LFYC _ S3 E27 – Obi Abuchi interviews Marjo Hellman _ Magnetic Communication

On this week’s Leading from Your Core Podcast and Vodcast, Obi Abuchi interviews Marjo Hellman

Marjo is a CEO and the founder of Magnetic Executive Coaching, which assists high-achieving executives

in becoming more fully themselves and rising to the top of their respective fields. She is passionate about

assisting leaders in achieving their goals of becoming effective leaders by helping them develop their

leadership voice and leverage magnetic communication in order to achieve sustainable business growth,

fulfill their vision, and create meaningful impact in the world.

Her previous works include "Finland Emojis," the most successful international public relations campaign

for Finland to date. Marjo's most recent project, Finnish Flow, organizes the participation of the Finnish

business community in Davos during the World Economic Forum week. Marjo has collaborated with

international changemakers such as Deepak Chopra, Sadhguru, and Bjarke Ingels with Finnish Flow. She

also uses her experience in TV news journalism, award-winning international communications, and stage

performance to transform high-performing executives into influential new world leaders through magnetic

communication.

Marjo's clients include Nordic and international companies, banks, governmental organizations, and

telecom and technology firms. She is a member of the HVS Tennis Board of Directors and the Finnish

Tennis Association's Advisory Board. She studied theater at the University of Surrey in London and

executive presence at Cornell University in the United States. She now lives in Helsinki with her family

and works as an in-demand coach and speaker around the world.

In this episode:

- Understanding magnetic communication and how it affects leadership

- The biggest barrier to being conscious of the inner voice as a leader

- How the world's current unpredictability has increased the need for magnetic communication in

leadership

- How magnetic communication can help leaders create new opportunities for growth

- What qualities mark one as an exemplar communicator in leadership

- What you can learn from your failures and successes as a leader

- One piece of advice about making the most of the journey to becoming a next-generation leader

You can find out more about Marjo via the links below:

LinkedIn: https://www.linkedin.com/in/marjohellman/

Instagram: https://www.instagram.com/marjohellman/

Twitter: https://twitter.com/Marjohellman

Connect with Obi Abuchi and CORE Leaders International on Social Media:

LinkedIn - https://www.linkedin.com/in/obiabuchi/

Facebook - https://www.facebook.com/CORELeadersInternational

Twitter - @CORELeadersInt

Instagram - obiabuchi01

Get a copy of Obi’s latest book, Leading from Your Core -

https://www.amazon.co.uk/Obi-Abuchi/e/B09DYW3P55?ref_=dbs_p_pbk_r00_abau_000000

Want to increase your resilience, impact, and effectiveness as a leader? Join our Personal Mastery

Academy and become part of a growing community of purpose-driven leaders committed to personal

mastery, transformed lives and a better world. Find out more at

https://www.coreleaders.co.uk/personalmasteryacademy

_______________________

At CORE Leaders International, through our coaching, training, and keynote solutions, we are committed

to creating a dynamic and engaged global community of seasoned and emerging purpose-driven leaders

who are devoted to personal mastery, transformed lives, and a better world.

Find out more at https://www.coreleaders.co.uk.

All right.

Hi everyone.

It's Obi BCI here with the leading from your core podcast and podcast.

This show is dedicated to helping leaders all around the world.

Discover leadership, wisdom, stories, and insights that will enable you to tap into

the power of leading from the inside.

And I'm delighted to welcome on the show all the way from Helsinki, Mario Hellman

and Mario is a highly sought after CEO and international executive communications

coach with a passion for transforming high performing executives, into influential

leaders through magnetic communication.

And we're gonna be talking about that on the show today.

Uh, she works with clients all around the world.

Some of the big tech companies, banks, government agencies, and I am really

excited about what she'll be sharing, just some powerful insights that

will make an incredible difference to your communication as a leader.

So, um, to our listeners and viewers.

Enjoy listening and Mario, so great to have you on the show.

Well, thank you so much.

It's so great to be on the show.

Thank you so much for inviting me.

No, you're welcome.

And, uh, we had a chance before the show, just talking about

some of your experiences and, and your journey, but let's bring the

listeners and viewers into it.

