Sarah Grace Allred is disrupting Marketing. Marketing to women using masculine strategies may finally be falling out of favor, but it's still happening. And it does not work. Sarah's agency, Victress™ Marketing, addresses 72% of buyers, who are women, and helps businesses connect with women in for real.
With a Top 30 Business Podcast on Apple iTunes, Sarah's greatest accomplishment is building her empire while maintaining a strict 12-hour work week that celebrates FRIDAYS off to swim with her kids. Sarah is a highly sought after Strategy Coach with clients from all over the world. Using Sarah’s unique Victress Marketing system, clients are able to escape “salesy” marketing strategies, spend less time at the computer, and grow their business in a way that lets them take Fridays off. In fact, MOST of Sarah’s clients work less than 12 hours a week!
Sarah Grace is determined to help women in business dominate in without “The Typical Grind”, and without sacrificing their family, faith, or integrity. Sarah is living proof that if there was ever a time where women could “have it all” - that time is now. Sarah has been married to Greg for 14 years, is a mother to 4 kids, and while we don't know each other that well we immediately clicked.
I'm inspired by Sarah's mission, and I am sure you will be, too!
[00:00:17] Sarah Allred: We started, you know, serving refugees at Christmas. We started, you know, Thursday swim afternoons, and what it did is it lit me up as the asset. And so when those 12 hours came that I did work, everything happened faster, everything was clearer, everything was more passionate, everything was more aligned because I was lit up.
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[00:00:50] Hersh Rephun: What if the truth came in a gel cap and we could just pop it in our mouths and forget about it? Well, it doesn't, and we can't. But we can laugh in the face of reality while plotting our survival.
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[00:01:21] Hersh Rephun: With me today is Sarah Allred. Sarah, it's exciting to have you here. I just wanna tell the audience a little bit about you. The thing that pops out right away is that Sarah's clients, most of Sarah's clients only work 12 hours a week. Which is a true, is a good thing to start with. You know, she has one of the top 30 business podcasts on Apple.
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[00:02:06] Sarah Allred: I'm so thrilled to be here.
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[00:02:23] Sarah Allred: So happy to be here.
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[00:02:51] Hersh Rephun: So fill us in.
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[00:03:15] Sarah Allred: Things. And so time has never quote unquote been on my side. I was never that entrepreneur that could spend 80 hour work weeks to, to build an empire, and yet I had a drive. I really had a drive transitioning. I used to be a band director. So all band nerds unite right now? Oh, I was a band director before I became a mom, and I learned really early on a couple of things.
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[00:04:06] Sarah Allred: I just was so resentful. I felt resentful and it wasn't working for me. And so I, I got a little bit of an out, I got pregnant with my first baby and I said, Hey, this is my ticket out to explore something new. And I became a mom and I. I that 13 year old, that 13 year old girl now is one of my dearest friends and one of the most extraordinary girls you would ever meet.
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[00:04:52] Sarah Allred: There wasn't this filling of where I'm headed. Is that making sense, Hirsh? Yeah, because
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[00:05:10] Sarah Allred: know?
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[00:05:38] Sarah Allred: Like I saw how that positively impacted me. And so I went on my own journey to find it. And I think the beautiful thing that I hope to bring to the table for any of your listeners that may feel like time is not on their side, whether they've got a nine to five and they're trying to transition to something that is more passion driven or freedom driven, or if they're women and they've got kids or they're a swim coach, whatever it is, that if time doesn't feel on their side, I would shout it from the rooftops that the fact that time on is not on your side is your greatest asset.
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[00:06:32] Sarah Allred: Right. Wow. And this was not with startup money. We were porous church mice. We were in the middle of residency and you know, it was literally making bread from scratch 'cause I couldn't afford it. And in that year and a half, that 12 weeks really, really gave me the opportunity to say, Who do I wanna serve?
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[00:06:59] Hersh Rephun: Well, Sarah, you've also, you almost by default, zeroed in on what do I do best? Because I might as well do what I do best because I have to do it fast, right? So I don't have time to become a whole bunch of things that I'm not, which a lot of us, I love that.
