In this episode of It's a Customer's World Podcast, Andy Murray takes on the role as guest alongside Molly Rapert and Rod Thomas. Special host, Brent Williams, leads the trio through a lively conversation over their latest whitepaper on Retail Media Networks.
The Retail Media Networks whitepaper discussed in this episode is the second release of academic research on the topic, conducted by the Sam M. Walton College of Business's Customer Centric Leadership Initiative and research team.
Join Andy Murray and the Walton College research team as they discuss significant developments in Retail Media Networks over the last year and how crucial strategic clarity, alignment, and standardization will be vital for future success.
Questions and Topics:
0:00 Episode Introduction
1:15 Guest Introductions
3:26 Macro view on the changes in Retail Media Networks from last year
6:21 How do you distill all the expert interviews and insights
7:59 What did you find: a bullish or bearish perspective on Retail Media Networks?
13:33 Where have gaps closed vs where they have not in terms of strategic clarity
15:48 How value is created and whether it has changed from the previous year