Just.

Tell us your journey.

How did you get into becoming an executive communications coach?

What's the story behind, uh, that journey?

The story started?

No, no, no.

I'm not gonna go my way back to when I was two.

Once upon time, once upon time a baby girl was born no, no, no, no.

Um, Well, as, as always, there's always a, you know, your story, but

I'm, I'm trying to cut it short.

Um, what I wanted to do when I was a teenager and, um, you know, what I

wanted to explore was, you know, how to basically how to use performance

and, and acting and music and, um, you know, everything expressive

as a, kind of like an expression.

Who I was.

So I was really interested in, in theater and acting and, you

know, you know, being on stage.

So that's kind of like the basis of, you know, how everything started,

you know, been acting and dancing and all, all sorts of things ever seen.

So I was that little girl you were, yeah, exactly.

So I can pick it right now.

yeah.

And then, you know, I was like, okay, so what, what am I

gonna study after high school?

I decided, you know, of course it's gonna be a theater it's

of course it's gonna be accent.

But then I also had this dream that I wanted, I wanted to live

in London and, you know, I was in a small town in, in, in Finland.

So, you know, I was like, well, I'm gonna live in London.

So of course I moved to London.

And that day when I got my, you know, I was graduated from, from high

school, I decided to I'm actually, you know, when I'm moving to London.

So I did.

And, um, and I went to uni in London.

And, um, and, and decided to, yeah, I'm, I'm gonna study acting theater.

I'm gonna be an, but then during uni, I actually realized that, um, although

I really loved it, I had this kind of little voice in my head saying

that, uh, maybe this is a really good.

It's a good hobby and it's something that I love doing, but actually as

a profession, maybe it's not for me.

So I decided to listen to that little voice in my inside, inside

of me and in my hand, and, um, decided to change direction.

But of course, you know, the passion for the stage that.

That stayed.

But I had some friends who worked on television and radio

and, um, um, wear journalists.

So they were like, Hey, you should, you know, jump on this side.

like, you'd be a really good journalist.

You love you curious, you love asking questions and love and, uh, you

know, so may, maybe start doing this.

So a very smooth transition from the stage to TV, journalism, um, of.

There was some steps, but I'm not gonna go into that now, but, but yeah, so

I ended up, ended up working in the news as a news broadcaster and, um,

and uh, in entertainment news as well.

Um, and then, you know, um, I, I think it was like maybe eight,

2008, nine, somewhere from there.

When my mailbox started filling up with press releases from communications.

And I was like, what's on earth is an agency what's

piece of communications agency.

never heard of such a thing.

It was like a new thing in Finland, you know, communications agency.

So I Googled one app and I was like, oh my.

That's so interesting.

They can combine journalism, you know, communications, uh, performance, um,

you know, meeting interesting clients, working with big clients that's for me.

So I, I called one up and I said, Hey, I'm coming to work for you.

And they were like, yeah, sure.

So, you know, from the stage to TV, journalism, to communications agencies,

and then I stayed in communications agencies, I set up a couple of agencies.

Um, before, you know, I started my own company, but, um, in the last

official agency role that I had, I was a client director account

director or something like that.

So that was a kind of like a leadership role, but I wasn't completely happy.

And I was doing so many wrong things.

I think we are probably gonna talk about that a bit later, you know,

about my failures and successes and all that, but, you know, um, I ended

up not being happy in that role.

And, uh, and I realized that I had been doing kind of like the

wrong things for many years.

I had completely forgotten about my passion for the stage.

Wow.

My passion for asking questions.

And I had just followed someone else's advice on like, Hey, what

is the next smart thing to do?

Of course you want a leadership role.

So, and it wasn't completely what I wanted, but it was like the thing to do

that you were supposed to once after.

You know, having successes as a, you know, I created very, you

know, influential campaigns for my clients, like winning international

awards, communications awards.

So the thing to do is to, you know, want to be in a leadership

role, but I wasn't happy.

So then, um, I, um, had a burnout.

And I decided I have to, you know, I have to really look inside.

I have to find my inner voice again.

What is this saying?

