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10th October 2023 β€’ Business Tao with George Kao β€’ George Kao
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00:00:59
Aim not for fame, but for deeper service, and greater truth of expression...
00:22:12
Don't niche yourself. DO niche your offers.
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Have grand ambitions, but hold lightly to the timeline. Dedicate to your daily plan and practices.
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My New Course -- "Interview Mastery" -- Clarify Your Message and Expand Your Reach with Soulful Conversations
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"Light Marketing" -- activating the light side of the forceπŸ’‘ in your business / lightside marketing
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Be more sensitive to what values you're being influenced into...
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How I recover from entrepreneurial setbacks (BREATHE) -- short version
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Not doing the things you say you want to do? Thoughts on motivation...
00:11:59
Why it helped me to *stop* chasing "financial freedom"...
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My thoughts on Energy Signature and finding our soul group clients and audience...
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Your business numbers are perfect right now πŸ’›
00:20:05
If you need X dollars monthly or else you must get a job, should you still focus on growing your business?
00:06:20
No, you don't have to niche down to have successful biz...
00:05:42
Definition: What is an "authentic business"?
00:05:57
At the start of your content creation journey, it feels like you're "playing ball by yourself"...
00:10:52
Marketing with empathy -- avoid FOMO and embrace a love-centered approach...
00:06:25
Ai + Spirituality, Consciousness, and Channeling Machines with Jeffrey Scott of The Technomancy Workshop
00:54:32
Be unattached to results. Simply follow your schedule -- with joyful productivity πŸ€—
00:21:20
Don't sell to people's trauma. Demonstrate care for them. Show up reliably and authentically πŸ™ŒπŸΎ
00:06:55
Make your marketing easier over the years by shifting toward your authentic heart-felt service πŸ’›
00:20:35
Do what you love? Or offer what the market wants? Integrate these two...
00:05:28
My upcoming course – β€œWhat Do You Do?” – Integrate Your Deep & Diverse Work Into a Coherent Intro & About Page
00:15:37
Artist vs Entrepreneur Paths -- Basic Ikigai Venn Diagram for Authentic Business
00:20:39
✨ Liberate your authentic creativity by LETTING GO of the idea that first impressions matter...
00:06:54
Spiritual solopreneurs who disregard their own spiritual values in their marketing πŸ€”
00:06:11
Concentric Circles Business Model -- a wholesome alternative to sales funnels or customer journeys
00:21:16
"Go where you are respected..." (a wise perspective to take on for sales and marketing)
00:06:23
You don't need a huge audience... you need a few true fans 🫢🏼
00:06:48
If feeling stuck in business, get back in touch with your audience on a 1-1 basis...
00:07:34
Alex King-Harris: Vocal Expression/Musicality for Healing & Authentic Growth
00:25:31
A Primer on Working Lightly ✨
00:08:00
πŸ˜… Rant: we *cannot* pause A.I. - it's more urgent that we figure out how to use it πŸ’ͺ🏽
00:19:31
Rebecca Van Damm on content strategy, social media algorithms, and easily describing your work...
00:26:01
Inauthentic sales conversations, or what I learned from calls where *I* was the prospective client
00:08:26
Marketing funnels? Everyone assumes you need one. I purposely *don't* use one.
00:28:52
πŸ€” The A.I. revolution -- can it support your authenticity + spirituality + humanity? ✨
00:26:59
Tad Hargrave (Marketing for Hippies) -- Point of View Marketing (Your clients must believe your Diagnosis) + Energy Signature and Niching
00:52:41
How to create quality stuff? Focus on quantity.
00:20:30
Client Insights: Sonja the Grey -- Intuitive Guidance & Faith in Business and Defying George πŸ˜…
00:28:33
Instantly Impressive vs. Consistently Authentic (6-minute version)
00:06:15
Client Insights -- Eric Klein -- developing a Framework for one's knowledge sharing / teaching
00:23:46
πŸ–οΈ I used to dream about financial freedom... but then I discovered the real purpose of work πŸ™πŸΌ
00:20:38
Get consistent with creating authentic content with the support of the Soul Gym Program -- Community for Coaches, Mentors, Healers
00:26:27
✨ Got a passion project? Document your journey πŸŽ₯πŸ˜…
00:06:43
πŸ˜… Rant: "The Prosperous Coach" Summary / Why I disagree with the book by Steve Chandler Rich Litvin
00:20:53
The most secure investment for solopreneurs
00:06:54
Client Insights -- Mira Rao on Working Lightly ✨ and Free Webinars to Enroll Clients
00:27:00
Even if you're not posting any content, don’t neglect to do gentle launches 🌱
00:20:13
Client Insights -- Gregory Vahanian - Marketing as Ministry + Netcaring as Practice
00:26:23
Shift your perspective towards *authentic* selling... so that you actually look forward to it πŸ€—
00:06:37
Course Announcement -- "Authentic Outreach: Joyful Honest Methods to Keep Your Client Roster Full"
00:19:51
Authentic Business Success? Prioritize Your Inner Life in These 3 Areas ✨
00:19:48
πŸŒ… Explore life purpose by documenting your journey, thereby growing a personal brand audience too πŸ€—
00:06:38
12 Authentic Business Values
00:25:36
Recover from Entrepreneurial Failure: BREATHE πŸ™πŸΌ
00:23:53
No, you don't have to niche down -- you can bring all your interests into your authentic business!
