Conquering a vertical market is one thing. Creating content that speaks to all ideal customers and companies within it is another.
In this episode, Amy speaks to d&b audiotechnik’s Global Communications Manager, Sara Sowah. d&b is the worldwide leader in professional audio solutions and has a complex, multi-layered client network. In the discussion, Sara shares the keys to creating content that attracts a versatile audience, why pillar content underpins d&b’s approach, and how she’s making her next content dream come true.
Amy Woods is the CEO and founder of Content 10x, the first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.
How d&b create content for a diverse range of ICPs
How to make bigger marketing initiatives worth the initial time and resource investment
Sara’s go-to project management tool for marketers