And, um, and it said, you know, you have forgotten who you are.

And I wrote down in my notes book, I love notebooks so I have one here.

I always have one somewhere, you know, so I wrote down, um, you

know, what's just free writing.

What's coming.

And, um, a few days later I started circling the words that came up all the

time and it was, um, you know, helping inspiring, you know, what I loved doing

was, you know, helping clients really in a concrete way, um, listening,

um, um, I loved speaking, engaging people, you know, things like that.

And then I realized, oh my God, these are all the things that I love doing.

In theater, you know, um, and as a journalist.

So what is the thing that connects all these dots,

communications, journalism stage.

And I realize, oh my God, I can start coaching.

You know, all this experience that I have, it's so valuable to so many people.

So why don't I create my own way?

You know how to combine these things.

So yes, that's what I did.

wow.

So I became a coach.

That's how I became a coach.

Yeah.

Yeah.

Wow.

Wow.

Thank you.

And there's so much to, I know there, but from, from the stage to journalism,

to comms agencies and then to coaching, and what's really interesting.

And thank you so much for just sharing honestly, about your story as well.

There's I came across a saying many years ago when we lose our, why we lose our.

Yeah.

And you, there was a, a passion for performing, for speaking, for

connecting and, and that inner voice.

You trusted that inner voice early on to say, I I've got these

strengths, but I don't necessarily want to use them as, as an actress.

I, I want to connect with people.

I, I want to communicate and.

And then along the way, things got lost and it sounds like it got buried.

And, and then that results in burnout because you are not living in alignment

with who you truly are and your purpose and your reason for being

so to speak and rediscovering that.

Draws on all of those incredible insights, but really bringing together, uh, who

you are and what you're passionate about.

So, so that is, that is incredible.

Um, thank you for, for sharing that.

I think there's a lot that people can take away just from that, the

importance of being true to yourself and trusting that in inner voice.

And, and I I'm curious.

I've got some assumptions in my mind already, but I'd love to hear from you.

First of all, you, one of the things that you are really big

on is magnetic communication.

And I'd love you to just unpack that for us a bit.

What is it?

What's the impact it has as a leader and how do you, how do you really.

Draw on what, what do you draw on as a leader to, uh,

be a, a magnetic communicator?

So I've thrown a few questions.

just to start up here.

Just unpack magnetic communication for

us please.

Well, magnetic communication is actually, uh, it came up when I

started connecting the dots again.

Um, I had been coaching for a couple of years.

and, um, I realized that, you know, so much of communications

training and communications coaching is about technique.

How do I stand?

How do I speak?

Do I move?

Do I not move?

Where do I put my hands?

what is it?

You know, what is a powerful position and, and all of that.

Sure.

And I was like, that's a bit lame.

not to say that it's, it's lame.

It's very important.

You know, take thinks very important, but that's a thin layer on the top.

You know, communication is so much more than T.

If we look at some studies over 70% of all communication is something

else than words, you know, mm-hmm so it's about, it's about the presence.

It's about the tone of voice.

It's about connection.

Um, it's about so much more, you know, how you, you carry yourself

E everything and what comes out of your voice when you know, or.

From you when you're not even saying anything.

Mm.

So, um, I realize that something is missing, you know, I can't

just teach people how to be like on the stage, but you know how

to be themselves what's inside.

Um, what is the authentic self that wants to come out, but we just don't

have the courage to, to bring it.

So I created magnetic executive coaching because I wanted to

connect the dots with leadership.

Like what, where is leadership going?

You know, what is the next.

Leadership, what skills do leaders need going forward?

Um, so go connecting leadership, connecting, uh, communication.

Uh, what is that kind of powerful, impactful communications that the leaders

need and also of, you know, that inner voice like connecting between these and,

and your inner voice, your inner being.

So that's a magnetic communication, so to speak, um, it's about.

Having that kind of presence and, uh, being true to yourself, being very, a

authentic that people want to follow you, you know, there's a difference between

being a boss mm-hmm and being a leader.

Mm-hmm so a leader magnetic leader is actually someone who people

want to follow instead of you.

The traditional kind of I'm the boss and I make people follow me.