00:22:27
πŸ’Έ How much should you spend on coaching / mentoring for your business and marketing? πŸ€”
00:20:59
πŸ€‘ Charge more money... to get more motivated clients? πŸ€”
00:19:28
Announcing my annual BizPlan course -- Create a workable and authentic plan to grow your business
00:03:56
Having pure intentions in marketing πŸ’› and simply *caring for people* as a business "strategy"
00:21:18
β˜‘οΈ Capture, Categorize, Calendar
00:27:08
Announcing My 2023 Coaching/Mentoring -- MasterHeart (MH) + Authentic Business Community (ABC)
00:34:29
"Two spots left!" πŸ€” On FOMO marketing and burning the pot -- popcorn analogy 🍿
00:21:21
Beware of the "ONE right way to success" -- your *authentic* path is the truly effective "formula".
00:21:15
Announcing the Soul Gym Program -- Create Consistent Content -- Community for Coaches, Mentors, Healers
00:26:24
3 Reasons to Create Authentic Content -- and to do it Consistently
00:15:40
Passion vs. Compassion in an Authentic Business... Do what you love πŸ₯° vs Offer what they want 🀩
00:21:50
πŸ’‘ Content Ideas for Coaches & Facilitators
00:21:05
πŸ€” Should you create β€œirresistible” offers?
00:21:36
πŸ™ŒπŸΎ Best software for solopreneurs -- my top systems for business tech / platform / mailing list, etc.
00:15:21
Don't aim for lots of "traffic" -- aim for the few true fans who really get you...
00:20:18
🀲🏽 Let go of the need to make a good first impression... and the power of practicing making "bad" ones 😊
00:22:31
Spiritual Fitness in the Soul Gym – my interview on The Wellbeing Room with Leah Cooper
00:55:36
Change your mind on what "selling" is -- make your offer available only to the eager πŸ€—
00:21:34
LinkedIn β€” Is it helpful for non-corporate professionals such as coaches, healers, and intuitives?
00:17:19
Writing / publishing your first book -- when is ideal time in your business journey to work on this?
00:03:34
Why publish a book? Busy people, especially influencers, will finally read your best writings...
00:02:08
The trouble with cold calls and emails... and the 3 warm outreach alternatives
00:19:10
Solopreneurs: don't worry about conversion rates...
00:07:24
πŸ§˜πŸ»β€β™€οΈ Developing Consistency and Discipline, and the importance of moving through resistance πŸ™πŸΌ
00:19:24
Multipassionate: should we brand a new side interest or integrate into current website & brand?
00:14:57
No more marketing/sales funnels. Instead, be transparent & organic in your marketing... (2018)
00:11:47
How To Get Clients, as an Authentic Business
00:06:44
Marketing doesn't have to be fake... Authentic Marketing -- the Practice of Passion & Compassion (2018)
00:24:02
Spiritual teachers: don't outsource Marketing until you can ensure the values that it expresses
00:07:24
Course Sample: Well-Being Practices (Joyful Productivity)
00:26:40
bonus ✨ Introducing the Soul Gym spiritual growth community for creators & coaches
00:10:53
Tips for making Authentic Videos the way I do them 😊
00:13:05
The Most Reliable Investment for Solopreneurs
00:19:59
πŸ€” Clearing limiting beliefs? Limiting structures, and creating empowering environments & habits...
00:20:08
Solopreneurs: if you want to do everything NOW... but your life doesn't allow for it!
00:05:46
"Go where you're respected..." (4-Step Overview of Authentic Marketing)
00:19:42
Instantly Impressive vs. Consistently Authentic
00:21:03
It’s "fun" and "easy" to build an Authentic Business… at a deep level!
