see the

pattern of how you're helping people.

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You have a zone of genius.

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You have a way, and a unique way,

of helping people that is totally

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different than the person next to you

who's doing exactly the same thing.

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Your job is to find that, and once

you do, then you can say, yep, I'm

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an expert, i'm gonna go out with

my expertise and help other people.

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Whether it's you're delivering

something or you are helping other

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people deliver that same thing, that

is that shift that you're making.

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So declare yourself as an expert.

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I promise you, you have an expertise.

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Figure out the pattern.

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Find that step-by-step path, then go out

and, and claim that expertise as your own.

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And then from there, you're able

to step into a place of becoming a

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scalable expert, meaning you're able

to deliver your expertise without it

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taking all of your time and attention.

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There are many, many ways to do that,

which is not the point of today's

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episode, it's really about like, if

you're questioning whether or not you're

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an expert, if you pick up the becoming

a scalable expert book and you're like,

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well, I don't know if I'm an expert,

so I'm not gonna read this book.

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Everyone has an expertise.

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It's your ability to scale your

expertise that will allow you to

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get to the next level of income and

impact and freedom in your business,

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which is why I'm so passionate about

helping people become scalable experts

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and not just getting trapped in hours

for dollars, or not even getting

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trapped in just owning your expertise.

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But it's how do you own your expertise and

help, not one, not 10, not even 20 people,

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but how do you go out and help hundreds?

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Or thousands of people with your

expertise with the gift that you were

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meant to give and help other people with.

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So there you go, my friends.

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That is the essence of

the scalable expert.

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So if you're asking yourself if you're

an expert, I highly recommend that

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you keep listening to the podcast,

check out the book when it comes out,

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and start to just notice the patterns

when you're helping your customers.

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What are those patterns?

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How are you getting them

from point A to point B?

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What is working?

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What is consistent across

all of your customers?

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And then start to focus on how you're

helping people and the fastest path

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that you can help them get from where

they are today to where they wanna go.

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Alright, there you go.

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That is today's episode.

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I hope that you enjoyed this small tip

and start to transition yourself into

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becoming an expert and then eventually

into becoming a scalable expert.

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If you love this podcast, I would love

for you to give us a rating on wherever

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it is you're listening to your podcast

and share it with a friend, somebody who

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you think would benefit from this content.

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Alright, in until next time.