Yeah.

I force people follow me.

So there's, there's a big difference.

So I work with people who wanna be magnetic leaders that people

actually want to follow them.

Mm

mm yeah.

Yeah.

Wow.

And this, this.

Resonates with a big message of mine.

That is just the, the power of leading from the inside out.

Yeah.

When you are relying on just merely position and Hey, I'm the

boss and I tell you what to do.

You're relying on something external.

Yes.

And yet what you are touching it.

And I really love the.

The alignment of those three pieces, the leadership, the communication, and the,

the inner voice, the knowing who you are.

That's, that's incredibly powerful.

Um, and that's can be missing for a lot of leaders to.

Listen to that inner voice.

And it takes a lot of awareness.

I I'm curious in your experience with the leaders that you coach, what do

you see as some of the biggest barriers to listening, paying attention,

to being aware of the, the inner

voice?

Hmm.

I think so many leaders are, so, you know, they're like company people.

this is my, you know, this is what we offer, you know, mm-hmm , this is the,

um, you know, this is how we do things.

Mm-hmm um, this is how race leader I am or whatever it's about them.

When you should be more concerned about others, you know, your clients.

Your audience.

Um, so I think the first obstacle is to, to actually make them realize

that no one really gets, gives a, you know, , I dunno if you can say the word

here, but yeah, no one really cares about you that much, unless, you know,

unless you are an answer to a problem.

Unless you actually know how to solve a problem, some kind of a problem

for this client or for this audience.

And when you're actually concentrating on them, instead of, you know, just

being me, me, me, me, me, me, me, me, me, and that's the key for all successful

communication or, and leadership as well.

If it's about you, you know, it's not very magnetic and it's not very interesting

but if it's about the other people.

And you're really concerned about them and them, their wellbeing, and then, you know,

answering their problems or, or whatever.

Then that's exciting.

That's something that now I want to listen to you, you know,

you actually care about me.

That's, that's how I feel.

And you're connecting with me.

I, I feel that you care about me, but if it's, first of

all, you, you, you, you blah.

So if these are the first obstacles, you know, start, you know, Paying

so much attention on, on yourself and direct your attention to, and

your energy to the other person.

Mm-hmm and that's, this is the, the first thing, you know,

they're like, so how do I do it?

Mm.

Uh, so then first you probably have to change your let's.

Let's see, for example, uh, a typical company presentation.

You know, what is it?

This is the company.

This is the growth we have had in, in, in the last few years.

We are amazing, you know, this look, we work with this and these clients, when

it should be like, Hey, we actually, we.

We've done some work and we know what your problem since and where,

where your business is going.

And, and we are actually that we have this, we know your problem.

Mm-hmm , and let's let's work on that together.

And then you can succeed and blah, blah, blah.

So you turn your attention to them.

Um, so that first.

Obstacle is actually their company presentations and

how they describe themselves.

And, and it's very top level and it's not very deep.

So instead of going on about how great you are, you, you, you have

to take a step back and see like, Hmm, what is actually interesting?

What is interesting to that other person?

What is about my story?

Something that really clicks and they can say, Hey, I, I

know I I've had that problem.

I know where that person is coming from, and then you have

to go kind of like deeper.

You don't just say the, the things that you think that people want

to hear, but you actually go a lot deeper and you think, okay, can

I reveal something about myself?

Can I have the courage to reveal, to be a bit vulnerable, um, and

authentic and say something that actually is meaningful to these people.

And that's hard, you know, if you've spent a lifetime speaking

from your head, instead of speaking from your heart, that's where most

people stop and mostly just stop.

They don't wanna go there, but if you go there, that's

when you can become magnetic.

And that's when you know, it's, it's, it's great.

that's where you truly become a great leader.

Instead of just being that boss.

The, I, I just had shivers down my spine.

As, as you, as you went there with what, what, where do you have to go to,

where do you have to go to as a leader?

In order to be really magnetic and the, the, it feels like there is a,

and I, I see this all the time, right?

As, as you move up the leadership ladder within an organization,

it comes with privileges.

It comes with accolades, it comes with recognition and the challenges.