00:20:58
Documenting vs Creating: how to still look like an expert if you're documenting?
00:08:30
bonus Course Sample: The Morning Review + Energy Adjustments (Joyful Productivity)
00:27:15
7 Success Factors for Authentic Content Marketing
00:33:02
Writing... video... podcast: which content format to start with, and how do they work together?
00:09:40
Don't fixate on building an email list... Instead, grow a holistic audience.
00:24:42
Allow yourself to explore & experiment with your business purpose... no worry about "brand" for now
00:06:03
Authentic videos = connection, not info. Lost train of thought? Just be present and express Self πŸ’›
00:05:09
bonus 13 ways to improve your Offer so that it sells itself πŸ‘πŸ½ (Tad Hargrave interview)
00:53:10
How to inspire excitement about your passion project? Document your journey of creation everyday.
00:21:16
Beware of preparation -- err on the side of getting out there... be imperfectly visible πŸ˜…
00:08:14
How to not sound *salesy* when marketing your business on social media?
00:20:47
On perfectionism, being cringeworthy, why live videos without editing or fear of being canceled...
00:04:46
Telesummit Speaker Invitation -- a Bad (but Typical!) Example...
00:13:22
Are you feeling "not ready" or are you procrastinating?
00:30:08
Rant: 5-day "free" challenges (or 30 day) -- if you're going to sell a program, make it transparent!
00:03:01
FOMO (Fear of Missing Out) in Marketing vs. Respect For Your Audience
00:25:25
Organic Marketing vs. Conventional Marketing
00:17:49
Pep talk -- publish your framework sooner!
00:04:30
bonus Secret to podcasting success? + My upcoming webinar showing you how I create episodes QUICKLY.
00:05:02
To get attention authentically, care more than others do...
00:20:38
Create content without worrying about topical order or sequence...
00:03:38
When chaotic & overwhelmed, how do you reset yourself?
00:07:37
Get unstuck by asking smaller questions
00:26:12
Why you should re-post your best content on a regular basis...
00:06:53
How to Feel Confident in Selling Your Services
00:20:14
140. Work from Love instead of fear
00:19:07
139. Authentic Creativity & Making Money
00:21:50
138. (rant) Knowledge is always temporary... we are making shit up all the time
00:08:53
bonus Richard Taubinger & Kylie Slavik -- Core Marketing Skills
00:27:40
137. What if your ideas go viral... and you don't get credit for it? + Thoughts on my uncopyright...
00:18:00
136. How to get more clients online? A brief overview of authentic marketing strategy...
00:11:53
135. Build self confidence by keeping appointments with yourself...
00:07:29
134. Why it's good to buy (or sell) online courses
00:20:45
133. Why I don't talk about politics or social issues
00:22:27
132. The Authentic Way To Get Client Referrals Consistently
00:18:46
131. Summary: how to grow an online audience? (marketing strategy overview)
00:11:32
bonus Helen Perry: "Just bloody post it!"
00:25:52
130. Sliding scale and pay what you can? Why I don't like it...
00:20:42
129. How to stop *disliking* Marketing... and learn to enjoy it! (Understand the Metaphors of Marketing.)
00:20:16
bonus New Book ✨ Joyful Productivity 2nd Edition 😊
00:06:26
128. 5 Ideas To Help You Get More Clients
00:22:00
127. Make money quickly, easily, and authentically? Choose 2 of the 3...
00:09:16
126. Instead of Persuasion, Work on Alignment with Prospective Clients
00:19:44
bonus Knowledge Framework -- what is it? How does it benefit your authentic business?
00:06:38
125. What if a peer takes my idea and launches it before I do?
00:05:24
124. authentic marketing -- hold loosely to agenda
00:16:08
123. Do you buy online courses? Are you scheduling time to apply what you learned?
00:04:51
122. Clear message & brand? Let it go. Disconnect your Purpose from your brand. Allow yourself to evolve.
00:19:02
bonus Jen Louden re: creating a consistent writing habit
00:26:39
121. Uninspired but willing.
00:26:51
120. Spiritual teachers: your marketing makes greater impact than your β€œreal” work. Marketing = Ministry.
00:19:51
119. The Authentic Selling "script" to help your sales conversations be human and fulfilling...
00:21:56
bonus Mark Walsh: "The Muse doesn't care about you" + "You don't need a reason to work on your wellness."
