Artwork for podcast Irresistible Communication
The right kind of simple
Episode 28219th February 2024 • Irresistible Communication • Dr. Michael Gerharz
00:00:00 00:01:35

Share Episode

Shownotes

There are different flavors of simple. Only one of them is the right kind of simple … 

Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog

Transcripts

Michael:

Welcome back to “Irresistible Communication”.

2

:

Two minutes, twice a week.

3

:

No nonsense advice on

leadership communication.

4

:

Great communication tends to be simple.

5

:

Not trivial or simplistic,

but profoundly simple.

6

:

So here's the difference.

7

:

Trivial messages take us nowhere.

8

:

Simplistic ones take

us to the wrong places.

9

:

Or sometimes they stop

short of the destination.

10

:

But profoundly simple ones light the

path to unexpected places, places

11

:

that are worth exploring and worth

having a deeper conversation on.

12

:

Both, trivial and simplistic, try

to remove or replace the complexity.

13

:

They pretend that things would be

simpler than they actually are.

14

:

And in the best case, that's mostly

harmless, but in the worst case, it

15

:

could even be dangerous because it

might lead us to the wrong conclusions.

16

:

These two cut the conversation short

and offer conclusions without the

17

:

hassle of having to think it through.

18

:

That's their appeal.

19

:

But profoundly simple

means something different.

20

:

It does not replace the complexity.

21

:

It makes it accessible.

22

:

Profoundly simple doesn't aim to

end the discussion, but to spark

23

:

the curiosity that allows the

conversation to start and go deeper.

24

:

So, can you tell your story

in a profoundly simple way?

25

:

Keep lighting the path and

share this with a friend.