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[00:07:38] Hersh Rephun: Trying to do. Mm-hmm. By and large, people were looking to fit into a company or a process, or Yes. Corporate, something that al corporate, something that already existed and I didn't, I never felt comfortable in the corporate world. So what that meant was I had to be in smaller companies or eventually start my own companies.
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[00:08:10] Sarah Allred: Yeah, that's really where Victor started and I love that you feel like it's powerful and feminine.
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[00:08:42] Sarah Allred: I was trying to use the online, Space to make my mark. And so those are the people that I was most, I resonated the most with and that I felt like I could help the most because that's kind of where I had sat. And the the cool part of what Victors Global has really grown into is we actually have a lot of male clients now because we specialize in helping male CEOs.
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[00:09:28] Sarah Allred: So it's been a journey, and I never would've thought I'd be sitting here. This is crazy. There
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[00:09:47] Hersh Rephun: And then the other part of the getting women to six figures at 12 hours a week. Yeah. So part of it is you're busting perception, right? The perception of 40 hours a week, you know, as though people have really worked, you know, 40 hours a week. It could, could be a fantasy for someone who's working 80 hours a week for a 40 Absolutely.
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[00:10:17] Sarah Allred: Oh, I love that. And, and if I can put a plugin, a really unexpected plugin for a friend of mine, Richie Norton has a new book out called Anti Time Management, and I, he is a dear friend and someone who has mentored me along the way, and I feel really grateful.
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[00:10:53] Sarah Allred: And so when Richie, Nick originally sat with me, he was like, I was like, I don't even know what that means. Like, you know, like, explain what that looks like in my life. And, and so we started to establish this and he discovered that like, I really, really had a desire to learn how to cook like British break.
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[00:11:28] Sarah Allred: Yeah, set the cooking classes up. Get a mentor to come every Friday to teach you, go swimming with your kids every Thursday afternoon. And so we actually started establishing all the goals I was trying to work towards. And we just started them. We started, you know, serving refugees at Christmas. We started, you know, Thursday swim afternoons, and what it did is it lit me up as the asset.
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[00:12:11] Hersh Rephun: space. Yeah, that is totally relatable for me.
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[00:12:45] Hersh Rephun: I could be shooting something. I would come to the press release. All excited about telling that story, and the press release as a result would be, Really unusual, which is what I became known for, telling stories via press releases where, you know, they have more life and vibrance than you would expect or than people think is necessary.
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[00:13:27] Hersh Rephun: So I've always seen the benefits of one to the other. And you know, when women come to you, what do you hear? Most often these days because times change and we've come out of a really tough time. Yeah. What do you, what do you hear these days about the workplace, about the work, you know, the availability and environment and attitudes?
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[00:13:53] Sarah Allred: love that question so much. I don't think I've ever been asked that question. Oh, so I got my brain going a little bit. We had to bring it Hirsch and instinctively when I meet with these women and we start to build their first six figure idea, there are really two very prevailing fears. Number one is, I am too late.
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[00:14:44] Sarah Allred: Right? Yeah. And it's just not the case. Like Hirsch, to build a six figure business, you need like seven great people as clients, seven. And we can grow it with that. Right? That's how mine grew. That's how so many of our six figure victors have built their stuff is, can I serve at the highest level seven people?
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[00:15:15] Hersh Rephun: Yeah. But seven clients would be a lot of people, if you're have a small. Business. I mean. Right. You know. So what does, how does that give me an example of a business, oh, this is so good.
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[00:15:27] Sarah Allred: yeah. This is so good. So one of the things that we teach at Victors Global when it comes and we work with these amazing male CEOs, is we talk about the bus stop conversations between women. Right? Okay. And so we talk about that women are naturally your greatest referrals. Right. That they talk about the things that they are blown away by, right?
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[00:16:04] Sarah Allred: And we talk about if you can get one woman. To feel loyal if you can just take such good care of her v i p style, that she's loyal to you, that she believes in you, that she is receiving actual results from you. You've now hit 10 more. Because she's gonna talk about it and she's gonna post about it very, very naturally.
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[00:16:42] Sarah Allred: Yeah. And, and that is the goal is our first goal with our six figure clients. Is for them to get their first seven fans.
