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The Future of School Marketing with Melanie Burke and Mike Longfellow
Episode 35 • 22nd June 2026 • The AMCIS Podcast • Simon Jones From The Bonjour Agency
00:00:00 00:29:23

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In this episode we explore the evolving landscape of school marketing in 2026, highlighting how authenticity, digital innovation, and community are reshaping how schools attract and engage families. Our guests, Mike Longfellow from Iff Digital and Melanie Burke from Ryde School, share insights, practical tips, and future trends.

Key topics:

  • The shift towards authentic and "back to basics" marketing strategies
  • The growing impact of AI and digital tools in school discovery and reputation management
  • Practical advice on budgeting, measurement, and continuous campaign strategies
  • The importance of community and connectivity in small schools' marketing efforts
  • Tips for small teams to prioritise and measure marketing efforts effectively

Links:

https://www.linkedin.com/in/mike-longfellow-56078817/

https://www.linkedin.com/in/melanie-burke-29a0bb60/

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