More Episodes
282. The right kind of simple
00:01:35
281. What they don’t tell you about storytelling
00:02:04
280. The sound of aha
00:00:47
279. The only one
00:01:44
278. What do you want to be known for?
00:02:14
277. Open their eyes
00:02:14
276. Attention to detail
00:01:43
275. Startup culture
00:02:00
274. A silent saboteur
00:02:35
273. Getting from vision to execution
00:01:44
272. Profoundly simple
00:01:34
271. Just okay or exceptional
00:02:17
270. The Tipping Point
00:02:03
269. Beyond leading with vision
00:01:54
268. Making a leap in 2024
00:02:01
267. Where to find great stories
00:02:00
266. The space they need
00:01:59
265. A special gift
00:01:59
264. How to stand out
00:01:43
263. How to make choices
00:01:33
262. An outburst of laughter
00:02:08
261. The motivation gap
00:01:50
260. The year’s end race
00:02:09
259. Choosing the right track
00:02:03
258. The “We” Overload
00:02:11
257. When it’s time for a pause
00:01:37
256. Overcorrection
00:01:41
255. How to become an outstanding speaker
00:01:56
254. Steering conversations with a quiet authority
00:02:16
253. The double-sided aha effect
00:02:42
252. The Appeal of the Dark Side of Marketing
00:02:45
251. Dare to make bolder promises
00:02:14
250. Summer break
00:01:39
249. What customers want
00:02:19
248. Changing your mind
00:01:39
247. When rational hits emotional
00:01:41
246. The real reason your product is superior
00:02:53
245. The clarity river
00:01:40
244. Time’s up
00:01:35
243. A quick point
00:00:20
242. Right in the middle
00:02:21
241. Your favorite movie
00:01:48
240. The next big thing
00:01:40
239. How can anyone still want to lead a tobacco company?
00:02:36
238. The misuse of stories
00:01:54
237. Existential threats
00:02:08
236. Leave out the boring parts
00:01:43
235. The special ones
00:01:38
234. Storytelling lessons from Rocky
00:02:10
233. How is clarity to be achieved?
00:01:49
232. Super focused communication
00:01:50
231. The truth about cars
00:02:30
230. Most storytelling is selfish
00:01:35
229. The brilliance of coaches
00:01:51
228. Can you draw it?
00:01:36
227. Trigger the prediction machine
00:01:52
226. The Pareto trap
00:02:22
225. In love with an idea
00:01:42
224. How to out-compete bullshitters
00:01:39
223. Let’s face the truth
00:01:31
222. No time for this
00:01:50
221. When people should care but don’t
00:02:35
220. An unfair advantage
00:01:46
219. Why is finding clarity so hard?
00:02:39
218. Caring for the cause is not enough
00:02:18
217. The right idea in the wrong meeting room
00:02:08
216. The mission to distract you
00:01:51
215. The blank stare
00:02:01
214. A new name
00:01:42
213. Bold promises
00:02:11
212. All eyes are on you
00:02:04
211. The clarity habit
00:02:22
210. 8 million
00:02:17
209. I think, therefore I am right
00:01:54
208. What perfectionists care for
00:01:59
207. What you say vs. how you say it
00:02:25
206. Who’s in the driver’s seat?
00:01:40
205. The real goal of a pitch
00:01:56
204. Would they come back?
00:02:18
203. Judging from the first impression
00:01:54
202. The indifference of PowerPoint
00:02:08
201. The polite audience (and why you should avoid it)
00:02:37
200. Better sales pitches
00:01:40
199. How to deliver bad news
00:01:39
198. A tough decision
00:01:53
197. Juggling multiple priorities
00:01:58
196. Objectively better!
00:02:19
195. Pitching in online meetings
00:02:42
194. Knock, knock! Here’s your passion!
00:01:55
193. Making your best decision
00:02:24
192. Drawing your audience in
00:02:06
191. The difference between bad and good leaders
00:01:36
190. A speech begins long before you say the first word
00:01:46
189. Simplifying decision making
00:02:32
188. When you care deeply
00:02:34
187. What’s your pass-along-phrase?
00:02:53
186. Who gives a damn?
00:01:46
185. An important lesson from David Bowie
00:02:47
184. On the surface
00:01:37
183. Speaking up on their behalf
00:01:55
182. I’ll just wing it (or do you?)
00:02:05
181. Avoiding your audience’s autopilot
00:01:51
180. Don’t persuade harder, resonate stronger!
00:01:36
179. Afraid of failing
00:01:55
178. The not-so-rational argument
00:02:03
177. The practice drug
00:02:31
176. All successful marketing works the same
00:02:16
175. You better pay attention
00:01:54
174. The complete picture
00:01:43
173. 5 new clients every week?
00:01:55
172. Sweating the details
00:01:46
171. How to avoid decision overload
00:01:56
170. Don’t oversell, satisfy
00:01:46
169. 5 ways to get rid of boring meetings
00:02:15
168. A fun game with stories
00:02:25
167. Bad resistance, good resistance
00:02:09
166. Good intentions gone wrong
00:01:50
165. Error without consequence
00:01:41
164. How to become known as a person others can trust
00:01:27
163. Will your audience pass your message along?
00:01:41
162. If marketing was a bakery
00:02:23
161. How to become a great boss
00:01:50
160. How Steve Jobs’ reality distortion field worked
00:01:57
159. The real importance of the first impression
00:01:51
158. Don't be boring
00:02:11
157. Getting more applause
00:01:54
156. The shift in smart leadership
00:01:48
155. What’s wrong with how social media measures relevance?
00:02:15
154. How much preparation you need …
00:01:57
153. Brain 2 brain
00:01:58
152. 2 kinds of businesses
00:01:45
151. Lazy empathy
00:02:03
150. Changing the world, one life at a time
00:01:34
149. The house is on fire
00:02:15
148. The lazy designer
00:02:24
147. A great way to get attention
00:02:31
146. Do you start at the beginning?
00:02:32
145. The problem with politeness
00:02:18
144. Are you strong enough for PowerPoint?
00:02:46
143. The Bay effect of marketing speak
00:02:23
142. A magic confidence potion
00:01:59
141. Thank god, it’s Monday
00:01:40
140. The Curse of Knowledge
00:02:16
139. The key to your audience‘s attention
00:02:05
