There is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is owned by those willing to create it. Sources of news are no longer mainstream media. Subject matter experts, topic enthusiasts, hobbyists and couch commentators are all feeding the ever-hungry Internet and social network news feeds.
So how do we separate news from narrative in a world of content shock?
Coming up in episode 67:
Who owns news anyway?
How to turn news into narrative to shape public opinion
I speak to Tony Abad, former Bloomberg journalist and lawyer about the skills of diplomacy, communications and public trust in the Digital Age
WIN Our Weekly Show Prize
Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow
Also get a 50% discount on a course of your choice with us!
Subscribe, Rate & Review
Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook.
If you are a regular listener, please rate and review our show.
Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital
If you would like to be a guest on the show, please get in touch. Email Joanne at firstname.lastname@example.org.
The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.
66.How to Get the Public Behind Your Social Media Campaigns
65.Why Social Media is a Public Sector Superpower
60.Social Media for Good - From Ukraine to Ireland to Sow Seeds of HopeSocial media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives.
64.How to Handle Online Abuse
Twitter as a PR Tool
62.Innovation in Public Sector
61.7 Steps to Social Media Success in Digital Diplomacy
59.7 Marketing Practices To Avoid
58.How to Be A LinkedIn Thought Leader
57.Digital Government In Practice
55.2022 Digital Marketing Trends
54.Making a Case for Remote Working in Government and Public Sector
53.Innovation on Social Media is Critical to Success Online
52.How to Master Instagram Reels
51.How to Leverage Social Media Skills To Land a Promotion in Public Sector
50.Does Influencer Marketing Work for Government & Public Sector?
49.Website Marketing in 2022 - Privacy, Personalisation & Promotion
48.The Role of Social Media in Law Enforcement
47.Social Media News Show January 2021
46.Social Media and Government, Keeping Citizens Engaged
45.How A Pandemic Changed The Rules of Public Sector Marketing
44.The Joe Rogan Effect That Will Impact Public Sector Comms in 2022
43.The Changing Face of Public Sector Communications in a Post-Covid World
42.Christmas Special, 2021 In Review with Joanne & Sophie Sweeney
41.Data Driven Storytelling For Public Sector
40.2022 Social Media Predictions for Public Sector
39.7 Things You Need To Know About Meta
38.How to Manage Risk on Social Media
37.Why Culture Will Eat Your Digital Communications Strategy
36.Social Media and the Law
35.Why Comparison Kills Creativity in Social Media Marketing
34.How To Disrupt Misinformation Online
33.Social Media Trends 2021 - What’s Working on The Social Networks Right Now?
32.Charity Marketing in a Post COVID World
31.Public Sector Digital Marketing Summit | Communications Lessons from the Frontline of the Pandemic
30.How to Communicate Climate Change
29.Why Digital Marketing Skills Will Secure Your Employment Future in Public Sector
28.#1 Digital Strategy for the Next 10 Years
27.What Public Sector Marketing Can Learn from Digital Journalism Tactics
26.Best Bits, Bloopers and Bold Advice | Highlights from 25 Episodes of the Public Sector Marketing Show
25.Digital News Report 2021: Insights for Public Sector Marketing
24.Social Media in the Workplace: Managing The Personal V Professional Voice
23.How to Increase Facebook Organic Reach
22.How to Manage Your Online Reputation
21.State of Social Media in the Public Sector Report USA
20.How to Manage Social Media in the Public Sector
19.COVID-19 Crisis Communications Lessons
18.Why Long-Form Content Marketing Is Not Dead
17.How to Build Public Trust with Social Customer Service
16.Work Smarter with These Content Repurposing Ideas
15.How to Use Twitter Spaces for Government & Public Sector
14.2021 Public Sector Digital Marketing Summit
13.The Role of Internal Communications in the Digital Workplace
12.What is Data Driven Marketing for Public Sector?
11.Mastering Instagram for Government Agencies
10.Virtual Event Ideas for Public Sector
9.How to Land a Digital Marketing Job in Government or Public Sector
8.How to Launch and Build a Public Sector Podcast
7.The Power of Radio for Public Sector Marketing
6.How Public Sector Outperforms Private Sector on Social Media
5.How to Deliver Open and Transparent Government and Public Services
4.How to Manage Negativity and Trolling on Social Media
3.The Role of Senior Leaders on Social Media
2.Why Social Media is Mainstream Media
1.How to Become a Social Media Influencer in the Public Sector
trailerIntroducing the Public Sector Marketing Show
Trust & Transparency in Government & Public Sector Communications
Social Media as the Antidote to COVID-19
The Role of Social Media in Public Health Crisis Communications During COVID-19