If you’ve ever felt like your podcast visibility is chained to an algorithm, or you’re just plain tired of coming up with Instagram content no one sees, this episode is for you.
I’m breaking down 7 powerful ways to grow your podcast and attract clientswithout relying on social media. From podcast SEO and Pinterest to collaborations, email strategy, and blog repurposing, these tips are all about making your show your most effective marketing tool.
I’m sharing what’s actually working for me (and my clients), so you can ditch the content hamster wheel and start building visibility on your terms.
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Transcripts
Ep 24 Raw
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And today I am talking about something that I know so many of you are craving right now, and you are just. Wanting to know how to get visible without social media or even just the social media burnout. I do have a lot of people who love being on social media, so I don't want to convince anyone to not be on social media, but I also have a lot of people who are burnt out and we want to get visible.
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If you have great engagement, oh my gosh, keep doing what you're doing. But this episode is for you if you are like me. Your podcast can and should be the most powerful visibility tool you have. It can be your marketing engine. It can be the one thing you focus on, and then everything else can fall from it.
It doesn't have to stand by itself. I have. Seeing so many people think that starting a podcast would be so much work, and it is a lot of work. I'm not gonna discount that. But when you take away the other stuff that you are having to put your focus on, it does become easier. So today I wanna walk you through seven ways, and I know there's more than seven, but I just, I really just found seven to be the ones I wanted to talk about that can help you grow your visibility off of social media if that's something that you choose to do.
nd we don't wanna be burning [:
So I, I'll be very honest, I. I used to think that visibility meant showing up on social media or everywhere, really, like all the time, like you had. The first thing I think about when I think of visibility is I need to post on Instagram and trying to keep up with the stories, creating the reels and I don't know, and still find somehow to record my podcast.
It was all too much, but what I did learn. Both for myself and for my clients and not all of my clients. Some of my clients do amazing on Instagram. They have a huge following and they obviously need to stay there, and it's all in what works for you. But what I have found for me is that your podcast can do so much of the heavy lifting for you when you know how to ~make it,~ make it visible in the right ways.
none of it does have to be. [:
Your marketing engine and that way. I, I'm just gonna tell you right now, ever since I put all of my focus into my podcast, and I kind of, I'm not gonna say I let social media go. I've told y'all before if you've listened to me, I have a love-hate relationship with social media. There are days I love it, and there are days I am just like, I don't.
I don't want to be on there. I don't wanna have to depend on it. And that's when I decided my podcast comes first. And if I choose to post something on social media, just know that it is something that came from a podcast episode. I am no longer gonna take time out of my day to create content specifically for social media.
al different things because. [:
And that's only if they show it to people. I mean, if they're not even gonna show it to people who follow you. Then you have to be extra specific about it so that you're catching people who have no idea who you are. So that's just kind of my 2 cents right there. But we'll leave it at that. I'm not anti-social media.
I just don't want to have to rely on it for marketing. And ever since I have put my podcast first, I'm just gonna tell you things have been a lot easier, and if I want to come up with Instagram content, I already have it. I just have to. Actually create it so that that's another, that's another problem.
nd that is podcast, SEO. So. [:
That was a whole episode I did on podcast, SEO, and I have invited an SEO expert to join the podcast, so be on the lookout for that, probably in January, but we'll see. But if your show is optimized for search, meaning that you have key words in your show title, in your episode titles, they're in your descriptions show and episode description.
Your podcast has a much higher chance of becoming discoverable 24 7 when someone puts a search keyword in Apple or Spotify. Or, we're gonna get a little bit more into, um, using the podcast host for SEO. Because I've done a lot of digging on SEO, and I'm also, like I'm saying I'm learning a lot more.
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They can put that keyword, like I said, in Apple, Spotify, whatever host, oh, not host, but whatever. Player they use and you hopefully show up. That's long-term visibility. We're not playing with an algorithm there. The algorithm cannot take that away from you. If someone is searching for you and you show up.
That's what we want. We want that to be part of it. So what I would say to do is find a keyword that you think you want to be known for. And I say think because we do have to do some keyword research and that's a different topic, but not a different topic, but a different, a different episode I should say.
If you don't pop up at all, [:
And that's a, that's hard too, but at least it gives you a starting point. I had a client that I did an audit for and we found out that she was not showing up in search for her show, but one of her episodes did for the keyword. So at least something popped up, but that just went to show her that she needs to use that keyword.