At that your ego grows as well.

Right?

Hey, look at me.

I'm all of that.

And, and so much more.

And therefore, I, I, I want to focus on and I wanna protect that as well.

And that that's something that I see that there's my ego wants to protect that.

Look at what I have done.

And yet what you are saying feels it's almost counterintuitive.

It's it's well, the more you acquire the, the, the greater impact you want to have,

you've got to hold loosely to all of these things and, and certainly to your ego.

And really become even more and more focused on others, more and more centered

on others, more and more willing to be vulnerable and, and honest and, and open.

And, and that is.

That feels like a, well, I see it.

I, I see it.

It's a real struggle and attention for, for leaders.

And yet I, I just felt the power of the impact because it sounds like what

you're describing is if you can really be human, if you can really be human

boy, you will, uh, connect as, as a.

Exactly.

And I love that.

Um, I sometimes say be more human.

I actually say that to my clients because I'm like, you're like a

robot, you know, nobody cares about a robots unless you are there to see

your robots, unless you are in a,

I'm not here to see and follow a robot.

So being more human.

All there is.

I mean, now going forward, I like to talk about next gen leadership

and, and, and leadership 3.0.

Um, when, and it's actually started, you know, we all know what happened

during the pandemic and, and people, you know, everything's changed, basically

everything changed and we still it's probably never gonna go back to normal.

Mm-hmm um, New normal.

So everything changed in, in a working environments and, and leadership changed,

but we just haven't realized it yet.

Leadership had to had to change, but we haven't really evolved as leaders yet.

And then there's like these unprecedented, um, changes in the world.

We have the massive inflation and this, you know, I wore in, uh, in Europe.

Yeah.

Uh, very unprecedented.

um, and, and trying us still struggling with, uh, with

the pandemic and everything.

So everything, if everything is in turmoil, you know, and

so how are we supposed to lead going forward at the moment?

We don't know.

We don't know what's gonna happen.

So admitting that's we don't.

No, that's all we can do at the moment admitting and being like, Hey, look

together as a team, as a company.

Let's figure it out.

It's, you know, no one has the answers at the moment and, and trying to come

away from that, Hey, I'm the big boss and I'm the leader I'm supposed to know.

And then you have that stress and then you're like, you end up being very, very

unhappy and probably in burnouts, if you're trying to figure out what's going

on, when you don't know what's going on.

Cause nobody knows what's going on.

So let's face it.

So we don't, we don't know what's gonna happen.

So leadership.

Point oh, is accepting that we don't know what's gonna happen.

Mm-hmm . And, uh, and, and, and being able to also communicate that

in, in a, in a, in a right way.

Yeah.

And, um, and also going forward, we have to think about where

is leadership going next?

You know, what's happening with tech, all of a sudden

there's gonna be, you know, MI.

Web three point, oh, what does it mean to us?

What does it mean to our company?

Does anyone know anything about it?

mm-hmm how are we supposed to lead when people are in virtual reality

and, and, and doing things there.

So, you know, that's where leadership is going at the moment.

So yeah, we have to remake leadership.

We are at that, you know, spots right now and we haven't really evolved yet.

Mm.

Um, so that's very.

Exciting for me actually being able to do this and, and work with clients when

it's like, Hey, let's, let's, let's face this, you know, challenge together.

And also sure.

There's so many opportunities, you know, it's a struggle at the moment,

but like, you know, some wise person has sometimes said, you know, there's

always an opportunity and a struggle.

So indeed, you know, and I like to, I, I like to, you know, think

that, um, this spring, for example, it was, um, I'm being very honest.

It was very tough, you know, for me as well, because, um, first it

was like celebrations in January.

Hey, it's no longer, you know, we don't have pandemics.

We don't have all this like, uh, restrictions anymore.

We don't have to wear masks and all of that, you know, that liberation.

And then you have about a month of that, you know, like, yay, everything's so gonna

finally start working hours and people are going back to the office and everything.

And then.

The war, you know, and being in Finland, we were right next door to Russia as

probably most people who know geography know we have very long border with Russia.

So, um, and we're working with finished clients and order clients

everything's just stopped wow.

