This week on Shelling Peas, we’re revisiting a conversation from the early days of the podcast — and it’s one that feels more timely than ever. Chef Ryan Jennings sits down with Matt Yaeger, owner of Pinnacle Wine & Liquor, to talk about the evolving wine landscape and the heart of independent business.
Matt shares candid insights about the challenges facing small wine shops, from shifting consumer habits to competing with big-box chains, and how he's embracing creativity, community connection, and authentic hospitality to thrive. The conversation touches on family entrepreneurship, navigating industry headwinds, and how storytelling and content creation play a growing role in keeping traditions alive.
Whether you’re discovering this episode for the first time or returning for a second listen, it’s a thoughtful reminder of why supporting local matters — and how resilience can take root in unexpected places.
Mentioned in this episode:
Food About Town
Food About Town hosted by Chris Lindstrom, focusing on restaurants, food and drink of all kinds, and whatever topics I want to cover!
https://foodabouttown.captivate.fm/
Pauly Guglielmo Show
Pauly Guglielmo is a former radio guy turned food business entrepreneur. While running a manufacturing facility is his day job, he likes to dust off his broadcasting skills once a week on this podcast and talk to entrepreneurs and other influencers.
Joe Bean Roasters
Joe Bean Coffee - Coffee that lifts everyone.
Use promo code Lunchador for 15% off your order!
https://shop.joebeanroasters.com
Sweet Pea Plant Based Kitchen
Based in Rochester, NY, Sweet Pea is a plant-powered kitchen creating transformative ways of wellness. Harnessing the power of food as medicine, we help you realize your happiest, healthiest self.
Use promo code Lunchador15 for 15% off your order!
