Conversations: Archetypes, Branding, and Self-Discovery with Jennifer Whetzel
Guest: Jennifer Whetzel, Ladyjane Branding
After more than 25 years in the marketing and advertising industry, and after finding significant symptom relief in medical cannabis and emotional support from community members, Jennifer Whetzel was inspired to use her professional expertise to help businesses in the cannabis industry.
In 2018, she founded Ladyjane Branding using the power of Archetypes to help companies develop unique brands that lead to deep connections with consumers. Her background in compliance also led to development of an online course teaching FDA-compliant messaging for CBD and cannabis brands called Sell Joy!
In 2019, Jennifer initiated “The Women in Cannabis Study,” an in-depth multimedia research project to understand the journey of women working in the cannabis industry. Results of the study will be forthcoming in a partnership with Hasty Storytelling and the basis of a book written by award-winning author of The Medicalization of Marijuana, Michelle Newhart.
In 2020, she co-founded Independent Diamond Brokers, which focuses on B2B networking and events for local Maine growers & retailers.
She is also on the Board of Directors for #thisisjaneproject, a non-profit focused on providing education and access to plant medicine for trauma survivors.
A prolific reader and lover of nature, in her spare time Jennifer can be found either with her nose in a book or in the woods on her property in Maine.