For a few weeks, you know?

And instead of being like, oh my God, I, I don't know.

I can't do this anymore.

You have to be agile, you have to be resilient.

And I know you like to talk about resilience.

You have to be resilient.

Um, and I figured out I'm actually, I'm so resilient.

You know, I realize that there's an opportunity, even in this, you know,

it's an opportunity for me to create, mm let's look at this whole thing.

Let's look at all my offerings, everything that I do, my consulting and my coaching.

Let's look at it differently.

You know, who, who should I work with?

Mmm.

What are the markets where I could be working?

Yeah.

Yeah.

Where can I expand?

If they're not buying this right now, what am I gonna do next?

Yeah.

What is the, the next big thing that people actually want to, uh, learn

and, and what do they need right now?

So I'm constantly thinking, what do people need right now?

What does the world need right now?

What, what do my clients need right now?

So, you know, that's, that's an opportunity always to,

you know, to also grow.

As a leader, even if it seems like, oh my God, we don't know what the hell

is going on, going to happen next.

Thank you for sharing that, Mario.

And, uh, and I think for demonstrating how you walk your talk as well, cuz I

love the fact that there's all of this uncertainty going on and going back to

what you said about that, the heart.

Magnetic communication.

What it means to be a leader is the focus not being on yourself.

Cuz it could be very easy and I'm sure we've all had those things.

I I've had them where you just, this is tough and you know,

temptation to beat yourself up.

And yet I love the fact that you were able to circle back and say.

Okay.

What do my clients need?

What, what are, what does the world need?

What, what are, what are the opportunities?

How can I serve people differently?

So focusing on others, right?

Is, Hey, what, what can I do here?

Which then brings you back to the, the ability to communicate

from a, a much deeper and richer and, and purposeful level.

Mm.

Right.

And, and, and I'm just, we may have touched on this already, but when you

speak to clients and, uh, people are reaching out to, to you, what do you say?

Why is it absolutely important that people take on board?

Skill of, of magnetic communication.

What, what's the value?

Cuz some people could just say, listen, you know what we do works.

And I, I just prefer to tell, you know, people what to do and, and our,

our presentations that they work.

But why, why should leaders engage with a more magnetic way of communicating?

It's the same as you know, what's the value of communi.

You know, um, I know many, many companies still, um, are thinking that, you know,

we just, you know, communications is advertising, you know, that's enough

just by advertising space and we do some marketing and maybe social media.

And that's it when the world doesn't really work like that

anymore, you know, if you want to make an impact and actually be.

A part of like, actually have people care about your brand, have people actually

care about your products and what you do and, and, and, and, and you, um, we

know that there's so much, you know, there's so much happening at the moment.

Something like, you know, how many tens of thousands of.

Messages that we see every day, like tens of thousands of messages.

And if you're trying to think that, Hey, if I just, uh, advertise or do a bit

of marketing, that's enough, you know, people are gonna remember my advert.

I mean, how many advertisements have you seen today and how many do you remember?

Or you might see, uh, a really nice advert, but then people ask you and

I always do this with my clients.

I say, do you remember who was advertis?

And they're like, oh, it was a car.

It was a really nice advert though.

You know, there was but it was the car . But do you

remember which make which brand?

And they're like, have no idea.

So, you know, communication and the value of communication is

it's, it's always human to human.

Hmm.

and we as humans, we like to follow other humans.

we like to connect with with real people.

Mm-hmm so the value in magnetic communication is that, um, you

can't really going forward.

You can't really lead a team and you can't really be successful.

Unless you learn the power of communication and you learn to communicate

in a way that people want to follow you and they actually want to care about you,

or, um, I think it was Richard Branson who said that the, uh, communication

is the most valuable leadership skill you should, you could have.

So essentially communication is leadership.

Wow.

And that's why it's essential that you learn it and you are as good as,

you know, you, you, you Excel that's.

Yeah.

I, I believe strongly that, you know, you are as good as good as your communication

as a company and you are as successful, um, as, as your, your communication is.

Yeah,

yeah, yeah, yeah.

Uh, and we.

