Why doesn't merely explaining problems lead to action? Why is it more effective to tell a narrow story than a broad one? Is perfectionism killing your content?

In this first episode of the new series of Research Unravelled Peter is joined by guest Nick Peel - the digital content and social media lead at Wellcome Trust - who talks about the work that he and his team are doing to share the organisation's stories online.

Visit us at www.orinococomms.com | Contact me at peter@orinococomms.com | Join our community and subscribe to our newsletter at orinococomms.substack.com | Tell us what you think bit.ly/orinoco-speakpipe_pod