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Top 5 Expensive Mistakes Salon Investors Make — and How to Avoid Them
Episode 43528th March 2025 • Salon Owners Collective • Larissa Macleman
00:00:00 00:21:24

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Thinking about buying a salon or scaling your existing one? Before you dive in, I need to share the 5 most common — and costly — mistakes I see investors and salon owners make. In this episode, you’ll learn: ✔ Why oversimplifying the business could kill your growth ✔ How to build a team that stays, thrives, and grows with you ✔ The secret to engineering profit (even if you’re already at $1Million) ✔ Why going hands-off too soon is a recipe for disaster ✔ How smart salon CEOs make data-driven decisions, not guesses   Whether you’re an investor stepping into the salon industry or a stylist-turned-owner ready to lead with confidence, this episode is packed with lessons to help you scale strategically- not chaotically.   ✨ Book your free Salon Strategy Call with me to create your roadmap to $1Million and see if Salon Mastery is the right fit for you. www.salonownerscollective.com

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RESOURCE: Take the Health Check SALON MASTERY: Apply Now to Salon Mastery Coaching now! Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

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Marketing Yourself and Your Business
00:35:04
Grow Your Salon Business to Gain Freedom and Profit 2.0
00:42:51
Switching your Mindset to Improve your Life & Business
00:42:14
How to Harness the Power of Instagram Marketing in your Salon
00:30:11
How to Incorporate Education into Your Salon Expertise
00:34:25
The Salon Owners Collective Lunch – The Key Element to Salon Success
00:32:17
Exploring E-Commerce to Scale Your Salon Business
00:31:01
Improving the Client Experience and Your Stylist’s Sales Process
00:20:19
Honing Your Successful Salon Management Skills and Stepping Up as a CEO
00:38:11
Breaking Through Mental Barriers in Business and Life
00:48:13
The Art and Science of Successful Client Consultations
00:41:17
Developing Your Salon Team Leadership Style
00:42:54
Reframing Your Mindset for Greater Success in Your Salon and Life
00:24:26
Shifting Your Mindset for Money Manifestation
00:37:10
Effectively Leading Your Salon’s Team and Connecting with Your Community
00:36:58
How to Transform Anxiety and Relearn to Live in the Joy
00:23:55
The Natural Evolution of Growing Your Salon Team
00:42:09
7 Habits of Highly Successful Salon Owners
00:25:53
Taking the Focus off of Followers to Strengthen Your Salon’s Social Media Strategy
00:35:01
Building the Foundation of Your Salon Brand Strategy
00:35:57
Banishing Brain Clutter to Make Better Business Decisions
00:29:39
Navigating the Intersection of Business and Marketing Strategy
00:31:15
Finding a Framework and Building a Platform to Develop Your Expertise
00:26:30
The 3 Non-Negotiable Pillars For Growing a Successful Salon
00:34:40
Finding the Right Coach to Help Close the Gap in Life and Business
00:27:55
Creating an Exceptional Employee Experience
00:22:06
Powerful Messenger Marketing
00:33:48
Surviving Facebook’s Algorithm Changes with Social Dinner Parties
00:29:00
Attract New Clients & Keep Them
00:46:16
Upsell over 200% Retail to your Clients
00:35:57
Use Instagram to get Clients
00:35:40
Creativity, Confidence and Business Building
00:41:33
A Life Worth Living
00:43:41
Stand out from the Crowd and Sparkle
00:41:09
An End to Your Employee Problems
00:25:59
SEO Sorted for Salons
00:41:08
Hangry Hairdressers at Christmas Time
00:14:33
Building an Authentic Salon Brand
00:42:13
3 Tips to Fabulous Team Performance
00:33:40
Salon Branding Mistakes You Should Avoid
00:46:45
My Story, From Overwhelm to Freedom & Profit
00:28:27
Step Out in Faith then do the Work!
00:38:56
Salon Success & War Stories from the Trenches
00:45:02
100 Days to Salon Success
00:42:09
Ditch the Overwhelm and Get Shit Done
00:25:11
Get Noticed & Put Your Salon on the Map
00:29:03
Three things I wish Salon Owners would do!
00:39:35
Adapt or Die
00:32:29
Don’t Be Afraid
00:33:32
Love (and accolades) as First Sight
00:28:38
Uncover Your Brand Legend
00:39:03
Is your Salon Actually Working?
01:11:50
The 5 Steps Of Content Marketing For Your Salon
00:36:06
A Salon with Passion
00:33:47
Never Die Wondering
00:37:35
What’s working in Facebook right now for Salons
00:28:56
2 Seconds Can Change your Life
00:29:21
5 Steps to Freedom and Profit for Your Salon
00:38:14
Have you ever felt like you should be happy?
00:43:32
If it’s to be, It’s up to me!
00:36:54
Building a Brand Stronger than the Team you Employ
00:31:12
3 Must Have Strategies to Grow Your Salon (without working more hours)
00:28:06
3 Tips to Conquer Instagram
00:32:15
Mastering Your Money
00:36:46
Your Website is Losing you Clients
00:24:30
How To Attract Dream Clients With Video
00:15:14
Build a Communication Culture
00:39:11
5 super simple ways to make more money, with out working more hours
00:23:39
Does your Salon have a Social Clique?
00:46:18
The Salon Mum Juggle is real, 3 tips to make it work!
00:33:38
How to Attract a Rockstar Team
00:21:25
3 keys to exploding your business & designing the lifestyle your really want.
00:36:57
Make it Work – Whatever it Takes!
00:33:29
Salon Website Design Secrets
00:34:01
Artist to the Stars – Becoming the Goto Expert!
00:28:48
How one salon successfully turned a social media following into real clients
00:29:49
Work On It Not In It
00:41:30
3 Social Media Secrets you need to know!!
00:29:17
Create a Salon Instagram Strategy With Plann
00:31:35
Make 2017 your Best Salon Year Yet
00:20:19
Create a Sustainable Salon & Boost your Profits
00:30:19
Your salon team can make or break a business
00:30:54
Launch and Grow your Dream Business
00:34:36
Put Yourself Out There
00:39:10
Follow your vision, prepared with a back up plan
00:34:44
Get found online with Jaime Jay
00:27:46
Can’t-fail strategies for Client loyalty
00:28:25