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[00:17:09] Hersh Rephun: People are more guarded. I just think guys are more guarded. I'm more like that person that would. Just refer, refer, refer all the time. And when I get into the world of the affiliates and all that, I get feel a little out of place. 'cause it seems so formal, you know, it does feel so formal. I have a friend named Steve Ramona, who is now synonymous to me with.
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[00:18:00] Hersh Rephun: That I wasn't, you know, I, I have two older sisters I grew up around, you know, my dad and I always felt like we were way outnumbered, even though there were three women to the two of us. But we felt like we were just outnumbered, you know? And, uh, and so I, you know, I don't, and my grandmother was over the house all the time.
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[00:18:37] Sarah Allred: I. We teach them many things. The best part is my act. My team, if we go and do like a one-on-one consultation with them, we fly in me and a teammate, and we observe the front end part of their business.
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[00:19:06] Sarah Allred: We look for the things, we specifically look for, the things that are repelling women from enjoying their brand, seeing their brand resonating with their brand, and we kind of put it through the shredder and start to rework some of the ways in which they increase lead generation. And so I love that you bring up the word like, I wanna steal your word Hirsch.
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[00:19:52] Sarah Allred: Most women feel hugely uncomfortable with that. They would so much rather just feel loved. Vipd. White glove treatment from your company and they will take it to the races. Yeah. The formality of it is such a huge part of what we do at Victors Global to try and strip that down, to just be a human to the most powerful consumer on Earth, which are women.
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[00:20:28] Hersh Rephun: This is a fascinating thing, and by the way, we can come up with a term formality is, I'm glad that you appreciated that word.
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[00:20:50] Sarah Allred: if the domain's available. That's anti formality. That's right. That's my favorite.
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[00:20:55] Hersh Rephun: Anti formality. Anti formality. Yeah. But I love it. Okay. Well anyway, I, I don't wanna digress too much. Go ahead. Give me the example of, of. The tearing apart of that. Yeah.
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[00:21:15] Sarah Allred: When we start talking about like the gender differences in marketing, that this is just a discussion on marketing. Right. Yeah. And, and what we've found, and so this is not meant to say that these CEOs are, are dumb. No. They are hugely successful. They are just trying to better leverage the consumer that's buying 80% of stuff online.
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[00:21:50] Sarah Allred: They're like a $17 million a year business, a legitimate business, and led by three incredible men. Dads, they are men of men who have faith backgrounds. Just such incredible CEOs. So they brought me in and we started looking at things and one of the beautiful and small yet significant adjustments that we were able to make was in their introductory webinar.
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[00:22:42] Sarah Allred: Okay. And it's true. They've done it for me. Okay. So I know that it's true. And then immediately on the next slide they say, do you know how safe this is and how like really successful people are using this? People like Jeff Bezos, people like Oprah Winfrey, people like Jay-Z. People like Warren Gate, Warren Buffett, okay.
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[00:23:24] Sarah Allred: 'cause all of them are dropping off at this point. Do you have a guess Hirsch, why that's happening?
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[00:23:32] Sarah Allred: Yeah. Why does that work? Why doesn't that work for women? I'm gonna totally put you on
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[00:23:42] Hersh Rephun: 'cause you Correct. You mentioned Oprah, so it wasn't that they were all men. Correct? It was that they were all people of such wealth that the women couldn't relate to them. Yes. We call
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[00:24:05] Sarah Allred: Yeah. We use the word, but to say she loves what you're talking about as far as saving her, you know, five figures in taxes, but. But what? Right, but what? Right, right. Well, Oprah's got an entire team. Okay. Right. Well, Jeff is a jerk and, and divorced his wife. Or like, I mean, there are so many, right? You wouldn't believe the panel of women that were like, I don't wanna be like, Jeff, are you kidding me?
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[00:24:33] Hersh Rephun: we Well, they're also, oh, go ahead. Go ahead. No, go. I wanna hear, let's hear. They're also highly scrutinized individuals, so if you pick people who are the epitome of success, Whether they're angels or not, they're going to be scrutinized. You know, if you go a little lower, like if they used as an example, this is just an example.