00:29:25
118. Rant: Why don't we have Utopia? Because individuals don't have joyful productivity...
00:09:50
bonus Announcing my free webinar re: Authentic Success -- Purpose, Momentum, Joy, and Abundance
00:03:17
117. Be strict about showing up, lenient about the results, and gentle with refocusing...
00:16:26
bonus Tyson Sharpe: Facebook Group Success
00:27:49
116. The importance of keeping appointments with yourself
00:26:54
115. Step by step will take you to any vision of success that you're committed to.
00:15:33
bonus Announcing: The 2022 Joyful Productivity Coaching Program
00:20:20
bonus Get together on New Years Day: Free webinar about Joyful Productivity
00:02:28
114. Mira Rao: Authentic Embodied Expression - turn your trauma into treasure by befriending your biology
00:45:00
113. Make your content for 1 welcoming person that you can easily bring to mind & heart
00:11:18
112. Creating content is NOT a chore -- it's a privilege, a cause, a ministry...
00:03:40
111. What is Authenticity in Business? To practice "no agenda" other than these 4 ideas...
00:20:27
110. Calm Joyful Focus
00:25:02
109. Quick and easy money? Take some deep breaths...
00:21:06
108. Why I don't like marketing funnels… (and a healthier alternative)
00:28:52
107. How to be consistent with our good habits and disciplined with our schedule?
00:11:31
106. Practice creating daily and publishing in obscurity :)
00:17:29
105. Rant -- f**king free webinars (dishonest) vs. honest info sessions
00:05:17
104. Market research leads you to create Offers, which eventually helps clarify your Niche...
00:12:06
103. George Kao Q&A -- "Just LAUNCH" -- Trust and put it out there :)
00:25:45
102. Which social media platform should we prioritize for our business?
00:18:32
101. Brief thoughts on the marketing method of Free Webinars
00:06:02
100. Do Right ➜ Feel Good not the other way around
00:20:09
bonus Good people -- please *don't* quit facebook and social media... for your own good.
00:31:51
99. How to get more clients?
00:10:08
98. "The Widest Net" by Pamela Slim -- Overview of the book
00:31:01
97. Continually clarifying your niche, rather than a one time decision in the beginning...
00:05:11
96. How much time to spend on social media for business?
00:08:38
95. Stop "preparing" so much.... and get out there with your business :)
00:28:24
94. Should we put our service prices on our website?
00:07:03
93. How to stop resenting HAVING TO create content and start doing it consistently?
00:20:14
92. Reflections on my favorite webinar method -- "free to attend, paid replay"
00:23:09
91. Should you do market research, or just launch a product boldly with your own passion?
00:05:37
bonus Before launching your online course, consider the overall strategy.
00:16:00
90. Find higher meaning in each moment of work -- growth and joy
00:24:27
89. Simply start your Coaching business -- interview with Manon Huntjens
00:25:59
88. The Authentic Marketing Framework -- my whole strategy summarized!
00:26:52
87. Why I don't recommend automated posting on Social Media
00:12:44
86. Dealing with fear of judgment of publishing content
00:25:14
85. 2 dangers to creativity -- obscurity and popularity
00:15:56
84. Uninspired, but Willing to work. (Also, reflections on Life's Purpose)
00:26:06
83. Must we sell to the client's pain points?
00:05:40
82. It's good to repeat yourself -- repost your best old content again and again
00:22:33
81. You can change your life -- by consciously modifying the systems underneath (here are some examples)
00:26:31
80. There's no need to overcome objections in your marketing -- learn to sell and launch gently
00:24:46
79. If I have multiple offerings, how to decide overall topic and primary target audience?
00:21:21
78. Integrating more of our interests into our work without confusing our audience...
00:13:56
77. Stuck on defining your niche? Build an audience first.
00:14:02
76. Creating content is *itself* a reward! -- don't do it just for future sales.
00:19:59
75. Is it possible to make lots of money... authentically?
00:08:29
74. "Go with the flow" vs. Scheduled flow
00:27:12
73. Tad Hargrave Niche Coaching
01:31:22
72. Successful self-employment that's meaningful -- the 4 foundations
00:23:06
71. Are you spending enough time doing the right things to grow your business?
00:06:47
70. Let go of "building an email list" -- focus on growing an engaged audience
00:13:39
69. Create a daily practice of publishing your ideas
00:06:50
68. Authentic social media
00:07:24
67. Balance between showing up and letting go of ego based timelines
00:14:49
66. The EADA Method for Joyful Productivity
00:23:56
65. 10 Year Plan for Authentic Business (to reach a Semi-Retirement Lifestyle)
