In this episode of Behind the Beef, recorded live from the Zoetis AngusEXPO, Chris Earl of CK6 Consulting shares his journey from Illinois to New Mexico, where he founded Reverse Rocking R Ranch. He discusses the importance of mentorship in agriculture, the integration of faith and family in his work, and the challenges faced by the cattle industry today. Listeners gain insights into the evolving landscape of beef genetics, the significance of building strong relationships within the industry, and the role of innovative platforms like Bid on Beef in connecting producers directly with consumers.