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How d&b audiotechnik Engineer Content to Reach Big Audiences with Sara Sowah
Episode 417th May 2022 • B2B Content Strategist • Amy Woods
00:00:00 00:20:31

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Conquering a vertical market is one thing. Creating content that speaks to all ideal customers and companies within it is another.

In this episode, Amy speaks to d&b audiotechnik’s Global Communications Manager, Sara Sowah. d&b is the worldwide leader in professional audio solutions and has a complex, multi-layered client network. In the discussion, Sara shares the keys to creating content that attracts a versatile audience, why pillar content underpins d&b’s approach, and how she’s making her next content dream come true.

Amy Woods is the CEO and founder of Content 10x, the first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.

Find out:

  • How d&b create content for a diverse range of ICPs
  • How to make bigger marketing initiatives worth the initial time and resource investment
  • Sara’s go-to project management tool for marketers

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