Artwork for podcast A Media Operator
Tagg Henderson on BNP Media's 90 Day Pivot From Print to Digital (and more)
Episode 491st July 2024 • A Media Operator • Jacob Cohen Donnelly
00:00:00 00:43:32

Share Episode

Shownotes

My guest this week is Tagg Henderson, co-CEO of BNP Media, a b2b media company operating in a variety of different niches. In this 40 minute conversation, we talked about how the business got its start, the 90 day pivot from print to digital that happened during 2020, the various revenue streams including advertising, events, research, and continuing education, the new agency that they brought on about a year ago and how that helps the business, and where he sees the business going from here. I hope you enjoy our discussion.

Links

Chapters

Video

More from YouTube

More Episodes
49. Tagg Henderson on BNP Media's 90 Day Pivot From Print to Digital (and more)
00:43:32
48. Phillip Jackson Talks About the Money Business Models at Future Commerce
01:00:45
47. Curtis Cord on Delivering Value With Olive Oil Times
00:36:58
46. Eric Hoffman on Growth of Hoffman Media Up and Down the Funnel
00:51:56
45. Kat Craddock on Acquiring Saveur and Building the Brand
00:38:10
44. Richard Lander on 25 Years of Building Citywire
00:43:56
43. Sebpo’s Todd Handy on Outsourcing Tips for Media Companies
00:36:22
42. Jim VandeHei Talks About Everything Axios, Past and Future
01:04:26
41. Andrew Perlman Talks About the Growth of Recurrent
00:47:26
40. Andy Cates on Why Non-Profit The Daily Memphian Must Be Self Funding
00:54:35
39. Stephanie Kaplan Lewis Talks About Bootstrapping Her Campus Media Over the Last Decade
00:46:26
38. Isaac Saul on Building a Truly Independent Tangle
01:03:00
37. Ellen Hyslop Talks About the Various Stages of Building The Gist
00:49:22
36. Brian Van Heuverswyn of Active Interest Media on Building for Enthusiast Audiences
00:39:26
35. Scott Jamieson Talks About Building Annex Business Media
00:52:42
34. Mitch Bettis on the Various Brands of Arkansas Business Publishing Group
01:02:54
33. Sam Parr on Launching and Growing Hampton
00:45:22
32. Tim Hartman on GovExec's Rapidly Growing Business
00:50:26
31. Chris Ferrell on The Incredible Growth at Endeavor Business Media
00:42:52
30. Alexis Grant on Launching They Got Acquired
00:36:33
29. Dan Runcie on Putting His CEO Hat on With Trapital
00:48:10
28. Scott Gerber on What Goes Into a Great Professional Community
00:47:52
27. Arsalan Arif on Loving What He Does at Endpoints News
00:51:13
26. Adam Ryan on Building a Creator First Workweek
00:59:08
25. Amanda Hesser and Food52's Journey With Food, Media, and Commerce
00:49:14
24. Naomi Shah on Building Meet Cute One 15-Minute Romcom Episode At a Time
00:46:48
23. Mario Gabriele on Building His New Media Company, The Generalist
00:46:04
22. Jesse Jacobs and Mike Kerns of The Chernin Group Talk Investing in Media
00:47:38
21. David Nemetz on Over a Decade of Building Digital Media Companies
01:01:31
20. Elizabeth Bramson-Boudreau on The Digital Transformation of MIT Technology Review
00:59:14
19. Jason Yanowitz on The Many Stages of Blockworks
00:35:58
18. Scott Brodbeck on Building Hyperlocal Media Brands in the D.C. Area
00:51:50
17. Nick Friese on the 12 Years of Digiday Media
00:50:06
16. Sherrell Dorsey on Building The Plug
00:50:24
15. Mike Orren of The Dallas Morning News on The Pivotal Year for Local Media
01:07:30
14. John Yedinak on Running a Network of Aging-Related Publications
00:42:56
13. Julia Beizer on Building Product at Bloomberg Media
00:41:25
12. Ryan Selkis on Building a Crypto Data and Market Intelligence Platform
00:52:17
11. Packy McCormick on Building Not Boring
00:42:14
10. Neil Vogel on Building Dotdash and the Brands Being Remembered
00:44:44
9. Ben Clymer on Building Media & Commerce at Hodinkee
00:41:48
8. Jarrod Dicker on Record Labels & Renaissance Creators
01:06:37
7. Sean Griffey on How Industry Dive Has Grown Across Verticals
00:53:27
6. Dan Shipper and Nathan Baschez on Building Everything
00:59:18
5. Snigdha Sur on Building for the South Asian Diaspora
00:50:12
4. Craig Fuller on Building The Bloomberg for Trucking
01:08:36
3. Austin Rief on Morning Brew Becoming More Than Just a Newsletter
00:48:08
2. Adam White on Building The Politico of Sports
01:04:48
1. Brian Dolan On His Multiple Careers in Media
00:58:22
trailer Welcome to A Media Operator
00:01:33