Why do some podcast listeners become clients, while others listen for months and never take the next step?

In this episode, I talk about the seven buyer types hiding in your podcast audience and how different listeners make decisions in different ways. You’ll learn why creating random episodes leads to stalled growth and how a strategic mix of episodes helps move listeners from content to clients.

This episode is for established business owners who want their podcast to support sales, not just deliver value. You’ll walk away with a new way to think about podcast content as part of a larger podcast-first funnel.

Episode Blog Post

RESOURCES MENTIONED

1. Grab the free episode planner I use with my clients

APPLY HERE

1. The Podcast-First Marketing Intensive: A high-touch intensive where we build your podcast-first funnel so your podcast becomes the foundation of your marketing and leads to clients.

FREE RESOURCES

1. Podcast Episode Planner
2. Get Your Next 20 Episodes
3. Quiz: What’s Keeping Your Podcast from Growing?
4. 7 Podcast Metrics to Track and How to Track Them
5. Private Podcast: Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record

OTHER RESOURCES

1. Podcast Blog Builder
2. The 30-Day Podcast Fix

LET’S WORK TOGETHER

1. The 30-Day Podcast Fix
2. Podcast-First Marketing Intensive
3. Launch a Podcast

CONNECT WITH ALLISON:

1. Follow on Instagram - @allisonnitsch
2. Threads - Follow here
3. Website - allisonnitsch.com

PODCAST RESOURCES:

1. Podcast Hosting: Captivate (7-day free trial with my affiliate link)
2. Referral Link for Descript
3. Website & Blog through Showit
4. Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.