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[00:25:11] Hersh Rephun: Aspirational. Yeah, it's aspirational, but it's like family. So, you know, they chose the biggest examples they could, you know, they could find, plus everybody feels like Jeff Bezos should pay taxes. Right. Jeff Bezos should be paying taxes. Why should, so this is the same crap that he gets away with. But I'm gonna do it to save $10,000 and he's saving a, you know, a billion dollars.
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[00:25:38] Sarah Allred: Isn't that fascinating? And, and Hersch in the world. I mean, you are a marketer, right? Yeah. You are a brander, you are a messenger. All of those things that you go and look around the internet, and I'm not gonna name names, I'm not here to throw anybody under the bus, but when you come.
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[00:26:16] Sarah Allred: Yeah, they probably like accomplished that thing in seven days, but is it the norm? Is it the norm for that company? No, because there's all that legal jar garbage in the bottom right results, not typical results. So we teach our male CEOs that they should lead their messaging with the typical result. Oh, nice.
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[00:26:59] Sarah Allred: She talks,
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[00:27:02] Sarah Allred: the bus stop, and then she buys from you again because she knows she's gonna lose the next date. Yeah, there is this loyalty that is constantly happening and I think so often women get a bad rap that we're like grudge holders. We're also loyalty guardians.
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[00:27:25] Hersh Rephun: That's the hardest thing's for a brand too. That's the hardest thing for a brand to secure is loyalty. They try all these is disparity between what? How women treat loyalty programs or rewards programs or view those things versus how men do.
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[00:27:59] Sarah Allred: But women are much more involved in those programs of earning status and growth and deals as they grow within a brand than men are.
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[00:28:21] Hersh Rephun: Yes. They're just trying to survive and thrive in today's world. It's crazy out there. Solidarity. It's not, it could be about anything. Right. It could be about family. It could be about kids education, mental health, business, job hunting, any of this stuff. Entrepreneurship, any of it. Yeah. But the thing that that is so resonant is that, It's not transactional.
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[00:29:08] Hersh Rephun: Right, and gaming the system like Adam Sandler and Punch Drunk Glove, where he, where he, he sees a flaw in the pudding, the pudding promotion, and realizes he can, he can get all this, all this free pudding or free trip with, with, by buying a certain number of puddings that whatever it was. But it's like, it's that gaming, that gaming mentality, not the.
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[00:30:04] Hersh Rephun: Is a heavy one. So do you, are both with men and women, are you confronting a lot of people with, you know, the, in addition to trying to start their business and trying to thrive, they're weighted down by, you know, some of the heaviness that's out in the world, whether it's the pandemic or UN or unemployment that had hit, you know, them during a certain time, whatever.
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[00:30:58] Sarah Allred: I, I tried to get religious promotions that they had gone after. I tried to get the same jobs that they had gotten. I tried to like do theater like they had gotten, and what's really fascinating is those were all things in which I was rejected from. Okay. In those moments that I was not in let into that reli religious promotion or I didn't get that job, and so I carried this story for so long that, gosh, I'm just meant to be left out.
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[00:31:57] Sarah Allred: Right. Yeah. Always left out and the way that I've been able to phrase it is I, you know, I've done a done a lot of work on that. I've worked with coaches and God and all of those amazing forces in my life to try and really turn that story around. It's really helped me understand, oddly, the, the life of an entrepreneur that we often feel like the exception to the rule.
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[00:32:42] Sarah Allred: I just, I must be annoying to people online. I must, you know, I'm the one person this hasn't worked for, right? And. And so when I meet with these people, these amazing male CEOs even who are killing it in $30 million a year, businesses, they feel this same way. They feel like they're the one that can't. Do that one thing and that they're the exception to all the other successes out there that they can't reach.
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[00:33:29] Sarah Allred: Sarah, that's so cool that you've helped hundreds and hundreds of women build six figure businesses, but my husband works in ST hours, but. I have a foster kid at home, but I'm far from family and can't get a babysitter, but my industry is too crowded, and I know that we've talked about the buts in marketing, but these are like the buts in people's ability to move,
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[00:33:52] Hersh Rephun: That's, that's what I was getting. That's a beautiful answer. Yeah, because that, that is what I was, what I, without even realizing it, that is what I was getting at, which is that the, there are buts in business and there are buts in life and there are buts in, and sometimes. One, keep, you know, Mo, usually the life stuff keeps us sometimes frozen because we're so anxious or we're so frustrated.