00:25:48
64. You don't need a great professional title and description...
00:28:12
63. Niche mates, not competitors -- we can all have enough clients!
00:16:17
62. The 8 Practices for Authentic Business Growth (brief summary)
00:06:56
61. Deliberate practice to bring joy to any task -- that you might otherwise procrastinate on...
00:18:02
60. Summary of "The Prosperous Coach" (book by Rich Litvin) + George Kao's reflections
00:20:26
59. Don't try to get attention... be yourself and see who shows up.
00:06:50
58. Are you "not ready"? (or procrastinating?)
00:06:22
57. My New 6-Month Coaching Program -- Thoughtful Life Calendaring (TLC)
00:24:35
56. For authentic content: Don't be afraid to lose people
00:06:00
55. The 8 Practices of Authentic Business
00:27:07
54. Focus on systems everyday, not goals
00:15:46
53. Aim for service, rather than fame.
00:23:51
52. There is no failure, only redirection.
00:18:42
51. Dylan Newcomb re: What is Embodiment and UZAZU?
00:23:45
50. Why I don't use images in my FB posts
00:16:31
49. The Energy Reboot Practice 2.0
00:21:10
48. Natasha Berta re: spirituality and structure for heart-based business owners
00:25:54
47. Your content is not just a marketing channel... your content is a service, a ministry.
00:03:40
46. Unschooling with Akilah Richards
00:28:47
45. Course Sample -- Investing for Retirement
01:31:10
44. Develop an urgency to create content (why create content consistently?)
00:17:51
43. Define your daily success: Focus on the next doable goal
00:13:20
42. Authentic Creating with Gregory Vahanian (Transformational Life Coach)
00:31:13
41. Where you are now is where you need to be.
00:15:05
40. How can we be unique in the marketplace?
00:34:23
39. Course Sample -- Authentic Client Enrollment
01:09:21
38. Should we give free or discounted services to friends and family?
00:13:52
37. Getting new clients: authentically reaching out for referrals -- with Jeremy Blanchard
00:22:27
36. Learn to love business-building actions
00:09:06
35. Corbett Barr -- How to succeed as a Creator
00:28:09
34. bonus Course Sample -- Conscious Money Flow
01:08:02
33. How to Effectively Use Visualization to Achieve Your Goals
00:17:54
32. If your audience isn't buying from you, here's why...
00:07:07
31. Avoid these misleading marketing tactics
00:14:36
30. Don't think of judgmental people - they're not your true fans.
00:07:38
29. Progress: Sunny Sabbini re: abundant thinking for content and netcaring
00:24:49
28. The Energy Reboot Practice (that I do many times a day)
00:07:02
27. Simple marketing strategy in 4 questions
00:06:08
26. Progress: Katie Raver re: authentic marketing + Attention Experiments
00:23:19
25. Every small business needs a stable rhythm of offers
00:15:31
24. bonus Timely: Purpose with Mark Walsh
00:31:50
23. Why I don't create content to get clients
00:06:26
22. 7 Copywriting Ideas for Marketing Your Services
00:18:19
21. Authentic success is reached by working through the daily uncertainty
00:07:01
20. bonus Progress: Tia Ma on Authentic Content and Qi Gong
00:22:12
19. Rest before you need to.
00:07:35
18. The power of giving 10% of your attention to your fellow small creators
00:12:08
17. bonus Progress: Tara Whitney on Joyful Productivity, Authentic Content, Light Launches
00:24:16
16. When you’re feeling β€œnot ready” to put your work out there…
00:11:50
15. Describing the variety of what you do β€” being a multipotentialite or multi passionate business...
00:14:50
14. Stop marketing to the lizard brain
00:11:48
13. Authenticity and money-making
00:22:48
12. Why I don't mind being "boring" in my content
00:06:53
11. The 3 Stages of Content Creation
00:12:59
10. bonus Special: Mark Walsh re Ethical Marketing and Money Mindset
00:39:06
9. Charge what you're worth?! Hmm...
00:07:07
8. Should you sell to the client's pain points?
00:12:08
7. How to demonstrate your expertise (and how not to)
00:05:30
6. Don’t try to get attention. Be yourself and see who shows up.
00:16:36
5. Money follows confidence.
00:08:34
4. The opposite of #hustle -- joyful calm productivity
00:14:51
3. How to Create Quality? Focus on Quantity.
00:21:10
2. I never feel ready (when I begin)...
00:05:45
1. The Tao of Authentic Business
00:15:38