In this episode of The Scalable Expert, Tara Bryan dives into a truth that every overwhelmed expert needs to hear: simplicity is the most powerful value you can deliver. Your customers aren’t paying you for everything you know—they’re paying you for the fastest, clearest path to results. And yet, so many business owners unintentionally overcomplicate their programs by trying to over-deliver.

Tara breaks down why more content doesn’t equal more value and how a cluttered delivery system can actually prevent your customers from getting the outcomes they hired you for. She explains how to filter your content through a results-driven lens so you only include what supports your customer’s transformation—and remove what distracts them.

A prime example? The infamous video vault. While it may feel like a value-add, dumping dozens (or hundreds!) of videos into your program without a clear path is more likely to overwhelm than empower. Tara shares why this approach fails, and what to do instead to build a simple, scalable fulfillment system that drives participation, retention, and long-term growth.

Whether you're building a new program or reevaluating an existing one, this episode will help you rethink what your customers really need—and give you the freedom to deliver it with confidence and clarity.

📌 Key Points:

• Why a “video vault” isn’t a real customer fulfillment strategy
• The big mistake experts make when trying to over-deliver
• How to identify whether your content is helping or hurting
• Why simplicity is your superpower as an expert
• The difference between information and transformation
• What to do instead to increase participation, retention, and results

⏱️ Chapters:

00:00 – Welcome + why we’re talking about this

01:09 – The social media analogy: posting isn’t strategy

02:20 – What customer fulfillment really means

03:52 – Overdelivering leads to overwhelm

04:28 – Use a filter: is it on the path from A to B?

06:18 – Simplicity is what your customers are paying for

07:33 – The driving analogy: why what’s easy to you isn’t easy for them

08:30 – How to “add more” the right way (A to B → B to C)

09:55 – Final thoughts + how to build for results

🎯 Ready to find your path to scalable success?

Take the Scalable Expert Quiz to discover your growth stage and next steps:

👉 https://www.scalableexpertquiz.com

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:00

Welcome to The Scalable Expert, the podcast where we unlock

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the secrets to building a business

that grows with you, not around you.

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I'm your host, Tara Bryan, business

strategist, mentor, and creator

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of the INFINITE SCALE Method.

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If you're a coach, consultant, or

service provider who's maxed out

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with one on one work, overwhelmed by

the grind, and ready to scale your

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expertise into a business that works

for you, then you're in the right place.

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Each week I'll share actionable

tips, inspiring success stories,

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and proven strategies to help you

reclaim your time, grow your income,

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and create a business that delivers

results without sacrificing quality.

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Let's dive in and make your

business INFINITELY SCALABLE.

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Hey everybody.

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Welcome to today's episode.

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I am thrilled that you're here.

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Hey, in this episode, I want to talk about

something that is near and dear to my

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heart, which is how do you actually create

a scalable program or systems so that you

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are helping your customers get results?

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So I heard something the other day,

and I thought it was brilliant.

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And, so if this is you,

you need to pay attention.

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But she said, um, posting

social media content is not

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actually a marketing strategy.

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Right?

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It is something that you are doing.

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It's an activity that

you're doing to be visible.

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But it's not your marketing strategy.

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It is not even marketing.

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All it is, is posting.

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So posting is not the

same thing as marketing.

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It's not the same thing as your

marketing strategy and how you

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are looking at how do you get out

in front of your ideal prospect.

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Okay.

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It's a bigger, like marketing

strategy is a bigger thing.

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Posting is an activity or a task

that is part of a marketing strategy.

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So, the same thing applies to

your customer delivery and your

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customer fulfillment strategy.

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Creating a course, creating a random piece

of content that you're giving to your

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customers so that they can learn something

is not your customer fulfillment system.

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It is one small task or activity

within your larger system.

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So if you're looking at it like,

okay, so I'm just going to create

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a bunch of different courses.

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Like somebody the other day was

like, I just created a hundred

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new courses using ChatGPT!

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I was like, super duper.

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But that's not actually leading to what

your ultimate customer fulfillment promise

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is, which is a transformation or a result

that you're giving to that customer.

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And so when you try and patch, you know,

a bunch of videos together, or patch a

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bunch of courses together, or whatever

you want to call it, what you're doing is,

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it's just same thing as just like posting

a bunch of random stuff on social media.

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It's not actually leading that

customer down that path from

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point A to point B, right?

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So the customer has a problem

and they want the problem solved.

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They're hiring you because you're

giving them the fastest path

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to go from point A to point B.

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That's why they're hiring you, right?

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So whether you're delivering it as a

course, as a program, as a one on one

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done for you service, as a coaching, it

doesn't matter how you're delivering it.

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What you're delivering is the

result from them going from the

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problem they have to the result

that they're looking for, right?

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Like you are delivering that path.

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And so a bunch of random videos

in a video vault or a bunch of

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random courses that aren't actually

taking them from point A to point

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B that's not actually helping them.

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So when you think about that and

compare it to posting on social

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media, that's where most of the

time people have got it wrong.

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If you're just posting randomly about

random stuff that has nothing to do

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with your business, or how somebody

would, you know, kind of travel down

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the path of your value ladder in your

business, then you're missing the target.

