Michael:
Welcome back to “Irresistible Communication”.
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Two minutes, twice a week.
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No nonsense advice on
leadership communication.
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Great communication tends to be simple.
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Not trivial or simplistic,
but profoundly simple.
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So here's the difference.
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Trivial messages take us nowhere.
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Simplistic ones take
us to the wrong places.
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Or sometimes they stop
short of the destination.
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But profoundly simple ones light the
path to unexpected places, places
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that are worth exploring and worth
having a deeper conversation on.
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Both, trivial and simplistic, try
to remove or replace the complexity.
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They pretend that things would be
simpler than they actually are.
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And in the best case, that's mostly
harmless, but in the worst case, it
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could even be dangerous because it
might lead us to the wrong conclusions.
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These two cut the conversation short
and offer conclusions without the
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hassle of having to think it through.
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That's their appeal.
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But profoundly simple
means something different.
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It does not replace the complexity.
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It makes it accessible.
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Profoundly simple doesn't aim to
end the discussion, but to spark
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the curiosity that allows the
conversation to start and go deeper.
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So, can you tell your story
in a profoundly simple way?
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Keep lighting the path and
share this with a friend.