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[00:34:41] Hersh Rephun: I don't know if there is an insider. I don't even know if there is an insider. If you look at groups of people, clusters of people, and you analyze what they're doing and what role they play, there may be a central figure there, but that doesn't mean that that person feels included either. I. So to me, I think, but, but it's very hard to say to someone, everybody feels like an outsider because that isn't not how it looks.
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[00:35:25] Hersh Rephun: But it's how do you break through that? Self-perception. It's the same thing as imposter syndrome. It's the same thing where, you know, the I, I feel that even more than the outsider thing. The outsider thing is I don't like to be, I don't like to walk into a place and be alone and have to, you know, Introduce myself.
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[00:35:48] Sarah Allred: That's why we all have a desire to be known.
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[00:36:05] Hersh Rephun: What's your name? Like, that's, that's scarier to me and harder to me than getting on stage. Mm-hmm. So everybody has their barometer. Their measure of what's, of what's intimidating and what's challenging, but to get to that point where you can break through it and you can, you can go and, and pursue your, your dream is a total, it's just a journey that I think people get stuck on.
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[00:36:34] Sarah Allred: such an important conversation. This is such an important conversation and, and I love what you bring to the table. I'm like, when, when this launches, you need to quote yourself as saying, I don't, I don't know if there are any insiders because I mean that's, that's total fact to accept that, and I think that it really circles back to the very first thing that we talked about is I felt like an inside an.
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[00:37:18] Sarah Allred: I'm so glad that your husband's home. Like, your thing's not gonna work for me. Right. And I'm so glad that you're having this success because you have a team and you have $25,000 to start up your business. And I'm like making cream of chicken scoop from scratch over here. You know? Yeah. Like it was this kind of feeling.
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[00:37:51] Hersh Rephun: That's a great, a great line too, to say like a great kind of credo, you know?
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[00:38:30] Hersh Rephun: Work commitments that, you know, precludes our feeling okay with, you know, downtime most of the time. Yes. Like just on a daily basis. Yes. I can't imagine how I would do, I can't imagine 12 hours a week. I mean 12 hours a week. How do you, okay, well, you know, there's so much that I wanna talk to you about. I actually hope you'll come on the Yes Brand podcast and we can talk about work, we can talk about like, let's do it the business image thing.
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[00:39:29] Sarah Allred: You leverage your spiritual gifts. Boom. Okay. Okay. We brought God into the conversation. Okay. If you don't believe in God, it's okay, but what I mean is what is the thing you are diehard amazing at that doesn't have to be scripted, that doesn't like, I am really, really good off the cuff live. Yeah, that's my spiritual gift, so I'm not gonna sit there and write an ebook and I'm not gonna sit there and blog and I'm not gonna sit there and put together reels nonstop.
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[00:40:00] Hersh Rephun: Oh, I love that. I love that for like 8% of my business comes from. I love that. I mean, I do feel like books, you know, but I get it. I think in a way, You know, there's a lot of people out there. I'm writing a book now, but I'm a writer.
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[00:40:34] Hersh Rephun: They'll say, well, you need to find a good ghost writer for your, for your book. Mm-hmm. And then the book is so important. Mm-hmm. Mm-hmm. And I cannot imagine, and I'm, and again, you know, it could be a great book. I haven't read them, so I'm not saying they're not good. I just Right. Feel like according to what you're saying, that process is not going to streamline the client's work week.
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[00:41:37] Hersh Rephun: And that'll be joyful to me. I'll have a good time and people will love it and people will feel it. The book as tool, you know, as like a, I have to have a book thing is I just think. You know, not that like, that's how I work, that's how I talk to people. I would be like, look, I, I don't know anything to tell you but the truth, I can't, I can't tell you like, okay, you wanna write?
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[00:42:09] Sarah Allred: Yes. And that's exactly what you said. You said that's what everybody says to do. Right? Right, right. So I want to introduce a hero of mine. He has no idea who I am. If you know him, get me in the same room with him. Brendan Bocard, I love. Okay. I love him so much.