We all think when we think of some of the great leaders, I think what

you are saying absolutely rings true.

The, the words that they have communicated.

Well, the words they've communicated verbally, what they've communicated

verbally and nonverbally has been incredibly powerful, uh, as well,

who you just mentioned, Richard Branson, who, when it comes to

communication, who are some of your.

Go to exemplars of communication.

Just give us your, your top three.

If I, if I can squeeze that up.

Um, it's interesting.

May I ask this from you?

Sure.

Who do you think are the, um, the, the communicators, like, if you'd like

to follow someone, or if you think someone is influential or magnetic

magnetic leader, who, who would you.

This is a test.

sure I know.

There we go.

This, that one coming well, there's, there's an

absolute classic for me, which is.

Martin Luther king, right?

He, he comes on several levels.

The, the, the, I have a dream speech, so the speech itself and, and, and what

he communicated there, but, but the life that he lived and what that communicated.

The inspiring people to overcome adversity through love.

Um, so all, all of that for me, that's a massive, yeah.

Uh, exemplar, the who else comes to there are so many, actually, I'm, I'm trying to

filter out some of my top three, whether you, and, and this is regardless of.

Your, um, spiritual per persuasion, faith, persuasion, mm-hmm, uh, religion or not.

Jesus, uh, for me was an incredible, uh, communicator, uh, influencer, um, uh, a

real heart and authenticity mm-hmm power.

So, uh, he's someone else that comes to mind and then.

I'm if I were to stop at a third, then probably, um, Yeah, Nelson Mandela, uh,

comes to mind as, as a third for me.

So again, not just what he communicated verbally, but, but also just what his

life communicated and his leadership.

So those are three, um, mother Theresa too is so someone else.

Uh, so yeah, there's um, yeah, there's a

summary.

Yeah.

So there's a pattern there.

You know, these are all, you know, people who, who know who they are.

. They have the inner voice come out.

The inner voice comes, becomes an external voice.

Um, so you know, that's um, oh, wow, wow.

Yeah.

The inner voice becomes an external voice.

Yeah.

Mm-hmm

mm-hmm yeah.

So there's a pattern.

Um, I asked this question because, um, I've done hundreds and thousands of.

Coachings.

And I always ask this question and, um, there's, this is exactly like, I, I liked

your answers because they are like the next level already, but most people always

say, um, regardless of where they are, whether they're they're in the us or the

UK or Finland or Sweden or whatever, the most commonly named people, um, Michelle

Obama and Barack Obama, wherever you got.

Sure.

Yeah.

And, um, and now these people that you mentioned, Martin Luther king, um, Jesus,

mother, Theresa, all of those, uh what's.

What do these people have in common?

Mm they're all amazing storytellers.

They know how to magnetize their audience.

And where does that come from?

It's where you have that inner voice, a bigger purpose, and you have the

courage to bring it, bring it up.

Let it become your external voice and tell stories and really connect with people.

What these people are amazing at is the connection.

You always feel like you are the only person that they're speaking to.

Yeah.

Wow.

Wow.

Yeah.

That's.

You, you are given a masterclass here in Mario . It's incredible.

Incredible for sharing that.

I wanna just, as we begin to wrap up, I, there was something you

shared earlier on about, Hey, some of your own, um, successes, failures.

What have, what has your I'll I'll wrap this into one and

you can unpack it as you do.

What, what have your successes and failures.

Taught you that you've really built into your work now as a

executive, um, communications coach?

Um,

I think, I think one of the, the biggest ones is, um, be honest about who you.

Mm, and make sure that you're not leaving someone else's dream or

someone else's dream life.

Um, and also one that is very important.

Like when you, when you're honest with yourself and you, you know

who you are then also communicated, you know, people on mind readers.

Mostly.

So, you know, uh, as funny as it is, you know, I, I come from the background of

communication, but I have been so trapped at communicating who I was, and this is

going back to my first story, which was.

You know that, you know, having the burnout and realizing, oh my God,

I'm doing all the wrong things.

Why am I unhappy?

Oh, I'm not even good.

You know, there must be something I'm good at, you know?

Mm.