In more of her stuff, more like her show description, even in her maybe her, ~um,~ subtitle, things like that. But, ~um,~ a little pro tip here, if you use phrases your audience would actually search for not clever titles, but like actual search terms. Like I just, for example, this one might be How to Grow a podcast without social media.
ething like that. Just every [:
And, ~um,~ episode 18, check that one out. And I'll link it below, like I said. Okay. The second, and these are not really in any particular order, I would say. I would say podcast, SEO is a big one, but, ~um,~ it is a slow growth, so it's not gonna just happen overnight, but. I have heard SEO experts say that podcast growth works a lot faster than, let's just say website, SEO.
So there's that. Okay? But the second one is Pinterest. Now, I will say that I am not on Pinterest yet. I have hired someone to help me with this because Pinterest is not my zone of genius, and even though I could learn how to do it, I just don't want to take the time to do it. So. I have hired someone who knows how to do it, and they're gonna set mine up for me.
g pins to Pinterest to bring [:
People are searching business terms. So really take into consideration that if you are taking your episode transcripts and you are turning them into a blog w you can definitely pin that to Pinterest. So if you need help turning your episodes into blogs, I do have a resource for you. It's my podcast blog builder.
she didn't tweak anything to [:
It's my. Episode, so it's me talking. It's not like I gave her a prompt and she spit out a blog post. It is literally my transcript in the blog post form. So it's so amazing. I love it. I've used it so much, and I have worked very hard to get it exactly the way I like it, and I'm now offering it to you, so.
If you want to check that out, I will have that linked below as well. But what's so great about Pinterest is that your content lives forever on there. I am actually hearing Jenna Kutcher in my head because she's so big on Pinterest, but I think of a, there's a graph and it's like Pinterest is one of the longest lasting.
ic for months or even years, [:
I know some people have had posts that take off for weeks. That's, that's probably very rare. But I know my posts don't even go to my own people who follow me. So. I am not going to depend on everyone seeing my Instagram post. So think of something as far as Pinterest being something that will help you really get that traffic back to your podcast.
And if you already have a few podcast graphics, you can reuse them. You can just pin them at, of course, putting 'em in the, you know, pin format, the sizing right. And all of that. ~But, and then just consistently be linking them back to your, I would not. ~So, I don't know Pinterest best interest. I might ask a Pinterest person to come on here and speak to us about it, but I know that pinning it back to a blog works best.
o go back to your website in [:
But, ~um,~ I highly recommend turning your episodes into blogs. Again, you can check out my podcast blog builder, and it will, I mean, you can have a blog post within 15 minutes and I'm, it will create it within. Seconds, but then you need to go through and look at it and actually upload it to your website.
Okay, the third thing is email marketing. And you've heard me talk about this before and it is I, you know, I went back and forth with email marketing. I think I've talked about this before. I had an email list. I kind of quit emailing, and then I just stopped and then I got rid of it, and then I started back up again.
uldn't wanna be bothered two [:
I was like, you know, I don't need an email list. I, I'm fine. I can do what I do already, but. I think having a way to nurture someone is so, and even though your podcast nurtures your listeners, the only I'm gonna say this is the only downfall of podcasting is that there's no way for us to have interaction with each other.
Even if you do Buzz Sprout or another podcast platform that allows you to text the host. Unless you give them your email address ~or your in innocence. ~So the thing about email is you get them onto the email list and then you can actually have conversations with them. That's what I think is so powerful.
gone are the days that that [:
Here's what we talked about and you know, some people used to just take their. Um, episode description, put it in an email and send it out. And that used to work, but not anymore. So ~take a. ~Maybe share a story or a tip, or at least one takeaway from that episode. Go a little bit more in depth and then give them a reason to go listen to it.
You don't have to write a full newsletter, but just repurpose what you've already been saying. Or if you're doing a weekly newsletter already, add a blurb at the bottom that says This week on the podcast, or. I don't know. I came up with Podcast Insider, I don't know if I'm gonna use that or not. So free, feel free to steal it.
y newsletter the same day as [:
Well, by the time you hear this, I will have been sending out weekly newsletters religiously. Now I got away from it. I'm getting back into it, and I hope to really go in depth on my newsletters. I want to really build a relationship with you. So if you're on my newsletter, respond to me, let me know. I would love to talk to you.
~Um, ~but it just kind of builds that relationship that maybe you don't have on social media. Yeah, we have the dms on social media, and I will say that's what I do love about social media, but I don't know, just people will read their emails or they don't read their emails. It's, it's kind of a toss up.
Inside my accelerator, this is one of the things ~that I will help,~ that I help my clients with. ~Put,~ add them into your email, however you do your email, but without filling salesy, without just saying, go listen to my podcast. One of the things that I heard recently is.
episode on how she does her [:
'cause I was just like, oh, what do I write in a newsletter? I don't know. But when she talked about, it's just a way for people to get to know her and tell her side of the things. And I don't know, it just kind of made me think I wanna do that too. So email marketing is very powerful. You can also sell from your emails so.
