If you’ve been asking yourself, “Is my business ready to start a podcast?” — you’re not alone. This is one of the most common questions I hear from business owners who are thinking about podcasting, and there is a lot of confusing (and honestly bad) advice out there around this topic.

In this episode, I’m breaking down what actually matters when deciding if you should start a podcast for your business. We’re talking about sustainability, capacity, and using a podcast as a marketing tool — not chasing downloads or waiting until everything feels “perfect.”

I share my own experience starting a podcast before I had an audience, before I had clear offers, and before I knew exactly what I was doing — and why there really is no perfect time to start. Instead, there’s a smarter way to approach podcasting so it supports your business and simplifies your marketing instead of adding more stress.

In this episode, I talk about:

1. How to know if your business is ready to start a podcast
2. Why enjoying podcasting matters more than audience size
3. The biggest myth about needing a large audience before launching a podcast
4. How podcasting works differently for business owners vs. sponsorship-based shows
5. Using a podcast as a long-form marketing strategy for your business
6. What systems and capacity you actually need before starting a podcast

If you’re a business owner who wants to start a podcast to market your offers, build trust with your audience, and streamline your content creation, this episode will help you decide if now is the right time — and how to approach podcasting in a way that actually works.

If you’re ready to use podcasting as part of your overall marketing system (instead of one more thing on your plate), this episode is for you.

Have questions or want to talk podcasting? Come hang out with me on Instagram @angiemspearman and send me a DM. I’ll see you in the next episode.