with Alec Pearson, Nick Sellers and Gemma Dawe.
When you hear “starting a business during Covid”, it’s easy to assume it was a brave leap.
But sometimes it isn’t a leap at all, it’s being kicked off a cliff and choosing to build on the way down.
In this episode Alec and Nick speak to Gemma, a business owner who launched a specialist relocation and buying-agent service in September 2020, right in the middle of uncertainty, restrictions, and a property market behaving in ways nobody could predict.
What follows is a conversation about how credibility is really built. Not through polish, shortcuts, or having the perfect plan, but through consistency, trust, and staying in your lane when distractions start shouting.
We discuss:
• Redundancy as a trigger and what it takes to act before you feel “ready”
• The buyer’s perspective, and the psychology behind major decisions
• Building credibility through consistency, opinion, and trust
• Staying in your lane: opportunity vs distraction
• Time, boundaries, and networking as a long game
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