‘Nerds Of Business’ – Podcast Trailer
#1. How to create a $100 million brand: the secret to designing a brand identity so good it can take you from start-up to the ‘rich list’
#2. Brand positioning: how to ‘carve out’ market share & annoy the hell out of your competitors
#3. How to launch a brand (or startup / product) with no money, get attention, & look like a complete superstar!
#4. Rebranding is HOT: when is the right time for you, & how to make it work for staff, customers & shareholders
#5. How to grow ‘brand awareness’ for maximum impact, with the least amount of effort
#6. How to use ‘brand equity’ to fatten profits & extract a higher sale price for your business upon exit
#7. Brand loyalty: how to turn ‘customers’ into raving ‘fans’ who grow the business for you!
#8. B2B branding: how it’s different, and what you can do to be #1 in your B2B market
#9. Uh-oh brand damage: what to do when your brand turns to sh*t
#10. UNCUT: How to get & keep ‘momentum’ in your business w/ Mike Berland
UNCUT: The ‘mindset secrets’ of top entrepreneurs revealed – part 1
UNCUT: The mindset secrets of top entrepreneurs - part 2
#13. Product ideation: how to ‘think’ your way to a BILLION dollar business idea
#14. How to validate your product idea, & avoid creating a ‘money pit’ that destroys your life!
#15. Product planning: how to develop your ‘idea’ into a real thing people will actually buy
#16. Prototyping is fun! How to bring your product (or service) to life for testing and production
#17. The I.P Conundrum: when – or even if – to protect your business with patents & trademarks
#18. Sourcing & manufacturing: how to build out (or improve) a supply chain for your business or start up
#19. We need to talk about ‘Business Models’: choosing the right pricing & distribution for your product
#20. Raising capital for startups: how, when – & what venture capitalists look for in a product
#21. Seller beware! Navigating the pro’s & con’s of E-commerce & online distribution platforms