Artwork for podcast Make Each Click Count Hosted By Andy Splichal
Actionable Insights For Advertising With Social Media with Katie Wight
Episode 9620th May 2022 • Make Each Click Count Hosted By Andy Splichal • Andy Splichal
00:00:00 00:30:59

Share Episode

Shownotes

This episode features Katie Wight, founder of KW Content, a company with a mission of helping purpose driven brands change the world.

Katie shares her thoughts on what makes social media an effective way to advertise your brand and the platforms to use. She also discuss recent privacy changes in running Facebook ads.

In addition, listen to the top three mistakes that Katie sees advertisers make, a success story from an Ecommerce client with a 400% growth after a year of working together. And the type of products she finds are doing well in TikTok.

Finally, Katie shares the struggle in providing services to their clients and working with purpose driven brands.

Episode Action Items:

To find more information about Katie or to learn more about KW Content, visit: kwcontent.com and @kwcontent

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com

(https://podcast.makeeachclickcount.com).

Links

More Episodes
96. Actionable Insights For Advertising With Social Media with Katie Wight
00:30:59
95. Can A Podcast Boost Sales For An Ecommerce Store?
00:29:59
94. Generating $20 Million In Ecommerce Working Less Than 1 Hour A Day
00:29:17
93. The 7 Core Areas of SEO With David Finberg
00:44:45
92. SEO VS PPC Does It Even Matter If Your Website Doesn’t Convert? With Jason Hunt
00:31:46
91. Launching A Referral Program That Actually Works With Dominick Keenan
00:42:12
90. Placing A Valuation On Your Business With Greg Elfrink
00:38:00
89. Tips For Launching An eCommerce Business In 2022 With Chloe Thomas
00:28:08
88. Creating A Referral Program That Will Grow Your eCommerce Business With Raul Galera
00:29:38
87. Becoming The CEO of Your Business & Your Life with Jen Gaudet
00:29:26
86. Why You Should Automate Your Customer Service With Amit RG
00:25:52
85. Customer Retention – Easy To Overlook, But You Better Not With Valentin Radu
00:33:27
84. Overcoming The Obstacles That Prevent Business Growth With Terry Dry
00:29:37
83. Expanding Your Shopify Product Offerings Through Partnership With David Perry
00:39:46
82. Forget Your Password? No, Seriously, Forget Your Password With Reed McGinley-Stemple
00:38:16
81. How To Generate More Profits & More Sales With Your Amazon Ads With Ritu Java
00:36:26
80. SEO Using Backlinks With Julian Goldie
00:32:23
79. The 2021 Broken Windows Awards With Michael Levine
00:37:40
78. A.I. Powered Content Strategies – Giving SEO A Boost with Jeff Coyle
00:48:12
77. Using Pinterest To Grow Your Business With Craig Lewis
00:35:54
76. Getting To Know HubSpot With Lauren Kennedy of Coastal Consulting Marketing
00:22:12
75. Increasing Your Revenue By Improving Your User’s Experience
00:32:33
74. Using A.I. To Generate SEO Rich Content With Pankil Shah
00:36:23
73. Know, Trust and Grow Your Numbers With Chris Mercer
00:38:38
72. Understanding Your Customers In Order To Grow Your Business With Darshan Mehta
00:25:38
71. Finding Your Niche With Bruce Irving of Smart Pizza Marketing
00:25:45
70. Effectively Using Video Within Your Business With Caleb Maxwell
00:32:31
69. Disrupting How Digital Marketing Is Being Done with John Readman
00:34:08
68. Breaking Through The Online Clutter, SEO & More With Shane Barker
00:46:24
67. eCommerce Achieving Growth Through Specializing (It’s Nuts!)
00:26:24
66. Scaling Your Business With A Remote Work Force with Garret & Deeannee Akerson
00:28:37
65. Talking Affiliates, Content Creation & More with Ashley J. Saunders
00:32:43
64. Increasing Your Conversion Rates, Where Small Changes Have Great Impact with Kurt Philip
00:34:13
63. What Was Learned Studying A Billion Dollars of Ad Spend With Travis Chambers
00:41:00
62. Changes To Your Business That Can Move the Needle And Result In Exponential Growth With Dan McGaw
00:32:39
61. Growing Your eCommerce Business By Recruiting An Army of Influencers With David Morneau
00:29:03
60. Growing Your Business On Amazon With Will Haire
00:43:50
59. Focusing On Revenue Growth Utilizing Social Media With Victoria Lee
00:24:52