If someone doesn't buy from your podcast episode alone, they might get on your email list and then you may have talked to them into it through email. But don't discount that your podcast didn't do the job too, because more than likely the podcast got them onto the email. So the podcast still did work. I keep saying this, I know I say it a lot, but I will talk about that forever.
meone else's audience. And I [:
Be on a podcast. That's kind of my take on it. ~Uh,~ but find shows that are very comp that compliment yours, meaning they're going to have very similar audiences. ~Um,~ maybe they serve it in a different way, but they have like, their audience could potentially be your potential clients. That's what I'm trying to say.
And you wanna have, if you're going to pitch somebody, please back it up with value. And make sure that you are not just sending someone some random messages. Please make sure that you have researched who you are pitching to connect what you want to talk about, your expertise with their audience, because if it does not benefit their audience, it's just a waste of their time.
I know [:
you might have to dig a little deeper in ways to get their attention, but. It is worth it. And every guest appearance you're on, it really does introduce you to a whole new pool of listeners who they already love. Podcast. It's a much warmer audience than the cold social media followers that you might be attracting with reels and.
Again, it's just another way to build collaborations, which is number five. So yes, guesting on podcast is collaborating, but cross-promoting, collaborating with other people. If you're partnering with another podcaster or business owner, maybe you can swap promotions. Maybe you both share each other's episodes in your emails or.
if you've been listening, or [:
It just builds visibility through. Someone else, it's a collaborating. It's a community. It's, I don't know, it's just a low pressure way to grow, grow, grow.
When I work on visibility strategies with clients in the accelerator, I, it basically, it kind of points clients to realize that, oh, I don't have to do this alone. I can collaborate with someone else and it could be much simpler. You can do this through bundles and summits. ~Um, ~a lot of, another thing I wanna talk about in a minute, but referrals, but it's just collaborate with other people.
with Pinterest, and that is [:
Okay? So in my technical world of podcasting, and I have heard other podcasters say this, so I'm like, okay, it's not just something I made up. The episode description is what is in your player. So if you are on Apple, if you're on Spotify, if you're in iHeart, if you're in Pandora, whatever. Whatever the blurb is under where you are listening, that's the episode description.
Show notes, which is used very interchangeably, are what go on your blog post on your website. So some people just take what is in that episode description, a short summary, bullet points, and then they put it on a blog on their website and they call it the show notes with all the links and everything else.
f your podcast episodes live [:
You wanna add timestamps if you can. That's not necessary, um, short summaries. Or you could do the full blog post, whichever you choose. Include key phrases that your audience would be searching for. That way your podcast can show up in Google and not just in the podcast apps. 'cause not everyone even thinks to go search in the podcast apps, but if someone is searching for something on Google, your blog would pop up, and then hopefully within your blog you paste your.
Um, episode player with an embed code, and then they will notice right away, oh, this is a podcast episode. So that not only boost your, like being discovered, but it gives kind of like, gives your website a little bit more authority. Like, Ooh, this helps, this helps people know who I am. And just kind of builds your brand visibility too.
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The more people that know you even have a podcast, the better. So don't ever underestimate the power of just. Personal recommendations, someone talking to somebody else about your podcast. So when you give your ~le~ listeners a reason to share your show, whether you're telling them, you know, uh, something, I don't know, just like a powerful takeaway or a relatable story, a.
people will say things like, [:
Resonated with you if it made you think differently or something about, you know, similar to that, you can just say, share it with a friend who needs to hear it. Today, I'm thinking of Mel Robbins in my head right now. She's constantly saying, while the ads are going, share this with a friend, something like that.
But people trust people. And when your podcast becomes part of that trust and that referral network, they're gonna listen. You usually listen to things that your friends share. That's what I want you to take away from this episode. Visibility does not mean you have to be everywhere. You do not have to be constantly posting on social media if you do not want to.
peak that and I'm gonna even [:
I am all in on podcasting and when you have the right strategy behind it, you can build the trust, you can attract the clients, you can grow your brand while you take a step back. And that's exactly what I want. To help you do, and I wanna help my clients do inside of my programs. I want to turn their podcast, your podcast, into your most consistent and effective visibility tool.
One that's not gonna burn you out and one that you actually enjoy. I want you to enjoy what you do, and if you don't enjoy doing something, I want you to take a step back and think, well, first of all, why? And then if it's not serving you. Why are you doing it? You don't have to. You don't have to. There are so many other ways out there, so just remember, you don't have to be everywhere.
podcast can do that for you. [:
I promise it will work for you. So until then, keep creating those podcast episodes that move your listener one step closer to becoming your clients. And I will see you next week, friend.
