In this episode, Elzie talks to Dani Peleva who is the CEO and founder of the company called Franchise Fame which is a marketing agency for the franchising sector. Dani works with global franchisors and helps them expand into new territories through digital marketing campaigns and marketing strategies. The episode is about franchising and everything that’s going on behind it. 

Episode Highlights: 

02:45 I believe a lot of people have business ideas or a passion for something but they are often afraid of failure or they lack support and knowledge on how to start themselves which is why franchising is a great opportunity for people who want to work for themselves and exit the corporate world but they need some structure and framework. 

04:56 There are a lot of ways to get training and information about franchising especially in the era of the internet and communications. 

07:08 I think a lot of the changes that happened in 2020 facilitated the franchising industry’s growth. It helped people realize that they can work for themselves but also mitigate risk. 

10:11 The model of franchising is built on relationships, that is the franchisor trying to recruit franchisees that are going to buy into his business model. 

13:04 For me, as a woman, I think the key to success has always been consistency. 

15:01 I think once you know and understand yourself and what drives you and what your goal is, you will then get the answer to what you’d like to do. 

Resources

Connect with Dani Peleva

Website

Linkedin

Instagram

Connect with Elzie

Website