58. Paid Advertising That Actually Works With John Horn
00:32:55
57. Is Your Business Built To Scale With Jeremy Gillespie
00:28:14
56. Marketing With Lesser Known Media With Adam Hommey
00:26:02
55. Best of Make Each Click Count Podcast With Steve Sims
00:42:12
54. Best of Make Each Click Count Podcast With Michael Levine
00:28:44
53. Taking Your Business Virtual In 2021 - Maddy Martin
00:48:43
52. Driving Results With Your Marketing For Direct To Consumer eCommerce Brands - Daniel Snow
00:25:44
51. Influencer Marketing – What You Need To Know in 2021 With Paul Benigeri
00:49:20
50. How Valuable Is Your Company? Find Out With Chris Shipferling of Global Wired Advisors
00:37:53
49. Growing Your Business On Shopify With Chase Clymer
00:31:22
48. Running Facebook Ads With Jason How
00:32:07
47. Thinking of Someday Selling Your Business, Then You Better Have An Exit Plan With Bryan Clayton
00:38:39
46. Talking SEO With Pasquale Mellone of Increasily.com
00:29:12
45. What It Takes To Grow Your eCommerce Business With Lior Krolewicz
00:33:00
44. The Importance of Great Copy With Brad Smith
00:35:03
43. Keys To Growing Your eCommerce Business With Lucas Walker
00:28:32
42. Adding Automations To Your eCommerce Business – With Scott Hartley of Master Plan 4 Success
00:41:24
41. Building and Running A Business Remotely – With Neel Parekh
00:20:07
40. Building Your Business With Passion – With Charles and Linda Van Kessler
00:21:43
39. Blocking Coupon Discount Extensions – What Should Know With Kathleen Booth of Clean.io
00:37:20
38. Starting Your eCommerce Business – Your Road To Fortune With David Hestand
00:23:31
37. Think Like A CFO With Andrew Warner
00:21:50
36. To Be Credible You First Need To Become Visible With Anna Parker-Naples
00:24:29
35. How to Do Your Own Public Relations With Jane Tabachnick
00:22:42
34. Using The Law of Attraction In Your Life With Andrew Kap
00:25:06
33. How To Pattern Your Success After Amazon With Steve Anderson
00:31:44
32. Launching Your eCommerce Fortune With Seth Kniep
00:35:46
31. Setting Apart High Achievers With Dr. Fern Kazlow
00:33:00
30. Success Loves Clarity With Craig Valine
00:26:04
29. Websites & The Content That You Add With Georgia Kaye
00:26:54
28. A Podcast On Podcast - Launching Your Own Podcast With Adam A. Adams
00:31:27
27. Data Privacy Regulations – What You Need To Know with Dean Shapero
00:29:12
26. Holiday Confessions of an eCommerce Marketing Junkie
00:14:42
25. Email Promotions You Can Immediately Use During Black Friday with Chris Schelzi
00:29:39
24. Smart Shopping Campaigns – Is It Smart To Use During The Holidays?
00:15:19
23. 3 Action Items for Google Shopping To Take Before The Holidays
00:16:06
22. What Gets Measured, Gets Improved With PickFu's Anthony Cofrancesco
00:22:18
21. Let’s Go Bluefishing With Steve Sims
00:41:32
20. Communicating With Customers During The Holidays with Stephen Carl of Needle Movement
00:27:18
19. Taking Advantage of All Available Technology – At A Discount With Chris Schelzi, AppSumo
00:19:16
18. The Importance of Creating Your Daily Routine
00:16:52
17. What You Need To Know About Google Removing Keyword Transparency For Advertisers
00:14:30
16. Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It
00:15:57
15. Just Selling Products Will NOT Inspire Loyalty
00:15:27
14. Importance of Adding Unique, Fresh Content To Your Website with Don Simkovich
00:28:02
13. Running Your Business In A Pandemic with Michael Levine
00:27:28
12. The Formula For Successful Advertising
00:12:33
11. Great Is Not A Goal – Especially When It Comes to Conversion Rates
00:16:04
10. Protecting Your Google Spend From Fraudulent Clicks with Neil Andrew of PPC Protect
00:24:35
9. Amazon - The Call of The Sirens
00:13:13
8. Beware of The Phone Call From Google
00:16:41
7. Focusing On Your Current Customers Is Key To Long-Term Business Success
00:13:49
6. Discussing Search Solutions With Your Store Wizards, Don Cole
00:17:58
5. Acres of Diamonds With Craig Valine
00:20:59
4. Wrangling Up Your Customer Lifetime Value
00:14:20
3. Differences Between Using Google Ads For Ecommerce vs. Professional Services With Mark Kelly
00:21:42
2. Resuming Paid Advertising After COVID
00:10:22
1. It Starts With A Single Step
00:10:52