138. I’m sorry
00:01:48
137. Sales deck? No, thanks!
00:02:07
136. The show is part of the substance
00:02:11
135. Mastering complexity
00:02:25
134. Dealing with bullshit
00:02:30
133. Great communication fixes your product
00:02:27
132. The fear of finishing
00:02:41
131. What if the others are right?
00:02:16
130. Sales presentations that work
00:02:11
129. What’s her job?
00:02:04
128. Contagious behaviour
00:02:07
127. How to serve your audience well
00:01:59
126. The Leaders Light the Path Manifesto
00:02:25
125. The loooong pause
00:01:46
124. What was the question again?
00:02:10
123. Tell me only one thing
00:02:16
122. Hard work and despair
00:01:58
121. Thoughts on authenticity
00:02:46
120. Thanks for confirming my opinion
00:02:37
119. Know it all, know it quick!
00:01:49
118. It’s their time
00:01:56
117. Top of mind
00:02:21
116. Hard choices (and why you should seek them out)
00:02:49
115. Changing the rules of pitching
00:02:54
114. Just 3% better
00:02:06
113. It’s the hero we look at …
00:01:53
112. Presenting against Netflix
00:02:13
111. Who’s gonna decide?
00:02:05
110. Fixed worldviews (and how to deal with them)
00:02:58
109. What kind of yes are you seeking?
00:01:44
108. Two kinds of remarkable
00:02:03
107. What to do when people don’t get your message
00:01:55
106. Opinionated leadership
00:02:27
105. Why people feel uncomfortable with their story
00:02:09
104. So you want to shine
00:02:21
103. Two kinds of suspense
00:02:28
102. Empowerment
00:02:01
101. Play fast, but practice slowly
00:01:51
100. Enough is not enough
00:01:29
99. Embracing weaknesses
00:02:48
98. The gift of speaking (X-mas episode)
00:02:07
97. In the middle of the night
00:02:48
96. What are presentations for?
00:02:30
95. Why you shouldn’t use busy slides
00:02:46
94. What customers want
00:02:33
93. Happily undistracted
00:02:06
92. Wouldn’t it be great
00:02:18
91. Great communicators make you feel smarter
00:01:53
90. Using more natural language
00:02:06
89. Complexity sells better
00:02:09
88. The role of special effects
00:02:31
87. What do you hear when you listen?
00:02:03
86. Hoping that something sticks
00:02:10
85. Living a life worth telling
00:02:13
84. What to do when you can’t nail your message
00:02:03
83. Brilliant time wasters
00:01:57
82. The decision to focus
00:02:01
81. Let’s assume your marketing works …
00:02:00
80. Good and bad is still alive in marketing
00:02:43
79. Don’t get killed!
00:02:16
78. Cute and clever is a trap
00:02:30
77. If time runs out …
00:02:31
76. How to not crush your team
00:02:50
75. A respectful approach to marketing
00:01:57
74. Clarity is the leader’s job
00:02:06
73. Speaking with confidence
00:02:33
72. Why messages spread?
00:02:33
71. Super prepared but headed for failure
00:02:45
70. How to become more quick-witted
00:02:45
69. Keeping your audience hooked?
00:02:39
68. Communicating risk
00:02:12
67. A better approach to “about us” pages
00:02:44
66. I’m hooked. Now what?
00:02:31
65. A different perspective on price
00:01:54
64. Saying what we mean
00:01:53
63. Faking authenticity
00:02:36
62. Does complexity sell better?
00:01:57
61. Any given day
00:02:25
60. Showing up as a human
00:02:04
59. A third kind of marketing
00:02:30
58. Wow vs. Aha
00:01:51
57. The purpose of fear
00:01:39
56. Speakers of Destruction
00:02:31
55. The best presentation award
00:01:56
54. It’s still story first
00:02:18
53. Blind to your own brilliance
00:02:30
52. The Servant Speaker
00:02:22
51. Conquer the fear of public speaking
00:02:16
50. The biggest stage you’ve ever been on
00:01:54
49. Keeping the best for last
00:02:07
48. The evolution of leadership
00:01:54
47. Fixing our audience
00:01:53
46. The forbidden Star Wars opening
00:01:58
45. When Howard Schultz ran a meeting
00:01:47
44. Managed dissatisfaction
00:02:25
43. Glued to your lips
00:02:55
42. The trap of irony
00:02:22
41. The broken promise of attention
00:02:18
40. Getting your audience to pay attention
00:02:39
39. A gift for your audience
00:02:09
38. It’s pronounced creativity but it’s spelled differently
00:02:06
37. What’s important to know about your product?
00:02:15
36. The joy of figuring things out
00:01:44
35. How to do your best on stage
00:02:54
34. Born to pitch
00:02:21
33. Fancy is overrated
00:01:57
32. The real purpose of preparation
00:01:50
31. The only feedback that matters
00:02:03
30. Eliminating boring presentations
00:02:39
29. What’s behind the facts?
00:02:05
28. Interview: The principles of organisational excellence (Kathy Letendre)
00:33:45
27. A new perspective
00:02:00
26. Leaders who struggle in front of a crowd
00:02:55
25. The most overlooked reason why pitches succeed
00:02:06
24. Why so many mission statements fail
00:02:09
23. The right way to tell your story
00:02:28
22. A precious gift
00:02:04
21. A Hitchhiker’s perspective on questions and answers
00:02:53
20. Interview: Unleashing the potential of leaders and their teams (Annette Liebau/Allianz)
00:37:12
19. How to get seen and heard
00:02:15
18. Audiences don’t care for quick answers
00:03:05
17. How to get people moving
00:02:20
16. Do you care enough?
00:03:04
15. It’s a pure joy to be around these people
00:02:02
14. Meetings that make sense
00:02:21
13. The limitless joy of tricking people into a deal
00:02:40
12. 10 different versions of the same story
00:02:15
11. What’s the best part of your speech?
00:02:52
10. A simple way to be more authentic on stage
00:02:07
9. How to get an audience to like you
00:02:21
8. Making sense of a strange reality
00:01:58
7. Competing with Netflix
00:02:06
6. The opposite of sneaky sales tactics
00:02:21
5. Inciting action
00:02:21
4. Staying on top of the noise
00:02:01
3. What great speakers do differently
00:02:31
2. The next Steve Jobs
00:01:53
1. Speak with clarity
00:01:45
trailer Trailer
00:01:27