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[00:42:36] Hersh Rephun: And I, I haven't seen him in person, but I know, but I know of him and I've
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[00:42:39] Sarah Allred: Okay. And his like entrance song is my wake up song. Like, I'm like remembering that energy there. And he's probably spoke for two hours. And I remember really one concept from the entire thing. Okay. Took a million notes, remember one concept, and he said, you don't, you're not selling what you think you're selling.
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[00:43:21] Sarah Allred: Is aliveness and it just took all the air out of me because I started to think about what are the efforts that I am making to be more alive. And here and like literally 30 minutes before you and I started, I was playing Go Fish behind my backdrop with my four year old. Right. And I felt alive in that moment.
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[00:43:56] Hersh Rephun: brings to my brain. Well go fish a game. Lose go fish is a d I lose regularly. So you shouldn't be expected to be good at it.
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[00:44:04] Sarah Allred: It's true. No, it just is such a beautiful expression to say, Hirsch, are you alive when you are writing your book? If you are, go, right? Yeah. When I get on a webinar, there's no greater space for me. Or when I get on stage and you're that same way. There's no greater space for me than walking on a stage.
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[00:44:48] Sarah Allred: Okay? Yeah. Don't look at the deficits and, and say, who's gonna teach me the deficits? Like leverage the things that you are insanely alive at. Yeah. And start there. Start there. And
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[00:45:13] Hersh Rephun: They'll, you get in their office and they're like, yeah, tell 'em all, I'll do it tomorrow. You know? Yes. And they'll talk for two hours and then the writer can go write the book. That's not what I'm talking about. I'm talking about that feeling that the person has that. This isn't really me, or it's not really my medium, or it's not really, you know, 'cause we've all done that.
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[00:45:53] Hersh Rephun: Right? But it's an innate thing that needs nourishment. It needs to be nurtured, but it doesn't, it doesn't really need effort to make it work. It can always get better. Right. You know? But it doesn't, it doesn't require work to make it, to make it work. You know? That's, and you know what's
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[00:46:36] Sarah Allred: Right? Yeah. And we get really locked into this idea that this is what a business is supposed to look like or that we go after what, like my first three years of business, like a copy and paste strategy. Like right here's what this person does. I'm gonna copy and paste it in my own way here. And guess what?
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[00:47:10] Sarah Allred: And I don't do like four or five OTOs. On the end of my offers, one time offers. I don't do it. Yeah, okay. It feels a little funky to me. It doesn't work with my women. Right. And I can trust myself in that process. I don't hate on him in that process. He's changed my life. Right? Yeah. And so if you can build trust within yourself to say, I'm gonna start a podcast, guess what?
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[00:47:52] Hersh Rephun: That's awesome. That aliveness thing is profound, right? Because it's another word for whatever that magical thing is that happens when you are doing that thing and it's like it's. It just, you know, actors would call it magic, you know, like screen magic or chemistry. Right? Yeah. And there's, and and I learned a long time ago that there's professional chemistry, you know, that is outside of show business.
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[00:48:36] Hersh Rephun: Professional chemistry. Okay. Don't I made it up? I don't, I'm writing it down. No, I'm not. I had a guest on a couple weeks ago. It was very funny, and he's a, a big kind of business person and a serial entrepreneur, and he was like, we came up with, I came up with a name. He should have named his company. Based on what he was telling me, and he's like, we're both itching to look for the U R L.
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[00:49:10] Sarah Allred: See Hersh, I'm like, you're, you're clearly really good at extracting the result and the messaging, like, you've got a gift that way. Thank you.
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[00:49:29] Hersh Rephun: Well, Sarah, thank you, Sarah. Well, you're right though, because those things, the way that a person works are the things that should dictate that.
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[00:49:59] Sarah Allred: Amazing. It's been an absolute honor to be with you. I feel like we're like family. Thank you. In a really great way. Likewise, really trying to, to bring some quality here to the marketing world and to life. My message is an invitation to get uncomfortable. To get uncomfortable in saying no to the masters, no to the geniuses, and inviting in your own inner voice, and it really won't take you.
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[00:50:48] Sarah Allred: And I would love to encourage you to take those steps to get uncomfortable and make the magic happen.
