In this episode of The Angus Table, host Scott Wright sits down with Marg Will, founder of OSS Advisory, for a wide-ranging conversation about organic certification, sustainability, and fighting for fair farmer pricing.
Marg shares her remarkable journey from literally falling out of an avocado tree into organic certification 25 years ago, witnessing factory pollution destroy her family farm and Lake Cowan's ecosystem as a teenager, and building OSS Advisory into a business that has transitioned over 15 million hectares globally to organic production.
They discuss the consistent 35% premium organic beef producers achieve, how Central Australian producers added $7 million in the first three years of an MLA project, speaking at the UN meat standardisation committee, and the critical difference between organic as "price maker not price taker,".
Marg and Scott discuss truth in labeling and consumer rights, the backlash against ultra-processed foods, and why the beef sector needs to understand they're part of the food industry with responsibility beyond the saleyard gate.
So pull up a chair at the Angus Table for a thought-provoking conversation about values, markets, and the future of sustainable beef production.