And, uh, and when I really, you know, when I circled those words and I

realized, you know, go, oh my God, I actually, I'm gonna be a coach.

I'm gonna be really good at it.

Um, then, you know, it could have stops at.

Of course, I have to communicate it to people.

And I went to my boss at that time and I said to her, uh, you

know, um, I wanna change my role.

And she was like, oh, okay.

What?

And I said, um, I'm gonna start doing this coaching and I'm, I'm gonna create

my own model and that's what I'm gonna do.

And she was like, Okay.

Why haven't you told us this before?

And I'm like, because I didn't even know that's what I wanted to do.

Oh yeah.

Oh.

Cause I wasn't honest with myself and I know I have to be because I was so

unhappy and uh, so she was like, oh, go ahead and do it a brilliant, you

know, a brilliant answer obviously.

Um, so I did, and I did that for, for a bit.

And then I, you know, um, I set up my own company and started doing

for, for, for myself and for my.

Yeah, but, you know, so that's just a, you know, um, some advice

to your listeners and views.

That's, you know, when you find that inner voice and when you are

honest with yourself, then make sure that you also communicate it.

Yeah.

Um, you know, because people don't necessarily know and they don't

know where you want to go and what your dream life is, then how you

want to live, unless you express it.

Mm.

Yeah, so that's, um, I think one of the biggest, um, The biggest

advice that I can give . Yeah, yeah.

That, and that's, that is incredibly powerful.

And you've covered some amazing messages here that, that when our outer voice is

aligned to our inner voice, I think that's really when the magic happens and, and

the magnetism in the communication, having a bigger purpose, having the courage to

tell the story, and then being honest about who you are and communicating.

Um, as effectively as, as possible, I would love to end with this question and

oh,

um, and, and you may have touched on it already.

Mm-hmm but.

You've been on an incredible journey, right?

From stage to journalism, to cons agency, to consulting, to doing

what you really love, what you are good at, what you, um, uh, just

expressing yourself authentically.

And if you could chat with your younger self, the younger money, and as you were

about to go on this journey, what, what one piece of advice would you give to.

Younger version of, of you about how to make the most of, yeah.

This life journey that we're on.

Well, it's exactly the, the, the same thing.

Like, um, be honest, mm-hmm with yourself.

Mm-hmm , you know, don't follow someone else's dreams, mm-hmm , uh, make sure

that your dreams are your dreams.

Mm-hmm and don't, don't do the things that you expect.

People want you to do, you know, if you don't.

You know, managing people, then don't become a manager, you know, but

you have to be honest, you know, if someone else is else says, you have

to become a manager because that's the next step for you in your career.

And you're like, but I hate it.

, you know, don't become a manager, do something else.

And you know, I had to learn it.

The, the.

Hard way.

Sure.

But of course, most lesson lessons that we have in life have to come, you

know, unfortunately that's how it is.

Yeah.

But, you know, so just be prepared for that, you know, then, then sometimes

it's never too late to change direction.

Never, ever, ever.

Whatever age you are, you can still become the next gen leader.

For example, if you want to be a magnetic leader, if you want to be the

next generation leader, who, who, who is, um, not driven by their egos, but,

you know, by the speaking from their hearts and leading from their hearts,

um, that's next donation leadership.

That's what the world needs at the moment.

Mm-hmm . So if you wanna become that, then even if you're 70, you can.

The next generation leader.

It's not about the age.

So stop worrying too much about, you know, how things are supposed to be.

And so start being, you know, it's about being start being and stop doing

so much, just concentrate on being.

Amazing.

Amazing, amazing, Mario.

It has been fantastic having you on the show and to all our listeners and viewers.

Uh, sometimes I say, I hope you enjoy that.

You better have enjoyed that.

I mean, that's been some incredible insights, uh, for you, for sure.

And, and I was taking loads of notes too, so really excited.

We will put details in for how people can connect with you in the show

notes and a final message from me.

Remember that if you want to be a courageous and resilient

leader, if you want to live life on purpose and with purpose, then

it starts from the inside out.

Have a great day and see you on the next show.

And Mario, thank you so much for joining me.

Thank you.

Thank