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The One Thing That Will Increase Your Cash Flow in January
Episode 41317th November 2024 • Salon Owners Collective • Larissa Macleman
00:00:00 00:28:51

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December is often your busiest month… every single client you have ever served comes to your Salon right before Christmas!

Which is great, but it means January and February are very quiet! And it can be quite stressful. You’re on a high, just had your best December and then you kick off the New Year very gappy and struggling to get clients booked in. But what if there was something that you could do to boost your Salon’s cash flow by $20 - 30k in January and February? Something that is easy to implement, you could kick it off in December when you’re talking to your 5-star clients and it’s not going to feel like a massive project that you’re starting at the end of the year… I’m talking about memberships! This is something that I implemented into my Salon (I actually did it because we wanted to renovate!) and I loved it… So it was fitting that I bring Shortcuts co-founder Jo, back on the Salon Owners Collective Podcast as she was the one that actually told me about this strategy all those years ago!

Here is The One Thing That Will Increase Your Cash Flow in January 

Here is why you should listen to the full episode:

  1. Learn how to boost your cash flow in January
  2. Understand how memberships work
  3. Know the steps so you can get started now!

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   Apply Now to Salon Mastery Coaching now.

Resources 

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. CLICK HERE for Shortcuts Guide to Salon Memberships!   Connect with Shortcuts  Shortcuts Website: https://www.shortcuts.com.au/ Shortcuts Instagram: https://www.instagram.com/shortcuts_anz/ Shortcuts Facebook: https://www.facebook.com/ShortcutsSoftware Jo’s LinkedIn: https://www.linkedin.com/in/joanna-burgess?originalSubdomain=au

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00:24:26
Shifting Your Mindset for Money Manifestation
00:37:10
Effectively Leading Your Salon’s Team and Connecting with Your Community
00:36:58
How to Transform Anxiety and Relearn to Live in the Joy
00:23:55
The Natural Evolution of Growing Your Salon Team
00:42:09
7 Habits of Highly Successful Salon Owners
00:25:53
Taking the Focus off of Followers to Strengthen Your Salon’s Social Media Strategy
00:35:01
Building the Foundation of Your Salon Brand Strategy
00:35:57
Banishing Brain Clutter to Make Better Business Decisions
00:29:39
Navigating the Intersection of Business and Marketing Strategy
00:31:15
Finding a Framework and Building a Platform to Develop Your Expertise
00:26:30
The 3 Non-Negotiable Pillars For Growing a Successful Salon
00:34:40
Finding the Right Coach to Help Close the Gap in Life and Business
00:27:55
Creating an Exceptional Employee Experience
00:22:06
Powerful Messenger Marketing
00:33:48
Surviving Facebook’s Algorithm Changes with Social Dinner Parties
00:29:00
Attract New Clients & Keep Them
00:46:16
Upsell over 200% Retail to your Clients
00:35:57
Use Instagram to get Clients
00:35:40
Creativity, Confidence and Business Building
00:41:33
A Life Worth Living
00:43:41
Stand out from the Crowd and Sparkle
00:41:09
An End to Your Employee Problems
00:25:59
SEO Sorted for Salons
00:41:08
Hangry Hairdressers at Christmas Time
00:14:33
Building an Authentic Salon Brand
00:42:13
3 Tips to Fabulous Team Performance
00:33:40
Salon Branding Mistakes You Should Avoid
00:46:45
My Story, From Overwhelm to Freedom & Profit
00:28:27
Step Out in Faith then do the Work!
00:38:56
Salon Success & War Stories from the Trenches
00:45:02
100 Days to Salon Success
00:42:09
Ditch the Overwhelm and Get Shit Done
00:25:11
Get Noticed & Put Your Salon on the Map
00:29:03
Three things I wish Salon Owners would do!
00:39:35
Adapt or Die
00:32:29
Don’t Be Afraid
00:33:32
Love (and accolades) as First Sight
00:28:38
Uncover Your Brand Legend
00:39:03
Is your Salon Actually Working?
01:11:50
The 5 Steps Of Content Marketing For Your Salon
00:36:06
A Salon with Passion
00:33:47
Never Die Wondering
00:37:35
What’s working in Facebook right now for Salons
00:28:56
2 Seconds Can Change your Life
00:29:21
5 Steps to Freedom and Profit for Your Salon
00:38:14
Have you ever felt like you should be happy?
00:43:32
If it’s to be, It’s up to me!
00:36:54
Building a Brand Stronger than the Team you Employ
00:31:12
3 Must Have Strategies to Grow Your Salon (without working more hours)
00:28:06
3 Tips to Conquer Instagram
00:32:15
Mastering Your Money
00:36:46
Your Website is Losing you Clients
00:24:30
How To Attract Dream Clients With Video
00:15:14
Build a Communication Culture
00:39:11
5 super simple ways to make more money, with out working more hours
00:23:39
Does your Salon have a Social Clique?
00:46:18
The Salon Mum Juggle is real, 3 tips to make it work!
00:33:38
How to Attract a Rockstar Team
00:21:25
3 keys to exploding your business & designing the lifestyle your really want.
00:36:57
Make it Work – Whatever it Takes!
00:33:29
Salon Website Design Secrets
00:34:01
Artist to the Stars – Becoming the Goto Expert!
00:28:48
How one salon successfully turned a social media following into real clients
00:29:49
Work On It Not In It
00:41:30
3 Social Media Secrets you need to know!!
00:29:17
Create a Salon Instagram Strategy With Plann
00:31:35
Make 2017 your Best Salon Year Yet
00:20:19
Create a Sustainable Salon & Boost your Profits
00:30:19
Your salon team can make or break a business
00:30:54
Launch and Grow your Dream Business
00:34:36
Put Yourself Out There
00:39:10
Follow your vision, prepared with a back up plan
00:34:44
Get found online with Jaime Jay
00:27:46
Can’t-fail strategies for Client loyalty
00:28:25