Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show.
Are you surprised I’m talking about TikTok again?
No, don’t be.
They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changing because we are telling them!
So in today’s show I am giving you that report in my words, but more than that, how you can use their insights on other social networks.
Because, there are many government and public sector agencies who are not using the app because of the data security threat.
Although I think your absence is problematic in the long run!
93.X, Elon Musk’s First Irish Interview and the Impending Election Season
00:33:40
92.How to Communicate Sustainable Best Practice Effectively
00:32:25
91.Public Sector Marketing Trends 2024
00:42:25
90.Our Year in Review
00:17:59
89.The Christmas Special
00:21:40
88.A Masterclass in Mobile Video Strategy
01:09:09
87.7 Content Marketing Tools You Didn’t Know You Needed
00:36:48
86.Are Public Sector Leaders Failing Public Sector Marketing Pros?
00:35:56
85.Does Public Trust Matter?
00:30:58
84.The Power of Fact-Checking for Public Sector
00:23:04
83.Mastering Communications for EU Projects
00:36:48
82.How To Tell A Compelling Story To Move An Audience
00:34:27
81.Insights from the World’s Top Content Marketing Influencers
00:16:54
80.How to Use Chat GPT Ethically for Public Sector Marketing
00:28:18
79.How to Gain PR Attention in a World of Digital Media Consumption
00:17:30
78.7 Major Public Sector Marketing Shifts You Need to Adopt Now
00:35:04
77.Why my passion for public service drives public sector marketing results | Ep 77
00:24:59
76.Best bits from the 2022 Public Sector Digital Marketing Summit
00:31:45
75.Public Sector Marketing Pro Audiobook Chapter
00:46:07
74.How to Reduce your Digital Carbon Footprint
00:19:17
73.Should Public Services Be Available Online?
00:29:18
72.The 4th Public Sector Digital Marketing Summit
00:24:15
71.How to Create Engaging Social Media Content
00:10:40
70.Why You Need to Rethink Your Public Sector PR Strategy
00:30:59
69.A TikTok Plan for Public Sector
00:23:22
68.The Art of Communicating Bad News in Government or Public Sector
00:37:30
67.News V Narrative in Digital Communications
00:42:43
66.How to Get the Public Behind Your Social Media Campaigns
00:35:22
65.Why Social Media is a Public Sector Superpower
00:45:51
60.Social Media for Good - From Ukraine to Ireland to Sow Seeds of HopeSocial media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives.
00:25:17
64.How to Handle Online Abuse
00:42:49
Twitter as a PR Tool
00:28:15
62.Innovation in Public Sector
00:51:21
61.7 Steps to Social Media Success in Digital Diplomacy
00:40:15
59.7 Marketing Practices To Avoid
00:38:39
58.How to Be A LinkedIn Thought Leader
00:37:09
57.Digital Government In Practice
00:46:55
56.Big News!
00:23:51
55.2022 Digital Marketing Trends
00:00:45
54.Making a Case for Remote Working in Government and Public Sector
00:43:34
53.Innovation on Social Media is Critical to Success Online
00:36:54
52.How to Master Instagram Reels
00:38:41
51.How to Leverage Social Media Skills To Land a Promotion in Public Sector
00:28:24
50.Does Influencer Marketing Work for Government & Public Sector?
00:36:00
49.Website Marketing in 2022 - Privacy, Personalisation & Promotion
00:39:54
48.The Role of Social Media in Law Enforcement
00:39:42
47.Social Media News Show January 2021
01:02:58
46.Social Media and Government, Keeping Citizens Engaged
00:36:47
45.How A Pandemic Changed The Rules of Public Sector Marketing
00:41:46
44.The Joe Rogan Effect That Will Impact Public Sector Comms in 2022
00:23:18
43.The Changing Face of Public Sector Communications in a Post-Covid World
00:27:01
42.Christmas Special, 2021 In Review with Joanne & Sophie Sweeney
00:38:00
41.Data Driven Storytelling For Public Sector
00:45:34
40.2022 Social Media Predictions for Public Sector
00:54:30
39.7 Things You Need To Know About Meta
00:23:28
38.How to Manage Risk on Social Media
00:51:13
37.Why Culture Will Eat Your Digital Communications Strategy
00:37:50
36.Social Media and the Law
00:40:12
35.Why Comparison Kills Creativity in Social Media Marketing
00:49:17
34.How To Disrupt Misinformation Online
00:40:47
33.Social Media Trends 2021 - What’s Working on The Social Networks Right Now?
00:37:48
32.Charity Marketing in a Post COVID World
00:31:50
31.Public Sector Digital Marketing Summit | Communications Lessons from the Frontline of the Pandemic
00:49:39
30.How to Communicate Climate Change
00:16:39
29.Why Digital Marketing Skills Will Secure Your Employment Future in Public Sector
00:25:15
28.#1 Digital Strategy for the Next 10 Years
00:48:14
27.What Public Sector Marketing Can Learn from Digital Journalism Tactics
00:48:16
26.Best Bits, Bloopers and Bold Advice | Highlights from 25 Episodes of the Public Sector Marketing Show
00:39:15
25.Digital News Report 2021: Insights for Public Sector Marketing
00:27:14
24.Social Media in the Workplace: Managing The Personal V Professional Voice
00:45:08
23.How to Increase Facebook Organic Reach
00:46:17
22.How to Manage Your Online Reputation
00:35:58
21.State of Social Media in the Public Sector Report USA
00:43:39
20.How to Manage Social Media in the Public Sector
00:43:24
19.COVID-19 Crisis Communications Lessons
00:39:51
18.Why Long-Form Content Marketing Is Not Dead
00:54:45
17.How to Build Public Trust with Social Customer Service
00:37:27
16.Work Smarter with These Content Repurposing Ideas
00:52:00
15.How to Use Twitter Spaces for Government & Public Sector
00:40:48
14.2021 Public Sector Digital Marketing Summit
00:34:21
13.The Role of Internal Communications in the Digital Workplace
00:38:10
12.What is Data Driven Marketing for Public Sector?
00:50:17
11.Mastering Instagram for Government Agencies
00:38:18
10.Virtual Event Ideas for Public Sector
00:00:23
9.How to Land a Digital Marketing Job in Government or Public Sector
00:00:37
8.How to Launch and Build a Public Sector Podcast
00:41:58
7.The Power of Radio for Public Sector Marketing
01:03:34
6.How Public Sector Outperforms Private Sector on Social Media
00:41:00
5.How to Deliver Open and Transparent Government and Public Services
00:32:49
4.How to Manage Negativity and Trolling on Social Media
00:44:14
3.The Role of Senior Leaders on Social Media
00:25:54
2.Why Social Media is Mainstream Media
00:32:25
1.How to Become a Social Media Influencer in the Public Sector
00:38:04
trailerIntroducing the Public Sector Marketing Show
00:03:10
Trust & Transparency in Government & Public Sector Communications
00:29:33
Social Media as the Antidote to COVID-19
00:35:36
The Role of Social Media in Public Health Crisis Communications During COVID-19