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Same thing on the client fulfillment side.

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If you're just like, yep, I'm just

going to give you a bunch of random

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topics and videos and courses and

actually, I'm going to give you 552

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of them, because I feel like the more

I can give you, the better off you're

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going to be, then you're missing,

you're just missing the boat, right?

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So actually, you want to give them as

little as possible for them to start

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hitting targets that get them closer to

the result that they are looking for.

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That, my friends, is what's

going to make you successful.

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That is going to make your customers not

only stay and participate, but continue

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to work with you on the next problem

they're trying to solve because they know

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that you have the ability to give them an

experience that quickly takes them from

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where they are to where they want to go

in the path of least resistance, right?

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So whenever somebody comes to me,

they're like, well, I want a video

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vault, I want to just put all my videos

out there that I've recorded from,

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you know, 50 years ago until today.

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And I want to just always

be creating new content.

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The challenge with that is, that's

not actually serving your customers.

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It's distracting your customers.

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It's causing more chaos than what could

be happening, which is you just giving

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them the fastest path to success.

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And so every single video you create,

every single piece of content you

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create, needs to go through that

filter is, is it on the path?

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Is it on the customer's journey

to going from point A to point B.

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If it's not, then it

doesn't need to be there.

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Move it into, you know, something

that helps attract your prospects.

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If it's something that's super helpful for

somebody in the step that they're in, it

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gives them more context, gives them more

practice, gives them a tip or trick of

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something that they may not be thinking

about that helps to simplify the process.

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Great.

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Then put another video in.

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But if it's just there because

you want to add something that's

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nice to have, take it out.

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Don't put it in there.

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If you insist on having a video vault,

because I know a lot of my customers

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insist on it, put it somewhere else.

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Put it outside of the path and say,

and here is more if you want to

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take a deeper dive into any of the

topics that I have on the path, then

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go here and experience that, right?

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But don't put it on the actual path.

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Your job as the expert is to take

all of the complexity out and

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make it simple so somebody can

follow along and get to a result.

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In fact, it should seem so simple to you

that it almost seems like you shouldn't

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be selling it because it's too simple.

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That is how simple this whole

process needs to be so somebody

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can travel from point A to point

B, in the fastest way possible.

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So my friends, hopefully that

helps to free you up that you don't

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need to create a million videos.

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You don't need to make it more

complex than it already is.

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You need to use your expertise to

simplify it down to its most simple

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path so that somebody can be successful.

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And in fact, and I'm going to tell

you this again, in fact, it should

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seem so simple that you're like,

why would anybody pay for this?

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It's like, seems so simple.

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And that my friend is when you

have hit your magic, because that

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means that you have been able to

distill it down into something

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that's manageable for other people.

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And that's what people are paying

you for, believe it or not.

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Because what is simple to you

is not simple to someone else.

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Always remember that, when

you have an expertise, what

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you're doing seems so simple.

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And it will seem so simple.

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And that's when you know that you actually

have become the expert because you can

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do it without thinking about it anymore.

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So consider like, here's a

great example, like driving.

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You may find yourself, at Target,

or at work, or wherever it is that

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you shop, right, a grocery store.

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And you're like, how did I even get here?

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Like, I'm not even paying attention.

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I just ended up in this parking lot.

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This is bizarre, right?

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That is because driving for you

is so automatic that you're not

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even thinking about it anymore.

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You know what to do with your feet.

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You know what to do with your hands.

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You know where to look.

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You know how to do all the things.

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Because it is something that you

are an expert in, you don't even

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need to think about it anymore.

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That is exactly the level of

confidence and competence you

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have over your subject matter.

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But people who are not

experts do not have that.

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And so they're looking for you

to give them that fast path.

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The more you can do that, the better off

you are and the more successful you are

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because you're able to get people results.

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So just remember that.

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And if you have this need to create

more, then, my friend, put it somewhere

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else or think about how you can create

more along the same path, right?

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So if you help somebody get from point A

to point B, now help them get from point

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B to point C, and then point C to point D.

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Like, that's where you could be

putting in your more, because you're

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helping them continuously solve new

problems, versus trying to give them

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too much information for, the path that

they're on that's not necessary for

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what they need to keep moving forward.

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Because as somebody becomes an expert,

so as your students become experts,

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they're going to naturally want more

depth and context and examples and

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they're just going to get deeper into

what it is that you are teaching them.

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That is the point in time

where you can give them more

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because they are asking for it.

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They're ready for it.

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But that is like, you know, B to C, C

to D, D to E, you know, as you're going

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down the road, and so, keep that in mind.

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But hopefully this helps you as

you are trying to figure out,

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how do I create what I'm creating?

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Like, what, what's the level?

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How much do I need to put in?

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What's the difference between

a course and a program?

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How do I look at all of

these different things?

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So hopefully that serves you.

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If this episode was great, and you

really got something out of it, go

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ahead and give it a, like, give us

a rating, hit subscribe however it

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is that you're watching or listening

to this episode, and give us a

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shout, we would love to hear it.

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So, until next time, have a great week.